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All Journal ProBank: Jurnal Ekonomi dan Perbankan Jurnal Ekonomi dan Bisnis Jagaditha Excellent KELOLA Akuisisi : Jurnal Akuntansi Journal of Management Review JURNAL PENDIDIKAN TAMBUSAI JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Gema Wiralodra International Journal of Marine Engineering Innovation and Research Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Wasana Nyata Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Media Ekonomi e-Jurnal Apresiasi Ekonomi International Journal of Management Science and Application WASANA NYATA Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Greenation International Journal of Economics and Accounting
Quintania, Melani
Universitas Darma Persada
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Transportation Veterinary Other

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Determinants Of Satisfaction And Its Implications On Final Semester Economics Faculty Student Loyalty at Private University In DKI Jakarta Melani Quintania; Yudi Yulius; Nandan Limakrisma; Anoesyirwan Moeins
Greenation International Journal of Economics and Accounting Vol. 1 No. 3 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (September
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v1i3.87

Abstract

The purpose of this research is to determine methods to promote student loyalty at private universities in DKI Jakarta. The research’s goal is to discover and assess the effects of partial and simultaneous digitalization of learning, service quality, institutional image and student satisfaction toward student loyalty at private universities in DKI Jakarta. Another finding from the research's findings is that student satisfaction acts as a full mediating variable in mediating the variables of digitalization of learning, service quality, and institutional image in increasing student loyalty at private universities in the DKI Jakarta area. To increase student loyalty, the research suggests that priority attention be focused on maintaining the high variable of student satisfaction, namely on the dimensions of satisfaction on the curriculum, namely the suitability of the curriculum with the needs of the world of work, the suitability of courses with the concentration of study programs, and the suitability of the curriculum that keeps up with the timescators who are not interested in moving campuses.
AN EFFECTIVENESS OF CONSUMERS' BRAND SWITCHING TOWARDS ENVIRONMENTALLY FRIENDLY SKINCARE PRODUCTS IN DKI JAKARTA AREA Nova, Firsan; Quintania, Melani; Handayani, Ellena Nurfazria; Anwar, Resa Nurlaela; Khotimah, Khusnul
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.801

Abstract

This research aims to examine the effectiveness of consumer brand switching for environmentally friendly skincare products in the DKI Jakarta area, in terms of brand personality, online customer reviews, and variety seeking. This type of research is associative with a quantitative approach. The population includes consumers who use environmentally friendly body care products in the DKI Jakarta area. A purposive sampling technique was used in this research with the final sample set at 100 respondents. The data analysis technique in the research uses multiple regression. The effectiveness of brand switching is influenced by the three factors above simultaneously. Brand Personality and Online Customer Reviews do not have a significant influence on Brand Switching for environmentally friendly skincare products, while there is a significant influence on Variety Seeking.Keyword: brand switching, effectiveness, variety seeking
Pengaruh Kepercayaan Merek dan Citra Merek terhadap Keputusan Pembelian Air Minum dalam Kemasan Le Minerale (Studi Kasus Pada Masyarakat Jakarta Timur) Handayani, Ellena Nurfazria; Maribert, Sara; Quintania, Melani; Nova, Firsan
Excellent Vol 12, No 1 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v12i1.1894

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan merek dan citra merek terhadap keputusan pembelian air minum dalam kemasan Le Minerale pada masyarakat di Jakarta Timur. Jenis penelitian ini adalah kausalitas dengan pendekatan analisis kuantitatif. Populasi dalam penelitian ini adalah pelanggan merek Le Minerale yang mengonsumsi produk sebanyak 4 kali dalam 2 bulan terakhir, dan penentuan sampel akhir sebanyak 100 responden. Teknik analisis data menggunakan regresi linier berganda, yang mensyaratkan validitas data dan reliabilitas instrumen penelitian. Kesimpulan dari penelitian ini adalah kepercayaan merek dan citra merek berpengaruh signifikan terhadap keputusan pembelian air minum dalam kemasan Le Minerale pada masyarakat di Jakarta Timur. Kedua variabel tersebut memiliki probabilitas signifikansi sebesar 0,000 dan berkontribusi sebesar 70,6%. Kemudian, secara parsial kepercayaan merek dan citra merek berpengaruh terhadap keputusan pembelian konsumen merek Le Minerale, dengan probabilitas signifikansi masing-masing sebesar 0,000.
UJI KOMPARASI EFEKTIVITAS MEREK PADA PRODUK MIE INSTAN: Studi Kasus: Pop Mie dengan Mie Sedaap Quintania, Melani; Wulandari, Desi
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v18i1.1951

Abstract

Dalam hal pemenuhan kebutuhan pangannya, masyarakat cenderung memilih untuk mengkonsumsi makanan cepat saji dan makanan cepat saji salah satu alternatifnya, misalnya produk mie instan 'Cup'. Penelitian ini melihat efektivitas Brand Communication yang difokuskan pada merek Mie Instan Cup Pop Mie dan juga Mie Sedaap Cup dengan studi banding menggunakan metode Customer Response Index (CRI). Penelitian ini merupakan jenis penelitian komparatif yang membandingkan dua objek dan dilakukan dengan analisis menggunakan pendekatan kuantitatif. Populasi penelitian adalah masyarakat di Kecamatan Cakung Jakarta Timur yang mengkonsumsi produk Pop Mie dan Sedaap Cup dengan sampel akhir sebanyak 100 responden dengan menggunakan teknik probability sampling dan rumus perhitungan slovin’. Analisis data menggunakan pendekatan statistik dengan metode CRI yang dikembangkan dari tahapan pendekatan terstruktur. Hasil penelitian menunjukkan bahwa efektivitas komunikasi merek Mie Pop Mie Cup Instan cukup efektif karena nilai CRI lebih besar 44 persen dari total missing response pada setiap tahapan CRI. Kondisi ini lebih baik dari brand communication pada Mie Sedaap dengan nilai CRI sebesar 43 persen walaupun efektivitas brand communication tidak jauh berbeda dengan Pop Mie namun terdapat missing response yang signifikan pada tahap interest sebesar 23 persen sehingga dapat mempengaruhi tindakan pembelian.
An Influence of Price and Ease of Purchasing on Tokopedia e-commerce on Consumer Satisfaction during the Covid19 Pandemic Quintania, Melani; Julyana Banjarnaho, Monica Naomi
International Journal of Management Science and Application Vol. 3 No. 1 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i1.211

Abstract

The number of COVID–19 cases in Indonesia, which continues to show a significant increase, requires the Government to issue physical distancing and social distancing policies. One of the ways that people do to minimize leaving their homes is by shopping online. The ease of purchase factor specifically dominates consumer satisfaction shopping online. This study verifies the effect of price and ease of purchase on E-commerce Tokopedia on consumer satisfaction, either partially or simultaneously. The kind of research used is causality with a quantitative analysis approach. The sampling technique was taken by selecting the subject based on the specific criteria that had been determined, namely the respondent's domicile the number of purchases in the last six months. The number of samples set in this study was 100 respondents. Multiple regression analysis was used in this study, starting with testing the validity of the data and testing the classical assumptions. Research on consumer satisfaction in E-commerce Tokopedia is known that the price factor has a strong enough affect on consumer satisfaction; the effect of ease of purchase is also influential on consumer satisfaction. This study suggests that companies formulate competitive and affordable pricing for consumers, maintain price stabilization, and provide clear information regarding the convenience of shopping at Tokopedia, especially for new consumers.
Comparison Analysis of Financial Performance and Financial Distress before and during the Covid-19 Pandemic Irma Citarayani; Melani Quintania; Arini Dwi Apriani
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.237

Abstract

The purpose study was to analyze a comparison of financial performance and financial distress before and during the Covid-19 pandemic in the Hotel, Restaurant, and Tourism sub-sector companies listed on the Indonesia Stock Exchange for the 2018-2021 period. In this study, a comparative descriptive method was used with a quantitative approach to test the impact of Covid-19 on financial performance and financial distress. The final sample of this study was 19 companies based on the elimination of the criteria that were only needed in this study. The proxies used to measure financial performance are profitability ratios (ROA, ROE, and NPM), while financial distress uses the Altman Z-Score model. Furthermore, these ratios were tested with a different test using the Wilcoxon sign rank test. The results showed that there were significant differences in the ratios of financial performance which included ROA, ROE, and NPM. Meanwhile, financial distress (Z-Score) also experienced significant differences between before and during the Covid-19 pandemic.
Integration of OHSMS and Marketing Strategies in Shipbuilding: Literature Review and Its Implications on Productivity Quintania, Melani; Arifin, Mohammad Danil
International Journal of Marine Engineering Innovation and Research Vol 10, No 2 (2025)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j25481479.v10i2.22823

Abstract

The shipbuilding industry is characterized by high-risk working environments, making the implementation of Occupational Health and Safety Management Systems (OHSMS) critically important. While OHSMS has traditionally been regarded as a tool for regulatory compliance, recent studies suggest can also function as a strategic asset that enhances a company's market positioning. This paper aims to investigate the integration of OHSMS with marketing strategies in the shipbuilding industry and evaluate their combined impact on productivity. A systematic literature review was conducted, analyzing 40 selected sources including peer-reviewed journal articles, industry reports, and regulatory frameworks. The review reveals that companies that strategically align their safety management systems with marketing communications tend to achieve multiple benefits, such as improved safety performance, stronger client trust, enhanced brand reputation, and increased productivity. These findings support the growing perspective that occupational health and safety can serve not only as an internal operational necessity but also as a competitive differentiator. The study contributes to the literature by highlighting the untapped potential of safety performance as a component of industrial marketing and suggests that cross-functional collaboration between health and safety and marketing teams can deliver both operational and reputational advantages. 
Co-Authors Aisyah Nureva Rahmasari Anoesyirwan Moeins Arini Dwi Apriani Baisyir, Fauzi Danny Faturachman, Danny Desi Wulandari Desi Wulandari, Desi Dita Paramita Handayani Endang Tri Pujiastuti Fandy Satria Putra Fauzi Baisyir Firsan Nova Firsan Nova Handayani, Ellena Nurfazria Irma Citarayani Irma Citarayani Julyana Banjarnaho, Monica Naomi khusnul khotimah Maribert, Sara Mohammad Danil Arifin Muhammad Faris Rayhan Nandan Limakrisma Nedi Hendri Nova, Firsan Resa Nurlaela Anwar Rini Setiawati Rohani Lestari Napitupulu saminem saminem Sasmitha Sasmitha Sirait, Hermin Siti Khoiru Risma Suprapto, Firre An T. Husain Tiswoyo, Haddad Alif Dafa Yudi Yulius