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Journal : Jurnal Pengabdian kepada Masyarakat

PENERAPAN STRATEGI PEMASARAN DIGITAL PADA TOKO NEW PELITA MOTOR DI KOTA BATAM Lady; Antony Sentoso; Novi Aprillia; Kelly; Eddy Oktarianto; Andryanto; Kelvin Kwek
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2: Juli 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i2.5766

Abstract

The New Pelita Motor Shop is an MSME business located in Batam City that sells various types of batteries, spare parts, and power window repair services. In the marketing strategy, New Pelita Motor uses the promotion of marketing through digital marketing which aims to develop a wider selling market through digital concepts, and also this concept will make it easier in the process of spending. With this, the output of the results of the implementation can be accepted by the New Pelita Motor, such as Google Business, and Linktree which makes it easier to access the shop's social media and also develops social media for the New Pelita Motor.
PENGEMBANGAN DIGITAL MARKETING PADA UMKM ARTSYA LAUNDRY KOTA BATAM Lady Lady; Antony Sentoso; Lina Lina; Lindawati Lindawati; Viviani Viviani; Joey Joey
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2: Juli 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i2.5995

Abstract

Digital marketing is marketing services or products using digital technology, especially in digital, this marketing can be done via cellphones, digital advertising, and other digital media. With digital marketing, people can get information and communication quickly and easily. This research uses a qualitative method in the form of a case study that focuses on an object with in-depth observation. This type of qualitative research data covers the opinions, characteristics, attitudes, and experiences of the informants on the object phenomenon. Through digital marketing, Artsya Laundry can reach consumers more broadly and effectively. By adopting digital marketing, Artsya Laundry can increase brand visibility, increase the number of customers, and expand market reach.