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All Journal INFORMASI Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Nadwa : Jurnal Pendidikan Islam Humano: Research Journal Jurnal Kajian Informasi & Perpustakaan Jurnal Kajian Komunikasi Nomosleca ProTVF Communicatus: Jurnal Ilmu Komunikasi J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung PRofesi Humas Nyimak: Journal of Communication Jurnal Komunikasi Dinamisia: Jurnal Pengabdian Kepada Masyarakat Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Warta Ikatan Sarjana Komunikasi Indonesia Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Jurnal Kawistara Indonesian Journal of Innovation Multidisipliner Research KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture)
Priyo Subekti
Program Studi Hubungan Masyarakat Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Strategies for Herbal Knowledge Inheritance Through Non-Formal Education in Traditional Villages Susie Perbawasari; Priyo Subekti; Yugih Setyanto
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.29048

Abstract

In the current context of globalization, the process of passing on traditional knowledge, particularly in relation to medicinal plant applications, faces significant hurdles. Kampung Adat Dangiang, facing this challenge, has initiated the establishment of Sekolah Adat as a non-formal education initiative aimed at the conservation and transmission of cultural and traditional knowledge to the next generation. This research investigates Sekolah Adat in Kampung Dangiang as an institution that plays an important role in knowledge preservation, where traditional healing principles and ritualistic practices are passed on across generations. Qualitative methodology, specifically case studies, was adopted in this research, providing a more narrative and exploratory approach to data collection. Through direct interaction, observation of daily rituals, and literature review, the research gathered information enriched by snowball sampling techniques from informants. The results reveal Sekolah Adat as an entity steeped in traditional values, functioning not only as an educational institution but as a living repository of medicinal plant knowledge and ritual practices. The Sekolah Adat introduces a unique pedagogical approach, combining lectures, demonstrations and practical applications, which overall enriches the spiritual existence of learners. The program creates a synergy between traditional herbal wisdom, modern chemical principles, and deep inner healing techniques. Although this integration of tradition and modernity poses challenges, especially in the aspect of scientific validation of ancestral practices, a strong commitment to the efficacy of traditional medicine, supported by generations of knowledge and anecdotes, continues to overcome such obstacles. In conclusion, Sekolah Adat Dangiang stands as a testament to the resilience of traditions that are able to adapt elegantly amidst the changing modern world. It signifies the importance of local wisdom in keeping cultural heritage alive and relevant amidst fast-changing global dynamics.
Digital Communication Transformation in Micro Tourism Enterprises: Adaptation Strategies and Media Literacy Barriers Priyo Subekti; Evi Novianti
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.328

Abstract

This paper investigates the adaptive tactics, expectations, and obstacles micro-entrepreneurs (UMKM) in coastal tourism zones of Indonesia encounter in adopting digital communication tools. This study intends to grasp how local and migrant business people experience digital transformation. The study takes a qualitative descriptive technique to find patterns of communication behaviour and readiness toward digitalization rather than suggesting a particular hypothesis. In-depth interviews and field observations with chosen informants representing different tourism-related micro-enterprises—including apparel stores, food vendors, and guesthouse operators—provided data. Participants were classified as local or migrant business owners. Emphasizing data reduction, data display, and conclusion drawing, Miles and Huberman's methodology was used to thematically evaluate the data. The results show notable variations in digital adaptation between local and migrant business owners. While native players depend mostly on conventional word-of-mouth and direct consumer contacts, migrant entrepreneurs are more proactive and savvy in exploiting internet channels like Agoda or Instagram. Key expectations the report also underlines are the requirement of focused training, ongoing mentoring, and equitable access to digital infrastructure and government support. Among the obstacles found are low digital literacy, psychological resistance, information access restrictions, and policy execution structural inequities. Digital communication revolution among UMKM, this study finds, is not just about technological acceptance but also about cultural adaptation, psychological preparation, and institutional support—emphasizing the need of inclusive, community-based communication approaches. 
Accessibility to E-Commerce Websites for People with Disability in Indonesia Hanny Hafiar; Syauqy Lukman; Yanti Setianti; Priyo Subekti; Kholidil Amin
Communicatus: Jurnal Ilmu komunikasi Vol. 7 No. 1. June (2023): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v7i1.25406

Abstract

Using a website has become a primary method for delivering information, doing promotion, and marketing activities. E-commerce business people acknowledged the importance of developing a reliable website to reach the market through the internet, as part of e-service, especially in a country with a large market share like Indonesia. Unfortunately, not every e-commerce web designer is aware of the website accessibility criteria, the lack of awareness creates barriers for persons with disabilities to access e-commerce websites, as buyers and sellers. The accessibility gap of those website limits the ability of persons with disabilities to optimize the presence of e-commerce as an economic opportunity. We need to overcome the barriers to create an inclusive society in Indonesia. This paper aims to provide an overview of the accessibility of e-commerce websites in Indonesia, to find the common web accessibility issues, classified them comparatively into several tiers, type of issues, and then calculates the correlation of total issues with the number of visitors. This study analyzes 39 e-commerce websites. We evaluate based on Web Content Accessibility Guidelines (WCAG) 2.0, using an automated tool called "aXe". The study shows evidence of various accessibility issues of e-commerce websites in Indonesia, emphasizing the necessity of web designers to pay more attention to accessibility for users with disabilities. This study also provides several recommendations to website accessibility as part of e-service quality. 
Hubungan Kredibilitas Sentauri Senta Dengan Sikap Penonton Terhadap Merek Artisanpro Gandis Rasendria Sari; Priyo Subekti; Retasari Dewi
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1387

Abstract

ArtisanPro sebagai merek kosmetik profesional berkolaborasi dengan Makeup Artist (MUA) Sentauri Senta dalam konten Instagram Reels untuk memperkenalkan produk foundation terbarunya sekaligus berupaya membangun sikap positif audiens terhadap merek ArtisanPro. Pemilihan Sentauri Senta didasarkan pada kompetensi dan kredibilitasnya sebagai seorang MUA. Namun, hasil pra-riset menunjukkan bahwa sebagian audiens lebih tertarik pada produk yang ditampilkan dibandingkan figur komunikatornya, sehingga belum dapat dipastikan peran kredibilitas Sentauri Senta dalam pembentukan sikap penonton terhadap merek Artisanpro. Penelitian ini bertujuan untuk mengetahui sejauh mana hubungan kredibilitas Sentauri Senta yang terdiri atas dimensi expertise, trustworthiness, dan attractiveness dengan sikap penonton terhadap merek ArtisanPro. Penlitian ini menggunakan pendekatan kuantitatif dengan metode korelasional. Sampel dalam penelitian ini berjumlah 91 responden yang pernah berinteraksi pada konten Reels ArtisanPro dengan Sentauri Senta. Teknik pengumpulan data dilakukan dengan penyebaran kuesioner, wawancara, dan studi Pustaka. Analisis data dilakukan menggunakan uji korelasi Spearman Rank dengan bantuan SPSS. Hasil Penelitian menunjukkan terdapat hubungan signifikan dengan keeratan cukup kuat antara kredibilitas Sentauri Senta dengan sikap penonton terhadap merek (0,463). Secara spesifik, expertise menunjukkan hubungan rendah (0,334), trustworthiness menunjukkan hubungan rendah (0,269), attractiveness menunjukkan hubungan rendah (0,379). Simpulan penelitian ini menunjukkan adanya hubungan kredibilitas Sentauri Senta memiliki hubungan positif keeratan cukup kuat dengan sikap penonton terhadap merek ArtisanPro, meskipun masing-masing dimensi memiliki keeratan yang rendah.
Religious Activities of The Scavenger at The Landfill in West Java Region Hanny Hafiar; Priyo Subekti; Aat Ruchiat Nugraha
KARSA Journal of Social and Islamic Culture Vol. 27 No. 1 (2019)
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/karsa.v27i1.2145

Abstract

Scavenger is a profession that is identical to the waste. Waste has the impression of dirty and contain unclean elements in it that far from the impression well worth to clean concept juxtaposed with the concept of clean and holy. Whereas every Muslim is required to be free from both large and small hadats and in the state of purification when conducting religious activities, must purify themselves, their clothes, or the place to be used to pray. The scavenger who becomes the respondents was the muslims scavengers which would require to run the order to conduct worship, one of them worship rituals that sharia compliant. This study  was conducted to explain the perception and behavior of scavengers at the landfill in religious activity, in connection with the work which is not far from the dirty waste. The method is performed in a descriptive way, with data collected using the open questionnaire, interviews, and observation. The results obtained indicate that: there are scavengers who participate in religious activities held around their neighborhood temporarily domiciled, with motives to stay in touch, gain knowledge, seek peace of mind, and gain merit from God. While the obstacles faced by scavengers to participate in these activities revolve around the limitations of time, psychologically feel they do not have the supporting facilities and equipment for these activities, as well as the stereotypes of a small number of individuals in the surrounding environment to their existence in these activities.
Co-Authors Aat Ruchiat Nugraha Anwar Sani Astrid Eveline Atwar Bajari Dadang Sugiana Dian Wardiana Sjuchro Duwy Sartika Dwi Masrina Evi Novianti Evi Novianti Fitriana, Rina FX. Ari Agung Prastowo Gandis Rasendria Sari Gilang Gumelar Hanny Hafiar Hanny Hafiar Heru Ryanto Budiana Kholidil Amin Kokom Komariah Lukiati Komala Nurul Asiah Pawit M Yusup Putri Aprilia Retasari Dewi Rohanda Rohanda Rohanda Rohanda Setyanto, Yugih Susie Perbawasari Syauqy Lukman Tanti Nur Tine Silvana Rachmawati Tri, Nguyen Minh Wulung, Shandra Rama Panji Yanti Setianti