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All Journal Jurnal Manajemen Teknologi MIX : Jurnal Ilmiah Manajemen AdBispreneur Jurnal Manajemen & Keuangan Jurnal Riset Pendidikan Ekonomi JRB-Jurnal Riset Bisnis JURNAL PEMASARAN KOMPETITIF JEMMA | Journal of Economic, Management and Accounting SULUH: Jurnal Abdimas Ilomata International Journal of Management Jurnal Akuntansi dan Manajemen Ilomata International Journal of Management Journal Of Business, Finance, and Economics (JBFE) Innovative: Journal Of Social Science Research DEDIKASI : Jurnal Pengabdian Kepada Masyarakat Manajemen : Jurnal Ekonomi
Erwin Permana
Fakultas Ekonomi Dan Bisnis Universitas Pancasila
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strategi Pengembangan Usaha Pelaku Umkm Kuliner Pada Masa Pandemi Covid - 19 Nurul Hilmiyah; Erwin Permana; Iha Haryani Hatta; Murti Widyaningsih
JRB-Jurnal Riset Bisnis Vol 5 No 2 (2022): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v5i2.3391

Abstract

Penelitian ini bertujuan untuk mengeksplorasi potensi dan daya tarik produk kuliner Cilegon, mengetahui kendala yang dihadapi para pelaku UMKM kuliner dan mengembangkan strategi bisnis kuliner kota cilegon di tengah pandemi covid-19. Urgensi penelitian ini dibuat untuk membantu pelaku UMKM kuliner untuk bangkit dan produktif kembali. Sehingga usaha kuliner yang dijalankan bisa berkembang dan memaksimalkan potensi yang ada. Hasil temuan penelitian diharapkan dapat menjadi referensi bagi pengembangan strategi bisnis kuliner kota Cilegon pada masa pandemi. Data yang diperoleh dianalisis menggunakan metode kualitatif dengan pendekatan konsep manajemen strategis dan dianalisis secara deskriptif. Sedangkan data kuantitatif dianalisis dengan menggunakan alat analisis IFE, EFE, IE dan SWOT. Analisis ini digunakan untuk memperoleh gambaran secara mendalam mengenai objek penelitian. Informasi disajikan dalam bentuk tabulasi angka, gambar, dan matriks sesuai dengan hasil yang diperoleh. Luaran penelitian yang ditargetkan adalah membantu pelaku UMKM kuliner untuk bangkit dan produktif kembali melalui strategi pengembangan bisnis. Sehingga usaha kuliner yang dijalankan bisa berkembang dan memaksimalkan potensi yang ada. Hasil temuan penelitian diharapkan dapat menjadi referensi bagi pengembangan strategi bisnis kuliner kota Cilegon pada masa pandemi.
IMPLEMENTASI MATRIKS IMPORTANCE PERFORMANCE ANALYSIS (IPA) UNTUK MENGEMBANGKAN KEWIRAUSAHAAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS PANCASILA Erwin Permana; Supriadi Thalib; Harimurthi Wulandjani
JRB-Jurnal Riset Bisnis Vol 6 No 1 (2022): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i1.3962

Abstract

The existence of entrepreneurs in a country is very strategic in order to create new jobs, absorb labor, and encourage independence in the community. The greater the number of business actors in a country, the stronger the country's economy. So every effort that leads to the formation of an entrepreneurial culture, especially on campus, needs to be encouraged. This study aims to (1). analyzing the development of student entrepreneurship activities at FEB UP, (2) Analyzing entrepreneurship courses from aspects of teaching materials, learning methods and targets for entrepreneurship lectures in fostering the entrepreneurial spirit of FEB UP students, and (3) How is the potential for entrepreneurship development among FEB UP students. Research respondents are FEB UP students who have taken entrepreneurship courses, the number of samples obtained is 140 students. Data analysis using Importance Performance Analysis Matrix. The results showed that in general, the quality of the implementation of entrepreneurship courses was considered quite good by students. The development of coaching activities at the Faculty of Economics and Business, Pancasila University is quite encouraging. The potential for developing an entrepreneurial spirit among FEB students at Pancasila University is very large, this can be seen from the results of research showing the increasing interest of students to consider entrepreneurship as a career choice after graduating from college, the more research and community service to develop the entrepreneurial spirit and the more many seminars, scientific discussions, and entrepreneurship-oriented student activities. To improve the entrepreneurial culture on campus, it is recommended to improve the implementation of the Entrepreneurship Court lectures by conducting lectures every semester. The entrepreneurial concept that has been produced by students must be supported by the entrepreneurial infrastructure on campus and provide support for investment cooperation from the campus to student businesses that are already running.
Exploring Frugal Buying, Social Influence, and App Behavior in Online Food Shopping in Indonesia Widarto Rachbini; Silverius Y. Soeharso; Harimurti Wulandjani; Tiolina Evi; Erwin Permana; Suyanto Suyanto
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i3.007

Abstract

Objectives: This quantitative study investigates the relationships among Frugal Buying Habits, Social Influence, Task-oriented app usage, Pleasure-oriented app usage, and Digital persuasion in the context of online food shopping via delivery apps in Indonesia.Methodology: We employ an explanatory research design, testing hypotheses derived from existing literature. A purposive sampling method selects 300 active users of online food delivery apps. Structural Equation Modeling (SEM) with Smart PLS software analyzes the data.Findings: Frugal Buying Habits are associated with both Task-oriented and Pleasure-oriented app usage. Social Influence strongly impacts Digital Persuasion. Task-oriented app usage positively correlates with Digital Persuasion while Pleasure-oriented app usage does not.Conclusion: These findings highlight opportunities for app developers to cater to frugal consumers and leverage social influence, improving user experiences. Policymakers should consider regulating digital persuasion tactics for ethical practices. This research contributes to understanding online food shopping dynamics.
Pendampingan Digital Marketing Terhadap UMKM Binaan FEB UP Kuji Milk Erwin Permana; Supriadi Thalib; Harimurti Wulandjani
SULUH: Jurnal Abdimas Vol 5 No 2 (2024): SULUH: Jurnal Abdimas Februari
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v5i2.5432

Abstract

Abstrak Kegiatan Pengabdian Masyarakat (PKM) ini bertujuan untuk membangun pemasaran digital produk Kuji Milk. Pengabdian Masyarakat ini dilakukan dengan serangkaian bentuk kegiatan seperti ceramah, tutorial dan praktik membangun platform media sosial untuk digital marketing. Hasil kegiatan pendampingan penerapan digital marketing dengan memanfaatkan platform media sosial dapat memberikan solusi atas permasalahan yang dihadapi Produk Kuji Milk dalam pemasaran. Mitra dampingan memahami materi digital marketing dengan baik serta dapat menggunakan aplikasi beserta fiturnya untuk pemasaran produknya. Hal ini terlihat selama pendampingan berlangsung dan juga ketika evaluasi. Pada akhirnya owner Produk Kuji Milk memiliki pemahaman bahwa perkembangan teknologi digital dapat membantu para pelaku bisnis. Dalam pemasaran digital marketing mampu menjangkau konsumen secara lebih luas. Tentu saja dalam perjalanannya pemasaran melalui platform media sosial harus dilakukan dengan konsisten. Kata Kunci: Digital Marketing, FEB UP, Kuji Milk, UMKM Abstract This community service (PKM) activity aims to build digital marketing of Kuji Milk products. This community service is carried out with a series of activities such as lectures, tutorials and practices to build social media platforms for digital marketing. The results of digital marketing implementation assistance activities by utilizing social media platforms can provide solutions to the problems faced by Kuji Milk products in marketing. Assisted partners understand digital marketing materials well and can use the application and its features for marketing their products. This can be seen during the mentoring and also during the evaluation. In the end, the owner of Kuji Milk products has an understanding that the development of digital technology can help business people. In digital marketing marketing is able to reach consumers more widely. Of course, in the course of marketing through social media platforms must be done consistently. Keywords: Digital Marketing, FEB UP, Kuji Milk, MSMEe.
Pelatihan Jiwa Kewirausahaan Dalam Mendukung Kewirausahaan Di Kalangan Generasi Z Erwin Permana; Setiarini; Yuli Ardianto; Dian Riskarini; Indra Satria; Satria Yunas; Wasi Widayadi; Salis Musta’ani; Murthada Sinuraya
SULUH: Jurnal Abdimas Vol 6 No 1 (2024): SULUH: Jurnal Abdimas Agustus
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v6i1.6710

Abstract

Pengabdian kepada Masyarakat Tim Dosen FEB UP yang dilakukan di SMA Negeri 11 Depok bertemakan “Pelatihan Jiwa Kewirausahaan dan Peran Profesi Akuntan dalam Mendukung Kewirausahaan di Kalangan Generasi Z”. PkM diikuti oleh 150 siswa kelas XII Jurusan IPS. Tema tersebut diangkat untuk menjawab kebutuhan generasi Z terhadap kewirausahaan dan diharapkan mampu memotivasi jiwa entrepreneurshipnya serta mampu melihat peluang dan membuka lapangan pekerjaan secara mandiri seiring dengan perkembangan teknologi digital. Kemandirian generasi Z ini juga dalam upaya mencari solusi dalam menghadapi Bonus Demografi . Siswa juga dapat menyadari pentingnya bidang ilmu manajemen dan akuntansi sebagai bekal dalam berbisnis dan berwirausaha. Selain itu dapat mengenal profesi akuntan sebagai profesi yang berperan dalam pelaporan keuangan sebuah usaha.
STRATEGI MENINGKATKAN MINAT BELI KONSUMEN MELALUI PERIKLANAN PRODUK ERIGO DI MEDIA SOSIAL INSTAGRAM Erwin Permana; Dea Amalia; Jasmine Angelica Putri Agestin
Manajemen: Jurnal Ekonomi Vol. 6 No. 2 (2024): Manajemen : Jurnal Ekonomi (Special Issue)
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/pabxt822

Abstract

The development of the digital ecosystem has opened up business opportunities for businesses to market products using social media. One of the businesses that has grown along with the growth of the digital ecosystem is fashion brand Erigo. Erigo's success in penetrating domestic and global markets cannot be separated from the optimal utilization of the Instagram social media platform. This study aims to examine Erigo's strategy in increasing consumer buying interest in their products through the Instagram platform. The research was conducted using a descriptive qualitative approach. The research data was obtained from the review of official publications as well as data searches in various popular official databases. The results show that through the Instagram media platform, Erigo is able to deliver marketing messages directly, interestingly, and relevantly to its target market. Their strategy is to engage well-known celebrities and public figures as product models. Not only presenting the product visually, Erigo also relates it to the lifestyle that the audience desires. The effectiveness of Erigo's strategy is proven by the positive response to their advertisements on social media. The attractiveness and influence of celebrities has captured the attention of many users, and driven buying interest among consumers who want to try the promoted products. By continuing to develop and refine this strategy, Erigo is believed to be able to expand its market share.
Co-Authors Agung Noval Ariana Widya Ningsih Ariyo Wibowo Atika Dian Puspita Azzahra Nasyatra Sulindra Dea Amalia Dea Nadiya Devi Desrianti Devina febryani Dhika Fauztina Dian Riskarini Faradita Larasayu Harimurthi Wulandjani Harimurti Wulandjani Herlan Iha Haryani Hatta Indra Satria Indra Satria Jasmine Angelica Putri Agestin Khalida Utami Khalishah Daniella Diana M. Nuruddin Subhan Margo Purnomo Margo Purnomo Mentari Iffa Nurani Monabila Magelo Muhammad Farhan Rizky Murthada Sinuraya Murti Widyaningsih nadila ayuning putri Najla Najla Nur Anisa Amania Nurul Hilmiyah Okky Ferdiansyah Putri Nadhilah Ratih Ayu S Reziyana Hardini Ridwan Indra Jatikusumo Rukun Santoso Salis Musta’ani Satria Yunas Setiarini Silverius Y. Soeharso Siska Fitriyani Supriadi Thalib Supriadi Thalib Suyanto Suyanto Syamsurizal - - Tessalonika Sinaga Tiolina Evi Wasi Widayadi Widarto Rachbini Wiwin Wiwin Yani Dewanthi Yuli Ardianto Yunita Fajar Sari