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All Journal Jurnal Ilmiah Ekonomi dan Bisnis Tech-E Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) Ensiklopedia of Journal JIKA: Jurnal Ilmu Keuangan dan Perbankan Ensiklopedia Social Review JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi Batara Wisnu : Indonesian Journal of Community Services NEAR: Jurnal Pengabdian kepada Masyarakat Jurnal Bisnis dan Kewirausahaan Jurnal Pengabdian Indonesia Jurnal Ilmu Ekonomi dan Bisnis Jurnal Manajemen, Bisnis dan Kewirausahaan
hasan, samsurijal
Universitas Pahlawan Tuanku Tambusai
Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Strategi Pemasaran melalui Penerapan Services Marketing untuk Meningkatkan Kepuasan Pelanggan RAM Sawit di Ridan Permai Rika Duri; Samsurijal Hasan; Rinda Fithriyana
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6058

Abstract

Businesses must use efficient marketing techniques to match consumer expectations in the highly competitive palm oil sector.  Determining the effect of service marketing methods on customer satisfaction is the goal of this study.  Quantitative research using an experimental design is the methodology employed.  A basic random sampling approach was used to identify the 109 farmers that sell their palm oil to RAM Sawit for the research sample.  Questionnaires measuring different facets of customer satisfaction and service marketing were used to collect data.  With a significance value of 0.000 (p < 0.05) and a correlation coefficient of 0.673, the findings indicate a significant link between customer happiness and service marketing.  At RAM Sawit in Ridan Permai, when effective service tactics are implemented to satisfy customer expectations and raise customer happiness, service marketing may increase customer contentment. In conclusion, the effective implementation of service marketing strategies has great potential to increase customer satisfaction at RAM Sawit in Ridan Permai, and the company must continue to innovate and improve service quality to maintain competitiveness in the market. The suggestion from this research is that companies continue to innovate in services, improve communication with customers, and maintain service quality in order to build long-term loyalty and expand market reach.
Co-Authors Abshor Marantika Agam Sinaga Aris Suhud Aryadi Aryadi Aryadi Aryadi Aryadi Balqis Zhofayra Alya Citrawati Jatiningrum Dewi Urip Wahyuni Epid Apriani Farhas, Risqon Jamil Fauziah Hanum Fithriya a, Rinda Haura Rifqa Hascarjani Heriyanti, Yuli Kurniawan Adha Lyla Riani Lumbantobing Miswan Gumanti Muh. Rezky Naim Muhammad Rizal Nany Librianty Nasirwan Nasirwan Nikous Soter Sihombing Rapizo, Ulpa Ratna Riyanti Rika Duri RIKI RIKI, RIKI Rinda Fithriyana Rizqon Jamil Farhas Sari, Efti Novita Satria Abadi Suhandi Suhandi Suhud, Aris Utami Yerikania Yohana Tirta Widia Swari Simamora