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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen dan Bisnis Sriwijaya JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmiah Ekonomi dan Bisnis AdBispreneur Liquidity: Jurnal Riset Akuntansi dan Manajemen JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) JEMMA | Journal of Economic, Management and Accounting JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Bina Bangsa Ekonomika BISMA (Bisnis dan Manajemen) Media Ekonomi Kasta: Jurnal Ilmu Sosial, Agama, Budaya dan Terapan AMMA : Jurnal Pengabdian Masyarakat Jurnal Politik dan Pemerintahan Daerah
Tetty Herawaty
Universitas Padjadjaran
Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences

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PERBANDINGAN USER EXPERIENCE TIKET TRANSPORTASI PADA APLIKASI AGEN PERJALANAN ONLINE Gardiany Marissa Rizqi; Arianis Chan; Tetty Herawaty
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 7, No 3 (2022): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v7i3.36765

Abstract

This study examines the user experience of users of online travel agent A and online travel agent B. The population in this study are customers who use the second online travel agent, namely online travel agent A and online travel agent B, who have ordered transportation tickets at least twice. User experience is measured through the sub-variables happiness, engagement, adoption and retention, task success, page views, uptime, latency, seven days active users, earnings. The research was conducted by taking a sample of 100 online travel agent A and online travel agent B users with a population of up to. The method in this research is a comparative descriptive analysis with a quantitative approach. The object of surrogate research is user experience. The data analysis used is the Wilcoxon test, the analysis is used to see how the differences between online travel agent A and online travel agent B are through user experience. The results show that there are differences in the experience of transportation ticket users on mobile apps online travel agent A and online travel agent B, this is because respondents have a higher assessment of the experience of online travel agent A. So the conclusion that can be drawn in this is that there are differences in research on User Experience of transportation tickets on mobile apps users online travel agent A and online travel agent B.Penelitian ini mengkaji tentang user experience pengguna tiket transportasi pada mobile apps online travel agent A dan online travel agent B. Populasi pada penelitian ini adalah pelanggan yang menggunakan kedua online travel agent yaitu online travel agent A dan online travel agent B yang telah memesan tiket transportasi minimal dua kali. Pengalaman pengguna diukur melalui sub-variabel happiness, engagement, adoption and retention, task success, page views, uptime, latency, seven days active users, earnings. Penelitian dilakukan dengan mengambil 100 sampel pengguna online travel agent A dan online travel agent B dengan populasi tak hingga. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif komparatif dengan pendekatan kuantitatif. Objek penelitian pengganti adalah pengalaman pengguna. Analisis data yang digunakan adalah uji Wilcoxon, analisis tersebut digunakan untuk melihat bagaimana perbedaan antara online travel agent A dan online travel agent B melalui user experience. Hasil penelitian menunjukkan bahwa terdapat perbedaan pengalaman pengguna tiket transportasi pada mobile apps online travel agent A dan online travel agent B, hal tersebut dikarenakan responden memiliki penilaian lebih tinggi terhadap user experience online travel agent A. Sehingga kesimpulan yang dapat diambil dalam penelitian ini adalah terdapat perbedaan user experience tiket transportasi pada pengguna mobile apps online travel agent A dan online travel agent B.
Pengaruh Digital Guerilla Marketing Terhadap Brand Awareness By.U (Survei terhadap Followers Instagram @Byu.Id) Lika Pitaloka; Tetty Herawaty; Arianis Chan
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 21, No 1 (2022): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v21i1.47-62

Abstract

To increase and spread awareness in the marketing process there are various things that can be done one of them by using a guerrilla marketing approach through digital media or commonly known as digital guerilla marketing to spread awareness and increase engagement on social media. This research aims to find out the influence of digital guerilla marketing on brand awareness on #SultanMahbyUbas campaigns on Instagram followers @byu.id. The research method used is verifiable descriptive analysis with survey design. The population of the study is Instagram by followers. You by criteria have seen or known information about the campaign by. U with the theme '#SultanMahbyUbas' conducted by by.U. This survey was conducted to 100 respondents using  non probability sampling using purposive sampling. The results of this study state that there is a positive and significant influence of digital guerilla marketing on brand awareness.
Implementasi Rebranding Identity untuk Meningkatkan Brand Recognition pada Sosial Media Instagram Peachy Sun Marissa Elsa Safiera; Muhammad Ali Abdurrahman; Tetty Herawaty; Arianis Chan
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 11 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Now there are many Micro, Small and Medium Enterprises, one of which is Peachy sun which is an MSME that produces photocards, hand banners and wall decor. The problem with this brand is the lack of brand recognition makes people not remember the brand they bought. For this problem, we rebranded several brand elements. What we have done for Peachy sun is to create a logo, have a color palette, and design a feed for Instagram peachysunid_ . Our goal is to build a brand identity which we hope can grow brand recognition and also increase sales of Peachy sun.
GOOD CORPORATE GOVERNANCE DAN PERAN OTORITAS JASA KEUANGAN DALAM KASUS PENGGELAPAN DANA ANGGOTA KOPERASI SIMPAN PINJAM (KSP) INDOSURYA Muhammad Irfan Dadi; Muhammad Rizal; Tetty Herawaty
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 2 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i2.388

Abstract

The implementation  of good corporate governance  practices in cooperatives is a very important topic and is actively socialized by the Ministry of Cooperatives and SMEs. This is due to the increasing complexity of challenges in managing cooperatives in the era of globalization. Good governance practices aim to form a culture and awareness among all parties involved in the cooperative, so that its mission and social responsibility, which is to improve the welfare of members, can be realized consistently. Strengthening awareness to achieve these goals is an important key in managing a professional, trustworthy, and accountable cooperative. This study aims to investigate cases that occurred in members of the Indosurya Savings and Loans Cooperative (KSP), which caused losses of up to Rp. 106 T for its members. Therefore, it is important to provide legal certainty regarding the funds embezzled by the Indosurya Save and Loan Cooperative (KSP) and evaluate the seriousness of the government in handling this case. The descriptive method used in this study, which reveals how complex the government's approach to this case is because formally the Indosurya Savings and Loans Cooperative (KSP) is registered as a cooperative business entity under the auspices of the Ministry of Cooperatives and MSMEs. The Financial Services Authority (OJK) has the authority to revoke the cooperative's license, but is not authorized to dissolve the Savings and Loans Cooperative (KSP). The practice of moral hazard in investment activities at the Indosurya Savings and Loans Cooperative (KSP) occurs due to the weak supervision system of financial institutions, which is caused by several factors, including: (a) weaknesses in the financial supervision architecture system in Indonesia, (b) lack of information exchange and effective coordination between related institutions
ANALISIS GOVERNANSI KORPORAT PADA KOPERASI (STUDI KASUS PADA KOPERASI INDOSURYA) Rekha Puspa Lenasari; Muhammad Rizal; Tetty Herawaty
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.788

Abstract

Koperasi merupakan salah satu entitas bisnis yang bergerak di bidang ekonomi yang selama ini dalam kegiatannya selalu berlandaskan azas kekeluargaan dan demokrasi ekonomi. Namun, dalam perkembanganya koperasi akhir-akhir ini dijadikan modus operandi oleh sebagian orang untuk menarik keuntungan dengan cara yang tidak benar. Tujuan penelitian ini yaitu menganalisa tentang koperasi Indosurya terkait membandingkan proses tatakelola manajemen koperasinya dengan hal yang seharusnya dilakukan oleh koperasi dengan menggunakan sistem penerapan Good Corporate Governance (GCG) dalam rangka untuk memberikan informasi yang valid dan akurat kepada masyarakat untuk membedakan koperasi sebenarnya dan koperasi berkedok penipuan. Metode penelitian ini menggunakan metode kualitatif dengan pendektan desktriptif. Hasil penelitian menunjukan dengan memeriksa dan menilai koperasi berdasarkan aspek Good Corporate Governance di atas, dapat membedakan koperasi berkedok penipuan dengan koperasi yang sah dan terpercaya.Kata Kunci : Good corporate governance, Koperasi, Indosurya, Pengelapan Uang
PENGARUH KUALITAS PELAYANAN DAN PROMOSI PENJUALAN TERHADAP LOYALITAS KONSUMEN (STUDI PADA PRODUK BY.U DI KOTA BANDUNG) Girda Aulia Rishyadi; Anang Muftiadi; Tetty Herawaty
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1212

Abstract

This study aims to observe the effect of service quality and sales promotion on consumer loyalty in by.U users in Bandung City. The method used in this study is quantitative descriptive. Through the distribution of questionnaires to obtain data using a Likert scale that is processed and tested. The population in this study were consumers in Bandung City who made purchases by.U so that the population is unknown. The sample was taken using non-probability sampling, namely purposive sampling. The sample size was calculated using the Lemeshow formula to obtain 100 respondents. The results of the study and hypothesis testing in this study are that service quality and sales promotion have a positive and very significant effect on consumer loyalty with a sig. 0.000. Service quality has a positive and very significant effect on consumer loyalty with a sig. 0.001. Sales promotion has a positive and significant effect on consumer loyalty with a sig. 0.020. The results of this study indicate that the R square coefficient value is 44.9%. Data processing and testing were carried out using validity and reliability tests, correlation tests, multiple linear regression, determination coefficient analysis, T tests and F tests.
PENDEKATAN TECNOLOGICAL, ORGANIZATIONAL AND ENVIRONMENT CONTEXT DALAM MENGKAJI PERFORMA BISNIS PADA USAHA INDUSTRI EKONOMI KREATIF TERKAIT ADOPSI AI DI BIDANG PEMASARAN Herwan Abdul Muhyi; Arianis Chan; Tetty Herawaty; Rani Sukmadewi; Gessan Kurnia Dewi
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1256

Abstract

This study aims to analyze the factors influencing the readiness for artificial intelligence (AI) adoption in marketing among business actors in the creative industry sector in West Java. The research employs a quantitative approach, collecting data through surveys and questionnaires from 226 respondents. Multiple regression analysis was conducted to examine the relationship between technological, organizational, and environmental factors on business performance. The results indicate that organizational context factors significantly influence AI adoption in marketing, while technological and environmental contexts do not show a significant impact. These findings provide insights for business practitioners in formulating more effective strategies for AI adoption to enhance business performance in the creative industry sector.
Analisis Kualitas Jasa Menggunakan Metode Servqual (Studi Pada Joss Laundry Jatinangor) Nadira Adinda Putri Asmara; Tetty Herawaty; Dian Fordian
Liquidity Vol. 14 No. 2 (2025): Liquidity
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v14i2.3169

Abstract

Service quality encourages the formation of strong bonds between customers and companies. Customer satisfaction is achieved when their expectations and needs are consistently met through the services provided. This research was conducted at Joss Laundry Jatinangor. To understand and meet customer expectations, the SERVQUAL method was used to measure the gap between customer expectations and perceptions across five dimensions of service quality. The study was also supported by validity and reliability tests to ensure the accuracy of the data. Out of 20 attributes analyzed, 9 were found to have negative gap values, indicating that customer perceptions were still below their expectations. The largest negative gap was identified in the attribute of timeliness in service completion, with a gap value of -0.35. Based on these findings, it is recommended that Joss Laundry Jatinangor prioritize improvements in service timeliness and conduct regular evaluations of other negatively scored attributes. Enhancing operational efficiency and providing employee training are essential steps to improve overall service quality and maintain customer satisfaction.
Analisis Konten Kampanye Airin Rachmi Diany di Media Sosial Instagram: Studi Kasus Pemilihan Gubernur 2024 Alya Hana Pramonoputri; Cecep Safa’atul Barkah; Lina Auliana; Tetty Herawaty; Lucky Taufik Sutrisno; Christin Dwi Putri Septian
Jurnal Politik dan Pemerintahan Daerah Vol. 6 No. 2 (2024): Desember
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jppd.v6i2.198

Abstract

Pemilu 2024 menunjukkan transformasi besar dalam cara politisi berkomunikasi dengan pemilih, melalui media sosial khususnya Instagram merupakan platform utama dalam kampanye politik. Artikel ini menganalisis konten kampanye Airin Rachmi Diany di Instagram untuk Pemilihan Gubernur 2024, dengan fokus pada bagaimana elemen-elemen konten seperti citra diri, empati, nilai-nilai, keharmonisan, dan hubungan dengan pemilih digunakan untuk membangun citra dan menarik perhatian audiens. Penelitian ini menggunakan pendekatan kualitatif dan analisis framing untuk menilai postingan Instagram Airin Rachmi Diany dan respons audiens. Temuan menunjukkan bahwa konten yang menonjolkan citra diri dan keharmonisan memperoleh keterlibatan tertinggi, sementara elemen lainnya, seperti empati dan komunikasi nilai, kurang menarik perhatian audiens dalam meningkatkan keterlibatan. Hasil ini menggarisbawahi pentingnya menciptakan konten yang relevan dan emosional dalam kampanye politik di era digital. Artikel ini menyimpulkan bahwa media sosial merupakan alat komunikasi yang dapat membangun hubungan dengan pemilih dan memperkuat citra publik. 
Reframing City Branding Through Islamic Marketing Values: A Systematic Review Toward Sustainable and Muslim-Friendly Destinations Hilda Monoarfa; Aas Nurasyiah; Juliana; Rumaisah Azizah Al Adawiyah; Tetty Herawaty
KASTA : Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Vol. 6 No. 3 (2026): August
Publisher : Lembaga Bale Literasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kasta.v6i3.3183

Abstract

This paper aims to systematically review and reframe the concept of city branding through the integration of functional, symbolic, and experiential dimensions, while embedding Islamic marketing values. It explores how the incorporation of tawhid (oneness), ihsan (excellence), and amanah (trust) enhances the authenticity and sustainability of Muslim-friendly urban destinations. Using the PRISMA 2020 protocol, this study systematically reviews 234 Scopus-indexed articles (2002–2025) and applies bibliometric analysis through VOSviewer and RStudio to identify major themes, citation patterns, and theoretical gaps in city branding, halal tourism, and ethical governance. The review identifies three core dimensions—functional (infrastructure, accessibility, hospitality, governance), symbolic (heritage, identity, ethical representation), and experiential (tourist engagement, events, and digital storytelling)—that collectively enhance city brand effectiveness. Integrating Islamic marketing values strengthens trust, authenticity, and visitor satisfaction, resulting in higher revisit intention and brand loyalty. Southeast Asia, particularly Indonesia and Malaysia, emerges as a global hub for Muslim-friendly city branding research.
Co-Authors Al Adawiyah, Rumaisah Azizah Alya Hana Pramonoputri Arianis Chan Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Syafa’atul Barkah Cecep Syafa’atul Barkah Christin Dwi Putri Septian Dewi, Gessan Kurnia Dian Fordian Erna Maulina Gardiany Marissa Rizqi Girda Aulia Rishyadi Herwan Abdul Muhyi Hilda Monoarfa Juliana Lika Pitaloka Lina Auliana Lina Aulina Linda Kurniawati Lucky Taufik Sutrisno Marissa Elsa Safiera Medina Ramadhany Muhammad Ali Abdurrahman Muhammad Irfan Dadi Muhammad Rizal Muhammad Rizal Nabila Meira Adzraa Hariri Nadira Adinda Putri Asmara Nadiya Laila Rohmah Nanda Eka Fitriani Nurasyiah, Aas R. Anang Muftiadi Rani Sukmadewi Recha Noorridha Fachmy Rekha Puspa Lenasari Rizka Adinda Rusda Irawati Salma Annisa Salmaa Tuffahati Nugraha Shafira Tiara Rachmawati Syafri Naldi