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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) Jurnal Riset Ekonomi dan Bisnis Khadimul Ummah Journal of Social Dedication Journal on Education Magisma: Jurnal Ilmiah Ekonomi dan Bisnis LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Edunomika (JIE) Quantitative Economics and Management Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Kepada Masyarakat Jurnal Riptek Sustainable Business Journal Indo-Fintech Intellectuals: Journal of Economics and Business Tematik Jurnal Pengabdian Kepada Masyarakat Radisi Jurnal Pengabdian Kepada Masyarakat Indonesia
Wyati Saddewisasi
Universitas Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Journal : International Journal of Artificial Intelligence Research

 1 
Go-Food Digital Application and Its Role in Promotional Communication Strategy Aprih Santoso; Maria Assumpta Wikantari; D.C. Kuswardani; Wyati Saddewisasi
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.586

Abstract

This study aims to dig deeper into the Go-Food application-based online promotional tricks for the Bandeng Presto cluster in Semarang city. This is a case study with a qualitative approach. Data collection techniques with interviews, observation, documentation and literature study. The number of informants was 57 informants. The results of this study indicate that online promotion tricks are based on the Go-Food application in the Bandeng Presto cluster in the city of Semarang. has benefits, namely: increasing the number of consumers, expanding the market, increasing income, as a promotional medium, time efficiency and increasing credibility, while the disadvantages can be overcome by technology development carried out on the Go-Food application. Thus the advantages gained by online promotion tricks based on the Go-Food application are more than the losses, so it can be concluded that the online promotional tricks based on the Go-Food application are suitable for use by the Bandeng Presto cluster in the city of Semarang
Experiential Marketing To Build Customer Loyalty Through Customer Satisfaction In Higher Education Tri Endang Yani; Diah Cori Kuswardani; Wyati - Saddewisasi; Witjaksono Eko Hartoto; Adijati - Utaminingsh
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.773

Abstract

This study aims to analyze the effect of Experiential Marketing on customer loyalty through customer satisfaction as an intervening variable in universities. The population in this study were students who were still active at the University of Semarang. The data collection technique used is purposive sampling with the criteria of respondents being students who have taken at least the fourth semester. The analytical method used is multiple linear regression and path analyses. The results showed that Experiential Marketing had a positive effect on Customer Satisfaction, Experiential Marketing had no effect on Customer Loyalty and Customer Satisfaction had a positive effect on Customer Loyalty. Meanwhile, based on path analyses, it is known that Customer Satisfaction is able to mediate the effect of Experiential Marketing on Customer Loyalty
Co-Authors Adijati - Utaminingsh Agus Prasetyo Ahmad Sirin Andhy Tri Adriyanto Aprih Santoso Ardiani Ika Sulistyawati Darmadi Darmadi Djoko Santoso Djoko Santoso Djoko Santoso Emaya Kurniawati Endang Rusdianti Ervian Ikhe Widowati Ihsan Kurnia Mahendra Indarto Indarto Indarto Indarto Iwan Prasetyo Iwan Prasetyo Kuswardani, D.C. Maria Assumpta Wikantari Martikasari Edi Susilastuti Nunik Kusnilawati Pahlawansyah Harahap Prapti Siswi Utami Sri Haryati Sri Yuni Widowati Surjawati Surjawati Teguh Ariefiantoro Tri Endang Yani Witjaksono Eko Hartoto Yosefin Ivon Pramista Putri Yuli Budiati