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Journal : INFOKUM

LOYALTY ASSESSMENT OF COMPANY COSTUMER WITH CLASSIFICATION METHOD Fricles Ariwisanto Sianturi; Jonson Manurung; R.Fanry Siahaan
INFOKUM Vol. 9 No. 1,Desember (2020): Data Mining, Image Processing,artificial intelligence, networking
Publisher : Sean Institute

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Abstract

Companies in general want the customers they have to be able to sustain forever. To make this happen is not something that is easy in the current climate of intense business competition, considering that there are rapid changes that can occur at any time, such as changes in customers, competitors and changes in broad conditions that are always dynamic. This requires policy makers to develop a strategy capable of achieving sales growth targets, increasing the company's market share. For this reason, an analysis of customer loyalty is needed. For this reason, an analysis is needed to understand and assess customer loyalty using a classification design method. With classification, information can be produced more quickly and the information presented is analytical in nature so that it is easy to use for decision making.
Steganography Patterned Indonesian Sentences Without Using Keys in Supporting the Industrial Revolution 4.0 R. Fanry Siahaan; Endra, A.P Marpaung
INFOKUM Vol. 10 No. 1 (2021): Desember, Data Mining, Image Processing, and artificial intelligence
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.173 KB)

Abstract

Data security issues become very important when the computer has been used as a communication tool on a global network (internet). One method that is quite popular for securing data from irresponsible parties is text-based steganography, where confidential data or information is hidden or inserted into other text media so as not to arouse suspicion from other parties. The text insertion model used is a dictionary based on 1,918 words consisting of 7-word classes that correspond to sentence patterns in Indonesian. In this study, confidential information in the form of text was successfully disguised into sentence patterns in Indonesian. For input data whose bit length is 8 the average output bit length is 20%, for the input bit length of 80 the average output bit length is 79.16%, and for the input bit length of 640 bits, the average output bit length is 95.24%. The meaning of the sentence is not fully understood.