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Charloq
Universitas Sumatera Utara
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Strategic Revitalization of Cultural Landscapes through Heritage Tourism: A Case Study of Desa Sibandang, North Tapanuli Regency: English Simanungkalit, Theodora M; Dwi Lindarto; Revida, Erika; Charloq
Asian Multidisciplinary Research Journal of Economy and Learning Vol. 2 No. 6 (2025): June 2025
Publisher : CV. ARGA FARMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70471/7xkgn886

Abstract

Desa Sibandang, situated along the eastern edge of Lake Toba in North Tapanuli, Indonesia, possesses rich cultural and historical assets, including traditional Batak architecture, ceremonial stone structures, and intangible heritage such as ulos weaving. Despite being designated part of the Lake Toba Super Priority Tourism Destination (DPSP), the village has yet to realize its full potential as a sustainable heritage tourism destination. This study explores strategic revitalization opportunities by identifying internal strengths, weaknesses, and external environmental dynamics through a qualitative descriptive approach. Data were collected via 15 semi-structured interviews, field observations, and analysis of planning and policy documents. The study employed a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis followed by a TOWS matrix to formulate actionable strategies. Findings indicate a favorable internal environment (IFE score: 2.92) and a strong external opportunity landscape (EFE score: 3.02), supporting an aggressive development strategy. Key challenges include inadequate infrastructure, weak tourism governance, and limited community capacity. Strategic directions proposed include digital heritage promotion, infrastructure enhancement, cultural interpretation training, and inclusive local governance mechanisms. This research contributes to heritage tourism planning by offering a replicable framework for integrating cultural preservation with community-based tourism development. It also emphasizes the importance of ethical, participatory planning in safeguarding the cultural integrity of heritage-rich rural villages.
Co-Authors Abu Yazid, Abu Achmad Siddik Thoha Agustinus Kristian Purba Aji Kesuma Aji Kesuma Akbar, Saydillah Isya Alfedro Yohanes Andan Galingging Anisa Alda Vionika Pakpahan asil barus B Siagian Badaruddin Badaruddin Bella Savitri, Chairuni Bilter A. Sirait Bilter A. Sirait Chairan Hanum Chairani Hanum Chairani Hanum Dony Putra Manik Dwi Lindarto Edison Purba Eka Lestari Mahyuni Erika Revida Ernitha Panjaitan Ferry Ezra Sitepu ferry ezra t sitepu FINE FATE SIAHAAN Gustiansyah Perdhana Putra Hantar Sinamo Sinamo Hardianti Putri Sari Hermawan Indra K Hermawan Indra K. Iovie P. Roselyna Irsal Irsal Irsal Irsal J. Elisa Jasmani Ginting Jenni Sagita Sinaga Jenny Riris Marsella Panggabean Jonatan Ginting Kristina Nadapdap Lisa Lisa Mawarni M. Amin M. Husni Marbun, Eliani Mutiara Marcel Clinton Sihotang Muhammad Husni Muhammad Iqbal Munthe, Mirian Jacquiline Nini Rahmawati Prihyanti Lasma E. Sinaga Retno Syafira Rimandani Rimandani Robert Sibarani, Robert rosita sipayung Rosmayati Rosmayati Roy Marulitua Tampubolon Salmiah Satia Negara Lubis Sengly B. Damanik Simanungkalit, Chrissanty Simanungkalit, Theodora M Thomson Sebayang Toga Simanungkalit tomi sandi gultom Tumpal H. Siregar Tumpal H. Siregar Y HERNAWATI P Yaya Hasanah Yaya Hasanah Yazid, Abu Zulkifli Lubis Zulkifli Lubis Zulkifli Nasution