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All Journal Jurnal Manajemen dan Organisasi AGRARIS: Journal of Agribusiness and Rural Development Research Agro Ekonomi UNEJ e-Proceeding Asia-Pacific Management and Business Application JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Novi Haryati
Fakultas Pertanian Universitas Brawijaya Malang
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Resource-based view model implementation toward business competitiveness (Case study in mushroom SMEs in Malang, Indonesia) Ardaneswari Dyah Pitaloka Citraresmi; Andan Linggar Rucitra; Novi Haryati; Faizatul Amalia
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 4, No 1 (2021)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2021.004.01.3

Abstract

Mushroom is one of the main commodities of agroindustry which experienced an increase in production due to the existence of consumer awareness to consume healthy products. The popularity causes the development of the mushroom processing industries in Malang. To improve the quality of products, mushroom SMEs need to further develop the company performance. Company performance can be achieved with an effective competitive advantage. Competitive advantage is a factor that a company should have in order to succeed in business. The fundamental source of competitive advantage is assets. This research use a Barney’s theory in determining strategic resources to achieve competitive competitiveness called Resource-Based View (RBV). The purpose of this research are to determine the influence of: (1) tangible assets on competitive advantage strategy, (2) intangible assets on competitive advantage strategy, (3) company capability on competitive advantage strategy, and (4) competitive advantage strategy on company performance. The exploration techniques utilised are quantitative and Partial Least Square (PLS). The results showed that the tangible assets and company capability have a strong influence and positively contribute to competitive advantage strategy, meanwhile intangible assets have a weak influence and negatively contribute to competitive advantage strategy, and competitive advantage strategy has a strong influence and positively contributes to company performance.
IBU PINTAR, LINGKUNGAN SEHAT: EDUKASI DAN PELATIHAN PENGOLAHAN LIMBAH DOMESTIK GUNA MENINGKATKAN KUALITAS LINGKUNGAN HIDUP Imaniar Ilmi Pariasa; Djoko Koestiono; Effy Yuswita; Rachman Hartono; Fitria Dina Riana; Silvana Maulidah; Novi Haryati; Arif Yustian Maulana Noor; Anisa Aprilia; Heptari Elita Dewi; Andrean Eka Hardana
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 2 (2023): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i2.13724

Abstract

Abstrak: Tujuan kegiatan pengabdian kepada masyarakat ini antara lain: (1) menambah dan meningkatkan pemahaman masyarakat, yakni Ibu rumah tangga mengenai penanganan limbah domestik dan daur ulang sampah; dan (2) memberikan pelatihan pengolahan limbah rumah tangga menjadi komposter yang bermanfaat bagi sekitar. Kegiatan ini juga berkolaborasi dengan Komunitas Bank Sampah Rumah Unik Kota Batu yang telah memiliki pengalaman peran aktif sebagai pelaku dan penggiat pengolahan sampah yang sehat dan bermanfaat. Kegiatan ini diikuti oleh seluruh anggota dan perangkat desa, sehingga melibatkan unsur dosen, tenaga Pendidikan, mahasiswa dan juga masyarakat dengan jumlah peserta 23 orang.Rangkaian kegiatan yang dilakukan meliputi persiapan usulan, koordinasi, tahap pelatihan dan pelaporan kegiatan. Luaran pengabdian masyarakat yang dimaksud telah sesuai dengan harapan, dimana terdapat peningkatan hamper di seluruh aspek indikator. Bahkan Sebagian besar dari peserta pelatihan bersedia berbagi informasi mengenai penanganan sampah domestik kepada.Abstract: The objectives of this community service activity include: (1) increasing and increasing community understanding, namely housewives regarding handling domestic waste and recycling waste; and (2) providing training on processing household waste into composters that are beneficial to the surroundings. This activity also collaborates with the Unique Rumah Garbage Bank Community in Batu City, which has experience playing an active role as an actor and activist for healthy and useful waste management. This activity was attended by all members and village officials, thus involving elements of lecturers, education staff, students and also the community with a total of 23 participants. The series of activities carried out included proposal preparation, coordination, training stages and activity reporting. The intended output of community service is in accordance with expectations, where there is an increase in almost all aspects of the indicators. In fact, most of the training participants were willing to share information about handling domestic waste with them.
PENDAMPINGAN INOVASI NEW-PACKAGING DAN STRATEGI PEMASARAN PRODUK TEH BUNGA TELANG DALAM MENINGKATKAN KUALITAS DAN DAYA SAING PRODUK LOKAL Heptari Elita Dewi; Novi Haryati; Anisa Aprilia; Effy Yuswita; Djoko Koestiono; Imaniar Ilmi Pariasa; Andrean Eka Hardana; Rachman Hartono; Fitria Dina Riana; Silvana Maulidah; Arif Yustian Maulana Noor
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 3 (2024): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i3.23016

Abstract

Abstrak: Komunitas Puri Hijau Royo-royo memproduksi produk teh bunga telang dengan kemasan yang sederhana dan belum ada kelengkapan informasi pada kemasan tersebut. Pemasaran yang dilakukan juga masih terbatas. Pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan hardskill mitra dalam pengolahan bunga telang, pembuatan desain dan logo kemasan yang lebih menarik, dan pemasaran olahan berupa teh bunga telang.: mengidentifikasikan kebutuh mitra yaitu Komunitas Puri Hijau Royo-royo, melakukan pelatihan pendampingan Pengolahan Bunga Telang, melakukan pelatihan desain pengemasan dan foto produk untuk peningkatan strategi pemasaran teh bunga telang. Metode yang digunakan antara lain mengidentifikasi kebutuhan mitra, persiapan material pengabdian, pelatihan dan pendampingan, dan evaluasi kegiatan. Mitra kegiatan ini adalah anggota aktif dari komunitas Puri Hijau Royo-royo sebanyak 15 orang. Evaluasi yang digunakan menggunakan kuesioner pre test dan post test untuk mengukur pemahaman peserta. Setelah dilaksanakan kegiatan pengabdian masyarakat, terjadi peningkatan pemahaman yang cukup tinggi sebesar 49% setelah pemberian materi tentang pengemasan dan pemasaran produk teh bunga telang. Kemasan dan label yang diajukan oleh tim pengabdian memenuhi harapan peserta, dan rata-rata peserta sangat setuju bahwa pengetahuan mereka bertambah setelah adanya kegiatan pengabdian kepada masyarakat ini. Abstract: The Puri Hijau Royo-Royo Community produces telang flower tea products with simple packaging, and there is no complete information on the packaging. The marketing carried out is limited. This community service aims to increase partners' knowledge and hard skills in processing butterfly pea flowers, creating more attractive packaging designs and logos, and marketing processed telang flower tea. The methods used include identifying partner needs, preparing service materials, training-mentoring, and evaluating activities. The partners for this activity are 15 active members of the Puri Hijau Royo-Royo community. The evaluation used pre-test and post-test questionnaires to measure participants' understanding. After carrying out community service activities, there was a fairly high increase in understanding of 49% after providing material on packaging and marketing of butterfly pea flower tea products. The packaging and labels proposed by the service team met the participants' expectations, and on average, the participants strongly agreed that their knowledge had increased after this community service activity.
Co-Authors Agustina Shinta Agustina Shinta Hartati Wahyuningtyas Aisha Rima Andan Linggar Rucitra Andrean Eka Hardana Anisa Aprilia Apichaya Lilavalicakul Ardaneswari Dyah Pitaloka Citraresmi Arif Wahyu Setiawan Arif Yustian Maulana Noor Arif Yustian Maulana Noor Daffa Sandi L Destyana Ellingga Pratiwi Destyana Pratiwi Djoko Koestiono Dwi Laila Maulida EFFY YUSWITA Excel Virgi Swastika Faizatul Amalia Fitria Dina Riana Heptari Elita Dewi Imaniar Ilmi Pariasa Luisa Maliny Situmeang Miftakhurrizal Kurniawan, Miftakhurrizal Moch Adi Surrahman Moch. Adi Surahman Putra Irwandi Rachman Hartono Silvana Maulidah