Article Per Year (5 Year)
p-Index From 2021 - 2026
4.403
P-Index
This Author published in this journals
All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Education, Humaniora and Social Sciences (JEHSS) Journal Economy And Currency Study (JECS) Jurnal Studi Ekonomi dan Bisnis Islam (SEBI) International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Engagement and Empowerment (IJE2) Economics, Business and Management Science Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Management Analytical and Solution Journal of Management, Economic and Accounting (JMEA) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Innovative and Creativity Journal Of Management Analytical and Solution (JoMAS) Multidisciplinary Indonesian Center Journal
Riza Fanny Meutia
Medan Area University
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF BRAND IMAGE AND STORE ATMOSPHERE ON CONSUMER PURCHASE INTEREST OF KOPI PETIK JL.PEMBANGUNAN KM.12 Rio Fahmi Huseini Ritonga; Riza Fanny Meutia; Hery Syahrial; Nindya Yunita
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.728

Abstract

This article aims to determine the influence of Lifestyle on Purchasing Decisions in Dagi This study aims to determine the influence of Brand image on Consumer Purchase Interest in Kopi Petik Jl.Pembangunan km.12. To determine the influence of Store atmosphere on Consumer Purchase Interest in Kopi Petik Jl.Pembangunan km.12. To determine the influence of Brand image and Store atmosphere on Consumer Purchase Interest in Kopi Petik Jl.Pembangunan km.12. The sampling technique used in this study is probability sampling, the number of samples in this study was 98 consumers who made purchases at Kopi Petik Jl.Pembangunan KM.12. The data analysis technique used is descriptive analysis technique and statistical analysis technique. The method of data collection through distribution, namely conducting searches and distributing questionnaires to consumers who make purchases at Kopi Petik Jl.Pembangunan KM.12. The results of this study indicate Based on the results of the study, it shows that partially the Brand Image variable has a positive and significant effect on consumer purchase interest in Kopi Petik Jl. Pembangunan Km.12. Based on the results of the study, it shows that partially the store atmosphere variable has a positive and significant effect on consumer purchasing interest in Kopi Petik Jl. Pembangunan Km.12. Simultaneously, there is a positive and significant effect on the brand image and store atmosphere variables on consumer purchasing interest in Kopi Petik Jl. Pembangunan Km.12.
Co-Authors Alfifto Alfifto Ardana, Arya Dimas Ayu, Annisa Rizky Dahrul Siregar Damansyah, Muthya Rahmi Dolok Saribu, Afriani Mindo Dolok Saribu, Alfriado Leonard Noprian Finta Aramita Fitriani Tobing Hery Syahrial Ida Royani Khairunnisak Limbong, Kasih Oktavia LUBIS, ADELINA Marbun, Enjelina Muhammad Naufal Fildza Daulay Muhammad Yamin Siregar Muthya Rahmi Darmansyah Naibaho, Jhon Vernando Nindya Yunita Nindya Yunita Nur Aisyah Nur Aisyah Nurulitha, Sakinah Purba , Pindalia Putra, Irwansyah Putri, Annisa Listia Rahayu, M. Rio Parada Rio Fahmi Huseini Ritonga Sairah Sairah Salsabillah, Ayu Hanna Sianipar, Jayanti Sinulingga, Tiara Ramadhanti Wijaya Siregar, Findi Ruzika Audini Situmorang, Hezron Apriadi Syahira, Raissa Tanjung, Sania Thezar Fiqih Hidayat Hasibuan Wan Rizca Amelia, Wan Rizca Wan Suryani