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MENUMBUHKAN USAHA MELALUI KEGIATAN KELOMPOK USAHA BERSAMA DI KAMPUNG TAMBAK LOROK SEMARANG Wyati Saddewisasi; Djoko Santoso; Nunik Kusnilawati; Aprih Santoso
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 6 No 1 (2019): JURNAL PENGABDIAN KEPADA MASYARAKAT 2019
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

In Kampung Tambak Lorok there is a group of PKK women who are a group of housewives in the village area. Problems faced by PKK women in Kampung Tambak Lorok are: (1) Do not have a strong entrepreneurial spirit; (2) A joint business unit for PKK mothers has not yet been formed; (3) Knowledge about cooperatives is still lacking. The purpose of this community service is to improve the skills of the human resources of PKK women to become entrepreneurs and the procedures for establishing joint business groups (KUB) and to increase their entrepreneurial spirit. The community service is carried out using lecture, tutorial and discussion methods. Training and counseling on entrepreneurship, cooperatives, the formation of joint business groups can provide new understanding to PKK mothers that it turns out that entrepreneurship, cooperatives and joint ventures are indispensable in doing business. In this service also practiced making fish pempek. The results show that participants feel interested and interested in practicing making pempek and want to sell it.

The Effect of Islamic OCB, Perceived Organizational Support and Procedural Justice on the Affective Commitments of Millenial Lecturers, with the Mediation of Work Engagement Nunik Kusnilawati
Jurnal Ilmiah Ekonomi Islam Vol 8, No 2 (2022): JIEI
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i2.4588

This research is motivated by the existence of a research gap in previous studies and the discovery of phenomena related to the topic of affective commitment. The purpose of this research is to examine and analyze the effect of Islamic OCB, perceived organizational support and procedural justice on work engagement and affective commitment. Then this study examines and analyzes the effect of Islamic OCB, perceived organizational support and procedural justice on affective commitment through work engagement mediation. There are two novelties of research: (1) there is a sub-model of research that places work engagement as a variable that mediates the influence of Islamic OCB on affective commitment. (2) the use of respondents with specific characteristics, namely the millennial generation who work as lecturers with a background in Islamic organizational culture (Islamic privat college). Respondents used as data sources amounted to 197 people, while the population amounted to 428 people. Sample selection by accidental technique. The research instrument used was a questionnaire with 5 levels of response referring to the Likert scale. Data processing and data analysis using SEM-PLS with WarpPLS 7.0 application. In this study used descriptive analysis and inferential analysis. The conclusion of this study is Islamic OCB-organizational support-procedural justice has an effect on work engagement. Likewise, Islamic OCB has an effect on affective commitment. However, organizational support and procedural justice have no effect on affective commitment. The results are different when work engagement is placed as a mediating variable, because the result that emerges is that work engagement mediates the effect of Islamic OCB-organizational support-procedural justice on affective commitment. This research has implications regarding theory of affective commitment, work engagement, Islamic OCB, perceived organizational support, and procedural justice. There are also managerial implications. Keywords: Affective Commitment, Work Engagement, Islamic OCB, Perceived Organizational Support, Procedural Justice.

Employee Satisfaction: Determinants And Its Effect On Performance Nurhidayati; Nunik Kusnilawati; Aprih Santoso
Jurnal Manajemen Vol. 26 No. 1 (2022): February 2022
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v26i1.838

This study aims to examine the effect of competence, motivation, education on satisfaction and the effect of competence, motivation, education on performance and satisfaction on performance. The research method uses quantitative methods and the sample consists of 96 people consisting of employees who graduated from the University of Semarang who graduated a maximum of 3 years. The analytical tool used is SEM - PLS. The result of the analysis is that competence has no effect on satisfaction, but does affect performance. Motivation and education affect satisfaction and performance, and satisfaction affects performance.

TEKNIK DAN TEORI-TEORI PENGAMBILAN KEPUTUSAN Nunik Kusnilawati
Solusi Vol 8, No 4 (2009)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v8i4.1964

Pengambilan keputusan adalah merupakan bagian kunci kegiatan manajer. Kegiatan ini memainkan peranan penting, terutama dalam pelaksanaan fungsi perencanaan. Perencanaan menyangkut keputusan-keputusan yang sangat penting dan jangka panjang yang dapat dibuat seorang manajer. Dalam perencanaan, harus diputuskan tujuan-tujuan organisasi yang ingin dicapai, sumber-sumber daya yang tersedia dan dapat digunakan, serta pembagian tugas beserta pelaksana tugas yang dibutuhkan. Keseluruhan proses perencanaan tersebut melibatkan serangkaian situasi pembuatan keputusan. Kualitas keputusan akan menentukan keefektifan rencana yang disusun.Tugas utama seorang manajer antara lain adalah pengambilan/pembuatan keputusan, dan kemudian bertindak atas dasar keputusan yang dihasilkannya. Bagi yang menganut manajemen proses, maka keputusan adalah sesuatu yang mutlak merupakan suatu keharusan dalam pelaksanaan fungsi fungsi manajemen (planning, organizing, actuating, controlling). Pengambilan keputusan menjangkau setiap aspek manajemen, karena terdapat dalam setiap bagian organisasi dan berhubungan dengan semua persoalan.

MEMANFAATKAN WAKTU LUANG DENGAN BERWIRAUSAHA DI KELURAHAN BULUSAN KECAMATAN TEMBALANG KOTA SEMARANG Nunik Kusnilawati; DC Kuswardani
Buletin Abdi Masyarakat Vol 1, No 1 (2020): Edisi Agustus 2020
Publisher : Universitas YPPI Rembang

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AbstrakEntrepreneurship has become an alternative solution to employment problems and increased economic growth, so that various efforts have been made to create new entrepreneurs, includingthrough the development of an entrepreneurial spirit in all levels of society. Currently, entrepreneurshipsocialization is still needed, especially those targeting household-based potential community groupswhose entrepreneurial awareness levels are still relatively low. This community service activity in theform of entrepreneurship socialization was carried out in Bulusan Village, Tembalang District, SemarangCity with participants from PKK / housewives. The target of this activity is to instill an entrepreneurialspirit and increase knowledge about the techniques of starting a home business, in order to takeadvantage of free time. It is recommended that community service activities with the topic ofentrepreneurship be sustainable so that the household business can be realized so that it can increasefamily income / income..

Analysis Of Factors Affecting Entrepreneurial Sustainability Nunik Kusnilawati; Nurhidayati Nurhidayati; Teguh Ariefiantoro
Relevance: Journal of Management and Business Vol. 3 No. 2 (2020)
Publisher : UIN Raden Mas Said Surakarta

The research aims to analyze and test empirically the influence of the variable management of entrepreneurial performance, entrepreneurial orientation, and social competence on the variable of entrepreneurial sustainability, either directly or through competitive advantage variables. The sample is 125 respondents. Data collection was carried out using a questionnaire instrument, using the google form application. Processing data using the Partial Least Square-Structural Equation Modeling method. The results of descriptive analysis show that perceptions of entrepreneurial performance management are 79.68%, entrepreneurial orientation 89.44%, social competence 79.36%, competitive advantage 72.64%, entrepreneurial sustainability 89.28%. The results of quantitative analysis show that performance management, entrepreneurial orientation, and social competence have a positive effect on competitive advantage; Furthermore, performance management has no effect on entrepreneurial sustainability; but entrepreneurial orientation and social competence have a positive effect on entrepreneurial sustainability; then competitive advantage has a positive effect on entrepreneurial sustainability

Keuangan-Perilaku Berhutang : Menakar Faktor-faktor Penentunya Aprih Santoso; Sri Yuni Widowati; Nunik Kusnilawati
Owner : Riset dan Jurnal Akuntansi Vol. 6 No. 4 (2022): Artikel Volume 6 Issue 4 Periode Oktober 2022
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v6i4.1177

The purpose of this research is to examine how financial-debt behavior is influenced by perceived control behavior and debt intention, seta and debt intention are influenced by perceived control behavior. In this study, debt intention as a mediating variable on debt behavior is influenced by perceived control behavior for small entrepreneurs in the city of Semarang. The research population includes all small entrepreneurs who take credit from the Wibawa in the city of Semarang, amounting to 395 people. The number of samples is 103 people (based on the Slovin formula). The sample selection method is accident sampling. The relationship model of the variables will be analyzed using Partial Least Square (PLS). The results of research using Partial Least Square (PLS) analysis show that debt behavior is influenced by perceived control behavior and debt intentions. Intention to owe is influenced by perceived control behavior. Debt intention is able to mediate debt behavior which is influenced by perceived control behavior for small entrepreneurs in the city of Semarang.

Penyuluhan Marketing Public Relations Bagi Usaha Mikro-Kecil di Kelurahan Kramas Kecamatan Tembalang Kota Semarang Nunik Kusnilawati; Nining Hidayah; Anandha Anandha; Dina Kharisma
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Usaha mikro kecil di Indonesia telah memberikan kontribusi penting dalam penguatan struktur pereknmian negara. Posisi strategis tersebut mengharuskan adanya berbagai upaya pengembangan usaha mikro kecil oleh berbagai lembaga, termasuk lembaga perguruan tinggi. Di Kelurahan Kramas Kecamatan Tembalang Kota Semarang pelaku usaha mikro kecil memerlukan sentuhan pengembangan sumber daya manusianya, diantaranya kompetensi tentang cara membangun citra produk dan citra usaha. Oleh karena itu perlu dilakukan pengenalan dan peningkatan kompetensi pada bidang marketing public relations, melalui kegiatan penyuluhan, dengan peserta pelaku usaha mikro kecil dari kalangan ibu rumah tangga. Sasaran kegiatan ini adalah mengenalkan marketing public relations dalam rangka meningkatkan kompetensi membangun citra produk dan citra usaha. Strategi yang dilakukan dengan cara sosialisasi dan edukasi. Melalui kegiatan peyuluhan tersebut, pelaku usaha mikro kecil rumah tangga akan dapat selalu berupaya memperbaiki citra produk dan citra usahanya sehingga semakin mendapatkan kepercayaan dari berbagai stake holders sehingga pada akhirnya akan berdampak pada kelangsungan usahanya. Target luaran kegiatan ini antara lain adalah publikasi pada media massa, sertifikasi HKI, dan bahan ajar. Kata kunci : marketing public relations, usaha mikro kecil, citra porduk-citra usaha Micro and small enterprises in Indonesia have made an important contribution in strengthening the country's economic structure. This strategic position requires various efforts to develop micro-small businesses by various institutions, including higher education institutions. In the Kramas Village, Tembalang District, Semarang City, micro and small business actors need a touch of human resource development, including competencies on how to build product and business images. Therefore it is necessary to introduce and improve competence in the field of marketing public relations, through counseling activities, with participants from small and micro enterprises from among housewives. The target of this activity is to introduce marketing public relations in order to improve competency in building product and business image. The strategy is carried out by means of socialization and education. Through these counseling activities, micro and small household entrepreneurs will always be able to improve their product image and business image so that they can gain more and more trust from various stake holders, which in turn will have an impact on the continuity of their business. The output targets of this activity include publication in the mass media, HKI certification, and teaching materials. Keywords: marketing public relations, micro small business, business product images

Pelatihan Keterampilan Menjual (Selling Skill) Untuk Pelaku Usaha Mikro-Kecil di Kelurahan Meteseh Kecamatan Tembalang Kota Semarang Nunik Kusnilawati; Anandha Anandha; Nining Hidayah
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i3.5926

Setelah mulai berwirausaha, diperlukan soft skill untuk mulai mempertahankan dan mengembangkan usaha. Soft skill yang sangat strategis bagi wirausahawan adalah selling skill, yang diperlukan untuk keberhasilan menjual produk kepada konsumen sehingga perputaran modal usaha dapat terjaga seperti yang diharapkan. Pengabdian kepada masyarakat berupa pelatihan selling skill ini diselenggarakan di Kelurahan Meteseh Kecamatan Tembalang Kota Semarang dengan mitra ibu-ibu Pelaku Usaha Mikro-Kecil. Tujuan kegiatan ini adalah meningkatkan keterampilan tentang teknik dan strategi menjual produk industri/jasa yang telah digeluti dengan memanfaatkan potensi yang dimiliki, termasuk potensi lingkungan Kelurahan Meteseh. Disarankan agar kegiatan pengabdian dengan topik aspek-aspek yang mendukung keberhasilan wirausaha dapat dilaksanakan berkelanjutan sehingga usaha bisnis mikro-kecil yang telah mulai tumbuh dapat berkembang, sehingga dapat menambah penghasilan/pendapatan untuk meningkatkan kesejahteraan keluarga. Pengabdian kepada masyarakat ini menghasilkan beberapa luaran yaitu artikel jurnal ilmiah, dipublikasikan pada media elektronik, terdaftar HKI, dan bahan ajar

MENUMBUHKAN USAHA MELALUI KEGIATAN KELOMPOK USAHA BERSAMA DI KAMPUNG TAMBAK LOROK SEMARANG Wyati Sadewisasi; Djoko Santoso; Nunik Kusnilawati; Aprih Santoso
TEMATIK Vol 1, No 2: Desember 2019
Publisher : TEMATIK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v1i2.1822

In Kampung Tambak Lorok there is a group of PKK women who are a group of housewives in the village area. Problems faced by PKK women in Kampung Tambak Lorok are: (1) Do not have a strong entrepreneurial spirit; (2) A joint business unit for PKK mothers has not yet been formed; (3) Knowledge about cooperatives is still lacking. The purpose of this community service is to improve the skills of the human resources of PKK women to become entrepreneurs and the procedures for establishing joint business groups (KUB) and to increase their entrepreneurial spirit. The community service is carried out using lecture, tutorial and discussion methods. Training and counseling on entrepreneurship, cooperatives, the formation of joint business groups can provide new understanding to PKK mothers that it turns out that entrepreneurship, cooperatives and joint ventures are indispensable in doing business. In this service also practiced making fish pempek. The results show that participants feel interested and interested in practicing making pempek and want to sell it.

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