Garuda - Garba Rujukan Digital

Analisis Strategi Pemasaran 4P pada Produk Nasi Cokot Ceria Sevia Nur Kamila; Muhammad Anas
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 2 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i2.459

I In the modern era, digital marketing has grown rapidly and has become a major tool in marketing strategies. Social media is not only a communication platform but also an effective means to increase branding and engagement with customers. This research focuses on CV. Arbain Jaya Mandiri, a micro business in Solo, produces honey, herbal products, and cosmetics. Before using digital marketing strategies, companies still had limitations in significantly increasing brand awareness. This study aims to identify effective digital marketing strategies through social media, analyze appropriate social media platforms to improve branding and measure the success of digital marketing strategies. The method used in this study is a qualitative method with Participatory Action Research. Participatory Action Research is research that involves relevant parties (stakeholders) directly in making changes and improvements for the better during the research process. The result of this research is the application of AI technology in promotional content by CV. Arbain Jaya Mandiri has proven to be an effective strategy in improving marketing strategies. This can provide insights for other micro businesses looking to optimize their digital strategies in small and medium-sized businesses for sustainable marketing strategies.

Pengaruh Modal Manusia dan Produktivitas Perempuan Terhadap Kemiskinan di Indonesia Ririn Oktiana; Muhammad Anas
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 1 (2026): July
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i1.462

Kemiskinan merupakan indikator penting dalam menilai tingkat kesejahteraan masyarakat serta keberhasilan pembangunan ekonomi suatu negara. Penelitian ini bertujuan untuk mengestimasi pengaruh jumlah pekerja perempuan berpendidikan SMA ke atas, rata-rata lama sekolah perempuan, angka harapan hidup perempuan, dan produktivitas perempuan terhadap jumlah penduduk miskin di 34 provinsi di Indonesia tahun 2018-2024 menggunakan regresi data panel dengan pendekatan Fixed Effects Model (FEM). Hasil regresi menunjukkan bahwa rata-rata lama sekolah perempuan berpengaruh negatif terhadap jumlah penduduk miskin. Sebaliknya, jumlah pekerja perempuan berpendidikan SMA ke atas dan produktivitas perempuan justru berpengaruh positif terhadap jumlah penduduk miskin karena mayoritas tenaga kerja perempuan masih tertahan di sektor informal yang rentan dan mengalami ketimpangan upah. Sementara itu, angka harapan hidup perempuan ditemukan tidak berpengaruh terhadap jumlah penduduk miskin. Oleh karena itu, pemerintah diharapkan memprioritaskan kebijakan peningkatan kualitas tenaga kerja perempuan melalui transformasi sektor kerja dari informal ke formal, perluasan akses pendidikan tinggi, program pelatihan keterampilan khusus, serta penguatan kebijakan kesetaraan gender dan penghapusan budaya patriarki di dunia kerja agar perempuan dapat berkontribusi optimal dalam meningkatkan kesejahteraan keluarga.

DETERMINAN PROFITABILITAS PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA Teguh Sony Pratama; Muhammad Anas
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 4 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/1fzfs364

Penelitian ini dilakukan untuk menguji pengaruh ukuran perusahaan (SIZE), Debt-to-Asset Ratio (DAR), serta Debt-to-Equity Ratio (DER) terhadap profitabilitas perusahaan manufaktur yang tercatat di Bursa Efek Indonesia selama 2020–2024. Profitabilitas diwakili oleh Return on Assets (ROA) dan Return on Equity (ROE). Data penelitian berupa data sekunder yang bersumber dari laporan keuangan tahunan 20 perusahaan manufaktur, dengan keseluruhan 100 observasi. Analisis dilakukan menggunakan regresi data panel. Penentuan model estimasi melalui Uji Chow dan Uji Hausman menghasilkan Fixed Effects Model (FEM) sebagai model yang paling tepat. Hasil estimasi memperlihatkan bahwa SIZE tidak memberikan pengaruh yang signifikan terhadap ROA maupun ROE. Sebaliknya, DAR mempunyai pengaruh negatif dan signifikan terhadap kedua indikator profitabilitas tersebut, sedangkan DER tidak menunjukkan pengaruh yang signifikan. Dengan demikian, semakin besar porsi aset yang dibiayai utang cenderung diikuti penurunan kemampuan perusahaan dalam menghasilkan laba, sementara skala perusahaan dan perbandingan utang terhadap ekuitas belum menjadi penentu utama profitabilitas perusahaan manufaktur pada periode pengamatan.

The Impact of Human Capital and Women’s Participation on Poverty in Indonesia Ericha Ramadhani; Muhammad Anas
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1087

Poverty is an important indicator in assessing the level of public welfare and the success of a country's economic development. This study aims to estimate the effect of female workers, females' years of schooling, females' life expectancy, and females' productivity on the poverty rate in 34 provinces in Indonesia from 2018 to 2024 using a panel data regression model with a Fixed Effects Model (FEM) approach. The regression results indicate that females' mean years of schooling negatively impact the poverty rate, while the number of female workers and female workers' productivity positively impact poverty rate. Meanwhile, females' life expectancy is found to have no effect on poverty rate. Therefore, the government is expected to formulate policies that focus on improving the quality and empowerment of the female workforce through the transformation of the informal sector to the formal sector, expanding access to higher education, implementing gender-neutral job evaluations, and providing gender-friendly facilities such as daycare centers so that increased women's workforce participation and productivity can be balanced with a reduction in poverty rates.

The Impact of Human Capital and Women’s Participation on Poverty in Indonesia Ericha Ramadhani; Muhammad Anas
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1087

Poverty is an important indicator in assessing the level of public welfare and the success of a country's economic development. This study aims to estimate the effect of female workers, females' years of schooling, females' life expectancy, and females' productivity on the poverty rate in 34 provinces in Indonesia from 2018 to 2024 using a panel data regression model with a Fixed Effects Model (FEM) approach. The regression results indicate that females' mean years of schooling negatively impact the poverty rate, while the number of female workers and female workers' productivity positively impact poverty rate. Meanwhile, females' life expectancy is found to have no effect on poverty rate. Therefore, the government is expected to formulate policies that focus on improving the quality and empowerment of the female workforce through the transformation of the informal sector to the formal sector, expanding access to higher education, implementing gender-neutral job evaluations, and providing gender-friendly facilities such as daycare centers so that increased women's workforce participation and productivity can be balanced with a reduction in poverty rates.

Analisis kinerja industri mikro dan kecil di Indonesia tahun 2018-2023 Adinda Putra Aditya; Muhammad Anas
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 1 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/7nqgje37

Industri mikro dan kecil (IMK) merupakan UMKM merupakan bagian vital dari perekonomian Indonesia karena kemampuannya untuk mempekerjakan orang dan mendukung bisnis lokal. Namun demikian, hambatan tetap ada bagi UMKM di bidang inovasi, penggunaan internet, ukuran tenaga kerja, dan biaya tenaga kerja, yang semuanya berkontribusi pada kurangnya nilai tambah. Dengan penelitian ini, kami ingin memiliki pemahaman yang lebih baik tentang bagaimana inovasi, penggunaan internet, ukuran tenaga kerja, dan pengeluaran tenaga kerja memengaruhi nilai yang dihasilkan oleh UMKM di Indonesia. Data yang digunakan di sini adalah data sekunder yang mencakup 34 provinsi di Indonesia dari tahun 2018 hingga 2023 yang dikumpulkan oleh Badan Pusat Statistik (BPS). Penelitian ini membagi kerangka waktu yang dipertimbangkan menjadi dua model: satu untuk tahun 2018–2020 dan satu lagi untuk tahun 2020–2023. Teknik regresi data panel yang dikenal sebagai Model Efek Tetap (FEM) digunakan untuk penelitian ini. Temuan menunjukkan bahwa inovasi, penggunaan internet, ukuran tenaga kerja, dan biaya tenaga kerja semuanya memengaruhi nilai tambah UMKM di kedua periode waktu tersebut. Bagi usaha mikro, kecil, dan menengah (UMKM), jumlah karyawan memiliki pengaruh positif dan signifikan secara statistik terhadap nilai tambah mereka antara tahun 2018 dan 2020, sedangkan inovasi, penggunaan internet, dan pengeluaran tenaga kerja tidak berpengaruh. Selama periode 2020 hingga 2023, nilai tambah UMKM dipengaruhi secara positif oleh penggunaan internet dan dipengaruhi secara negatif oleh pengeluaran tenaga kerja. Sementara itu, antara tahun 2020 dan 2023, nilai tambah UMKM tidak terpengaruh oleh inovasi atau jumlah karyawan. Temuan ini menunjukkan bahwa, setelah pandemi COVID-19, penggunaan internet telah muncul sebagai komponen penting yang mendorong penciptaan nilai UMKM.

Capacity Building on Islamic Household Management for Mothers of PRA Tohudan Colomadu Maulidiyah Indira Hasmarini; Retno Faridatussalam; Siti Fatimah Nurhayati; Wisnu Sri Hertinjung; Muhammad Anas; Firliana Rizky Ramadhina; Pinkan Yulia Salwa; Isnaeni Hasna Hanisah
Abdi Psikonomi Vol 6, No 3 (2025): Desember 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v6i3.14897

This community service program was implemented based on challenges faced by the PRA (Aisyiah Tohudan Branch Leadership) in Colomadu, Karanganyar, Central Java. The primary target group needed assistance in capacity building in Islamic household management. The problem faced by the partners was that mothers lacked an understanding of Islamic household management, which relates to planning, resource management, communication between family members, moral development within the household, children's education, and family financial management. The objectives of this community service activity were: 1. To help the primary target group understand Islamic household management, 2. To assist partners in planning, resource management, and communication between family members, 3. To assist partners in family financial management, and 4. To support partners in educating their children in accordance with current developments and Sharia guidelines. The methods used in this activity included focus group discussions, lectures, and mentoring. The community service outcomes achieved included draft articles for publication in the Abdipsikonomi journal, YouTube publications for the Development Economics Study Program, intellectual property rights (IPR) processes for posters and YouTube videos, and articles uploaded to the online media outlet Retizen Republika.

Title

Found 27 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 27 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 27 Documents
Search