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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Distribusi Bisma: Jurnal Bisnis dan Manajemen JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal TAMBORA Jurnal Gema Ngabdi Jurnal Ekonomi dan Bisnis Indonesia TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Manajemen dan Bisnis International Journal of Economics, Business and Innovation Research Jurnal Nusa Manajemen Jurnal Ilmu Sosial dan Humaniora
Nova Adhitya Ananda
Universitas Teknologi Sumbawa
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Innovation, Strategic Planning, and Technology Adoption as Drivers of SMEs’ Performance Ananda, Nova Adhitya; Amirul Mustofa; Eddy Yunus
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2218

Abstract

Small and Medium Enterprises (SMEs) play a pivotal role in driving economic growth and employment, particularly in emerging economies. However, their performance is often constrained by limited resources, weak strategic alignment, and insufficient technological integration. Grounded in the Resource-Based View (RBV) and Dynamic Capabilities framework, this study examines the influence of innovation, strategic planning, and technology adoption on SMEs’ performance. Data were collected from 100 SME respondents in Indonesia using purposive sampling, and the analysis was conducted through Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings demonstrate that strategic planning significantly enhances SMEs’ performance by improving internal alignment and market responsiveness. Innovation, while essential, shows inconsistent effects, as its benefits depend on managerial capability and resource readiness. Moreover, technology adoption emerges as a critical factor, strengthening the positive impact of strategic planning and mitigating the risks of poorly managed innovation. The results highlight that SMEs must balance innovation efforts with systematic planning while integrating technology to ensure sustainable competitiveness. This study contributes theoretically by advancing the integration of RBV and Dynamic Capabilities in SME performance research, and it provides practical insights for managers and policymakers to foster digital readiness, strategic orientation, and innovation driven growth.
Pengaruh Persepsi Harga, Ulasan Produk, Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Pada E-Commerce Tiktok Shop di Kecamatan Sumbawa Mardia; Ananda, Nova Adhitya
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/59mmds72

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, ulasan produk, dan kepercayaan konsumen terhadap keputusan pembelian pengguna TikTok Shop di Kecamatan Sumbawa. Penelitian menggunakan metode kuantitatif dengan survei terhadap 100 responden yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian, di mana konsumen lebih cenderung membeli jika harga dianggap wajar dan sesuai kualitas. Ulasan produk juga berpengaruh positif dan signifikan; review yang jelas dan kredibel meningkatkan keyakinan konsumen untuk bertransaksi. Kepercayaan konsumen berpengaruh positif dan signifikan, yang berarti rasa aman dan keyakinan terhadap penjual serta platform mendorong keputusan pembelian. Secara simultan, ketiga variabel ini berpengaruh signifikan terhadap keputusan pembelian. Temuan ini menegaskan pentingnya strategi harga yang tepat, ulasan yang jujur, dan peningkatan kepercayaan konsumen untuk mendorong penjualan di TikTok Shop.
Co-Authors Adelia, Selvi Agus Santoso Aldri Frinaldi Amirul Mustofa Busman, Sherwin Ary Diah Anggeraini Hasri Diah Intan Syahfitri Eddy Yunus Ernawati Ezi Julian Fahlia Fahlia Fietroh, Muhammad Nur I Nyoman Nugraha Ardana P Intan Ratu Servanda Servanda Junaidin Junaidin Khairunnas, Fadlun Husnul Lukmanul Hakim Lukmanul Hakim Mardia Mikhratunnisa, Mikhratunnisa Mita Kartina Muhammad Sabiq Hilal Al Falih Nurasia, Nurasia Nurjihadi, Muhammad Nuryani, Hanifah Sri Oktapiani, Serli Oniansyah Putri Reno Kemala Sari Reza Muhammad Rizqi Rizqi, Reza Muhammad Sri Andriani Sri Andriani Sugeng Santoso Sugiarto, Aris Sulastri Wirentake Yanuar, Emsal Zulkieflimansyah Zulkieflimansyah