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All Journal Jurnal Manajemen Teknologi MIX : Jurnal Ilmiah Manajemen AdBispreneur Jurnal Manajemen & Keuangan EKSPANSI Jurnal Riset Pendidikan Ekonomi JRB-Jurnal Riset Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL PEMASARAN KOMPETITIF JEMMA | Journal of Economic, Management and Accounting SULUH: Jurnal Abdimas Dinasti International Journal of Education Management and Social Science Jurnal Akuntansi dan Manajemen Ilomata International Journal of Management MANAJEMEN Journal Of Business, Finance, and Economics (JBFE) Jurnal Tren Bisnis Global Innovative: Journal Of Social Science Research DEDIKASI : Jurnal Pengabdian Kepada Masyarakat Manajemen : Jurnal Ekonomi Managing: Jurnal Bisnis dan Manajemen Jurnal Ekonomi, Manajemen, Akuntansi KEDJATI Journal of Islamic Civilization Optimal: Jurnal Ekonomi dan Manajemen
Erwin Permana
Fakultas Ekonomi Dan Bisnis Universitas Pancasila
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analisis Penjualan Produk Skincare Somethinc melalui Live Streaming pada Platform Digital TikTok Erwin Permana; Harnovinsah Harnovinsah; Sela Sarmila; Della Amelia
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8532

Abstract

Bisnis produk kecantikan menjadi bisnis yang populer saat ini. Berbagai merek produk kecantikan dengan berbagai tujuan penggunaan hadir dan mendapatkan konsumennya. Salah satu produk produk kecantikan dan memiliki konsumen yang besar adalah somethinc. Penelitian ini bertujuan untuk melakukan analisis penjualan produk skincare somethinc melalui live streaming pada platform digital TikTok. Penelitian dilakukan dengan pendekatan kualitatif deskriptif. Data diperoleh berdasarkan hasil penelusuran observasi digital. Hasil penelitian menunjukkan bahwa di platform Tiktok hingga mencapai 57,3 juta penonton dan berhasil menjual produk skincare sebanyak 3,9 juta produk di tiktok. Produk yang paling diminati oleh konsumen adalah serum wajah yang telah terjual sekitar 500 ribu produk.  Hasil penjualan produk skincare Somethinc pada tahun 2022 dapat mencapai 53,2 miliar. Strategi pemasaran yang digunakan Somethinc dibalik di balik kesuksesan penjualan produk skincare mereka melalui live streaming di platform Tiktok maupun di plaftform lainnya adalah dengan menerapkan program flash sale dan strategi komunikasi dengan pendekatan AIDA (Attention, Interest, Desire, Action). Selain itu, Brand Somethinc cukup sering memberikan diskon produk besar-besaran kepada para pelanggan setianya maupun calon pembeli baru, terutama pada acara-acara tertentu seperti akhir tahun atau pada tanggal tertentu sehingga akan menarik perhatian calon pembeli.
Pengaruh Content Marketing, Electronic Word of Mouth, Dan Influencer Marketing Terhadap Minat Beli Generasi Z Pengguna Tiktok Produk Skincare Skintific di Provinsi DKI Jakarta Shirin Amarain; Erwin Permana
Jesya Vol 9 No 1 (2026): Artikel Riset Januari 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i1.2513

Abstract

Perkembangan e-commerce di Indonesia di beberapa tahun terakhir berkembang dengan cepat, dengan konsumen yang semakin bergantung pada platform digital untuk memenuhi kebutuhan mereka. Salah satu kategori produk yang diminati adalah produk perawatan kulit, termasuk produk dari merek-merek lokal dan internasional seperti Skintific yang telah menarik perhatian pengguna e-commerce melalui kampanye digital. Fenomena ini mendorong merek untuk lebih gencar dalam menjalankan teknik pemasaran yang efisien guna mendorong ketertarikan konsumen untuk melakukan pembelian. Peningkatan ini mendorong perusahaan untuk memaksimalkan potensi influencer dalam meningkatkan minat beli konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh Content Marketing, Electronic Word of Mouth, dan Influencer Marketing, terhadap Minat Beli. Penelitian ini adalah penelitian asosiatif dan jenis data yang digunakan adalah data kuantitatif. Data yang digunakan diperoleh dari data primer dan data sekunder. Populasi dan sampel dalam penelitian ini berjumlah 189 konsumen Gen Z Produk Skintific dengan Teknik pengambilan sampel yang digunakan adalah accidental sampling. Metode analisis yang digunakan adalah analisis statistik deskriptif dan regresi linier berganda. Hasil penelitian ini menunjukkan bahwa Content Marketing berpengaruh positif dan signifikan terhadap Minat Beli Konsumen Gen Z Produk Skintific, Electronic Word of Mouth berpengaruh positif dan signifikan terhadap Minat Beli Konsumen Gen Z Produk Skintific, dan, Influencer Marketing berpengaruh positif dan signifikan terhadap Minat Beli Konsumen Gen Z Produk Skintific.
The Role of Fundamental Strategies in Overcoming the Inflation Erwin Permana; Nuruddin Subhan; Juliana Juliana; Muhammad Abduh
KEDJATI Journal of Islamic Civilization Vol. 1 No. 1 (2024): KEDJATI Journal of Islamic Civilization
Publisher : KEDJATI Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

High inflation rates are a complex economic challenge and have far-reaching impacts. To deal with these problems, an effective strategy involving a series of policy instruments and a deep understanding of the root problems that cause inflation is needed. This research aims to analyze strategies to overcome inflation and offer fundamental strategies. This research uses a qualitative with a descriptive-analytical method. The research data is obtained through a literature review: the relevant information from previous research results or official publications. The research results show that it is more supply-side based on analyzing the government's strategy for overcoming inflation. Based on examining the existing situation, this strategy must be complemented by a demand side: providing energy subsidies, increasing national production capacity, and moral education. Based on an in-depth study of inflation, this research provides recommendations for a more fundamental strategy in integrating financial technology (fintech) with precious metals (gold-fintech). This condition means gold-based fintech. It means realizing practical transactions using fintech, which is flexible, practical, and cashless, but the standard is using gold, not fiat money. Also, Islam views gold and silver as suitable for currency use. Apart from internal factors and conformity between nominal and intrinsic value, the uses of gold and silver are based on the sharia. Gold and silver are strong enough to withstand inflation, something that paper money-based currencies do not have. Hence, researchers suggest further research regarding the technical transition mechanism from fiat money-based to precious gold and metal-based fintech.
The Influence of Financial Literacy and Non-Cash Payments on the Consumptive Behavior of Students in Jabodetabek Efriyanto Efriyanto; Rodiana Rodiana; Lufita Anggun; Erwin Permana; Harnovinsah Harnovinsah; Rofiq Idris
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 6 (2026): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i6.6377

Abstract

This study aims to analyze the influence of financial literacy and the use of cashless payment systems on the consumer behavior of students in the Jabodetabek area. With the development of financial technology, students' understanding of financial literacy is becoming increasingly important in managing their personal finances. Furthermore, the widespread use of cashless payment methods can influence spending patterns and consumption habits. Currently, students have been swept up in the digital transformation, especially in financial transactions, with many transactions conducted using cashless platforms such as GoPay, Shopee Pay, and others. The method used was a quantitative survey approach with 100 students in Jabodetabek. The research instrument was a questionnaire to measure financial literacy, cashless usage, and consumptive behavior. 
Pemanfaatan Key Opinion Leader (KOL) Brand Scarlett Whitening dalam Pemasaran Digital Pada Generasi Z Erwin Permana; Abdiel Reihan; Alvito Daffa Gustyo; Syamsurizal Syamsurizal
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2024): September: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i3.3735

Abstract

In facing the rapidly developing digital era, Scarlett Whitening has succeeded in combining traditional business principles with digital marketing methods. One important approach taken is through collaboration with Key Opinion Leaders (KOL) on various social media platforms, such as Instagram and TikTok. With appropriate KOL support, Scarlett Whitening succeeded in reaching generation Z, its main target market, with a more personal approach and in line with brand needs. This research aims to analyze the use of KOL brand Scarlett whitening in Generation Z. The research was conducted using a descriptive qualitative approach. Research data comes from search results in various digital databases and literature reviews. The research results show that by utilizing Key Opinion Leaders (KOL) in digital marketing strategies, Scarlett Whitening has succeeded in aligning the use of KOLs in its digital marketing strategy, such as through collaboration with KOLs who have significant influence and reach among the younger generation. The selected KOLs are not only popular because of their large number of followers, but also the content they present is of high quality and suits the interests and needs of the target market. Scarlett Whitening's main target market is teenagers aged 15-34 years, namely Generation Z, who have a tendency to be very familiar with digital technology. With a more personal approach and in line with the needs of the target market, Scarlett Whitening has succeeded in reaching generation Z with quality content that suits the interests and needs of the target market. The content produced by KOL for Scarlett Whitening often contains product reviews, usage tutorials, and testimonials from consumers. Through this content, information about the quality, safety and effectiveness of the Scarlett Whitening brand can be conveyed in an authentic and convincing way to potential consumers.
Strategi Pemasaran Untuk Meningkatkan Penjualan Kopi Nako Kebon Jati Bogor Erwin Permana; Muhamad Athalah Ramadhan; Ifnu Saputra; Syamsurizal Syamsurizal
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3736

Abstract

Businesses that combine environmental and product aspects are currently growing quite rapidly. Consumers are not only served products according to their taste but can also enjoy natural views with fresh air. One business that utilizes natural aspects as a marketing strategy is Kopi Nako Kebon Jati. This research aims to analyze marketing strategies to increase sales of Kopi Nako Kebon Jati Bogor. The research was conducted using a qualitative descriptive approach. Data comes from analysis of the results of literature reviews and related official publications. The results of this research show that the marketing used by Kopi Nako Kebon Jati Bogor is the Marketing Mix which consists of 4Ps, namely product, price, place and promotion. Of these four things, efforts are made to maximize product marketing strategies. After that, it is supported by a social media platform via the Kopi Nako Kebon Jati Instagram account. This Instagram aims to provide useful information for consumers and reach a very wide market, so that it can increase sales of Kopi Nako Kebon Jati Bogor. The unique strategy that differentiates Kopi Nako Kebon Jati from the others is Hidden Gem, namely that they take a place quite far from the city center and make it a special attraction for Kopi Nako Kebon Jati which sells views of Mount Salak which are not available in coffee shops in general.
Co-Authors Abdiel Reihan Agnes Tamara Winda Agung Noval Alvito Daffa Gustyo Ariana Widya Ningsih Ariyo Wibowo Atika Dian Puspita Azzahra Nasyatra Sulindra Dea Amalia Dea Nadiya Della Amelia Devi Desrianti Devina febryani Dhika Fauztina Dian Riskarini Dian Riskarini Efriyanto Efriyanto Faradita Larasayu Firmansyah Firmansyah Harimurthi Wulandjani Harimurti Wulandjani Harnovinsah Harnovinsah Herlan Ifnu Saputra Iha Haryani Hatta Indra Satria Indra Satria Jasmine Angelica Putri Agestin Juliana Juliana Juliana Juliana Khalida Utami Khalishah Daniella Diana Lola Fitria Sari Lufita Anggun M. Nuruddin Subhan Malik Fajar Ardiansyah Margo Purnomo Mentari Iffa Nurani Monabila Magelo Muhamad Athalah Ramadhan Muhammad Abduh Muhammad Farhan Rizky Murthada Sinuraya Murti Widyaningsih nadila ayuning putri Najla Najla Nazwar Priatama Budiansyah Novita Zahara Nur Anisa Amania Nurul Hilmiyah Okky Ferdiansyah Pudya Setia Wardana Putri Nadhilah Ratih Ayu S Reziyana Hardini Ridwan Indra Jatikusumo Robbi Awaluddin Rodiana Rodiana Rofiq Idris Ropi Marlina Rukun Santoso Salis Musta’ani Satria Yunas Sela Sarmila Setiarini Shirin Amarain Silverius Y. Soeharso Siska Fitriyani Supriadi Thalib Supriadi Thalib Suyanto Suyanto Syamsurizal - - Tessalonika Sinaga Tiolina Evi Umara Bilqis Wasi Widayadi Widarto Rachbini Wiwin Wiwin Yani Dewanthi Yuana Tri Utomo Yuli Ardianto, Yuli Yunita Fajar Sari