Articles
<![CDATA[Determinants Of Satisfaction And Its Implications On Final Semester Economics Faculty Student Loyalty at Private University In DKI Jakarta ]]>
<![CDATA[Melani Quintania]]>;
<![CDATA[Yudi Yulius]]>;
<![CDATA[Nandan Limakrisma]]>;
<![CDATA[Anoesyirwan Moeins]]>
<![CDATA[ Greenation International Journal of Economics and Accounting Vol. 1 No. 3 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (September ]]>
Publisher : <![CDATA[Greenation Research & Yayasan Global Resarch National ]]>
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DOI: 10.38035/gijea.v1i3.87
<![CDATA[The purpose of this research is to determine methods to promote student loyalty at private universities in DKI Jakarta. The research’s goal is to discover and assess the effects of partial and simultaneous digitalization of learning, service quality, institutional image and student satisfaction toward student loyalty at private universities in DKI Jakarta. Another finding from the research's findings is that student satisfaction acts as a full mediating variable in mediating the variables of digitalization of learning, service quality, and institutional image in increasing student loyalty at private universities in the DKI Jakarta area. To increase student loyalty, the research suggests that priority attention be focused on maintaining the high variable of student satisfaction, namely on the dimensions of satisfaction on the curriculum, namely the suitability of the curriculum with the needs of the world of work, the suitability of courses with the concentration of study programs, and the suitability of the curriculum that keeps up with the timescators who are not interested in moving campuses.]]>
<![CDATA[Pengaruh Kepercayaan Merek dan Citra Merek terhadap Keputusan Pembelian Air Minum dalam Kemasan Le Minerale (Studi Kasus Pada Masyarakat Jakarta Timur) ]]>
<![CDATA[Handayani, Ellena Nurfazria]]>;
<![CDATA[Maribert, Sara]]>;
<![CDATA[Quintania, Melani]]>;
<![CDATA[Nova, Firsan]]>
<![CDATA[ Excellent Vol 12, No 1 (2025) ]]>
Publisher : <![CDATA[STIE AUB Surakarta ]]>
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DOI: 10.36587/exc.v12i1.1894
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan merek dan citra merek terhadap keputusan pembelian air minum dalam kemasan Le Minerale pada masyarakat di Jakarta Timur. Jenis penelitian ini adalah kausalitas dengan pendekatan analisis kuantitatif. Populasi dalam penelitian ini adalah pelanggan merek Le Minerale yang mengonsumsi produk sebanyak 4 kali dalam 2 bulan terakhir, dan penentuan sampel akhir sebanyak 100 responden. Teknik analisis data menggunakan regresi linier berganda, yang mensyaratkan validitas data dan reliabilitas instrumen penelitian. Kesimpulan dari penelitian ini adalah kepercayaan merek dan citra merek berpengaruh signifikan terhadap keputusan pembelian air minum dalam kemasan Le Minerale pada masyarakat di Jakarta Timur. Kedua variabel tersebut memiliki probabilitas signifikansi sebesar 0,000 dan berkontribusi sebesar 70,6%. Kemudian, secara parsial kepercayaan merek dan citra merek berpengaruh terhadap keputusan pembelian konsumen merek Le Minerale, dengan probabilitas signifikansi masing-masing sebesar 0,000.]]>
<![CDATA[UJI KOMPARASI EFEKTIVITAS MEREK PADA PRODUK MIE INSTAN: Studi Kasus: Pop Mie dengan Mie Sedaap ]]>
<![CDATA[Quintania, Melani]]>;
<![CDATA[Wulandari, Desi]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v18i1.1951
<![CDATA[Dalam hal pemenuhan kebutuhan pangannya, masyarakat cenderung memilih untuk mengkonsumsi makanan cepat saji dan makanan cepat saji salah satu alternatifnya, misalnya produk mie instan 'Cup'. Penelitian ini melihat efektivitas Brand Communication yang difokuskan pada merek Mie Instan Cup Pop Mie dan juga Mie Sedaap Cup dengan studi banding menggunakan metode Customer Response Index (CRI). Penelitian ini merupakan jenis penelitian komparatif yang membandingkan dua objek dan dilakukan dengan analisis menggunakan pendekatan kuantitatif. Populasi penelitian adalah masyarakat di Kecamatan Cakung Jakarta Timur yang mengkonsumsi produk Pop Mie dan Sedaap Cup dengan sampel akhir sebanyak 100 responden dengan menggunakan teknik probability sampling dan rumus perhitungan slovin’. Analisis data menggunakan pendekatan statistik dengan metode CRI yang dikembangkan dari tahapan pendekatan terstruktur. Hasil penelitian menunjukkan bahwa efektivitas komunikasi merek Mie Pop Mie Cup Instan cukup efektif karena nilai CRI lebih besar 44 persen dari total missing response pada setiap tahapan CRI. Kondisi ini lebih baik dari brand communication pada Mie Sedaap dengan nilai CRI sebesar 43 persen walaupun efektivitas brand communication tidak jauh berbeda dengan Pop Mie namun terdapat missing response yang signifikan pada tahap interest sebesar 23 persen sehingga dapat mempengaruhi tindakan pembelian.]]>
<![CDATA[Integration of OHSMS and Marketing Strategies in Shipbuilding: Literature Review and Its Implications on Productivity ]]>
<![CDATA[Quintania, Melani]]>;
<![CDATA[Arifin, Mohammad Danil]]>
<![CDATA[ International Journal of Marine Engineering Innovation and Research Vol 10, No 2 (2025) ]]>
Publisher : <![CDATA[Institut Teknologi Sepuluh Nopember ]]>
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DOI: 10.12962/j25481479.v10i2.22823
<![CDATA[The shipbuilding industry is characterized by high-risk working environments, making the implementation of Occupational Health and Safety Management Systems (OHSMS) critically important. While OHSMS has traditionally been regarded as a tool for regulatory compliance, recent studies suggest can also function as a strategic asset that enhances a company's market positioning. This paper aims to investigate the integration of OHSMS with marketing strategies in the shipbuilding industry and evaluate their combined impact on productivity. A systematic literature review was conducted, analyzing 40 selected sources including peer-reviewed journal articles, industry reports, and regulatory frameworks. The review reveals that companies that strategically align their safety management systems with marketing communications tend to achieve multiple benefits, such as improved safety performance, stronger client trust, enhanced brand reputation, and increased productivity. These findings support the growing perspective that occupational health and safety can serve not only as an internal operational necessity but also as a competitive differentiator. The study contributes to the literature by highlighting the untapped potential of safety performance as a component of industrial marketing and suggests that cross-functional collaboration between health and safety and marketing teams can deliver both operational and reputational advantages. ]]>
<![CDATA[The Power of Body Language: Meningkatkan Percaya Diri dan Keterampilan Komunikasi Mahasiswa ]]>
<![CDATA[Quintania, Melani]]>;
<![CDATA[Handayani, Ellena Nurfazria]]>;
<![CDATA[Citarayani, Irma]]>;
<![CDATA[Anggraeni, Devi]]>;
<![CDATA[Christanti, Shenda Aprilia]]>
<![CDATA[ WASANA NYATA Vol 9, No 2 (2025) ]]>
Publisher : <![CDATA[STIE AUB Surakarta ]]>
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DOI: 10.36587/wasananyata.v9i2.2061
<![CDATA[Tujuan kegiatan ini adalah untuk membekali mahasiswa dengan keterampilan berkomunikasi yang efektif sebagai bagian dari kompetansi dasar yang wajib dimiliki dalam berinteraksi baik di lingkungan kampus, kantor maupun masyarakat. Pelatihan ini dibagi menjadi tiga sesi yaitu (1) pemberian materi mengenai gambaran umum dan pentingnya komunikasi, (2) pemberian contoh-contoh teknik berkomunikasi melalui bahasa tubuh, dan (3) praktik dan simulasi secara langsung bentuk komunikasi nonverbal (bahasa tubuh) yang baik dan benar oleh para mahasiswa. Hasil pelaksanaan kegiatan ini dapat dikatakan cukup baik. Para mahasiswa/i yang menjadi peserta dalam kegiatan pelatihan ini cukup antusias dan dapat memahami bagaimana cara berkomunikasi yang baik dan benar khususnya melalui bahasa tubuh. Keberlanjutan kegiatan ini pun sangat diharapkan untuk dapat memberikan pengetahuan dan wawasan lebih mendalam tentang cara berkomunikasi yang efektif, baik dalam situasi informal maupun khususnya formal.]]>
<![CDATA[Competitive Advantage Analysis of Shipyard Companies in Indonesia ]]>
<![CDATA[Resa Nurlaela Anwar]]>;
<![CDATA[Danny Faturachman]]>;
<![CDATA[Melani Quintania]]>;
<![CDATA[Hermin Sirait]]>;
<![CDATA[Rini Setiawati]]>
<![CDATA[ International Journal of Marine Engineering Innovation and Research Vol. 5 No. 2 (2020) ]]>
Publisher : <![CDATA[Department of Marine Engineering, Institut Teknologi Sepuluh Nopember ]]>
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DOI: 10.12962/j25481479.v5i2.6011
<![CDATA[The development of the shipping and shipyard industries in Indonesia over the past ten years has been very slow. Some of the causes, including low productivity and capacity, are the main reasons for this industry's penetration. In addition, the weakening of the national economy as a result of the weakening of the global economy also affected the domestic shipping industry. The competitiveness of the shipping and shipyard industry is influenced by industrial competitiveness and national competitiveness, so that shipyard industry problems must be solved comprehensively, accompanied by strategic and systematic steps in order to be able to compete sustainably. This study aims to analyze the strategies used by several shipping companies and shipyard companies to be able to survive and compete to win and get through severe conditions. This study uses descriptive qualitative method, which is supported by semi-structured interview techniques to obtain the data used in determining the resource person, using a purposive sampling method. The data collected is then tested for validity by using the triangulation of data sources to process the data obtained in developing alternative strategies using SWOT analysis (Strength, Weakness, Opportunities, Threat) In addition to the combination of SWOT methods. The findings of the research results state that all companies carry out defensive strategies so that they are a company that still exists today.]]>
<![CDATA[Integration of OHSMS and Marketing Strategies in Shipbuilding: Literature Review and Its Implications on Productivity ]]>
<![CDATA[Melani Quintania]]>;
<![CDATA[Mohammad Danil Arifin]]>
<![CDATA[ International Journal of Marine Engineering Innovation and Research Vol. 10 No. 2 (2025) ]]>
Publisher : <![CDATA[Department of Marine Engineering, Institut Teknologi Sepuluh Nopember ]]>
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DOI: 10.12962/j25481479.v10i2.6384
<![CDATA[The shipbuilding industry is characterized by high-risk working environments, making the implementation of Occupational Health and Safety Management Systems (OHSMS) critically important. While OHSMS has traditionally been regarded as a tool for regulatory compliance, recent studies suggest can also function as a strategic asset that enhances a company's market positioning. This paper aims to investigate the integration of OHSMS with marketing strategies in the shipbuilding industry and evaluate their combined impact on productivity. A systematic literature review was conducted, analyzing 40 selected sources including peer-reviewed journal articles, industry reports, and regulatory frameworks. The review reveals that companies that strategically align their safety management systems with marketing communications tend to achieve multiple benefits, such as improved safety performance, stronger client trust, enhanced brand reputation, and increased productivity. These findings support the growing perspective that occupational health and safety can serve not only as an internal operational necessity but also as a competitive differentiator. The study contributes to the literature by highlighting the untapped potential of safety performance as a component of industrial marketing and suggests that cross-functional collaboration between health and safety and marketing teams can deliver both operational and reputational advantages.]]>
<![CDATA[Determinants Of Satisfaction And Its Implications On Final Semester Economics Faculty Student Loyalty at Private University In DKI Jakarta ]]>
<![CDATA[Melani Quintania]]>;
<![CDATA[Yudi Yulius]]>;
<![CDATA[Nandan Limakrisma]]>;
<![CDATA[Anoesyirwan Moeins]]>
<![CDATA[ Greenation International Journal of Economics and Accounting Vol. 1 No. 3 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (September ]]>
Publisher : <![CDATA[Greenation Research & Yayasan Global Resarch National ]]>
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DOI: 10.38035/gijea.v1i3.87
<![CDATA[The purpose of this research is to determine methods to promote student loyalty at private universities in DKI Jakarta. The research’s goal is to discover and assess the effects of partial and simultaneous digitalization of learning, service quality, institutional image and student satisfaction toward student loyalty at private universities in DKI Jakarta. Another finding from the research's findings is that student satisfaction acts as a full mediating variable in mediating the variables of digitalization of learning, service quality, and institutional image in increasing student loyalty at private universities in the DKI Jakarta area. To increase student loyalty, the research suggests that priority attention be focused on maintaining the high variable of student satisfaction, namely on the dimensions of satisfaction on the curriculum, namely the suitability of the curriculum with the needs of the world of work, the suitability of courses with the concentration of study programs, and the suitability of the curriculum that keeps up with the timescators who are not interested in moving campuses.]]>
<![CDATA[Prediction of Online Purchase Decisions: A Case of Nongshim Instant Noodles Consumers ]]>
<![CDATA[Ellena Nurfazria Handayani]]>;
<![CDATA[Melani Quintania]]>;
<![CDATA[Firsan Nova]]>;
<![CDATA[Siti Khoiru Risma]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Jagaditha Vol. 9 No. 2 (2022): Jurnal Ekonomi & Bisnis JAGADITHA ]]>
Publisher : <![CDATA[Universitas Warmadewa ]]>
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DOI: 10.22225/jj.9.2.2022.115-124
<![CDATA[This study is specifically aimed at predicting online purchasing decisions on the influence of the halal label and the lifestyle of instant noodle consumers of Nongshim products, either simultaneously or partially. This type of study is an explanation based on causal-and-effect with quantitative analysis. The source data consist of primary data enhanced. The sampling technique utilized was purposive sampling with a Rao calculation with a precision level is 0.05. The final sample was obtained from 97 respondents. Analysis method used the utilize of the multiple regression linear. The results inferred that only lifestyle is able to prediction towards online purchase decisions while the halal label is not able to predict. Furthermore, halal label and lifestyle are able prediction towards online purchase decisions simultaneously.]]>
<![CDATA[AN EFFECTIVENESS OF CONSUMERS' BRAND SWITCHING TOWARDS ENVIRONMENTALLY FRIENDLY SKINCARE PRODUCTS IN DKI JAKARTA AREA ]]>
<![CDATA[Firsan Nova]]>;
<![CDATA[Melani Quintania]]>;
<![CDATA[Ellena Nurfazria Handayani]]>;
<![CDATA[Resa Nurlaela Anwar]]>;
<![CDATA[Khusnul Khotimah]]>
<![CDATA[ Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025) ]]>
Publisher : <![CDATA[Institut Teknologi dan Ilmu Sosial Khatulistiwa ]]>
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DOI: 10.31846/jae.v13i1.801
<![CDATA[This research aims to examine the effectiveness of consumer brand switching for environmentally friendly skincare products in the DKI Jakarta area, in terms of brand personality, online customer reviews, and variety seeking. This type of research is associative with a quantitative approach. The population includes consumers who use environmentally friendly body care products in the DKI Jakarta area. A purposive sampling technique was used in this research with the final sample set at 100 respondents. The data analysis technique in the research uses multiple regression. The effectiveness of brand switching is influenced by the three factors above simultaneously. Brand Personality and Online Customer Reviews do not have a significant influence on Brand Switching for environmentally friendly skincare products, while there is a significant influence on Variety Seeking.Keyword: brand switching, effectiveness, variety seeking]]>
