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All Journal Jurnal Manajemen Teknologi MIX : Jurnal Ilmiah Manajemen AdBispreneur Jurnal Manajemen & Keuangan EKSPANSI Jurnal Riset Pendidikan Ekonomi JRB-Jurnal Riset Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL PEMASARAN KOMPETITIF JEMMA | Journal of Economic, Management and Accounting SULUH: Jurnal Abdimas Dinasti International Journal of Education Management and Social Science Jurnal Akuntansi dan Manajemen Ilomata International Journal of Management MANAJEMEN Journal Of Business, Finance, and Economics (JBFE) Jurnal Tren Bisnis Global Innovative: Journal Of Social Science Research DEDIKASI : Jurnal Pengabdian Kepada Masyarakat Manajemen : Jurnal Ekonomi Managing: Jurnal Bisnis dan Manajemen Jurnal Ekonomi, Manajemen, Akuntansi KEDJATI Journal of Islamic Civilization
Erwin Permana
Fakultas Ekonomi Dan Bisnis Universitas Pancasila
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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IMPLEMENTASI MATRIKS IMPORTANCE PERFORMANCE ANALYSIS (IPA) UNTUK MENGEMBANGKAN KEWIRAUSAHAAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS PANCASILA Erwin Permana; Supriadi Thalib; Harimurthi Wulandjani
JRB-Jurnal Riset Bisnis Vol 6 No 1 (2022): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i1.3962

Abstract

The existence of entrepreneurs in a country is very strategic in order to create new jobs, absorb labor, and encourage independence in the community. The greater the number of business actors in a country, the stronger the country's economy. So every effort that leads to the formation of an entrepreneurial culture, especially on campus, needs to be encouraged. This study aims to (1). analyzing the development of student entrepreneurship activities at FEB UP, (2) Analyzing entrepreneurship courses from aspects of teaching materials, learning methods and targets for entrepreneurship lectures in fostering the entrepreneurial spirit of FEB UP students, and (3) How is the potential for entrepreneurship development among FEB UP students. Research respondents are FEB UP students who have taken entrepreneurship courses, the number of samples obtained is 140 students. Data analysis using Importance Performance Analysis Matrix. The results showed that in general, the quality of the implementation of entrepreneurship courses was considered quite good by students. The development of coaching activities at the Faculty of Economics and Business, Pancasila University is quite encouraging. The potential for developing an entrepreneurial spirit among FEB students at Pancasila University is very large, this can be seen from the results of research showing the increasing interest of students to consider entrepreneurship as a career choice after graduating from college, the more research and community service to develop the entrepreneurial spirit and the more many seminars, scientific discussions, and entrepreneurship-oriented student activities. To improve the entrepreneurial culture on campus, it is recommended to improve the implementation of the Entrepreneurship Court lectures by conducting lectures every semester. The entrepreneurial concept that has been produced by students must be supported by the entrepreneurial infrastructure on campus and provide support for investment cooperation from the campus to student businesses that are already running.
Exploring Frugal Buying, Social Influence, and App Behavior in Online Food Shopping in Indonesia Widarto Rachbini; Silverius Y. Soeharso; Harimurti Wulandjani; Tiolina Evi; Erwin Permana; Suyanto Suyanto
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i3.007

Abstract

Objectives: This quantitative study investigates the relationships among Frugal Buying Habits, Social Influence, Task-oriented app usage, Pleasure-oriented app usage, and Digital persuasion in the context of online food shopping via delivery apps in Indonesia.Methodology: We employ an explanatory research design, testing hypotheses derived from existing literature. A purposive sampling method selects 300 active users of online food delivery apps. Structural Equation Modeling (SEM) with Smart PLS software analyzes the data.Findings: Frugal Buying Habits are associated with both Task-oriented and Pleasure-oriented app usage. Social Influence strongly impacts Digital Persuasion. Task-oriented app usage positively correlates with Digital Persuasion while Pleasure-oriented app usage does not.Conclusion: These findings highlight opportunities for app developers to cater to frugal consumers and leverage social influence, improving user experiences. Policymakers should consider regulating digital persuasion tactics for ethical practices. This research contributes to understanding online food shopping dynamics.
Pendampingan Digital Marketing Terhadap UMKM Binaan FEB UP Kuji Milk Erwin Permana; Supriadi Thalib; Harimurti Wulandjani
SULUH: Jurnal Abdimas Vol 5 No 2 (2024): SULUH: Jurnal Abdimas Februari
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v5i2.5432

Abstract

Abstrak Kegiatan Pengabdian Masyarakat (PKM) ini bertujuan untuk membangun pemasaran digital produk Kuji Milk. Pengabdian Masyarakat ini dilakukan dengan serangkaian bentuk kegiatan seperti ceramah, tutorial dan praktik membangun platform media sosial untuk digital marketing. Hasil kegiatan pendampingan penerapan digital marketing dengan memanfaatkan platform media sosial dapat memberikan solusi atas permasalahan yang dihadapi Produk Kuji Milk dalam pemasaran. Mitra dampingan memahami materi digital marketing dengan baik serta dapat menggunakan aplikasi beserta fiturnya untuk pemasaran produknya. Hal ini terlihat selama pendampingan berlangsung dan juga ketika evaluasi. Pada akhirnya owner Produk Kuji Milk memiliki pemahaman bahwa perkembangan teknologi digital dapat membantu para pelaku bisnis. Dalam pemasaran digital marketing mampu menjangkau konsumen secara lebih luas. Tentu saja dalam perjalanannya pemasaran melalui platform media sosial harus dilakukan dengan konsisten. Kata Kunci: Digital Marketing, FEB UP, Kuji Milk, UMKM Abstract This community service (PKM) activity aims to build digital marketing of Kuji Milk products. This community service is carried out with a series of activities such as lectures, tutorials and practices to build social media platforms for digital marketing. The results of digital marketing implementation assistance activities by utilizing social media platforms can provide solutions to the problems faced by Kuji Milk products in marketing. Assisted partners understand digital marketing materials well and can use the application and its features for marketing their products. This can be seen during the mentoring and also during the evaluation. In the end, the owner of Kuji Milk products has an understanding that the development of digital technology can help business people. In digital marketing marketing is able to reach consumers more widely. Of course, in the course of marketing through social media platforms must be done consistently. Keywords: Digital Marketing, FEB UP, Kuji Milk, MSMEe.
Pelatihan Jiwa Kewirausahaan Dalam Mendukung Kewirausahaan Di Kalangan Generasi Z Erwin Permana; Setiarini; Yuli Ardianto; Dian Riskarini; Indra Satria; Satria Yunas; Wasi Widayadi; Salis Musta’ani; Murthada Sinuraya
SULUH: Jurnal Abdimas Vol 6 No 1 (2024): SULUH: Jurnal Abdimas Agustus
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v6i1.6710

Abstract

Pengabdian kepada Masyarakat Tim Dosen FEB UP yang dilakukan di SMA Negeri 11 Depok bertemakan “Pelatihan Jiwa Kewirausahaan dan Peran Profesi Akuntan dalam Mendukung Kewirausahaan di Kalangan Generasi Z”. PkM diikuti oleh 150 siswa kelas XII Jurusan IPS. Tema tersebut diangkat untuk menjawab kebutuhan generasi Z terhadap kewirausahaan dan diharapkan mampu memotivasi jiwa entrepreneurshipnya serta mampu melihat peluang dan membuka lapangan pekerjaan secara mandiri seiring dengan perkembangan teknologi digital. Kemandirian generasi Z ini juga dalam upaya mencari solusi dalam menghadapi Bonus Demografi . Siswa juga dapat menyadari pentingnya bidang ilmu manajemen dan akuntansi sebagai bekal dalam berbisnis dan berwirausaha. Selain itu dapat mengenal profesi akuntan sebagai profesi yang berperan dalam pelaporan keuangan sebuah usaha.
Persepsi Konsumen Terhadap Harga Ongkos Pengiriman sebagai Pertimbangan Pembelian pada Layanan GoFood Umara Bilqis; Erwin Permana
JURNAL TREN BISNIS GLOBAL Vol 6, No 1 (2026): JURNAL TREN BISNIS GLOBAL
Publisher : Institut Teknologi dan Bisnis Bina Sarana Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38101/jtbg.v6i1.16383

Abstract

Penelitian ini difokuskan untuk mengkaji persepsi konsumen terhadap biaya ongkos pengiriman sebagai salah satu pertimbangan dalam pengambilan keputusan pembelian pada layanan GoFood. Penelitian menerapkan pendekatan kualitatif dengan metode deskriptif guna memperoleh pemahaman yang mendalam mengenai cara konsumen memaknai biaya pengiriman dalam transaksi pemesanan makanan secara daring. Proses pengumpulan data dilakukan melalui wawancara mendalam kepada 15 informan yang merupakan pengguna aktif GoFood dan telah menggunakan layanan tersebut sekurang-kurangnya dua kali dalam kurun waktu tiga bulan terakhir. Selain wawancara, penelitian juga diperkuat dengan dokumentasi berupa tangkapan layar transaksi serta ulusan konsumen yang diperoleh dari media sosial dan platform digital. Analasis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan untuk menemukan pola persepsi konsumen terkait ongkos kirim. Hasil penelitian memperlihatkan bahwa biaya pengiriman menjadi salah satu faktor dominan yang mempengaruhi keputusan pembelian konsumen. Konsumen umumnya melakukan perbadingan antara ongkos pengiriman dengan harga makanan, jarak pengantaran dan total biaya yang harus dikeluarkan. Ketika ongkos pengiriman dipersepsikan terlalu tinggi atau tidak sebanding, konsumen cenderung membatalkan transaksi maupun memilih membeli langsung ke lokasi penjual. Sebaliknya, keberadaan promo gratis ongkos kirim terbukti mampu meningkatkan minat konsumen untuk melakukan pembelian melalui layanan GoFood.
Analisis Pemanfaatan Media Sosial Instagram dalam Strategi Pemasaran Produk Skincare Scarlett Whitening Pudya Setia Wardana; Nazwar Priatama Budiansyah; Erwin Permana; Dian Riskarini
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/j8n4rv06

Abstract

Instagram, as a social media platform, is utilized by the skincare brand Scarlett Whitening in this study to explore its marketing strategies. Secondary data are applied descriptively and qualitatively in this research. The findings indicate that Scarlett’s success in Indonesia’s beauty market is not solely attributed to its product quality but also to the significant impact of Instagram on its digital marketing efforts. The combination of engaging visual content, collaborations with influencers, interactive features, and the optimal use of Instagram Shop and Ads has enabled Scarlett to stand out among both local and international competitors. Through consistent and innovative digital marketing, Scarlett has established itself as a local brand with a strong and impressive image, ready to compete on the global stage. The study concludes that Instagram advertising strategies have effectively increased consumer engagement and strengthened Scarlett’s position within the beauty industry  
CELEBRITY ENDORSER INTERVENING EFFECTS REGARDING THE DECISION TO PURCHASE UMRAH TRAVEL AGENCY SERVICES Firmansyah Firmansyah; Malik Fajar Ardiansyah; Juliana Juliana; Yuana Tri Utomo; Erwin Permana; Ropi Marlina; Robbi Awaluddin
Ekspansi: Jurnal Ekonomi, Keuangan, Perbankan, dan Akuntansi Vol 18 No 1 (2026)
Publisher : Accounting Department, Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ekspansi.v18i1.6847

Abstract

This study aims to show the influence of price, perceived value, celebrity endorser and religiosity on purchasing decisions for Umrah travel agency services with promotion as an intervening variable. The method used in this research is a quantitative descriptive method with the SEM-PLS analysis method. The analysis tool used was SmartPLS 4.0.9.3 with a sample size of 243 respondents using Google forms and distributed on social media. This research found that the price level and perceived value did not influence the decision to purchase Umrah travel agency services. Apart from that, the level of promotion, religiosity, and celebrity endorsers have a positive influence on purchasing decisions for Umrah travel agency services. Another finding is that the celebrity endorser variable does not mediate the price, perceived value and religiosity variables on purchasing decisions. Meanwhile, the celebrity endorser variable mediates the promotion variable on purchasing decisions for Umrah travel agency services.
STRATEGI MENINGKATKAN MINAT BELI KONSUMEN MELALUI PERIKLANAN PRODUK ERIGO DI MEDIA SOSIAL INSTAGRAM Erwin Permana; Dea Amalia; Jasmine Angelica Putri Agestin
Manajemen: Jurnal Ekonomi Vol. 6 No. 2 (2024): Manajemen : Jurnal Ekonomi (Special Issue)
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/pabxt822

Abstract

Perkembangan ekosistem digital telah membuka peluang bisnis bagi pelaku usaha untuk memasarkan produk dengan menggunakan media sosial. Salah satu pelaku usaha yang tumbuh seiring dengan pertumbuhan ekosistem digital adalah brand fashion Erigo. Kesuksesan Erigo dalam menembus pasar domestik dan global tak lepas dari pemanfaatan platform media sosial Instagram secara optimal. Penelitian ini bertujuan untuk mengkaji strategi Erigo dalam meningkatkan minat beli konsumen terhadap produk mereka melalui platform Instagram. Penelitian dilakukan dengan pendekatan kualitatif deskriptif. Data penelitian diperoleh dari hasil tinjauan publikas resmi serta penelusuran data di berbagai pangkalan data resmi populer. Hasil penelitian menunjukkan bahwa melalui platform media instagram, Erigo mampu menyampaikan pesan pemasaran secara langsung, menarik, dan relevan kepada target pasarnya. Strategi jitu mereka adalah menggandeng selebritas dan publik figur ternama sebagai model produk. Tak hanya menghadirkan produk secara visual, Erigo juga mengaitkannya dengan gaya hidup yang didambakan audiens. Keefektifan strategi Erigo dibuktikan dengan respons positif terhadap iklan-iklan mereka di media sosial. Daya tarik dan pengaruh selebritas berhasil menarik perhatian banyak pengguna, dan mendorong minat beli konsumen yang ingin mencoba produk yang dipromosikan. Dengan terus mengembangkan dan menyempurnakan strategi ini, Erigo diyakini mampu memperluas pangsa pasarnya
Indomilk and Chitato's Strategy to Make Seventeen Their Brand Ambassador to Reach the Indonesian Market Agnes Tamara Winda; Erwin Permana; Lazarus Sinaga
Managing: Jurnal Bisnis dan Manajemen Vol. 3 No. 2 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v3i2.37

Abstract

The food and beverage industry in Indonesia is increasingly competitive, prompting companies to adopt innovative marketing strategies. One strategy that is increasingly popular is the use of brand ambassadors from global celebrities, including K-pop idols. This study discusses Indomilk Chitato's marketing strategy in collaborating with SEVENTEEN as their brand ambassadors. Using a qualitative descriptive approach through digital tracking and observation, the results of the study show that this collaboration has succeeded in increasing consumer appeal and engagement, especially among K-pop fans in Indonesia.Indomilk and Chitato selected three members of SEVENTEEN—S.Coups, Wonwoo, and Vernon—to build emotional connections with the target market through interactive digital campaigns, special edition packaging, and exclusive merchandise. The use of celebrity endorsements and the use of fandom culture have proven effective in increasing brand awareness, creating unique experiences for consumers, and strengthening the product's position in the market. This strategy was reinforced with digital campaigns on Instagram, Twitter, and TikTok, where consumer interaction was driven through online challenges and giveaways. In addition, the “Wave Here on 17 Dec” event provided an opportunity for fans to interact directly with their idols, strengthening the emotional connection between the brand and its consumers. This experience-based marketing increases customer loyalty and attracts wider public attention.
STRATEGI BRAND AWARENESS DAN E-SERVICE INNOVATION TERHADAP LOYALITAS MELALUI KEPUASAN DEBITUR Novita Zahara; Erwin Permana; Lola Fitria Sari
Jurnal Riset Bisnis Vol. 9 No. 2 (2026): April
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/jrb.2026.9951

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Awareness dan E-Service Innovation terhadap Kepuasan Debitur serta implikasinya terhadap Loyalitas Debitur pada perusahaan pembiayaan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling – Partial Least Square (SEM-PLS) yang diolah menggunakan SmartPLS. Selain itu, penelitian ini dilengkapi dengan analisis strategis melalui Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Competitive Profile Matrix (CPM), SWOT, SPACE Matrix, dan Quantitative Strategic Planning Matrix (QSPM) guna merumuskan strategi yang paling tepat bagi perusahaan. Hasil analisis menunjukkan bahwa Brand Awareness dan E-Service Innovation berpengaruh signifikan terhadap Kepuasan Debitur, dan Kepuasan Debitur terbukti memiliki pengaruh signifikan terhadap Loyalitas Debitur. Kepuasan Debitur berperan sebagai variabel kunci yang menjembatani pengaruh Brand Awareness dan E-Service Innovation terhadap Loyalitas Debitur. Dari sisi strategis, hasil analisis IFE dan EFE menunjukkan bahwa perusahaan berada pada kondisi internal dan eksternal yang kuat. Analisis SWOT dan SPACE Matrix menempatkan perusahaan pada posisi strategi agresif, sementara hasil QSPM menunjukkan bahwa strategi prioritas adalah penguatan brand awareness dan optimalisasi inovasi layanan digital yang berorientasi pada peningkatan kepuasan debitur.  
Co-Authors Agnes Tamara Winda Agung Noval Ariana Widya Ningsih Ariyo Wibowo Atika Dian Puspita Azzahra Nasyatra Sulindra Dea Amalia Dea Nadiya Della Amelia Devi Desrianti Devina febryani Dhika Fauztina Dian Riskarini Dian Riskarini Efriyanto Efriyanto Faradita Larasayu Firmansyah Firmansyah Harimurthi Wulandjani Harimurti Wulandjani Harnovinsah Harnovinsah Herlan Iha Haryani Hatta Indra Satria Indra Satria Jasmine Angelica Putri Agestin Juliana Juliana Juliana Juliana Khalida Utami Khalishah Daniella Diana Lola Fitria Sari Lufita Anggun M. Nuruddin Subhan Malik Fajar Ardiansyah Margo Purnomo Mentari Iffa Nurani Monabila Magelo Muhammad Abduh Muhammad Farhan Rizky Murthada Sinuraya Murti Widyaningsih nadila ayuning putri Najla Najla Nazwar Priatama Budiansyah Novita Zahara Nur Anisa Amania Nuruddin Subhan Nurul Hilmiyah Okky Ferdiansyah Pudya Setia Wardana Putri Nadhilah Ratih Ayu S Reziyana Hardini Ridwan Indra Jatikusumo Robbi Awaluddin Rodiana Rodiana Rofiq Idris Ropi Marlina Rukun Santoso Salis Musta’ani Satria Yunas Sela Sarmila Setiarini Shirin Amarain Silverius Y. Soeharso Siska Fitriyani Supriadi Thalib Supriadi Thalib Suyanto Suyanto Syamsurizal - - Tessalonika Sinaga Tiolina Evi Umara Bilqis Wasi Widayadi Widarto Rachbini Wiwin Wiwin Yani Dewanthi Yuana Tri Utomo Yuli Ardianto Yunita Fajar Sari