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PENGARUH PRODUCT DEVELOPMENT DAN PROMOTION MIX TERHADAP PENINGKATAN PENJUALAN YANG BERDAMPAK PADA KEUNGGULAN BERSAING Jasmani Jasmani
Jurnal Ekonomi Efektif Vol 1, No 2 (2019): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v1i2.3440

ABSTRAK Tujuan penelitian adalah untuk mengetahui pengaruh product development dan promotion mix terhadap peningkatan penjualan dan dampaknya pada keunggulan bersaingMetode yang digunakan adalah explanatory research dengan uji regresi, uji koefisien, uji koefisien determinasi dan pengujian hipotesis.Hasil penelitian terdapat pengaruh yang signifikan antara product development terhadap peningkatan penjualan dengan kontribusi pengaruh sebesar 36,5% dan uji hipotesis nilai ρ value 0,000 < 0,05. Terdapat pengaruh yang signifikan antara promotion mix terhadap peningkatan penjualan dengan kontribusi pengaruh sebesar 10,5% dan uji hipotesis nilai ρ value 0,000 < 0,05. Terdapat pengaruh yang signifikan antara product development dan promotion mix secara simultan terhadap peningkatan penjualan dengan kontribusi pengaruh sebesar 40,2% dan uji hipotesis nilai ρ value 0,000 < 0,05. Terdapat pengaruh yang signifikan antara product development terhadap keunggulan bersaing dengan kontribusi pengaruh sebesar 31,9% dan uji hipotesis nilai ρ value 0,000 < 0,05. Terdapat pengaruh yang signifikan antara promotion mix terhadap keunggulan bersaing dengan kontribusi pengaruh sebesar 11,0% dan uji hipotesis nilai ρ value 0,000 < 0,05. Terdapat pengaruh yang signifikan antara peningkatan penjualan terhadap keunggulan bersaing dengan kontribusi pengaruh sebesar 69,9% dan uji hipotesis nilai ρ value 0,000 < 0,05. Kata Kunci: Product Development, Promotion Mix, Peningkatan Penjualan, Keunggulan Bersaing.

Mengembangkan Kreatifitas Remaja Dan Memanfaatkan Sosial Media Untuk Promosi Usaha Di Masa Pandemi Di RT. 001/ RW. 008, Cirendeu Jasmani Jasmani; Udin Ahidin; Pranoto Pranoto; Baliyah Munadjat; Devi Fitria Wilandari
Jurnal PADMA: Pengabdian Dharma Masyarakat Vol 2, No 1 (2022): PADMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpdm.v2i1.17882

Dalam proses pertumbuhan dan perkembangannya terdapat generasi muda yang menyandang permasalahan social seperti kenakalan remaja, penyalahgunaan obat dan narkoba, anak jalanan dan sebagainya baik yang disebabkan oleh faktor dari dalam dirinya (internal) maupun dari luar dirinya (eksternal). Jika hal ini tidak segera ditanggulangi akan dapat mengancam keberadaan dan kelangsungan hidup bangsa dan negara. Penurunan peranan dan kualitas diri terjadi di kalangan muda, kreativitas, kemauan, dan kemampuan mengembangkan pemikiran untuk membangun bangsa yang ditujukan untuk kaderisasi yang baik dan berkompeten akan mengalami hambatan. Oleh karena itu perlu adanya upaya, programDalam proses pertumbuhan dan perkembangannya, terdapat generasi muda yang menyandang permasalahan sosial seperti kenakalan remaja, penyalahgunaan obatdan narkota, anak jalanan dan sebagainya baik yang disebabkan oleh faktor daridalam dirinya (internal) maupun dari luar dirinya (eksternal). Jika hal itu tidak segera ditanggulangi akan dapat mengancam keberadaandan kelangsungan hidup bangsa dan negara. Penurunan peranan dankualitas diri terjadi di kalangan generasi muda, kreativitas, kemauan, dan kemampuan mengembangkan pemikiran untuk membangun bangsa yang ditujukan untuk kaderisasi yang baik dan berkompeten akan mengalami hambatan. Oleh karena itu perlu adanya upaya, program dankegiatan yang secara terus menerus melibatkan peran serta semua pihak baikkeluarga, lembaga pendidikan, organisasi pemuda, masyarakat dan terutama generasi muda itu sendiri. Di lokasi pengabdian, banyak remaja dari kalangan usia sekolah maupun yang telah lulus saat pandemic tidak memiliki kegiatan yang dapat mengasah kemampuan, keterampilan dan kreatifitas mereka. Padahal kreatifitas sangat dibutuhkan, terutama untuk dapat survive di masa pandemi ini. Kreatifitas dalam menciptakan usaha atau kreatifitas lain untuk menghilangkan stress di kala pandemi. Selain itu, penggunaan sosial media di kalangan remaja juga sangat tinggi.Kata Kunci: Jiwa Kreatif, Sosial Media, Promosi In the process of growth and development, there is a young generation who suffers from social problems such as juvenile delinquency, drug and narcotics abuse, street children and so on, both caused by internal (internal) and external (external) factors. If this is not addressed immediately, it will threaten the existence and survival of the nation and state. The decline in the role and quality of self occurs among the younger generation, creativity, willingness, and ability to develop thoughts to build a nation aimed at good and competent regeneration will experience obstacles. Therefore, it is necessary to have efforts, programs and activities that continuously involve the participation of all parties, including families, educational institutions, youth organizations, the community and especially the younger generation themselves. At the service location, many teenagers from school age or who have graduated during the pandemic do not have activities that can hone their abilities, skills and creativity. Though creativity is needed, especially to be able to survive in this pandemic. Creativity in creating a business or other creativity to relieve stress during a pandemic. In addition, the use of social media among teenagers is also very high.Keywords: Creative Spirit, Social Media, Promotion

Pelatihan Dasar Kepemimpinan Milenial Karang Taruna Kelurahan Pamulang Barat Anum Nuryani; Elizabeth Tika Kristina Hartuti; Ria Rosalia Simangunsong; Ali Zaenal Abidin; Jasmani Jasmani
Jurnal PADMA: Pengabdian Dharma Masyarakat Vol 1, No 1 (2021): PADMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpdm.v1i1.9887

Tujuan diselenggarakannya kegiatan Pengabdian Kepada Masyarakat ini adalah untuk menumbuhkan jiwa kepemimpinan pada Karang Taruna Kelurahan Pamulang Barat yang sesuai dengan perkembangan jaman yang actual dan terkini. Selain itu dapat menggerakkan para anggota karang taruna untuk dapat mengembangkan jiwa kepemimpinan di era milenial seperti saat ini. Metode pelaksanaan menggunakan teknik penyuluhan dengan menggunakan proyektor, seminar, diskusi forum dan tanya jawab. Hasil kegiatan pengabdian ini dapat membuka wawasan dari para anggota karang taruna, sehingga tidak hanya memberikan tambahan pengetahuan tetapi juga dapat diterapkan khususnya dalam menerapkan kemampuan berorganisasi. Selain itu diharapkan juga dapat membantu dan meningkatkan kepemimpinan mereka dengan pendekatan terkini atau milenial.Kata Kunci: Kepemimpinan, Milenial The purpose of this Community Service activity is to foster leadership in Karang Taruna Kelurahan Barat Pamulang in accordance with the latest and most recent development. In addition it can move the members of the youth organization to be able to develop a leadership spirit in the millennial era as it is today. The implementation method uses extension techniques using projectors, seminars, forum discussions and questions and answers. The results of this community service activity can open insight from the members of the youth organization, so that it not only provides additional knowledge but can also be applied specifically in applying organizational skills. It is also expected to be able to help and improve their leadership with the latest or millennial approach.Keywords: Leadership, Millennial

Pengaruh Kompetensi Sumber Daya Manusia Dan Kemampuan Pemanfaatan Teknologi Terhadap Kinerja Aparatur Desa Pada Kantor Kepala Desa Di Kabupaten Gunungkidul, Yogyakarta Nurjaya Nurjaya; Azhar Affandi; Dodi Ilham; Jasmani Jasmani; Denok Sunarsi
Jurnal Ilmiah Sumber Daya Manusia Vol 4, No 3 (2021): JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v4i3.10460

Penelitian ini bertujuan untuk mengetahui pengaruh Kompetensi Sumber Daya Manusia dan Kemampuan Pemanfaatan Teknologi terhadap Kinerja Aparatur Desa Pada Kantor Kepala Desa di Kabupaten Gunungkidul, Yogyakarta. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini Kompetensi Sumber Daya Manusia berpengaruh signifikan terhadap Kinerja Aparatur Desa sebesar 41,5%, uji hipotesis diperoleh t hitung > t tabel atau (10,045 > 1,977). Kemampuan Pemanfaatan Teknologi berpengaruh signifikan terhadap Kinerja Aparatur Desa sebesar 42,7%, uji hipotesis diperoleh t hitung > t tabel atau (10,285 > 1,977). Kompetensi Sumber Daya Manusia dan Kemampuan Pemanfaatan Teknologi secara simultan berpengaruh signifikan terhadap Kinerja Aparatur Desa dengan persamaan regresi Y = 6,025 + 0,391X1 + 0,461X2. Kontribusi pengaruh sebesar 57,3%, uji hipotesis diperoleh F hitung > F tabel atau (94,626 > 2,670).

Analysis of the Effect of Prices, Promotions and Products on Purchase Interest Impacts on Consumer Satisfaction of VIVO Brand Mobile Phones in South Tangerang Region Jasmani Jasmani; Sutiman Sutiman; Denok Sunarsi
Jurnal Ad'ministrare Vol. 7, No. 1, January-June 2020
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ja.v7i1.13585

Vivo, one of the brand new handphone brands, entered Indonesia in 2014. Not just trying to exist in the smartphone industry, but Vivo also has the ambition to become a new giant force in the world. This study aims to determine the effect of prices, promotions and products on buying interest that has an impact on consumer satisfaction VIVO brand mobile phones in the South Tangerang area. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses instrument testing, classical assumption test, regression testing, correlation coefficient, coefficient of determination and hypothesis testing. The results of this study significantly influence the price of buying interest by 25.4%, the hypothesis test obtained significance 0,000 <0.05. Promotion has a significant effect on buying interest by 40.2%, hypothesis testing is obtained significance of 0,000 <0.05. The product has a significant effect on buying interest of 23.8%, the hypothesis test obtained a significance of 0,000 <0.05. Price, promotion and product simultaneously had a significant effect on buying interest of 49.3%, the hypothesis test obtained a significance of 0,000 <0.05. Purchasing interest has a significant effect on customer satisfaction by 48.5%, the hypothesis test is obtained significance of 0,000 <0.05. Towards consumer satisfaction of 45.5%, the hypothesis test is obtained significance of 0,000 <0.05.

The Influence of Product Mix, Promotion Mix and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang Jasmani Jasmani; Denok Sunarsi
PINISI Discretion Review Volume 3, Issue 2, March 2020
Publisher : Universitas Negeri Makassar

Along with the many types of bread that appear now, one of which is white bread. Companies are required to make bread products that can meet the wishes of the community. This study aims to determine the effect of product mix, promotion mix and brand image on consumer purchasing decisions of Sari Roti products in South Tangerang. The method used was explanatory research with a sample of 96 consumers. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study the product mix significantly influence consumer purchasing decisions by 30.3%, the hypothesis test obtained significance 0,000 <0.05. The promotion mix has a significant effect on consumer purchasing decisions by 41.2%, the hypothesis test obtained significance 0,000 <0.05. Brand image has a significant effect on consumer purchasing decisions by 26.8%, hypothesis testing obtained significance 0,000 <0.05. Product mix, promotion mix, and brand image simultaneously have a significant effect on consumer purchasing decisions by 49.3%, hypothesis testing obtained significance of 0,000 <0.05.

PENGARUH PROMOSI DAN PENGEMBANGAN PRODUK TERHADAP PENINGKATAN HASIL PENJUALAN Jasmani Jasmani
JURNAL SeMaRaK Vol 1, No 3 (2018): Jurnal SeMaRaK
Publisher : universitas Pamulang

Fokus dari riset ini yaitu dalam rangka mengetahui keterhubunganan antara kegiatan promosi dan pengembangan produk terhadap peningkatan hasil penjualan pada PT.Baja Perkasa. Dalam pengumpulan data digunakan metode explanatory research dan analisis inferensian dengan sampiling jenuh sebanyak 55 responden. Jenis analisis yang dipakai menggunakan penggabungan kualitatif dan kuantitatif atau Mix Method . Adapun hasil penelitian disimpulkan sebagai berikut:Variable promosi memiliki hubungan yang positive dan significant terhadap peningkatan hasil penjualan dengan nilai correlation sebesar 0.487. Nilai coefficient determination sebesar 23,7%. Uji hipotesis sebesar Prob.Sig 0.000<0.050.Variable pengembangan produk memiliki hubungan yang positive dan significant terhadap peningkatan hasil penjualan dengan nilai correlation sebesar 0,532 dan coefficient determination sebesar 28.30%. Uji hipotesis sebesar Prob.Sig 0.000<0.050.Variable promosi dan pengembangan produk secara simultan memiliki hubungan yang positive dan significant terhadap peningkatan hasil penjualan dengan nilai correlation sebesar 0,609 dan coefficient determination sebesar 37%. Uji hipotesis sebesar Prob.Sig 0.000<0.050. Kata Kunci: Kegiatan Promosi, Pengembangan Produk dan Peningkatan Hasil Penjualan

The Effect of Promotion and Quality of Service on Consumer Purchase Decisions of Carpet Products in PT. Belindo International Carpet in Cikupa Tangerang Jasmani Jasmani; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6401977

This study aims to determine the effect of promotion and service quality on purchasing decisions at PT. Belindo International Carpet in Cikupa Tangerang. The method used is explanatory research with analytical techniques using statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study that promotion has a significant effect on purchasing decisions by 44.8%, hypothesis testing is obtained t count > t table or (8,914 > 1,984). Service quality has a significant effect on purchasing decisions by 36.9%, hypothesis testing is obtained t count > t table or (7.571 > 1.984). Promotion and service quality simultaneously have a significant effect on purchasing decisions with the regression equation Y = 10.849 + 0.422X1 + 0.316X2 and the contribution of the influence is 52.5%, hypothesis testing is obtained F count > F table or (53.644 > 2,700).

The Influence of Technology Determinism and Technology Literacy on Student Learning Outcomes (On MA Daarul Hikmah Pamulang) Kharisma Danang Yuangga; Jasmani Jasmani; Denok Sunarsi
PINISI Discretion Review Volume 1, Issue 1, September 2017
Publisher : Universitas Negeri Makassar

The latest technological developments cause impacts in all fields. One of them is a change in social behavior. The purpose of this study is to determine technological determinism and technological literacy on student learning outcomes at MA Daarul Hikmah Pamulang. The method used is descriptive method with an associative approach. The sampling technique used was proportional random sampling using the method of saturated sampling technique with a sample of 78 respondents. The analysis tool uses validity test, reliability test, classic assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The results of this study are technological determinism that has a positive and significant effect on student learning outcomes by 38.6%. Hypothesis testing is obtained tcount> ttable or (6.907> 1.992), so H0 is rejected and H1 is accepted meaning there is a positive and significant influence between technological determinism on student learning outcomes at the MA Daarul Hikmah Pamulang Office. Technology literacy has a positive and significant effect on student learning outcomes by 39.8%. Hypothesis testing is obtained tcount> ttable or (7.091> 1.992) so that H0 is rejected and H2 is accepted meaning that there is a positive and significant influence between technology literacy on student learning outcomes. A simultaneous test of technological determinism and technological literacy has a positive and significant effect on student learning outcomes with an influence contribution of 48.4%, while the remaining 51.9% is influenced by other factors. Hypothesis testing obtained the value of Fcount> Ftable or (40.435> 2.730), thus Ho is rejected and H3 is accepted. This means that there is a positive and significant effect simultaneously between technological determinism and technology literacy on student learning outcomes in MA Daarul Hikmah Pamulang

Analysis of the Effect of Prices, Promotions and Products on Purchase Interest Impacts on Consumer Satisfaction of VIVO Brand Mobile Phones in South Tangerang Region Jasmani Jasmani; Sutiman Sutiman; Denok Sunarsi
Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Vol. 7, No. 1, January-June 2020
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Vivo, one of the brand new handphone brands, entered Indonesia in 2014. Not just trying to exist in the smartphone industry, but Vivo also has the ambition to become a new giant force in the world. This study aims to determine the effect of prices, promotions and products on buying interest that has an impact on consumer satisfaction VIVO brand mobile phones in the South Tangerang area. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses instrument testing, classical assumption test, regression testing, correlation coefficient, coefficient of determination and hypothesis testing. The results of this study significantly influence the price of buying interest by 25.4%, the hypothesis test obtained significance 0,000 <0.05. Promotion has a significant effect on buying interest by 40.2%, hypothesis testing is obtained significance of 0,000 <0.05. The product has a significant effect on buying interest of 23.8%, the hypothesis test obtained a significance of 0,000 <0.05. Price, promotion and product simultaneously had a significant effect on buying interest of 49.3%, the hypothesis test obtained a significance of 0,000 <0.05. Purchasing interest has a significant effect on customer satisfaction by 48.5%, the hypothesis test is obtained significance of 0,000 <0.05. Towards consumer satisfaction of 45.5%, the hypothesis test is obtained significance of 0,000 <0.05.

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