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All Journal INFORMASI Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Nadwa : Jurnal Pendidikan Islam Humano: Research Journal Jurnal Kajian Informasi & Perpustakaan Jurnal Kajian Komunikasi KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) Nomosleca ProTVF J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung PRofesi Humas Nyimak: Journal of Communication Dinamisia: Jurnal Pengabdian Kepada Masyarakat Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Jurnal Kawistara
Priyo Subekti
Program Studi Hubungan Masyarakat Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Negotiating birth: literacy and intercultural health communication in rural Indonesia Subekti, Priyo; Sjuchro, Dian Wardiana; Fitriana, Rina; Tri, Nguyen Minh
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 12, No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v12i1.8209

Abstract

The impact of socio-cultural literacy and health communication on childbirth service preferences in rural Indramayu, Indonesia is investigated in this paper.  Even with national insurance programs providing better access to official medical treatments, many women still chose traditional birth attendants (TBAs) because of cultural comfort, trust, and local knowledge systems. The study consisted in 19 purposefully chosen informants: eight midwives, three TBAs, and eight moms who lately gave birth or were pregnant using a descriptive qualitative technique and a case study design.  Limited field observations and semi-structured interviews helped to gather data; Braun and Clarke's framework helped them to be thematically analyzed. The results expose seven main themes: (1) medical vs. traditional rationality in service preference; (2) fragmented and experience-based health literacy; (3) inclusive midwife-TBA partnerships enabled by local health centers; (4) symbolic rituals as informal health education; (5) structural barriers and access to healthcare; (6) interpersonal and culturally embedded communication channels; and (7) the collective role of family-particularly husbands and seniors-in decision-making.  According to the study, rather than only cognitive knowledge, cultural and social practices shape health literacy; moreover, communication strategies anchored in local symbols and trust are more successful than top-down messaging.  This study adds fresh understanding of community-based mother health systems combining indigenous knowledge with biomedical methods.The study has pragmatic ramifications for creating culturally sensitive health education plans that acknowledge the agency of modern and traditional health actors. It underlines the requirement of inclusive, culturally responsive communication to enhance rural mother health outcomes.
Co-Authors Aat Ruchiat Nugraha Anwar Sani Astrid Eveline Atwar Bajari Dadang Sugiana Dian Wardiana Sjuchro Duwy Sartika Dwi Masrina Evi Novianti Evi Novianti Fitriana, Rina FX. Ari Agung Prastowo Gilang Gumelar Hanny Hafiar Hanny Hafiar Heru Ryanto Budiana Kholidil Amin Kokom Komariah Lukiati Komala Nurul Asiah Pawit M Yusup Putri Aprilia Rohanda Rohanda Rohanda Rohanda Tanti Nur Tine Silvana Rachmawati Tri, Nguyen Minh Wulung, Shandra Rama Panji Yanti Setianti