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All Journal Manajemen Bisnis Syariah Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Kinerja: Jurnal Ekonomi dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pengabdian Dharma Laksana JURNAL WIDYA GANESWARA JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Jurnal PADMA: Pengabdian Dharma Masyarakat GANESHA: Jurnal Pengabdian Masyarakat Kontigensi: Jurnal Ilmiah Manajemen International Journal of Business and Applied Economics (IJBAE) International Journal of Asian Business and Management (IJABM)
Sri Wijiastuti
Universitas Tunas Pembangunan Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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MINAT BELI MASYARAKAT DITINJAU DARI PENGARUH IKLAN TV, CITRA MEREK, DAN DESAIN PRODUK PADA SARUNG CAP GAJAH DUDUK (Studi Empiris Pada Masyarakat Muslim Desa Koripan Kecamatan Matesih Kabupaten Karanganyar) Alfi Annur Rohman; Sri Wijiastuti; Abdullah Zailani
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 2 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i2.719

Abstract

The aims of this study were 1) to test and analyze the partial effect of TV commercials, brand image and product design on buying interest in Gajah Dut stamp sarongs. 2) To find out the factors that have the most dominant influence on the interest in buying Gajah Dut stamp sarongs. 3) To test and analyze the influence of TV Ads, Brand Image, and Product Design simultaneously on the intention to buy the Gajah Dut stamp sarong. In this study, researchers used quantitative research with data collection methods through questionnaires and library document data. With a population of all Muslim communities in the Koripan Village, Matesih District. By taking a sample of 100 respondents through the accidential sampling method. By conducting data analysis through research instrument tests, classical assumption tests, linear regression tests, hypothesis testing. The results of the study found that both partially and simultaneously there was a positive and significant influence on television advertising, brand image and product design on the intention to buy the Gajah Dut stamp sarong. The brand image variable in this study is the variable that has the most dominant influence on the intention to buy the Gajah Gajah sarong. Purchase intention can be explained by television commercials, brand image and product design by 56.20%. While the remaining 43.80% is explained by other factors outside of this study.
Analysis of the Effectiveness and Efficiency of the Realisation of the Regional Revenue and Expenditure Budget at the Regional Financial Management Agency of the District Wonogiri Period 2019 - 2021 Slamet Riyadi; Sri Wijiastuti; Darsono
International Journal of Business and Applied Economics Vol. 2 No. 5 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v2i5.5551

Abstract

This study aims to determine the level of effectiveness and efficiency of the use of regional revenue and expenditure budgets at the Wonogiri district financial management agency. The object of this research is the Regional Financial Management Agency (BPKD) of Wonogiri District. The reason for choosing this location is because it is the author's hometown, making it easier for the author to obtain the data needed during the research process. the variables studied are: -RAPBD (Regional Revenue and Expenditure Budget Plan) -APBD (Realization of Regional Revenue and Expenditure Budget for the Period of 2019 to 2021. The results of the study concluded that the level of effectiveness of regional income at the Wonogiri District regional financial management agency for the 2019-2021 budget year had reached the budget target that had been set but had met the effective criteria. Then, judging from the level of efficiency of regional spending at the Wonogiri District regional financial management agency for the 2019 to 2021 budget years, it is considered less efficient.
PELATIHAN MANAJEMEN SUMBER DAYA MANUSIA (SDM) DALAM MENINGKATKANKUALITAS (SDM) PADA INDUSTRI KREATIF CETAK SARING SABLON MANUAL Zandra Dwanita Widodo; Abdullah Zaelani; Sri Wijiastuti; Rini Adiyani; Syahri Alhusin; Dharyl Ubaid Choiri
GANESHA: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2023): Juli 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v3i2.2586

Abstract

Sumber Daya Manusia merupakan modal fundamental sebuah industri kreatif untuk terus tumbuh dan eksis dalam iklim persaingan ekonomi yang semakin hari semakin ketat. Untuk menghasilkan Sumber Daya Manusia yang berkualitas, maka diupayakan dalam pemyelenggaraan pendidikan serta pelatihan untuk mengoptimalisasi efektifitas dan efisiensi kinerja yang maksimal pada seluruh Sumber Daya Manusia yang ada pada industri kreatif cetak saring sablon manual. Sering terjadi permsalahan pada industri kreatif mengenai keterampilan pada karyawan yang perlu untuk ditingkatkan dalam menginisiasi pentingnya sebuah perencanaan dan Manajemen Sumber Daya Manusia. Permasalahan yang ditemui pada industri kreatif cetak saring sablon manual di wilayah Jaten Karanganyar adalah kurangnya pengetahuan dan praktik mengenai MSDM dalam efisiensi dan efektifitas kinerja yang dilakukan. Tujuan diadakanya kegiatan pengabdian kepada masyarakat ini adalah memberikan pelatihan dan pengalaman tentang MSDM secara sederhana kepada para karyawan industri kreatif cetak saring sablon manual di wilayah Jaten Karanganyar agar supaya dapat optimal dalam menjalankan tugas pokok dan fungsi masing masing karyawan secara tanggung jawab dan terhindar dari penyalahgunaan wewenang dalam menjalankan aktivitas produksi. Manfaat dari kegiatan pengabdian kepada masyarakat ini bagi karyawan yaitu bertambahnya pengetahuan mengenai perencanaann, pengendalian, pelaksanaan, MSDM, dalam meningkatkan kinerja. Metode yang digunakan dalam pelaksanaan kegiatan ini dengan beberapa tahap, yaitu tahap persiapan, perencanaan, dan evaluasi. Dengan adanya kegiatan ini diharapkan dapat membantu karyawan dalam meningkatkan motivasi dan pemahaman mengenai MSDM untuk membuat perencanaan kerja optimal serta, efektif dan efisien.
The Effect of Marketplace and Social Media as a Marketing Strategy on the Expansion of Creative Industry Market Segments Andhika Purnomo Wibowo; Sri Wijiastuti Wijiastuti; Zandra Dwanita Widodo Widodo
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.5165

Abstract

This study aims to determine: (1) The effect of the marketplace on market segment expansion, (2) The effect of social media on market segment expansion (3) The effect of marketplace and social media on market segment expansion. This research is a quantitative type with data analysis techniques using multiple linear regression. The sample in this study will be selected using a purposive sampling technique. The sample in this study was 50 respondents who were MSME actors in the Pottery Creative Industry in Paseban Village, Klaten Regency. From the simultaneous test (Test F) which shows that there is a significant influence between Marketplace and Social Media on Market Segment Expansion. Based on the test of the coefficient of determination (R2), the Adjusted R Square value shows a result of 0.841. This means that the Market Segment Expansion variable is influenced by Marketplace and Social Media variables by 84.1% while the remaining 15% market segment expansion is influenced by other variables not included in this study
Sports Human Resources Development (Human Resources Management Survey in Petanque Sport Branch, Surakarta City) Sri Wijiastuti; Zandra Dwanita Widodo; Fatkhul Imron; Kodrad Budiyono
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.5773

Abstract

The existence of sports human resources in the petanque sport in Surakarta City, competency development in various ways is needed so that human resources in petanque sports in Surakarta City can be competent in completing their main tasks and functions. The aims of this study were to: (1) Know and describe the flow and process of sports human resource management in the petanque sport in the city of Surakarta. (2) Knowing and describing the potential of sports human resources in the petanque sport in Surakarta City. In this study the method used is descriptive qualitative with an inductive approach. The sample used. Data collection techniques used in this study were interviews, observation, questionnaires and document collection. Data analysis used interactive analysis includes data reduction, data presentation and drawing conclusions and verification. The findings from the research conducted included: (1) The sports human resource management process carried out by Petanque Surakarta City has fulfilled the provisions of the running of the organization, namely processes in the form of planning, organizing, directing and supervising. (2) The potential of Human Resources for the Petanque Sport in Surakarta City in general has not been optimally developed. This can be seen from the results of the data obtained from several indicators, namely the number of Sports Human Resources, qualifications, involvement in activities, achievements and welfare of the Surakarta City Petanque
Analisis Perubahan Perilaku Konsumen Terhadap Motif Belanja Online Pada Warga Perumahan Puncak Solo di Kecamatan Jebres Surakarta Sri Wijiastuti
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.5551

Abstract

Saat ini media sosial tidak hanya digunakan sebagai platform komunikasi dan sosialisasi, tetapi juga digunakan untuk kepentingan politik, pemerintahan, dan lain sebagainya. Sosial media telah mengalami perkembangan dalam hal fungsi, dimana sosial media bukan hanya dijadikan sarana untuk berinteraksi semata atau berkirim kata lewat pesan akan tetapi media sosial telah dimanfaatkan lebih maju untuk dapat melakukan bisnis jual beli. Sesuai masalah yang diteliti, maka jenis penelitian yang digunakan adalah penelitian kuantitatif. Metode kuantitatif adalah metode yang digunakan untuk penyajian hasil penelitian dalam bentuk angka-angka atau statistik. Penelitian ini dimaksudkan untuk mengetahui tentang pengaruh pengetahuan teknologi internet, kepercayaan konsumen, kualitas website, dan kualitas produk terhadap motivasi belanja online. Dalam penelitian ini yang menjadi populasi adalah seluruh warga perumahan Solo Puncak. Komplek perumahan Solo Puncak terdiri dari 16 blok yaitu dari blok B sampai dengan blok Q. Adapun penghuni di perumahan Solo Puncak sebanyak 140 kepala keluarga yang kemudian dijadikan populasi dalam penelitian ini. 1. Terdapat pengaruh positif dan signifikan secara simultan variabel faktor pengetahuan teknologi internet, kepercayaan, kualitas website, dan kualitas produk terhadap motif untuk belanja online pada warga perumahan Puncak Solo. Artinya apabila pengetahuan teknologi internet, kepercayaan, kualitas website, dan kualitas produk meningkat secara bersama-sama, makan dapat meningkatkan motif untuk belanja online pada warga perumahan Puncak Solo.
Study of Entrepreneurial Literacy and Digital Literacy on Business Sustainability Mushroom Cultivation in Beruk Village, Jatiyoso District, Karanganyar Regency Halimah; Amanda Silfa; Rini Adiyani; Sri Wijiastuti; Susilaningtyas Budiana Kurniawati; Zandra Dwanita Widodo
International Journal of Asian Business and Management Vol. 3 No. 1 (2024): February, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i1.8258

Abstract

This article discusses the sustainability of the mushroom cultivation business in Beruk Village, Jatiyoso District, Karanganyar Regency. This research focuses on three variables, namely entrepreneurial literacy, digital literacy, and business sustainability. This study uses qualitative methods and direct observation of the subject with interview-based data collection which is then examined using a qualitative approach technique. The results of this study indicate that entrepreneurial literacy and digital literacy in mushroom cultivation business actors in Beruk Village, Jatiyoso District, Karanganyar Regency can be categorized as quite good because the mushroom cultivation business actors already have an understanding of the business being established. Meanwhile, business continuity shows that the mushroom cultivation business is quite good because it can develop well
SOSIALISASI KEWIRAUSAHAAN UNTUK MENGEMBANGKAN POTENSI IBU RUMAH TANGGA MANDIRI DALAM EKONOMI KREATIF Zandra Dwanita Widodo; Sri Wijiastuti; Trio Handoko; Syahri Alhusin; Paulina Ria Vanesa; Novia Rahmadani
GANESHA: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): Januari 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v4i1.3159

Abstract

Perempuan sering dihadapkan pada dilema memilih antara peran sebagai ibu rumah tangga atau pekerja. Namun, berwirausaha muncul sebagai solusi yang memungkinkan mereka mengemban kedua peran tersebut secara bersamaan. Pemikiran perempuan saat ini semakin berkembang, menyadari bahwa berwirausaha merupakan cara terbaik untuk mendukung ekonomi keluarga, mengembangkan karier, dan mencapai potensi diri. Pengabdian ini difokuskan pada perempuan yang tergabung dalam dawis Jaten Karanganyar dengan tujuan meningkatkan potensi dan peran ibu rumah tangga dalam sektor ekonomi kreatif. Metode yang digunakan mencakup ceramah, diskusi, dan tanya jawab. Hasilnya menunjukkan peningkatan pemahaman ibu rumah tangga mandiri terhadap pentingnya berwirausaha. Berwirausaha tidak hanya memberikan kontribusi pada ekonomi keluarga, tetapi juga membuka peluang untuk pengembangan diri dan karier. Oleh karena itu, pengabdian ini bertujuan memberikan dukungan dan pemahaman kepada perempuan agar dapat menjalankan peran ganda sebagai ibu rumah tangga dan wirausahawan
EDUKASI, PENDAMPINGAN, DAN OPTIMALISASI PEMBERDAYAAN SUMBER DAYA MANUSIA KEWIRAUSAHAAN EKONOMI KREATIF KOMUNITAS GEN-Z Zandra Dwanita Widodo; Sri Wijiastuti; RINI ADIYANI; Laksono Sumarto; atik lusia; Darsono; Syahri Alhusin; Dwinanda Ripta Ramadhan
GANESHA: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): Juli 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v4i2.3870

Abstract

A community service program aimed at the Karangtaruna community, which is part of the young generation of Gen Z, will be implemented to assist and optimize the empowerment of human resources in Boyolali village. This program provides stimulus with the following targets and stages: 1) Preparation stage for creative economy business management practices and recording financial transactions, 2) Practicum stage where the process of running a business is carried out by the young generation of Gen Z with assistance and monitoring by the service team, as well as direction and evaluation, 3) Activity reporting stage where the young generation of Gen Z reports on developments in turnover, business transactions, production processes, marketing and financial reporting. The results of this activity include: increasing entrepreneurial performance in the Gen Z community who are more empowered and independent, increasing entrepreneurial knowledge which helps them in marketing products and services, and generating enthusiasm and positive energy among Gen Z to continue entrepreneurship. This activity went well and effectively.
BRAND IMAGE, PRICE, AND FACILITIES AFFECT CONSUMER DECISIONS USING TOURISM BUS SERVICES (SURVEY ON CONSUMERS PT. KUSUMA TRANS IN KLATEN REGENCY) Muhamad Kusuma Minarta; Sri Wijiastuti; Darsono Darsono
International Journal of Business, Law, and Education Vol. 4 No. 1 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i1.131

Abstract

PT Kusuma Trans is a company engaged in consumer tourism transportation services. To maintain customer satisfaction at Pt Kusuma Trans always strives to meet the needs of consumers, one of which is to increase introduction to the public about the products of services provided to get a good image, pricing following market capabilities and provide comfortable facilities for bus users. This study aims to determine the influence of brand image, price, and facilities on consumer decisions to use the services of the Tourism bus P.T. Kusuma Trans in Klaten regency, Central Java. This research method uses survey research—data collection using questionnaires with the Likert scale and data analysis using multiple linear regression. The results of this study showed that the value of the constant (a): 3.552 marked positive, variable coefficient brand image 0.273, variable coefficient price 0.229, variable coefficient facilities 0.215. This study concludes that Brand image, price, and facilities significantly affect consumer decisions to use the services of the Tourism bus P.T. Kusuma Trans in Klaten.
Co-Authors Abdullah Zaelani Abdullah Zailani Abdullah Zailani Abdullah Zailani Abdullah, Syahriar Alfi Annur Rohman Amanda Silfa Andhika Purnomo Wibowo atik lusia Chalsy Chrissanda Darsono Darsono Darsono Darsono Darsono Dharyl Ubaid Choiri Dwinanda Ripta Ramadhan Fajar Tri Wibowo Fatkhul Imron Halimah Istinganah Eni Jarot Mustika Adi Kodrad Budiyono Kurniawan Darmaningrum Kurniawati Darmaningrum LAKSONO SUMARTO, LAKSONO M. Nurhadi Sulistiyono Mrih Rahayu Muhad Fatoni Muhamad Kusuma Minarta Nani Meilawati Wardaningrum Novia Rahmadani Paulina Ria Vanesa RINI ADIYANI Rissa Marina Rissa Marina Widodo Rissa Marina Widodo Slamet Riyadi Supartini Susilaningtyas Budiana Kurniawati Suyamto Suyamto Syahri Al Husin Syahri Alhusin TEGU SRI ROHMAT Trio Handoko TRIO HANDOKO Zandra Dwanita Widodo Zandra Dwanita Widodo Zandra Dwanita Widodo