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All Journal Jurnal Ilmiah Ekonomi dan Bisnis Tech-E Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) Ensiklopedia of Journal JIKA: Jurnal Ilmu Keuangan dan Perbankan Ensiklopedia Social Review JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi Batara Wisnu : Indonesian Journal of Community Services NEAR: Jurnal Pengabdian kepada Masyarakat Benefit : Journal of Bussiness, Economics, and Finance SERUMPUN : Journal of Education, Politic, and Social Humaniora Jurnal Bisnis dan Kewirausahaan Global Insights in Management and Economic Research Jurnal Pengabdian Indonesia Jurnal Ilmu Ekonomi dan Bisnis Jurnal Manajemen, Bisnis dan Kewirausahaan
hasan, samsurijal
Universitas Pahlawan Tuanku Tambusai
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Transportation Other

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ANALISIS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN MELALUI PEMBELIAN PRODUK MAKANAN PADA TOKO INDOMARET BANGKINANG Samsurijal Hasan; Nikous Soter Sihombing; Muh. Rezky Naim; Agam Sinaga
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.992

Abstract

Rumusan masalah dalam penelitian ini adalah Bagaimana pengaruh Kualitas Produk terhadap Kepuasan Pelanggan melalui Pembelian Produk Makanan pada Toko Indomaret Bangkinang, Bagaimana Pengaruh Harga terhadap Kepuasan Pelanggan melalui Pembelian Produk Makanan pada Toko Indomaret Bankinang dan Variabel manakah yang lebih dominan berpengaruh terhadap Kepuasan Pelanggan melalui Pembelian Produk Makanan pada Toko Indomaret Bankinang. Sedangkan jumlah populasi dalam penelitian ini yang ditentukan 50 responden dan sekaligus sebagai sampel penelitian yang penulis gunakan dalam penelitian yang telah dilaksanakan. Selanjutnya teknik Analisa data yang digunakan penulisa dalam penelitian ini menggunakan Analisa data kualitatif, konsep Analisa data kualitatif yaitu suatu aktifitas yang meliputi data uji validitasi, uji realibilitas, Uji Parsial (Uji t). Dan Analisa Regresi Linier Berganda. Serta adapun Hasil dari penelitian ini adalah Kualitas Produk berpengaruh signifikan terhadap Kepuasan Pelanggan melalui Pembelian Produk Makanan pada Toko Indomaret Bankinang. Dan Harga berpengaruh terhadap Kepuasan Pelanggapada Toko Indomaret Bangkinang. Serta Kualitas Produk (X1) dan Harga (X2) terhadap Kepuasan Pelanggan melalui Pembelian Produk Makanan berpengaruh secara bersama-sama atau secara serempak pada Toko Indomaret Bangkinang . Kata Kunci : Kualitas Produk, Harga, Kepuasan Pelanggan melalui Pembelian Produk Makanan
ANALISIS MANAJEMEN PEMASARAN KREDIT LUNAK BERBASIS FINANCIAL TECHNOLOGY BUMDES RIDAN Hasan, Samsurijal; Farhas, Risqon Jamil; Librianty, Nany L
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol. 11 No. 2: Juni 2022
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jika.v11i2.6705

Abstract

This research was motivated by the difficulty of applying for soft credit loans directly in the last two years due to the adjustment of the digital-based loan mechanism in the village-owned business entity Ridan Permai. This study aims to analyze the marketing management of soft credit based on financial technology which is carried out by a business entity owned by the village of Ridan Permai. The research method used is a qualitative descriptive method. The number of respondents in this study amounted to 20 people. The number of respondents represents only one neighborhood unit. The results show that the marketing management of soft credit based on financial technology needs more companions and more intense socialization. The contribution of the results of this research provides additional knowledge and skills of the community when using financial applications when applying for soft loans to develop their respective businesses. have to queue when applying for a loan.
PENGARUH INOVASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA TOKO RABBANI DI PEKANBARU Rapizo, Ulpa; Hasan, Samsurijal; Fithriya a, Rinda
Jurnal Bisnis dan Kewirausahaan Vol. 13 No. 3 (2024): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v13i3.4734

Abstract

Pelaku usaha perlu berpikir lebih kritis, artistik, dan inovatif guna mewujudkan beragam konsep yang mampu menarik minat beli konsumen dalam mengambil keputusan pembelian, mengingat ketatnya persaingan di dunia usaha, termasuk industri fashion. Promosi dan inovasi merupakan dua elemen yang diduga berpengaruh pada keputusan konsumen dalam pembelian. Kenyataannya bisnis yang menggunakan promosi dan inovasi sebagai strategi penjualan tidak selalu dapat berdampak pada keputusan konsumen. Tujuan adanya penelitian topik ini, untuk mengetahui bagaimana inovasi dan pemasaran mempengaruhi keputusan konsumen pada pembelian di toko Rabbani Pekanbaru, baik secara parsial maupun simultan. Teknik deskriptif kuantitatif yang digunakan di penelitian ini. Terdapat enam puluh pelanggan toko Rabbani yang dijadikan sampel. Kuesioner digunakan sebagai metode pengumpulan data, dan regresi linier berganda, uji T, F, dan Koefisien determinasi digunakan untuk analisis. Temuan penelitian menunjukkan bahwa, di toko Rabbani di Pekanbaru, inovasi mempunyai dampak besar terhadap keputusan konsumen untuk membeli produk. Pada toko Rabbani Pekanbaru, promosi mempunyai pengaruh yang besar terhadap keputusan pelanggan dalam membeli produk. Dengan demikian, pada toko Rabbani Pekanbaru, inovasi dan promosi memiliki pengaruh besar terhadap keputusan masyarakat membeli produk.
PENINGKATAN EFISIENSI RETRIBUSI PEMASARAN IKAN SEGAR TINGKAT PEDAGANG PENGUMPUL DI KECAMATAN KAMPA Hasan, Samsurijal; Sari, Efti Novita; Aryadi, Aryadi; Suhud, Aris
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.311

Abstract

This service discusses the importance of increasing the efficiency of fresh fish marketing distribution at the level of intermediary traders in Kampa District. Fresh fish is one of the trade commodities that can be exported or sold domestically. The business of selling fresh fish is one of the business opportunities whose prospects are very bright, because fresh fish is one of the main consumptions of the Indonesian people. This business besides having a very wide range of consumers that this business can touch, i fish sales can be done in conventional and digital ways. Selling fish conventionally can be done by opening fish outlets in markets or in densely populated neighborhoods.  Fish are not only sold to traditional markets both within the region (Kampar Regency) but can even be marketed to traders outside the region such as Pekanbaru City, Dumai City, Pelalawan Regency and Siak Regency. Fish traders as informal small entrepreneurs will always be faced with various limitations, especially the limitations of product continuity from fish farmers, facilities such as limited fleets and constraints in the implementation of distribution, such as travel time that is often disrupted due to rain, damaged roads and so on. Travel distance is very important because it is related to the durability of fresh fish and the cost of fuel oil (BBM).  The problem that is often encountered is the obstacles on the way. The problem that is often encountered is the obstacles in traveling between the source of fish (fish farmers) to the intended market.  For example, catfish is harvested around 21:00 to 22:00. The process of loading and distributing the number of fish for each destination market is about one to two hours and then starting the journey with the target of arriving at the destination market at 05.00 maximum. Distribution efficiency is the key to the success of the trader's business. If the harvest time, travel time and condition of the fish when it arrives at the table trader, the profit that is targeted will be realized. If there is inefficiency, the collector traders will experience losses because the price per unit will drop significantly.
Pengaruh Sosial Media dalam Peningkatan Pemasaran UMKM Kuliner Selama Pandemi Covid-19 (Studi Kasus: UMKM Kuliner Kota Bangkinang, Provinsi Riau) Hasan, Samsurijal
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 2 No. 1 (2021): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v2i1.121

Abstract

Pandemi Covid-19 telah menimbulkan guncangan ekonomi yang berdampak pada perekonomian global dari level makro hingga menyentuh level mikro global. Pandemi ini juga telah menentukan banyak kebijakan ekonomi dan politik, misalnya, pemutusan hubungan kerja dan aturan untuk tinggal di rumah selama pandemi ini. Di sisi lain, hal ini menyebabkan menjamurnya industri makanan rumahan baru yang menggunakan media sosial sebagai platform pemasaran. Kondisi ini terjadi akibat sulitnya industri makanan konvensional beroperasi dan meningkatnya pengangguran. Industri makanan online lebih disukai karena minimnya risiko produksi dan kemudahan pemasaran. Pemasaran online melalui media sosial dipilih karena merupakan metode pemasaran yang menggunakan media elektronik dengan biaya rendah, efisien dan berdampak luas. Penelitian ini bertujuan untuk menguji efektivitas pemasaran online untuk meningkatkan pendapatan perusahaan; Mengidentifikasi faktor-faktor yang mempengaruhi strategi pemasaran online; dan Memberikan rekomendasi alternatif dalam strategi pemasaran online untuk diterapkan di Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini menetapkan bahwa media sosial merupakan media pemasaran yang efektif untuk mempromosikan Produk UMKM, kemudian jenis media sosial, jenis produk dan target pasar bersifat linier dan empiris, artinya setiap jenis memiliki perlakuan dan pendekatan yang spesifik. Keywords: UMKM, Media Sosial, Bauran Promosi, Target Pasar
ANALISIS KOMPREHENSIF PENGARUH RETAILING MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN: SYSTEMATIC REVIEW DAN META-ANALISIS Hasan, Samsurijal; Aryadi, Aryadi; Suhud, Aris
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 2 (2024): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i2.2119

Abstract

ABSTRAK Melalui strategi pemasaran yang efektif, perusahaan memiliki kemampuan untuk menarik minat pelanggan dan memposisikan produk mereka sebagai pilihan yang disukai. Studi ini bertujuan untuk mengidentifikasi karakteristik yang memengaruhi keputusan pembelian konsumen yang dipengaruhi oleh Retailing Mix. Teknik PRISMA digunakan untuk mencari melalui 256.328 makalah dalam database Crossref, menggunakan aplikasi daring Harzing Publish or Perish dan Microsoft Excel. Uji Meta-Analisis dilakukan menggunakan Perangkat Lunak JASP Versi 0.19.0.0. Investigasi menghasilkan 1000 artikel Screening (Sepanjang tahun 2024), dengan 948 artikel gagal memenuhi kriteria inklusi dan eksklusi. Studi ini menemukan heterogenitas yang signifikan dalam analisis ukuran efek, yang menunjukkan perlunya mengeksplorasi berbagai faktor yang memengaruhi hubungan antara Retailing Mix dan keputusan pembelian pelanggan. Pengujian Summary Effect/Mean Effect Size mengungkapkan hubungan positif yang kuat antara Retail Mix dan keputusan pembelian pelanggan, menempatkannya dalam kategori sangat tinggi. Studi ini menyimpulkan bahwa Retailing Mix secara signifikan memengaruhi keputusan pembelian konsumen, yang menekankan pentingnya pengusaha ritel mengintegrasikan strategi ritel untuk membangun keunggulan kompetitif serta mempertahankan loyalitas konsumen.Kata Kunci: Retailing Mix, Keputusan Pembelian, Systematic Review, prismaABSTRACT Through effective marketing strategies, companies have the ability to attract customer interest and position their products as the preferred choice. This study aims to identify the characteristics that influence customer buying decisions influenced by the retail mix, or Retailing Mix. The PRISMA technique was used to search through 256,328 papers in the Crossref database, using Harzing Publish or Perish online application and Microsoft Excel. The Meta-Analysis test was performed using JASP Software Version 0.19.0.0. The investigation yielded 1000 Screened articles (All year 2024), with 948 articles failing to match inclusion and exclusion criteria. The study found a significant heterogeneity in the effect size analysis, suggesting the need to explore various factors influencing the relationship between Retailing Mix and customer purchasing decisions. The Summary Effect/Mean Effect Size testing revealed a strong positive relationship between Retail Mix and customer purchase decisions, placing it in the very high category. The study concludes that the retail mix significantly influences customer purchasing decisions, emphasizing the importance of retail entrepreneurs integrating retail strategy to establish a competitive edge and maintain consumer loyalty.Keyword: retailing mix, decisions costumer, systematic review, prisma
SOSIALISASI TENTANG KONSULTASI PUBLIK PENYUSUNAN NASKAH AKADEMIK DAN RANCANGAN UNDANG-UNDANG TENTANG PERUBAHAN ATAS UNDANG-UNDANG NO. 34 TAHUN 2014 TENTANG PENGELOLAAN KEUANGAN HAJI. Riyanti, Ratna; Heriyanti, Yuli; Hasan, Samsurijal
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.32457

Abstract

Konsultasi publik ini bertujuan untuk memahami masalah-masalah yang terjadi dalam penyelenggaraan ibadah haji dan penanganan masalah-masalah itu. Dengan konsultasi publik ini dapat disimpulkan, bahwa hampir semua kegiatan dalam penyelenggaraan ibadah haji menghadapi berbagai masalah. Masalah dijumpai sejak dari pendaftaran, penetapan BPIH, pembinaan, pelayanan transportasi, akomodasi, kesehatan, katering, perlindungan jemaah haji, lembaga penyelenggara ibadah haji, panitia penyelenggara, dan petugas haji. Untuk menyelesaikan berbagai masalah itu, penulis berpendapat, UU Nomor 13 Tahun 2008 tentang Penyelenggaraan Ibadah Haji perlu direvisi. Materi muatan yang perlu direvisi antara lain mengenai pembatasan pendaftar haji, organisasi penyelenggara, panitia penyelenggara, petugas haji, dan biaya penyelenggaraan ibadah haji. Isu politisasi pengelolaan dana haji dari tahun ketahun tak pernah reda diperbincangkan, lebih-lebih diperparah dengan isu adanya “pemanfaatan” dana haji oleh pemerintah untuk kepentingan pembiayaan infrastruktur negara disebabkan oleh minimnya ketersediaan anggaran negara, kondisi makin diperuncing dan bahkan kadang dimanfaatkan oleh pihak-pihak yang berkepentingan seakan-akan umat Islam hanya dimanfaatkan dana hajinya dan tidak jelasnya kebermanfaatan yang akan kembali kepada calon jamaah haji, data kami dapatkan dari beragam sumber yang kredibel baik cetak maupun non cetak yang relevan dengan tema bahasan.
PELATIHAN PENGGUNAAN MEDIA SOSIAL UNTUK MENINGKATKAN KINERJA PEMASARAN USAHA PEROBOT DI DESA RIDAN KECAMATAN BANGKINANG Hasan, Samsurijal; Novita Sari, Efti; Aryadi; Aris Suhud
Jurnal Pengabdian Indonesia (JPI) Vol. 1 No. 2 (2025): Vol. 1 No. 2 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v1i2.996

Abstract

This training is based on the results of the analysis of the situation of blacksmiths (Rumbio Jaya Steel) Teratak Village, Rumbio Jaya District has not been professional in using social media to improve marketing performance. The target group in this service amounted to 150 people, namely the number of members of the Rumbio Jaya Steel cooperative. While the strategic targets in organizing this activity are 30 young men and women consisting of 18 young men and 12 young women who are sons and daughters of Rumbio Jaya Steel Cooperative Members. The implementation of this community service is carried out with steps: (1) Identification of potential; This activity is carried out in a participatory manner between the team and the target group aims to identify all the potential possessed by the target area; (2) Identification of opportunities based on the strength of the resources owned based on the results of identifying potential; (3) Determining the most popular platform; (4) Determining training needs; (5) Developing a training schedule; (6) Organizing training; and (7) Practice/simulation. activities carried out at the ONGA MAN Furniture Business Place in Ridan Permai Village, Bangkinang Kota District. As well as monitoring citizen responses through like, comment and share for 1 (one) week. The conclusion shows the low utilization of social media to promote products produced by furniture service businesses. In time, the production of these MSMEs can enter the popular Marketplace in Indonesia so that the volume of sales of marketing performance increases and the marketing reach is wider.
Strategi Pemasaran melalui Penerapan Services Marketing untuk Meningkatkan Kepuasan Pelanggan RAM Sawit di Ridan Permai Rika Duri; Samsurijal Hasan; Rinda Fithriyana
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6058

Abstract

Businesses must use efficient marketing techniques to match consumer expectations in the highly competitive palm oil sector.  Determining the effect of service marketing methods on customer satisfaction is the goal of this study.  Quantitative research using an experimental design is the methodology employed.  A basic random sampling approach was used to identify the 109 farmers that sell their palm oil to RAM Sawit for the research sample.  Questionnaires measuring different facets of customer satisfaction and service marketing were used to collect data.  With a significance value of 0.000 (p < 0.05) and a correlation coefficient of 0.673, the findings indicate a significant link between customer happiness and service marketing.  At RAM Sawit in Ridan Permai, when effective service tactics are implemented to satisfy customer expectations and raise customer happiness, service marketing may increase customer contentment. In conclusion, the effective implementation of service marketing strategies has great potential to increase customer satisfaction at RAM Sawit in Ridan Permai, and the company must continue to innovate and improve service quality to maintain competitiveness in the market. The suggestion from this research is that companies continue to innovate in services, improve communication with customers, and maintain service quality in order to build long-term loyalty and expand market reach.
Consumer Trust in Digital Marketing: A Systematic Literature Review and Conceptual Framework Hasan, Samsurijal; Mayr, Alexander
Global Insights in Management and Economic Research Vol. 2 No. 01 (2026): February Issue Global Insights in Management and Economic Research
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v2i01.04

Abstract

Purpose of the study: This systematic literature review aims to synthesize existing research on consumer trust in digital marketing contexts, identify key determinants and outcomes of trust, and develop an integrative conceptual framework that advances theoretical understanding and practical applications in digital marketing environments. Materials and methods: A comprehensive systematic literature review was conducted following PRISMA guidelines. Electronic databases including Web of Science, Scopus, ScienceDirect, and EBSCOhost were systematically searched for peer-reviewed articles published between 2014 and 2024. The search protocol utilized keywords: "consumer trust," "digital marketing," "e-commerce trust," "online trust," and "digital consumer behavior." Initial screening yielded 1,847 articles, with 89 studies meeting inclusion criteria after rigorous quality assessment using CASP and JBI critical appraisal tools. Results: The review identified five primary dimensions influencing consumer trust in digital marketing: (1) platform characteristics (security, privacy, design quality), (2) information quality (accuracy, relevance, transparency), (3) social influence (reviews, ratings, social proof), (4) vendor reputation (brand credibility, track record), and (5) technological factors (AI integration, personalization, user experience). Trust significantly impacts purchase intentions (r = 0.67, p < 0.001), brand loyalty (β = 0.58, p < 0.001), and customer engagement. Emerging themes include the dual impact of AI-driven personalization on trust, the critical role of data privacy concerns, and generational differences in trust formation mechanisms. Conclusions: Consumer trust in digital marketing is a multidimensional construct requiring integrated approaches combining technological security, transparent communication, and authentic relationship-building. The proposed conceptual framework integrates cognitive, affective, and behavioral dimensions of trust, providing actionable insights for digital marketers. Future research should examine trust dynamics in emerging technologies (metaverse, blockchain, generative AI) and cross-cultural trust formation patterns.
Co-Authors Abshor Marantika Agam Sinaga Aris Suhud Aryadi Aryadi Aryadi Aryadi Aryadi Balqis Zhofayra Alya Citrawati Jatiningrum Dewi Urip Wahyuni Epid Apriani Fakhri Rabialdy Farhas, Risqon Jamil Fauziah Hanum Fithriya a, Rinda Haura Rifqa Hascarjani Heriyanti, Yuli Juando Simamora Khalil Shah An Kurnia Ilhami Kurniawan Adha Librina Tria Putri Lyla Riani Lumbantobing M. Nurdin Islami Mayr, Alexander Miswan Gumanti Muh. Rezky Naim Muhammad Dewo Ramadhan Muhammad Rizal Nany Librianty Nasirwan Nasirwan Nazmul Irfandi Nikous Soter Sihombing Paisal Rapizo, Ulpa Ratna Riyanti Rika Duri RIKI RIKI, RIKI Rinda Fithriyana Rizqon Jamil Farhas Sari, Efti Novita Satria Abadi Suhandi Suhandi Suhud, Aris Utami Yerikania Yohana Tirta Widia Swari Simamora