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All Journal Jurnal Online Mahasiswa (JOM) Bidang Pertanian EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Pedagogia: Jurnal Pendidikan Jurnal EMT KITA Jurnal Ilmiah Universitas Batanghari Jambi Acta Aquatica: Aquatic Sciences Journal YUME : Journal of Management Arthavidya Jurnal Ilmiah Ekonomi Journal of Information System, Applied, Management, Accounting and Research eCo-Buss Jurnal Manajemen dan Profesional Jurnal Impresi Indonesia Madiun Spoor : Jurnal Pengabdian Masyarakat International Journal of Social Science, Education, Communication and Economics Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Hukum Prioris Innovative: Journal Of Social Science Research Jurnal Akuntansi, Keuangan dan Perpajakan Jurnal Pengabdian Masyarakat Pinang Masak MABUSS: Journal of Management, Business and Social Sciences Journal of Management Accounting, Tax and Production Tashdiq: Jurnal Kajian Agama dan Dakwah Journal of Multidisciplinary Academic Business Studies
Defrizal Defrizal
Dharmais Cancer Hospital, Jakarta
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Implementation Of Creating Shared Value (CSV) In Corporate Social Responsibility (CSR) Programs To Enhance Business Value And Employee Performance (Case Study Of PT Len Industri (Persero), Bandung, West Java) Pinem, Anristy Sadira; Defrizal, Defrizal
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7725

Abstract

This study investigates the implementation of Creating Shared Value (CSV) in Corporate Social Responsibility (CSR) programs at PT Len Industri (Persero), focusing on the SolarPump and SolarTree initiatives. By aligning societal and business objectives, these programs have demonstrated tangible impacts, including increased corporate revenue, enhanced employee performance, and improved public reputation. The SolarPump initiative addresses clean water scarcity in rural areas, while SolarTree provides urban communities with access to renewable energy solutions. The findings reveal that CSV not only enhances business value through market expansion and revenue growth but also improves employee motivation, skill development, and loyalty. This study concludes that CSV is a strategic approach capable of fostering sustainable development and corporate competitiveness, providing valuable insights for businesses seeking to integrate social impact with their core objectives
Pengaruh Literasi Keuangan dan Perencanaan Keuangan Terhadap Keputusan Investasi Pada Kalangan Gen Z Di Bandar Lampung Liwandy, Aldo; Defrizal, Defrizal
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8011

Abstract

Investasi semakin diminati oleh generasi Z di Indonesia, khususnya pasca-pandemi COVID-19, seiring meningkatnya kesadaran investasi. Penelitian ini menelaah pengaruh literasi keuangan dan perencanaan keuangan terhadap keputusan investasi generasi Z di Bandar Lampung. Penelitian menggunakan pendekatan kuantitatif deskriptif, data dikumpulkan melalui kuesioner dengan responden Gen Z berusia 17-30 tahun yang dipilih menggunakan purposive sampling. Analisis data mencakup uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, dan uji hipotesis.Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap keputusan investasi, membantu generasi Z mengambil keputusan lebih bijaksana. Perencanaan keuangan juga berpengaruh positif dan signifikan, menekankan pentingnya persiapan finansial sebelum berinvestasi. Secara keseluruhan, kedua variabel ini berkontribusi signifikan terhadap keputusan investasi. Penelitian menyimpulkan bahwa peningkatan literasi keuangan dan perencanaan keuangan dapat mendorong keputusan investasi yang lebih baik di kalangan generasi Z.
Analisis Manajemen Strategi dalam Menghadapi Persaingan Bisnis (Studi Kasus UMKM Dapoer Ibu Hayra) Devitasari, Citra; Defrizal, Defrizal
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3550

Abstract

This study aims to analyze the strategic management applied by UMKM Dapoer Ibu Hayra in facing increasingly fierce business competition, as well as the formulation and selection of business competition strategies. This type of research uses a qualitative method with a descriptive approach. The data collection techniques used are interviews, observation and documentation to 3 informants, namely the owner, admin, and production department. By using the marketing mix concept from McCarthy, it results in UMKM Dapoer Ibu Hayra implementing an effective marketing mix strategy, including quality products with halal certification, competitive prices, diversification of distribution channels, and active promotion both online and offline. In analyzing business competition using Porter's five forces concept, UMKM Dapoer Ibu Hayra focuses on product innovation, service improvement, and effective digital marketing strategies. These strategies have successfully helped UMKM Dapoer Ibu Hayra overcome the threat of new entrants and maintain market share. This research provides insight into how UMKM Dapoer Ibu Hayra can utilize digital technology in marketing strategies, improve distribution efficiency, and strengthen customer relationships.
Analisis Pengaruh Struktur Modal Terhadap Profitabilitas Pada Perusahaan PT. Indofood Sukses Makmur Tbk Yang Terdaftar Di Bursa Efek Indonesia (BEI) Periode 2019-2023 Susdianty, Febbyana; Defrizal, Defrizal
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8186

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh struktur modal terhadap profitabilitas pada PT. Indofood Sukses Makmur Tbk selama periode 2019–2023. Metode penelitian yang digunakan adalah deskriptif kuantitatif, dengan analisis rasio keuangan seperti Debt Ratio (DR), Debt-to-Equity Ratio (DER), Return on Assets (ROA), dan Return on Equity (ROE). Data diperoleh dari laporan keuangan perusahaan yang terdaftar di Bursa Efek Indonesia. Hasil analisis menunjukkan bahwa tren penurunan struktur modal berbasis utang (DR dan DER) diiringi oleh peningkatan profitabilitas (ROA dan ROE). Debt Ratio menurun dari 9,61% pada 2019 menjadi 5,51% pada 2023, sementara Return on Assets meningkat dari 3,06% menjadi 10,04% pada periode yang sama. Hubungan negatif antara struktur modal berbasis utang dengan profitabilitas mencerminkan keberhasilan strategi perusahaan dalam mengurangi beban utang dan mengoptimalkan penggunaan ekuitas. Kesimpulannya, pengelolaan struktur modal yang efektif dapat meningkatkan profitabilitas sekaligus mengurangi risiko keuangan. Strategi ini relevan untuk diterapkan pada perusahaan sektor makanan dan minuman guna memastikan keberlanjutan dan daya saing di pasar yang dinamis. Penelitian ini merekomendasikan diversifikasi pendanaan serta evaluasi rutin rasio keuangan untuk menjaga stabilitas dan pertumbuhan perusahaan.Kata Kunci: Struktur modal, Profitabilitas, Debt ratio, Return on assets, Industri makanan dan                       minuman. AbstractThis study aims to analyze the impact of capital structure on profitability at PT. Indofood Sukses Makmur Tbk during the 2019–2023 period. The research employs a descriptive quantitative method, utilizing financial ratio analyses such as Debt Ratio (DR), Debt-to-Equity Ratio (DER), Return on Assets (ROA), and Return on Equity (ROE). Data were obtained from the company's financial statements listed on the Indonesia Stock Exchange. The analysis results indicate that the declining trend of debt-based capital structure (DR and DER) is accompanied by increased profitability (ROA and ROE). The Debt Ratio decreased from 9.61% in 2019 to 5.51% in 2023, while the Return on Assets increased from 3.06% to 10.04% during the same period. The negative correlation between debt-based capital structure and profitability reflects the company's successful strategy in reducing debt burden and optimizing equity utilization. In conclusion, effective capital structure management can enhance profitability while reducing financial risks. This strategy is relevant for companies in the food and beverage sector to ensure sustainability and competitiveness in a dynamic market. The study recommends funding diversification and regular evaluation of financial ratios to maintain corporate stability and growth. Keywords: Capital structure, Profitability, Debt ratio, Return on assets, Food and beverage industry.
Pengaruh Pengetahuan Kewirausahaan dan Jiwa Kewirausahaan Terhadap Keberhasilan Usaha Pada UMKM Kuliner di jalan Purnawirawan Raya Kota Bandar Lampung Aprilia, Feronika Enjel; Defrizal, Defrizal
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2058

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan kewirausahaan dan jiwa kewirausahaan terhadap keberhasilan usaha pada UMKM kuliner di Jalan Purnawirawan Raya, Kota Bandar Lampung. Penelitian ini menggunakan pendekatan kuantitatif dengan data primer yang diperoleh melalui kuesioner dari 57 responden, yang dipilih menggunakan rumus Slovin dengan margin kesalahan 5%. Variabel bebas dalam penelitian ini adalah pengetahuan kewirausahaan dan jiwa kewirausahaan, sedangkan keberhasilan usaha menjadi variabel terikat. Teknik analisis data menggunakan regresi linier berganda. Hasil analisis menunjukkan bahwa pengetahuan kewirausahaan dan jiwa kewirausahaan memiliki pengaruh positif dan signifikan terhadap keberhasilan usaha, baik secara parsial maupun simultan. Pengetahuan kewirausahaan berkontribusi melalui peningkatan manajemen usaha, pemasaran, dan operasional, sementara jiwa kewirausahaan mendorong motivasi, kreativitas, dan kepemimpinan dalam menghadapi tantangan bisnis. Koefisien determinasi (R²) sebesar 49,5% menunjukkan bahwa keberhasilan usaha dipengaruhi oleh kedua variabel tersebut, dengan sisanya dipengaruhi faktor lain di luar penelitian ini. Penelitian ini memberikan wawasan bahwa pengembangan pengetahuan dan jiwa kewirausahaan menjadi kunci keberhasilan UMKM, khususnya di sektor kuliner. Peneliti merekomendasikan pengembangan penelitian lebih lanjut dengan memperluas sampel dan menambahkan variabel lain yang relevan untuk memahami faktor keberhasilan UMKM secara komprehensif.  
Analisis Strategi Promosi Wisata Untuk Meningkatkan Kunjungan Wisatawan Puncak Mas Sukadanaham Bandar Lampung Afifa, Nur; Defrizal, Defrizal
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.413 KB) | DOI: 10.54443/sinomika.v1i3.245

Abstract

The purpose of this research is to find out how the strategy and development of promotion during the COVID-19 pandemic at Puncak Mas Sukadanaham Tourism Destinations, Bandar Lampung. This thesis explains about observing, identifying, analyzing, evaluating, treating and describing how promotion strategies and promotion development are at the peak tourist destinations of Massukadanaham Bandar Lampung. This type of research is descriptive qualitative by conducting direct interviews with informants and data obtained exclusively in the field. Methods that can be used for data collection in this study are observation and documentation. So that they get the following results: 1) Puncakmas tourist destinations in choosing their target market do not make it specifically in identifying visitors who are the target market. 2) Puncakmas in conveying message information that has meaning in it in describing/telling the beauty of tourism objects and what attractions they have. 3) Media selection is in the form of word-of-mouth recommendations and indirect communication. The promotion development strategy is only carried out personally (word of mouth) and non-personally (print media, Instagram social media, and electronic media).
Improving Higher Education Performance Through Strategic Collaboration And Intellectual Capital: A Path To Competitive Advantage Aras, Irsan; A A, Iskandar; Barusman, Andala Rama Putra; Defrizal, Defrizal
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8142

Abstract

This research aims to explore how strategic collaboration and intellectual capital can improve higher education performance and achieve competitive advantage. The main objective of this study is to identify the relationship between strategic collaboration, intellectual capital, and the performance of higher education institutions, as well as how these three elements can be used synergistically to achieve competitive advantage. The research method used is a quantitative approach with the population of all private universities (PTS) in the LLDikti II Region, which totals 197 private universities. The data analysis technique uses the Structural Equation Models (SEM) approach with the help of the SmartPLS program package. The results of the study show that strategic collaboration has a positive and significant impact on higher education performance. In addition, intellectual capital was also found to contribute significantly to improving the performance of the institution. The combination of strategic collaboration and intellectual capital resulted in a greater improvement in higher education performance compared to each element separately. These results show that institutions that adopt a collaborative approach and manage their intellectual capital will tend to have better performance and are able to compete more effectively in the global education market. Based on these findings, the study recommends that higher education institutions should increase their collaborative efforts, both inside and outside the institution, as well as invest in the development and management of intellectual capital.
Strategi Peningkatan Daya Saing pada UMKM Roti dan Kue di Kota Bandar Lampung Febrian, Reyfido; Defrizal, Defrizal
Jurnal Akuntansi, Keuangan dan Perpajakan Vol. 8 No. 1 (2025): Edisi Februari
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51510/jakp.v8i1.2221

Abstract

The growth of the bakery industry has increased by 7-10% per year. The high demand for practical and affordable products has faced increasingly tight competition for UMKM Bread and Cake. This study analyzes strategies for increasing competitiveness with a qualitative approach through interviews with UMKM owners and co-founders. The results of the SWOT, IFE, and EFE analyses identified product quality, innovation, and social media as key factors of competitiveness, while dependence on fluctuating raw materials and suboptimal promotion are weaknesses of UMKM. The IFE score of 3.12 and EFE 3.36 indicate that the business strategy has been able to effectively recognize and utilize available external opportunities.   Abstrak Pertumbuhan industri bakery meningkat mencapai 7-10% per tahun. Tingginya permintaan produk praktis dan terjangkau menghadapkan UMKM Roti dan Kue pada tantangan persaingan yang semakin ketat. Penelitian ini menganalisis strategi peningkatan daya saing dengan pendekatan kualitatif melalui wawancara pemilik dan co-founder UMKM. Hasil analisis SWOT, IFE, dan EFE mengidentifikasi kualitas produk, inovasi, serta media sosial sebagai faktor kunci daya saing, sementara ketergantungan pada bahan baku bersifat fluktuatif dan promosi yang belum optimal menjadi kelemahan UMKM. Skor IFE 3,12 dan EFE 3,36 menunjukkan bahwa strategi usaha telah mampu secara efektif mengenali serta memanfaatkan peluang eksternal yang tersedia.
Pengaruh Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan di Perusahaan UD Fajar Laut Depo Tulang Bawang Gemilang, Yoel Fajar; Defrizal, Defrizal
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2882

Abstract

Di tengah dinamika dengan semakin sengitnya persaingan pasar, perusahaan perlu berupaya terus meningkatkan efektivitas dan efisiensi kinerja guna mempertahankan eksistensinya. Bertujuan mengkaji pengaruh antara motivasi kerja dan lingkungan kerja terhadap kinerja karyawan pada UD Fajar Laut Depo Tulang Bawang. Metode yang diterapkan adalah kuantitatif dengan pengambilan sampel mengimplementasikan teknik proportionate stratified random sampling sebanyak 33 responden. Teknik analisis digunakan analisis regresi linear berganda. Analisis data meliputi uji validitas, uji reliabilitas, uji asumsi klasik, uji t, uji F, dan uji koefisien determinasi. Hasil temuan, ditemukan jika motivasi kerja dan lingkungan kerja berpengaruh secara positif dan signifikan dan berkontribusi terhadap kinerja karyawan baik secara parsial maupun simultan. Temuan ini menekankan jika penguatan motivasi kerja dan pembentukan lingkungan kerja yang mendukung adalah strategi penting yang dapat diterapkan perusahaan untuk mendorong produktivitas dan kinerja karyawan secara optimal.
PENGARUH INOVASI PRODUK DAN STRATEGI PEMASARAN DIGITAL TERHADAP KEPUASAN PELANGGAN UMKM KULINER (STUDI PADA MISS MOJITO) Budianto, Kevin Alexander; Defrizal, Defrizal
Jurnal Manajemen dan Profesional Vol. 6 No. 2 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i2.2580

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak inovasi produk dan penerapan strategi pemasaran digital terhadap tingkat kepuasan pelanggan UMKM di sektor kuliner, dengan studi kasus pada Miss Mojito di Bandar Lampung. Menggunakan metode kuantitatif dengan desain penelitian eksplanatori, data diperoleh melalui penyebaran kuesioner kepada 65 pelanggan. Analisis data dilakukan menggunakan teknik regresi linier berganda. Hasil studi mengungkapkan bahwa inovasi produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, sedangkan strategi pemasaran digital tidak menunjukkan pengaruh signifikan. Secara keseluruhan, inovasi produk dan strategi pemasaran digital memengaruhi kepuasan pelanggan, dengan inovasi produk menjadi faktor utama. Penelitian ini menawarkan pandangan strategis bagi UMKM kuliner untuk meningkatkan kepuasan pelanggan melalui inovasi produk dan penerapan strategi pemasaran digital yang tepat
Co-Authors A A, Iskandar Abu Sofyan Adriadi, Ade Adriadi Afifa, Nur Anastasya, Mutiara Cindya Andala Rama Putra Barusman Anggraini, Lita Marlen Aprilia, Feronika Enjel Aras, Irsan Ardansyah , Ardansyah Ardiansah, Elham Budianto, Kevin Alexander Citra Devitasari, Citra Dawam Suprayogi Defri Yoza Effendi, Theresia Enggal Prayoga, Enggal Fachry Abda El Rahman Febrian, Reyfido Gemilang, Yoel Fajar Gunawan, Alfred Hasnaul Maritsa Iskandar Ali Alam Kofa, Fadhila Linata, Teda Liwandy, Aldo M Yusuf S Barusman Munawwar Khalil, Munawwar Nuryati Nuryati Oktaria, Eka Travilta Pinem, Anristy Sadira Pratama, Jeffri Agung Putri, Riske Kharisma Revis Asra Rudi Kurniawan Subekti Subekti Suharjana . Sumbogo, Bambang Susdianty, Febbyana Triana, Rika Virgawenda, Tina Miniawati Barusman Vonny Tiara Narundana Yossi Oktorini Zelda, Yurike Tri