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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Dimensi AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Jurnal Manajemen dan Bisnis Indonesia Jurnal Manajemen & Keuangan Parafrase: Jurnal Kajian Kebahasaan dan Kesastraan Edumaspul: Jurnal Pendidikan Jurnal Ilmiah FONEMA : Jurnal Edukasi Bahasa dan Sastra Indonesia Ekonis : Jurnal Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Business Innovation and Research
Sudarwati Sudarwati
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences Other

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Journal : Ekonis : Jurnal Ekonomi dan Bisnis

 1 
ANALISIS BRAND TRUST, BRAND IMAGE, DAN BRAND LOYALTY TERHADAP KEPUTUSAN PEMBELIAN NIPPONPARTS PADA CV.MOTOROLI Berry Wibowo; Sudarwati Sudarwati; Ida Aryati
Ekonis: Jurnal Ekonomi dan Bisnis Vol 25, No 1 (2023): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v25i1.3803

Abstract

The study of this study was to further examine the simultaneous and partial effects of brand trust, brand image, and brand loyalty on buying decisions for Nipponparts at CV.Motoroli. Using a quantitative method with Nipponparts buyers at CV. Motoroli was used as a population and taking acsamplecofc100crespondents. Thecsamplingctechnique iscpurposivecsampling, reinforced by simultaneous tests, partial tests, multiple linear regression tests, and coefficientcofcdeterminationctests. Thecresultscshowedcthatcthe 3 independent variables hadcacpositivecandcsignificantceffectconcthe dependent variable. The research tool uses the SPSS Statistics 25 program. Keywords: Brand Trust, Brand Image, Brand Loyalty, Buying Decision.
Co-Authors Annisa Nugraheni Apriliva Salsa Bila Putri Atika Fikri Tsani Bagas Windaryanto Bambang Mursito Bambang Mursito Berry Wibowo Bryan Filliantoni Budi Rahayu Dea Fitriana Rahadewi Delfi Nanda Dewi Anggeani Djumali Djumali Eko Sutopo Eny Kustiyah Ernitasari Darmastuti Fitri Ita Muniroh Hanung Sasmito Wibowo Hediono Hediono Hendra Dewangga Putra Heni Pujiastuti Ida Ariyati Ida Aryani Diyah Purnomo Wulan Ida Aryati Irma Wardani Isnarizal Shoim Istiatin Istiatin Lintang Pamugar Mukti Aji Miftakhul Amin Muhammad Difa’uddin Al Fuady Nasution, Annio Indah Lestari Novi andari Novita Putri Untari Pariyanto Pariyanto, Pariyanto Pratomo Riyadi Raisa Aribatul Hamidah Reni Wulandari Shady Adam Gultom Siti Maryam Sri Hartono Sri Haryanti Supawi Pawenang Supawi Pawenang Tria Rosana Dewi Tribun Siti Ambari Tulus Wahyu Kuncoro Umul Khasanah V. Noerhastami Retnowati Zulva Nur Fadillah