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Journal : JURNAL LENTERA BISNIS

PENGARUH PENILAIAN KINERJA, REWARD, DAN PUNISHMENT TERHADAP KINERJA KARYAWAN PADA PT. ESHAN PROSPERA ABADI Hasnun Aisya; Suryanto Suryanto; Herwan Abdul Muhyi
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1165

Abstract

This study aims to determine the effect of performance assessment, reward, and punishment on performance at PT Eshan Prospera Abadi Cikarang. The research method used is quantitative. Primary data was obtained through a survey by filling out open and closed questionnaires, as well as unstructured interviews, while secondary data was obtained through literature studies. The population in this study were all employees of PT Eshan Prospera Abadi, which were 47 respondents. The sampling technique in this study was total sampling. The data analysis technique used was using validity test analysis, reliability test, classical assumption test, determination coefficient test, multiple regression analysis, and correlation coefficient test in finding the effect between performance assessment (X1), reward (X2), and punishment (X3) on performance (Y). The results of this study stated that there was a positive effect between performance assessment, reward, and punishment on performance
ANALISIS KINERJA RANTAI PASOK PADA PROSES SOURCE, TRANSFORM, DAN FULFILL DENGAN METODE SCOR DAN AHP PADA TELKOM WITEL BANDUNG Selvi Cahyani; Suryanto Suryanto; Rivani
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1181

Abstract

Telkom Witel Bandung is a telecommunications and networking service provider serving the Telkom Bandung area. The company has experienced staff reductions and organizational changes following the transformation to B2B services, which have impacted the execution of High Speed Internet (HSI) projects. Performance measurement of the supply chain was conducted using the Supply Chain Operation Reference (SCOR) and Analytical Hierarchy Process (AHP) methods. The evaluation focused on three core processes: source, transform, and fulfill. Performance indicators were derived from KPI validation by employees and managers at Telkom Witel Bandung, resulting in 26 selected indicators with attributes including reliability, responsiveness, agility, cost, profit, and environmental. Indicator weighting was performed using AHP with Expert Choice 11. Analysis of normalized actual data revealed that five indicators with scores below 90 (Excellent) require improvement. The total performance score of 117.461 indicates that Telkom Witel Bandung’s performance is classified as very good.
PEMETAAN PENERAPAN PENGELOLAAN KEUANGAN UMKM SEKTOR PARIWISATA KAB. PANGANDARAN Nurillah Jamil Achmawati Novel; Suryanto
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1142

Abstract

This research discusses mapping the implementation of financial management in Micro, Small and Medium Enterprises (MSMEs) in the tourism sector in Cintakarya Village, Pangandaran Regency. This research aims to map financial management practices, with a focus on the implementation of non-cash payments (QRIS), financial recording, and investor needs. The research method used was qualitative with in-depth interviews and direct observation of 31 MSMEs. The results show that only one MSME has implemented QRIS, while the majority of MSMEs have not carried out regular financial records and still use manual methods. Some MSMEs also expressed the need for investors, even though there were limitations in business development capacity. Of the MSMEs involved, 64.5% expressed their willingness to participate in assistance in three main areas: investment applications, non-cash payments and financial recording. In conclusion, comprehensive assistance is needed to increase financial literacy and implement digital technology in managing the finances of MSMEs in the tourism sector, to support the growth and sustainability of their businesses in the future.
ANALISIS PERAN MEGA, MACRO, DAN MICRO INFLUENCER DALAM PROMOSI PRODUK KECANTIKAN (STUDI PADA KONTEN INFLUENCER DI TIKTOK) Marchella Sinolungan; Suryanto; Arianis Chan
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1292

Abstract

This research discusses the role of mega, macro, and micro influencers in promoting beauty products through the TikTok platform using the AISAS (Attention, Interest, Search, Action, and Share) approach. The purpose of this study is to analyze the role of influencers in attracting attention, building interest, encouraging information search, triggering purchases, and encouraging audiences to share promotional content. This research uses a descriptive qualitative method with a literature study approach and content analysis from TikTok social media. The results show that each level of influencer has a significant role in increasing consumer buying interest. Micro-influencers can reach specific audiences with authentic content, macro-influencers are trusted to provide in-depth reviews that are educative, while mega-influencers help increase brand awareness with a wider audience reach. This promotional strategy is proven to increase engagement, build trust, and impact sales of beauty products