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All Journal Althea Medical Journal JIKSI (Jurnal Ilmu Komputer dan Sistem Informasi) Untirta Civic Education Journal Jurnal Mirai Management Electro Luceat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Almufi Jurnal Pendidikan Almufi Journal of Measurement, Assessment, and Evaluation Education (AJMAEE) Jurnal Riset Rumpun Ilmu Kedokteran (JURRIKE) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen dan Ekonomi Kreatif Jurnal Ilmiah Ekonomi dan Manajemen Bhinneka: Jurnal Bintang Pendidikan dan Bahasa Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal of Syiah Kuala Dentistry Society
Andrian Andrian
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Journal : Jurnal Penelitian Ekonomi Manajemen dan Bisnis

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Pengaruh Kualitas Produk, Persepsi Harga Dan Promosi Terhadap Keputusan Pembelian Di Shanii Konveksi Felixia Budiarti Ramadhani; Dhian Tyas Untari; Andrian Andrian
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3465

Abstract

This research aims to determine the influence of product quality, price perception and promotion on purchasing decisions at Shanii Konveksi. This type of research is quantitative. The population in this research are employees, business partners and people who use Shanii Konveksi services. The sampling technique uses the Saturated Sampling technique. The sample in this study consisted of 78 respondents (47 business partners, 31 people who used services). Data collection technique by distributing questionnaires via Google Form. Hypothesis testing in this research uses Multiple Linear Regression analysis. The research subjects are business partners and service users of Shanii Konveksi. The results of this research show that the variables of product quality, price perception and promotion partially and simultaneously have a significant effect and have a positive influence on the Purchasing Decision variable.
Co-Authors Abdillah Imron Nasution Abdul Rahman Ade Siantry Adinda Danty Pangestu Ari Sandy Aulia Ambarwati Cut Vani Debora Oktaviani Erni Astuti Faudi Faudi Feby Lenny Ardiati Felixia Budiarti Ramadhani Figo Winnerko Haryudi Anas Helmi Dayanti Henny Putri Wahyuni Insani Abdi Bangsa Jessyka Jessyka Muhammad Nawir Novitri Novitri Nushrotul Lailiyya Reni Rahmadewi Ridha Andayani Safira Krisnanintias Untari, Dhian Tyas Vera Vera Yandi Suprapto