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All Journal Jurnal Riset Ekonomi & Bisnis Riset Manajemen dan Akuntansi Neo-Bis Tesa Arsitektur Briliant: Jurnal Riset dan Konseptual Jurnal Mirai Management Jurnal Riset Pendidikan Ekonomi Jurnal Dinamika Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Scientific Journal of Reflection : Economic, Accounting, Management and Business SEIKO : Journal of Management & Business Jurnal Pendidikan Ekonomi (JURKAMI) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Jurnal Manajemen Dedication : Jurnal Pengabdian Masyarakat Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmu Manajemen MANAJEMEN DEWANTARA Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) IDEI: Jurnal Ekonomi & Bisnis PLAKAT : Jurnal Pelayanan Kepada Masyarakat Focus : Jurnal Pekerjaan Sosial Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Pengabdian Kepada Masyarakat Patikala Al-Buhuts (e-journal) Veteran Society : Jurnal Pengabdian Masyarakat Batara Wisnu : Indonesian Journal of Community Services East Asian Journal of Multidisciplinary Research (EAJMR) Al-Khidmah Jurnal Pengabdian Masyarakat Journal of Economics Development Issues Management Science Research Journal JURNAL BESEMAH International Journal of Economics (IJEC) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Ekbis (Ekonomi & Bisnis) Cakrawala: Jurnal Pengabdian Masyarakat Global Cerdika: Jurnal Ilmiah Indonesia Innovative: Journal Of Social Science Research Dedication : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Innovative and Creativity Journal of Ekonomics, Finance, and Management Studies Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis JHSS (Journal of Humanities and Social Studies) Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Nurjanti Takarini
Faculty Of Economics And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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Peran Instagram sebagai Platform Digital Marketing dalam Meningkatkan Daya Saing Penjualan UMKM di Siwalankerto Dawiyah, Salsabillah Al; Takarini, Nurjanti
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1543

Abstract

Micro, small, and medium enterprises (MSMEs) are increasingly relying on social media as a marketing tool, thanks to the expansion of digital technology. The purpose of this study was to analyze how Startias Cake Cookies, an MSME in the Siwalankerto area, has been using Instagram to increase sales and compete with other local businesses. Using the Community-Based Participatory Research (CBPR) paradigm, the implementation of service can be described as a mentoring process through active qualitative data collection, where the service team not only observes but is also directly involved in monitoring and documenting partners' marketing efforts on Instagram @startiascakecookies. Instagram increases the intensity of product promotions, customer engagement, marketing reach, and consumer buying interest. Instagram, as a digital marketing platform, also helps build a stronger corporate reputation. Therefore, with regular management and consideration of product attributes, Instagram can be a powerful marketing tool for MSMEs.
Mengurai Pengaruh Social Media dan Financial Literacy terhadap Investment Decision Investor Muda melalui Herding Effect Sholikhah, Nur Faridatus; Takarini, Nurjanti
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 1 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i1.5727

Abstract

Penelitian ini bertujuan untuk menganalisis mengenai dampak herding behavior dalam memediasi hubungan pengaruh social media exposure dan financial literacy terhadap invetsment decision investor muda yang terafiliasi dengan Galeri Investasi UPN Veteran Jawa Timur. Penelitian ini melibatkan 173 investor muda yang dipilih menggunakan probability sampling. Pendekatan penelitian ini dilakukan dengan metode kuantitatif melalui kuesioner yang disebarkan secara daring dengan analisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian ini menunjukkan adanya pengaruh dari social media exposure dan financial literacy terhadap invetsment decision. Temuan lain menunjukkan herding behavior mampu menjadi mediator komplementer dalam pengaruh social media exposure terhadap invetsment decision dan menjadi mediator kompetitif dalam pengaruh financial literacy terhadap invetsment decision.
Co-Authors Afifa Lutfita Afika Qothrunnada Agung Pambudi Aliyah Agustin, Masdarullia Amalia Anjani Arifiyanti Andi Maulana Andissa Listya Quatatita Arif Wicaksono, Tegar Mohamad Ariffianto, Raufha Aris Sutejo Aurel Julanda Happy Pridya Ayu Rachmawati Azmi, Sylvia Nurul Azzahra, Shafina Difa Chynta Choirunisa, Fitri Dawiyah, Salsabillah Al Dewi Fathika Sari Dhia Fairuz Izdihar Diah Hari Suryaningrum Dian Heri Krisdianto Dini Indah Prasasti Eko Wahyudi EKO WAHYUDI Endang Iryanti Ety Nila Nikmati Eva Elviana Fakhrudinsyah, Virdi Fariq Hizba Farraniza Artha Ridha Feby Ayu Tri Ananda Figo Afriansyah Firansiska Sukirno, Adelia Firman Mukhti Alamsyah Fitri Riski Riyadi Fitriana, Divany Ade Hayudanto Putra, Ukki Hesti Maulia Hasanudin Husien, Fadhel Indriasari, Jovanka Intan Wahyualfani Ira Wikartika Irine Hesti Kusumaningdinni Junita Pramita Sari Khairunnisa Rosyadah Luritawati, Aisyah Lutfita, Afifa Luthfiyyah, Kania Mahanani, Anajeng Esri Edhi Mandasari, Virginia Masna Nuros Safitri Mochammad Bagus Akbar Pratama Muhammad Ramadhan Munwwarotul Barokah, Cinta Nur Musafira Okta Ghina Tsabitah Nadhila Putri Ghaisani Nafisa, Shella Alfiani Nanda Dini Pratiwi Nanik Hariyana Naufal Afif Dwinka Tantra Novita Fatmawati Nur Aini, Sinta Octavia Dara Citra Dewi Okvily, Ihcya Ovitia Rerolia Fitria Pratama Putri, Azzahra Setya Randy Alifianda Rufianty, Zahwa Dalya Safeyah, Muchlisiniyati Saphiera Arsyida Pusaka Shelomitha Rachmania Danguwole Shintianingrum, Oktavia Sholikhah, Nur Faridatus Sintya Maharani Tantra, Naufal Afif Dwinka Ukki Hayudanto Putra Virginia Mandasari Wahyu Chasanah, Sani Wahyualfani, Intan Widya Susanti Winda Amalia Sari Wulandari, Aprilia Bella Zuhda Mila Fitriana