Article Per Year (5 Year)
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This Author published in this journals
All Journal Asia-Pacific Management and Business Application IJBE (Integrated Journal of Business and Economics)
Heriyanni Mashithoh
Universitas Terbuka
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Encouraging Women Entrepreneurship to Join the Global Market (Case study on Fashion Industry in West Java) Heriyanni Mashithoh; Ginta Ginting
APMBA (Asia Pacific Management and Business Application) Vol 5, No 1 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (749.821 KB) | DOI: 10.21776/ub.apmba.2016.005.01.2

Abstract

The integration of global market has opened today for the foreign products to entry any countries and has threatened the future of women entrepreneurs. Women entrepreneurs have to compete with foreign businessmen who have superiority in terms of funds, technology, infrastructure, market information and government support. Indonesia is one of developing country who encourages the development of rural areas. Women entrepreneurship in rural areas indicated will increase the local economy, creating employment opportunities, and decreasing the poverty currently. One province in Indonesia that successfully promotes the fashion industries to local and international tourist is West Java. This study aims to analyze the effect of network development strategy toward the women entrepreneurs’ satisfaction. Hypothesis were tested by multivariate statistics- Partial Least Square. The population is owners or managers of SMEs in fashion or garment industries. Stratified random sampling is occupied to get 78 women entrepreneurs in West Java. This study shows that network strategy is significantly influenced the women entrepreneurs’ satisfaction Proactive entrepreneur is proved to positively strengthen the impact of network strategy on the women entrepreneurs’ satisfaction. This result becomes a guide for SMEs, especially in fashion or garment industry to support the tourism of West Java.
The Development Strategy Of Halal Nature Tourism Based On The Empowerment Of Bangka Belitung Coastal Community Heriyanni Mashithoh; Andy Mulyana; Rulyanti Susi Wardhani
Integrated Journal of Business and Economics (IJBE) Vol 5, No 2 (2021): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.507 KB) | DOI: 10.33019/ijbe.v5i2.363

Abstract

The purpose of this research is to identify internal and external factors and analyze the strengths, weaknesses, opportunities and threats in developing halal ecotourism based on the empowerment of coastal communities in Bangka Belitung. Furthermore, a strategy for development is formulated by minimizing weaknesses and threats, maximizing utilization of opportunities and strengths. The background of this research departs from the complaints of Muslim tourists when visiting a region or country that they doubt the halalness of food and the lack of available places of worship and the trend of world tourism based on nature and environmentally friendly. The locus chosen in this study was the Province of Bangka Belitung Islands. The potential of an archipelagic province with exotic beaches and one of the largest fish producers, makes fishermen and coastal communities dependent on marine products and their products. This research is a qualitative descriptive study. The results obtained in this study are the need for community empowerment in the development of tourism products in accordance with local government regulations and policies as well as the values of politeness and morality, the development of marketing for halal nature tourism programs and the physical, social, cultural and economic environment of the community.
Encouraging Women Entrepreneurship to Join the Global Market (Case study on Fashion Industry in West Java) Mashithoh, Heriyanni; Ginting, Ginta
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 1 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2016.005.01.2

Abstract

The integration of global market has opened today for the foreign products to entry any countries and has threatened the future of women entrepreneurs. Women entrepreneurs have to compete with foreign businessmen who have superiority in terms of funds, technology, infrastructure, market information and government support. Indonesia is one of developing country who encourages the development of rural areas. Women entrepreneurship in rural areas indicated will increase the local economy, creating employment opportunities, and decreasing the poverty currently. One province in Indonesia that successfully promotes the fashion industries to local and international tourist is West Java. This study aims to analyze the effect of network development strategy toward the women entrepreneurs’ satisfaction. Hypothesis were tested by multivariate statistics- Partial Least Square. The population is owners or managers of SMEs in fashion or garment industries. Stratified random sampling is occupied to get 78 women entrepreneurs in West Java. This study shows that network strategy is significantly influenced the women entrepreneurs’ satisfaction Proactive entrepreneur is proved to positively strengthen the impact of network strategy on the women entrepreneurs’ satisfaction. This result becomes a guide for SMEs, especially in fashion or garment industry to support the tourism of West Java.
Co-Authors Andy Mulyana Ginta Ginting Ginta Ginting, Ginta Rulyanti Susi Wardhani