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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Distribusi Bisma: Jurnal Bisnis dan Manajemen JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal TAMBORA Jurnal Gema Ngabdi Jurnal Ekonomi dan Bisnis Indonesia TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Manajemen dan Bisnis International Journal of Social Science, Education, Communication and Economics International Journal of Economics, Business and Innovation Research Jurnal Nusa Manajemen Jurnal Ilmu Sosial dan Humaniora Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Nova Adhitya Ananda
Universitas Teknologi Sumbawa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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KEPUTUSAN PEMBELIAN PRODUCT LIP CREAM HANASUI MELALUI CONTENT MARKETING, PERSEPSI HARGA DAN PACKAGING PRODUCT PADA MAHASISWA FAKULTAS EKONOMI BISNIS UNVIVERSITAS TEKNOLOGI SUMBAWA Khairunnas, Fadlun Husnul; Ananda, Nova Adhitya
Jurnal Nusa Manajemen Vol. 2 No. 2 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 2 Juli Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i2.275

Abstract

This study aims to analyze the factors that determine the purchasing decision of Hanasui lip cream among students of the Faculty of Economics and Business at Sumbawa University of Technology. The examined factors include content marketing, price perception, and product packaging. This research employs a quantitative descriptive method with a purposive sampling technique. Data was collected through questionnaires distributed to 100 respondents. Data analysis was conducted using the Three Box Analysis method. The results indicate that content marketing plays a significant role in shaping purchasing decisions, followed by price perception and product packaging. Effective marketing strategies, affordable pricing, and attractive packaging contribute to increased student purchasing decisions.
KEPUTUSAN PEMBELIAN PADA MIXUE DI KECAMATAN SUMBAWA MELALUI PERSEPSI HARGA, LOKASI DAN KUALITAS PRODUK Dewi, Yulia Puspita; Ananda, Nova Adhitya
Jurnal Nusa Manajemen Vol. 2 No. 2 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 2 Juli Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i2.286

Abstract

This study aims to test the Purchase Decision at Mixue in Sumbawa District Can Be Seen From the Perception of Price, Location and Product Quality. This study uses a quantitative method with a descriptive approach. Data collection techniques using questionnaires. The sample in this study amounted to 100 respondents through the Paul Leedy formula and the Non Probability Sampling technique with the Purposive Sampling approach. Three Boxs Method data analysis technique. The results of the study indicate that the Purchase Decision at Mixue in Sumbawa District can be seen from the Perception of Price because the products offered by Miixue are also relatively cheap so that consumers will make repeat purchases or recommend to their relatives. Based on the results of this study, it can be concluded that the Purchase Decision at Mixue in Sumbawa District can be seen from the Location. This is because the location of Mixue is fairly strategic because it is in the middle of the city, precisely in a shopping center that allows consumers to visit at any time. Based on the results of this study, the Purchase Decision at Mixue in Sumbawa District can be seen from Product Quality. This is because the quality provided by Mixue is in accordance with the delicious taste that will make consumers make repeat purchases on the product.
Innovation, Strategic Planning, and Technology Adoption as Drivers of SMEs’ Performance Ananda, Nova Adhitya; Amirul Mustofa; Eddy Yunus
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2218

Abstract

Small and Medium Enterprises (SMEs) play a pivotal role in driving economic growth and employment, particularly in emerging economies. However, their performance is often constrained by limited resources, weak strategic alignment, and insufficient technological integration. Grounded in the Resource-Based View (RBV) and Dynamic Capabilities framework, this study examines the influence of innovation, strategic planning, and technology adoption on SMEs’ performance. Data were collected from 100 SME respondents in Indonesia using purposive sampling, and the analysis was conducted through Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings demonstrate that strategic planning significantly enhances SMEs’ performance by improving internal alignment and market responsiveness. Innovation, while essential, shows inconsistent effects, as its benefits depend on managerial capability and resource readiness. Moreover, technology adoption emerges as a critical factor, strengthening the positive impact of strategic planning and mitigating the risks of poorly managed innovation. The results highlight that SMEs must balance innovation efforts with systematic planning while integrating technology to ensure sustainable competitiveness. This study contributes theoretically by advancing the integration of RBV and Dynamic Capabilities in SME performance research, and it provides practical insights for managers and policymakers to foster digital readiness, strategic orientation, and innovation driven growth.
Analisis Kelayakan Finansial Budidaya Lele Kolam Terpal di Ramizzrasy Farm Marina, Asmega; Ananda, Nova Adhitya
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/g6hz9841

Abstract

Penelitian ini bertujuan untuk menganalisis kelayakan finansial usaha budidaya ikan lele menggunakan kolam terpal di Ramizzrasy Farm, Tanjung Menangis 3, Kelurahan Brang Biji, Kabupaten Sumbawa. Metode yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Analisis kelayakan dilakukan dengan menggunakan indikator Revenue Cost Ratio (RCR), Payback Period (PP), Net Present Value (NPV), dan Internal Rate of Return (IRR). Hasil penelitian menunjukkan bahwa usaha ini layak secara finansial, dengan nilai RCR sebesar 1,5, PP selama 4 bulan, NPV sebesar Rp631.620.000, dan IRR mencapai 87%. Temuan ini mengindikasikan bahwa budidaya ikan lele dengan sistem kolam terpal tidak hanya efisien dari sisi teknis, tetapi juga memberikan keuntungan yang signifikan secara ekonomi. Nilai IRR yang sangat tinggi menunjukkan adanya peluang investasi yang menarik, sementara periode pengembalian modal yang relatif singkat memperlihatkan rendahnya risiko finansial. Dengan demikian, usaha ini dapat dijadikan alternatif usaha yang menjanjikan, terutama bagi masyarakat lokal yang ingin memanfaatkan lahan sempit dengan modal yang relatif terjangkau. Selain itu, penelitian ini diharapkan mampu menjadi referensi strategis bagi pelaku usaha perikanan, pemerintah daerah, maupun pihak terkait lainnya dalam merumuskan kebijakan pemberdayaan ekonomi berbasis potensi lokal. Penerapan sistem budidaya kolam terpal juga berpotensi meningkatkan ketahanan pangan serta memperluas kesempatan kerja di wilayah pedesaan, sehingga mendukung pembangunan ekonomi daerah secara berkelanjutan.
Pengaruh Persepsi Harga, Ulasan Produk, Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Pada E-Commerce Tiktok Shop di Kecamatan Sumbawa Mardia; Ananda, Nova Adhitya
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/59mmds72

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, ulasan produk, dan kepercayaan konsumen terhadap keputusan pembelian pengguna TikTok Shop di Kecamatan Sumbawa. Penelitian menggunakan metode kuantitatif dengan survei terhadap 100 responden yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian, di mana konsumen lebih cenderung membeli jika harga dianggap wajar dan sesuai kualitas. Ulasan produk juga berpengaruh positif dan signifikan; review yang jelas dan kredibel meningkatkan keyakinan konsumen untuk bertransaksi. Kepercayaan konsumen berpengaruh positif dan signifikan, yang berarti rasa aman dan keyakinan terhadap penjual serta platform mendorong keputusan pembelian. Secara simultan, ketiga variabel ini berpengaruh signifikan terhadap keputusan pembelian. Temuan ini menegaskan pentingnya strategi harga yang tepat, ulasan yang jujur, dan peningkatan kepercayaan konsumen untuk mendorong penjualan di TikTok Shop.
PENGARUH FEAR OF MISSING OUT, INFLUENCER MARKETING DAN PACKAGING TERHADAP KEPUTUSAN PEMBELIAN PRODUK FACETOLOGY TERHADAP MAHASISWI FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS TEKNOLOGI SUMBAWA Aqsaroh, Yayuk; Ananda , Nova Adhitya
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 5 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Fear of Missing Out (FOMO), influencer marketing , dan packaging terhadap keputusan pembelian produk Facetology di kalangan mahasiswi Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa. Metode penelitian yang digunakan adalah kuantitatif dengan penyebaran kuesioner kepada 96 mahasiswi FEB UTS. Data dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa FOMO tidak menunjukkan pengaruh yang signifikan, Mahasiswi di bidang Ekonomi dan Bisnis Fakultas mungkin lebih analitis dan rasional dalam membuat keputusan pembelian. Mereka cenderung mempertimbangkan faktor-faktor seperti kebutuhan, manfaat produk, harga, dan kualitas, daripada sekadar mengikuti tren atau takut ketinggalan. sedangkan Influencer Marketing dan Packaging berpengaruh positif dan signifikan terhadap keputusan pembelian.
The Role of Financial Literacy and Self-Control in Managing Students' Consumptive Behavior with PayLater Usage Decisions as a Mediating Variable Adhitya Ananda, Nova; Utami Ady, Sri; Sayidah, Nur
International Journal of Social Science, Education, Communication and Economics Vol. 3 No. 5 (2024): December
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v3i5.420

Abstract

This study investigates the influence of Financial Literacy on Consumptive Behavior among students, with PayLater Usage as an intervening variable and Self-Control as a moderating variable. The rapid adoption of digital credit services, such as PayLater, has reshaped consumption patterns, particularly among young users, by promoting convenience and flexible payment options. This research aims to understand how financial literacy and self-control interact to influence students’ consumption behavior through PayLater usage. Using Structural Equation Modeling (SEM) with a sample of 100 students from the Faculty of Economics and Business at Universitas Teknologi Sumbawa, the study finds that Financial Literacy has a positive influence on both PayLater Usage and Consumptive Behavior. Interestingly, while financial literacy is generally expected to mitigate consumptive tendencies, it indirectly contributes to impulsive spending by encouraging the use of PayLater. PayLater Usage is identified as an intervening variable that strengthens the relationship between Financial Literacy and Consumptive Behavior, highlighting the role of convenience and perceived purchasing power in promoting consumption. Moreover, Self-Control negatively moderates the relationship between PayLater Usage and Consumptive Behavior, indicating that students with high self-control are less likely to exhibit impulsive spending despite using PayLater.
Proyeksi Dinamika Pendapatan Asli Daerah Nusa Tenggara Barat Zulkieflimansyah, Zulkieflimansyah; Nurjihadi, Muhammad; Hasri, Diah Anggeraini; Ananda, Nova Adhitya; Hakim, Lukmanul
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 10 No. 2 (2021): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v10i2.797

Abstract

Pendapatan Asli Daerah (PAD) merupakan salah satu sumber pembiayaan pembangunan daerah dalam masa otonomi daerah. Sumber PAD adalah pajak daerah, retribusi daerah, hasil pegelolaan kekayaan daerah yang dipisahkan, dan lain-lain PAD yang sah. Penelitian ini bertujuan untuk memberikan rekomendasi untuk pemerintah dalam merencanakan target penerimaan PAD. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan pendekatan system dinamik dan analisis time series seperti model linear, quadratic, exponential-growth dan s-curve dalam membuat model proyeksi penerimaan PAD di Provinsi NTB. Pada pemodelan system dinamik, penentuan faktor yang mempengaruhi berasal dari variabel tax base seperti jumlah kendaraan, mutasi, tarif dan tingkat pembayaran PKB. Berdasarkan hasil penelitian dengan pendekatan system dinamik diperoleh bahwa kenaikan 1% tingkat pembayayaran wajib pajak kendaraan bermotor roda dua, dapat meningkatkan 1% PAD, sedangkan untuk kendaraan lainnya meningkatkan 2% PAD. Pendekatan time series menghasilkan bahwa model terbaik dalam memproyeksi PAD adalah dengan menggunakan model linear, sedangkan komponen PAD lain menggunakan model S-Curve untuk pajak daerah, retribusi daerah menggunakan exponential-growth dan HPKDY serta lain-lain PAD yang sah menggunakan model quadratic. Penggunaan system dinamik dan time series menghasilkan dinamika proyeksi PAD memiliki tren yang menaik.
PERAN FOMO, YOLO DAN FINANCIAL ATTITUDE DALAM MEMBANGUN FINANCIAL PLANNING PADA GENERASI Z DI SUMBAWA Anggita P. Aryani antika; Nova Adhitya Ananda
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.330

Abstract

This study aims to determine the role of FOMO, YOLO and financial attitude in building financial planning in generation Z in Sumbawa. This study uses a quantitative method with a descriptive approach. The sample determination was obtained through non-probability sampling techniques and purposive sampling methods using the Hair formula so that 120 respondents were obtained. The data analysis technique used was the three box method with high, medium, and low index value categories. The results of this study are: (1) FOMO in Gen Z in Sumbawa appears in the form of a need to connect with social media, (2) YOLO in Gen Z in Sumbawa encourages the emergence of consumptive and impulsive behavior so that YOLO can reduce financial planning abilities, (3) Financial Attitude in Gen Z in Sumbawa can improve Gen Z's ability to build financial planning, and (4) Emotional bias in decision making in Gen Z in Sumbawa exacerbates the negative effects of FOMO and YOLO if they do not have good self-control.
Co-Authors Adelia, Selvi Agus Santoso Aldri Frinaldi Amirul Mustofa Anggita P. Aryani antika Aqsaroh, Yayuk Busman, Sherwin Ary Diah Anggeraini Hasri Diah Intan Syahfitri Eddy Yunus Ernawati Ezi Julian Fahlia Fahlia Fietroh, Muhammad Nur I Nyoman Nugraha Ardana P Intan Ratu Servanda Servanda Junaidin Junaidin Khairunnas, Fadlun Husnul Lia Susanah Lukmanul Hakim Lukmanul Hakim Lukmanul Hakim Mardia Marina, Asmega Mikhratunnisa, Mikhratunnisa Mita Kartina Muhammad Sabiq Hilal Al Falih Nur Sayidah Nurasia, Nurasia Nurjihadi, Muhammad Nuryani, Hanifah Sri Oktapiani, Serli Oniansyah Putri Reno Kemala Sari Reza Muhammad Rizqi Rizqi, Reza Muhammad Sri Andriani Sri Andriani SRI UTAMI ADY Sugeng Santoso Sugiarto, Aris Sulastri Wirentake Yanuar, Emsal Yulia Puspita Dewi Zulkieflimansyah Zulkieflimansyah