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All Journal Jurnal Rekayasa dan Manajemen Sistem Industri OPSI Journal of Science and Applicative Technology Jurnal Sistem dan Manajemen Industri Jurnal Multidisiplin West Science
Intan Mardiono
Industrial Engineering Department, Institut Teknologi Sumatera, Lampung Selatan, Lampung
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Mechanical Engineering Transportation

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Journal : Jurnal Multidisiplin West Science

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Pengembangan Produk Rotan Berbasis Nilai Tambah: Perspektif dan Kepuasan Konsumen di Rotan Rangga Kota Baru Wahyudi, Rizqi; Astari, Ni Putu Widya; Lubis, Marwah Agus; Afizah, Anisa Fikratul; Saragih, Febi Nissa; Ulfa, Helza Maria; Sipahutar, Erika Jelita; Ariesta, Anggun Vica; Mardiono, Intan; Sinaga, Threeatmi Ulin
Jurnal Multidisiplin West Science Vol 4 No 10 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i10.2795

Abstract

This research is motivated by the shift in market demand for rattan furniture, which not only needs to be functional but must also possess aesthetic and sustainability value. The objective is to analyze value-added product development strategies and the level of consumer satisfaction at Rotan Rangga Kota Baru. The study employs a qualitative approach (interviews and direct observation) for preliminary data and a descriptive quantitative approach using the Quality Function Deployment (QFD) and House of Quality (HoQ) methods for product planning. The results indicate that product development successfully enhances value-added through design innovation, quality materials, and production efficiency. The main factors influencing consumer satisfaction are quality, aesthetics, comfort, durability, and the aspect of environmental sustainability. Through HoQ analysis, the customer attribute with the highest importance is "Dilipat untuk lingkungan" (Foldable for the environment) (value 10), and the most influential technical factors are "Geometri Bentuk" (Shape Geometry) and "Sertifikat bahan baku" (Raw Material Certificate). Therefore, it is recommended that the development focus should be directed towards an ergonomic shape, high-quality material, and environmental sustainability orientation to optimally meet consumer expectations.
Co-Authors Afizah, Anisa Fikratul Ariesta, Anggun Vica Arif Rahman Astari, Ni Putu Widya Belia Perwitasari Maharani Belia Perwitasari Maharani, Belia Perwitasari Dian Fajarika, Dian Didin, Fatin Saffanah Fahadha, Rizqa Ula Fatin Saffanah Didin Hersa Dwi Yanuarso Lubis, Marwah Agus Miswari, Nur Rahmi Yuniarti Raizummi Fil’aini Rizqi Wahyudi Saragih, Febi Nissa Sinaga, Threeatmi Ulin Sipahutar, Erika Jelita Ulfa, Helza Maria