Articles
Persuasive Strategies Used by Multi-Level Marketing and Insurance Agents
Wenty Andriani;
Leni Marlina
English Language and Literature Vol 8, No 4 (2019)
Publisher : Universitas Negeri Padang
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DOI: 10.24036/ell.v8i4.106496
This study examines the types of persuasive strategies used by Multi-Level Marketing (MLM) and insurance agents in influenced target costumers. The purpose of this study besides to find out the types of persuasive strategies used by MLM and insurance agents also to find out the differences and the similarities of the types of persuasive strategies used by the agents. This study is a descriptive qualitative method because it explains and compares the types of persuasive strategies used by MLM and insurance agents to see the differences and similarities. The result of the study shows that (1) the types of persuasive strategies that mostly used by MLM and insurance agents are Logic and Evidence (2) the highest component used by MLM agents is Specific Evidence; however, insurance agents used Credible Evidence.
An Analysis of Slang Words Used by Instagram Account Plesbol
Leo Saputra;
Leni Marlina
English Language and Literature Vol 8, No 3 (2019)
Publisher : Universitas Negeri Padang
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DOI: 10.24036/ell.v8i3.105802
Slang is a language used by a specific group of people and usually used in an informal situation. Plesbol is an Instagram account that contained the various term of football and usually used slang words in its captions. This study aims to find out the types and the meaning of slang words used by Plesbol. This research used Elissa Mattiello’s theories (2008) about types of slang words. This study is descriptive qualitative research. The data were taken from captions of photos that have been uploaded by Plesbol from August until December 2018. The result showed that from 498 data that have been collected, there were nine types of slang that have been found from fifteen types of Elissa Mattiello’s slangs. They are acronym (16.15%), blending (27.43%), clipping (3.89%), compounding (27.71%), prefixation (0.13%), reduplicative (7.52%), reversed form (0.27%), variation (10.16%), and word manufacture and fanciful formation (6.68%). Compounding is the dominant slang with 27.71%. This finding of the study means more than fifty percent of Mattiello’s Slang words found in Plesbol.
Illocutionary Acts Found in Novel the Never Girls: Before the Bell by Kiki Thorpe
Dolla Vania Petriandy;
Leni Marlina
English Language and Literature Vol 7, No 1 (2018)
Publisher : Universitas Negeri Padang
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DOI: 10.24036/ell.v7i1.8799
The purpose of this paper is to analyze types of illocutionary act found in novel The Never Girls Bell: Before the Bell by Kiki Thorpe. This research used the descriptive qualitative method. The data of this research is the utterances of novel The Never Girls Bell: Before the Bell by Kiki Thorpe published in 2016. The data is taken from chapter one, page one until seven. This data would be analyzed based on Searle’s theory about classifications of illocutionary act. There are some types of illocutionary act in this paper; they are representative (informing, asserting, predicting, reporting); directive (asking, requesting, stating), commisive (promising); expressive (liking, complimenting), and declarative. The finding of the data has shown that in novel the highest is representative 28 data or about 50% and the highest representative type is informing. And the second is directive 21 data or about 37, 5% and the highest directive is asking. From the result of the study that the dominant type of illocutionary act is representative and the dominant sub-type of representative is informing.
At The Crossroads of Identity in Mohsin Hamid’s Novel Exit West (2017)
Asherly Randa;
Leni Marlina
English Language and Literature Vol 9, No 1 (2020)
Publisher : Universitas Negeri Padang
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DOI: 10.24036/ell.v9i1.107587
This article is about the analysis of a novel Exit West (2017) by Mohsin Hamid. The problem of this analysis focuses on the issue of being at the crossroads of identity. The aim of analysis is to find out how far the characters Saeed and Nadia expose the issue of being at the crossroads of identity. This analysis involved fictional devices such as character, plot (conflict), and setting to reveal the issue of being at the crossroad of identity in the novel. The analysis deals with the concepts of hybridity by Homi K. Bhabha that is supported by the text and context based interpretation. The result of this analysis shows that the protagonists are a young man and a young woman who are faced with a condition that places them to be at their identity in being at the crossroads of identity. Thus, the character makes effort to assimilate and imitate to the new culture. These can be seen through their ways to blend with the society in attaining their identity.
Showing Identity and Proudness as Black Women in Three Poems I am a Black Woman (1970) by Mari Evans, A Woman Speaks (1997) by Audre Lorde, I am More Than That (2018) by Lindiwe Princess Maseko.
Fadilah Husna;
Leni Marlina
English Language and Literature Vol 9, No 1 (2020)
Publisher : Universitas Negeri Padang
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DOI: 10.24036/ell.v9i1.107803
This analysis of the three poems I am a Black Woman (1970) by Mari Evans, A Woman Speaks (1997) by Audre Lorde, I am More Than That (2018) by Lindiwe Princess Maseko are expose the issues about showing identity and proudness as Black women. It is also expose the contribution of poetic elements (speaker, repetition, and tone) in revealing the issues about showing identity and proudness of Black women. This analysis is done by through text-based and context-based interpretation that is related to the concept of power and knowledge by Michel Foucault. The result of this analysis is exposing about the pronouncement of Black women about their identity and their proudness. Showing identity as Black women is live with culture of Black. Showing proudness of being Black women is respecting their original identity as Black.
TYPES OF ABBREVIATION USED IN INSTAGRAM
Anggarda Paramitha;
Leni Marlina
English Language and Literature Vol 6, No 2 (2017): Serie A
Publisher : Universitas Negeri Padang
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DOI: 10.24036/ell.v6i2.9805
Abbreviation adalah memendekkan kata atau frasa tertentu. Tujuan dari penelitian ini untuk mengelompokkan singkatan ke dalam beberapa tipe singkatan yang dikemukakan oleh Weakly (2006) dan Schendl (2001:28-29) yang dikenal dengan Types of Abbreviation. Penelitian ini termasuk dalam penelitian deskriptif berdasarkan fakta atau yang sebenarnya mengenai singkatan tersebut. Dalam hasil penelitian penulis menemukan kelima tipe abbreviation tersebut. Lima tipe tersebut ialah: tempel kata, akronim, inisial, kontraksi dan campuran. Tipe yang paling banyak di ditemukan ialah Initialism dengan persentase (41%). Penulis juga menemukan pergeseran singkatan yang lazim digunakan dalam rubrik politik di koran Kompas yakninya bentuk pergeseran pada dua tipe. Dua tipe tesebut adalah: initialism dan blends. Yang paling bannyak digunakan pada pergeseran singkatan ini ialah initialism (71.4%).
The Exploitation of Migrant Workers in Atticus Lish's Novel Preparation for the Next Life (2014)
Arnold Setiawan;
Leni Marlina
English Language and Literature Vol 9, No 1 (2020)
Publisher : Universitas Negeri Padang
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DOI: 10.24036/ell.v9i1.108044
This thesis is the analysis of a novel which written by Atticus Lish entitled Preparation for the Next Life (2014). It explores the issue of the exploitation of migrant workers which reflected by the main character and representation of migrant workers. It is also intended to find out the contribution of fictional devices such as character, plot (conflict), and setting in revealing the issue of the exploitation of migrant workers. This analysis related to the concept of exploitation and alienation which developed by Karl Marx that is supported by the text-based and context-based interpretation. The result of this analysis shows about the industrial owner acts of the exploitation of migrant workers. It can be seen in two ways, manipulating the managing systems and cutting wages.
Analysis of Sarcasm Found in Keith Alberstadt's Comedy
Amelia Azis;
Leni Marlina
English Language and Literature Vol 9, No 2 (2020)
Publisher : Universitas Negeri Padang
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DOI: 10.24036/ell.v9i2.7805
AbstractSarcasm (sarcasm) is one of the figurative language or language styles most used with the intention to mock or tease others. Sarcasm can be observed in daily conversations and in reality shows and stand-up comedy. One of the world's stand-up comedians who use sarcasm in his humor is Keith Alberstadt. The purpose of this paper is to explain the types of sarcasm used by Keith Alberstadt in his stand-up comedy. The theory used to analyze the types of sarcasm is the theory of Elizabeth Camp (1994). There are four types of sarcasm classified by Elizabeth Camp namely propositional sarcasm, lexical sarcasm, like'-prefixed sarcasm, illocutionary sarcasm. The results of this paper show Keith Alberstadt uses four types of sarcasm with different presentation. The most dominant type of sarcasm is the illocutionary sarcasm with as many as (37%). Other dominant sarcasm types are lexical sarcasm (32%), propositional sarcasm (26%) and the least is like'-prefixed sarcasm (5%). It can be concluded that illocutionary sarcasm is the most dominant type of sarcasm used by comedian Keith Alberstadt in his stand-up comedy.
semantic change found in traditional song of minangkabau
Edo Lyanwar;
Leni Marlina
English Language and Literature Vol 7, No 1 (2018)
Publisher : Universitas Negeri Padang
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DOI: 10.24036/ell.v7i1.9348
This study examine words experience meaning change and types of meaning change in traditional song from Minangkabau. This research intend to find out the words experience meaning change and kind of meaning change on the Minangkabau traditional song lyrics. This research is done based on many people who do not know the meaning of a word in traditional songs of Minangkabau. This research use qualitative descriptive method to analyze data in written form, describe data, and process data based on the existing context in traditional Minangkabau song lyrics. Then, this research use the theory proposed by McMahon (1999). McMahon proposes 4 types of meaning change: extension and restriction, amelioration and pejoration. The data in this research are the lyrics of Minangkabau traditional song. The songs consist of 30 songs. The findings of this study are, there are change of meaning and type of meaning change exist in traditional songs Minangkabau. There are 15 words belong to extension, 2 words belong to amelioration, and 3 words belong to pejoration.
AN ANALYSIS OF SEMI DEAD WORDS FOUND IN SUNGAYANG SUB-DISTRICT OF TANAH DATAR REGENCY
Jannahtul Wardiah;
Leni Marlina
English Language and Literature Vol 6, No 2 (2017): Serie A
Publisher : Universitas Negeri Padang
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DOI: 10.24036/ell.v6i2.9810
This article discusses about Minangkabau language, especially semi dead words that occur in Sungayang District, Tanah Datar, West Sumatra. Semi dead words are words that are almost dead because the younger generation does not understand at all with the words, while the older generation still uses this word for daily communications. The author discusses what words were used by people in Sungayang Sub-district in daily communication, but these words were not used in the colloquial by the people of this district in the present. In writing this article, the authors are assisted by some informants to provide data information about the words that are not used anymore by people in Sungayang Sub-district in the present time. Then the authors grouped the data according to the type and factors causing the occurrence of semi dead words on the words. The results of this study indicate that the lexicons change (lexical change 89.61%) is the type of word that is almost dead (semi dead words) the most dominant in Sungayang district. Contact language (language contact 89.61%) is the most dominant factor of the occurrence of the word almost dead (semi dead words) in Sungayang District.