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All Journal Journal of Economic, Bussines and Accounting (COSTING) Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bilancia : Jurnal Ilmiah Akuntansi Maker: Jurnal Manajemen Journal of Research in Business, Economics, and Education International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) PLAKAT : Jurnal Pelayanan Kepada Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Research in Accounting Journal
Yusnita Octafilia Theresia A Yesu Infante
Institut Bisnis Dan Teknologi Pelita Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Optimizing Banking E-Service Excellence: A CSI and IPA Approach to Customer Satisfaction Adrea Hanna Theresa; Teddy Chandra; Yusnita Octafilia; Mazzlida Mat Deli; Sarbaeni Sarbaeni
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i1.1305

Abstract

This study aims to assess the level of customer satisfaction at Bank BCA Harapan Raya Branch in Pekanbaru by analyzing the gap between customer expectations and their actual experiences. It also identifies which service criteria should be prioritized for improvement. The research employs the Customer Satisfaction Index (CSI) method to measure overall customer satisfaction and the Importance Performance Analysis (IPA) method to evaluate the importance and performance of each electronic service attribute, determining priority areas for improvement. The results show that 77.71% of customers at Bank BCA Harapan Raya Branch fall into the "Satisfied" category, indicating that most customers are generally pleased with the services provided. Attributes located in Quadrant II (service speed, service reliability, transaction security, and accessibility) should be maintained, while those in Quadrant I (ease of use, transaction security, and accessibility) require immediate improvement.
Optimizing Banking E-Service Excellence: A CSI and IPA Approach to Customer Satisfaction Adrea Hanna Theresa; Teddy Chandra; Yusnita Octafilia; Mazzlida Mat Deli; Sarbaeni Sarbaeni
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i1.1305

Abstract

This study aims to assess the level of customer satisfaction at Bank BCA Harapan Raya Branch in Pekanbaru by analyzing the gap between customer expectations and their actual experiences. It also identifies which service criteria should be prioritized for improvement. The research employs the Customer Satisfaction Index (CSI) method to measure overall customer satisfaction and the Importance Performance Analysis (IPA) method to evaluate the importance and performance of each electronic service attribute, determining priority areas for improvement. The results show that 77.71% of customers at Bank BCA Harapan Raya Branch fall into the "Satisfied" category, indicating that most customers are generally pleased with the services provided. Attributes located in Quadrant II (service speed, service reliability, transaction security, and accessibility) should be maintained, while those in Quadrant I (ease of use, transaction security, and accessibility) require immediate improvement.
Determinants of Stock Returns: The Role of Profitability, Valuation Ratios, and Firm Size in the Jakarta Islamic Index (2016–2020) Yulianto Yulianto; Yusnita Octafilia
Research in Accounting Journal (RAJ) Vol. 6 No. 1 (2025): RAJ (Research in Accounting Journal)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/raj.v6i1.10458

Abstract

This study aims to determine the effect of Return on Assets, Net Profit Margin, Price-Earnings Ratio, Earnings Per Share, and Company Size on the Jakarta Islamic Index Stock Return for the period 2016–2020. The object of this research is a company listed in the Jakarta Islamic Index from 2016 to 2020. The population in this study is 30 companies. The sampling technique used was Purposive Sampling, and a sample of 29 companies was obtained. The data analysis technique used was multiple linear regression, utilising SmartPLS 3.0, because the research data were not normally distributed when analysed in SPSS. The results of this study indicate that the variables of Return on Assets, Net Profit Margin, Price-Earnings Ratio, Earnings Per Share, and Company Size have no significant effect on the stock returns of the Jakarta Islamic Index for the period 2016–2020.
Green Banking and Firm Value: Examining the Effects of Firm Age, Firm Size, and Return on Assets in Indonesian Publicly Listed Banks Pinker Defano; Yusnita Octafilia; Suharti Suharti; Dhoni Rizky Widya Mahardika
Research in Accounting Journal (RAJ) Vol. 6 No. 1 (2025): RAJ (Research in Accounting Journal)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/raj.v6i1.10473

Abstract

This study aims to analyze the effect of green banking, firm age, firm size, and return on assets (ROA) on firm value in the banking sector listed on the Indonesia Stock Exchange during the 2019–2023 period. This research employs a quantitative method and utilizes secondary data obtained from financial statements accessed through idx.com and the official websites of the respective banks. The population of this study consists of 46 banking companies listed on the Indonesia Stock Exchange. The sampling technique used is a census (saturated sampling), in which all members of the population are included as the sample. The data analysis method applied in this study is path analysis using SPSS software. The analysis includes descriptive statistics, normality test, multicollinearity test, autocorrelation test, heteroscedasticity test, multiple regression analysis, F-test, coefficient of determination (R²) test, and hypothesis testing (t-test). The results indicate that green banking has a significant negative effect on firm value, while firm age, firm size, and ROA have positive but insignificant effects on firm value in the banking sector listed on the Indonesia Stock Exchange during the 2019–2023 period.
Determinants of Cash Holding in The Jakarta Islamic Index: The Role of Net Working Capital, Cash Flow, and Capital Expenditure Handreyan Handreyan; Yusnita Octafilia; Willy Andresen; Dhoni Rizky Widya Mahardika
Research in Accounting Journal (RAJ) Vol. 6 No. 2 (2025): RAJ (Research in Accounting Journal)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/raj.v6i2.10490

Abstract

This study aims to determine the influence of Net Working Capital, Cash Flow and Capital Expenditure on Cash Holding. The object of this research is the Jakarta Islamic Index (JII) company listed on the IDX for the period of 2016 to 2020. The population in this study is 30 companies. The sampling technique in this study used the purposive sampling method and obtained a sample of 29 companies that were used as research samples. The data analysis technique used was multiple linear regression analysis using the Software Statistical Package for the Social Sciences (SPSS) application. The results of this study show that the variables of Net Working Capital, Cash Flow and Capital Expenditure do not have a significant effect on Cash Holding of Jakarta Islamic Index (JII) companies listed on the IDX from 2016 to 2020.
Membangun Jiwa Wirausaha Di Era Digital Bagi Peserta Didik Smk Dharma Loka Evelyn Wijaya; Yusnita Octafilia; Martha Ng; David David; Stefani Chandra; Sarli Rahman; Bord Nandre Aprila; Fery Martias
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The community service activity was held at SMK Dharma Loka Pekanbaru with the theme "Building Entrepreneurial Spirit in the Digital Era." The purpose of implementing PKM is to provide education to students on how to build an entrepreneurial spirit in the era of digitalization. The phenomenon found in the field shows that there is still limited knowledge regarding business management, lack of capital support, and low self-confidence in taking risks, which can become obstacles to the growth of entrepreneurial mentality. The PKM activity was attended by 25 students of class X at SMK Dharma Loka Pekanbaru and was conducted in the Seminar Hall of SMK Dharma Loka. The form of service in this activity includes material presentation and direct practice, followed by a discussion session and a question-and-answer session. The result of this activity is the smooth implementation of PKM and receiving positive responses from the students.
Harga, Kualitas Pelayanan, Promosi Dan Lokasi Terhadap Keputusan Pelanggan Karoke Keluarga di Kota Pekanbaru Yusnita Octafilia; Andi Wijaya
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 1 No. 1 (2020): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v1i1.16

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, kualitas pelayanan, promosi dan lokasi terhadap keputusan penggunaan jasa Koro Koro Karaoke Keluarga Pekanbaru. Penelitian ini menggunakan metode deskriptif kuantitatif yaitu menjelaskan dan menguraikan hasil penelitian yang diperoleh dari hasil angket dan bersifat asosiatif untuk menjelaskan hubungan kausalitas antara variabel bebas dan variabel terikat. Jumlah sampel sebanyak 100 orang responden dipilih secara accidental sampling yang merupakan pelanggan yang menggunakan jasa pada Koro Koro Karaoke Keluarga Pekanbaru. Teknik analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel harga, promosi dan lokasi berpengaruh positif terhadap keputusan pembelian sedangkan variabel kualitas pelayanan berpengaruh negatif terhadap keputusan pembelian. Variabel harga dan promosiberpengaruh secara signifikan, sedangkan variabel kualitas pelayanan dan lokasi tidak berpengaruh signifikan terhadap keputusan penggunaan jasa Koro Koro Karaoke Keluarga Pekanbaru. Kata Kunci : Harga, Kualitas Pelayanan, Promosi, Lokasi, Keputusan Pembelian
Co-Authors Achmad Tavip Junaedi Adrea Hanna Theresa Agustina Salim Andi Wijaya Angelina Rudyanto Astri Ayu Purwati Bambang Bambang Bord Nandre Aprila Chandra, Stefani Cindy Olivia Pangesti David David Dhoni Rizky Widya Mahardika Elsa Parti Gloria Manik Evelyn Wijaya Evelyn Wijaya Evelyn Wijaya evelyn wijaya Evelyn Wiyaja Fery Martias Ginting, Yanti Mayasari Handreyan Handreyan Harold Chandra Helly Aroza Siregar Hendri . A Hendri Alimunir Jesslin Arpita Sandika Martha Ng Mazzlida Mat Deli Mira Oktavia Pinker Defano Pradana, Mochammad Nugraha Reza Putu Rani Susanthi Putu Rani Susanti Rahma Utari Ramadhani, Yesa Cahayaning Santhomas Pinso Sarbaeni Sarbaeni Sarli Rahman Subagio Subagio Sudarno Suharti Suhenri Suhenri Teddy Chandra Vincent Andy Darmawan Willy Andresen Yenny Wati Yulianto Yulianto Yusrizal