Article Per Year (5 Year)
p-Index From 2021 - 2026
3.212
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) The Accounting Journal of Binaniaga Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bilancia : Jurnal Ilmiah Akuntansi International Journal of Trends in Accounting Research Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Suyono
Institut Bisnis Dan Teknologi Pelita Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Applied Business and Technology

 1 
RELATIONSHIP OF MARKETING TACTICS ON CONSUMER TRUST AND CONSUMER LOYALTY : THE CASE OF MEGA SANEL LESTARI PEKANBARU Evelyn Wijaya; Suyono Suyono; Pamuji Hari Santoso
Journal of Applied Business and Technology Vol. 1 No. 1 (2020): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.799 KB) | DOI: 10.35145/jabt.v1i1.18

Abstract

Maintaining consumer loyalty is the main goal of relationship marketing. This is a way to build a long-term and mutually beneficial relationship between business owners and consumers. This study aimed to analyze the effect of relational marketing on consumer trust and consumer loyalty at Mega Sanel Lestari, Pekanbaru. The population in this study was consumers who made at least a purchase transaction at Mega Sanel Lestari, Pekanbaru with a total sample of 100 respondents. The study used SmartPLS 3 program. The results of the study indicate that relationship marketing and consumer trust have a significant positive effect on consumer loyalty and consumer trust. Consumer trust becomes the dominant variable in building and maintaining Consumer loyalty at Mega Sanel Lestari, Pekanbaru.
The Influence of Price to Book Value on Capital Structure and Profitability of Health and Pharmaceutical Companies in Indonesia Suyono Suyono; Sudarno Sudarno; Suhardjo Suhardjo; Yunia Sari; Intan Purnama
Journal of Applied Business and Technology Vol. 1 No. 3 (2020): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (719.961 KB) | DOI: 10.35145/jabt.v1i3.43

Abstract

This study aims to know and analyze the influence of price to book value on capital structure and profitability of health and pharmaceutical companies in Indonesia during the period 2012-2019. The population in this study was 12 companies at health and pharmaceutical sub-sector companies in Indonesia during the period 2012-2019. The sampling technique was done using the purposive sampling method. Based on the sample criteria, there were 8 companies that matched the sample criteria. The data analysis techniques used in this study were descriptive analysis and analysis of Structural Equation Modeling (SEM) with AMOS 21. The results showed (1) PBV variable had a positive and significant influence on capital structure of health and pharmaceutical companies in Indonesia during the period 2012-2019. (2) PBV variable had no significant influence on profitability of health and pharmaceutical companies in Indonesia during the period 2012-2019. (3) Capital structure variable had no significant influence on profitability of health and pharmaceutical companies in Indonesia during the period 2012-2019.
Co-Authors Achmad Tavip Junaedi Alexander Gani Andi Andi Andi Anggi Firmansyah Bambang Rianto Rustam Chris Yanti Dadi Komardi Dian Utari Efi Rofianto Hia Enjelina Juniaty Ernila Ernila Etty Murwaningsari Evelyn Wijaya Evi Wulandari Fadrul Fadrul Febdwi Suryani Grece Valency Hairudin Hairudin Harry Patuan Panjaitan Hendri Hendri Ienne Yoseria Putri Intan Purnama Irawati Irawati Jennifer Chandra Kristy Veronica Luciana Fransisca Marice Br Hutahuruk Marina Marina Mario Paska Halim Megawati Pakpahan Muhammad Nuryatno Amin Muhammad Ridwan Muhammad Wan Kudri Mujiono Mujiono Mukhsin Mukhsin Nicholas Renaldo Novita Yulia Putri Nyoto Pamuji Hari Santoso Peri Akri Peri Akri Putra Al Hafis Rini Meiriana Rizaldi Putra Robert David Rosa Linda Santa Serena Muliangga Selfina Selfina Selly Oktaviani Septi Solekhatun Sherly The Siti Ngatikoh Stevany Stevany Suci Fitria Sari Sudarno Suhardjo Suharjo Suharjo Suharti Tandy Sevendy Teddy Chandra William Hamdani Benjo Yenny Wati Yohana Widya Rossa S Yoki Yoki Yuni Shara Sitompul Yunia Sari Yusrizal Yvonne Augustin S