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THE INFLUENCE OF E-SERVICE QUALITY, EASINESS, TRUST OF QUALITY OF INFORMATION, AND SALES PROMOTION ON PURCHASE DECISIONS ON THE TRAVELOKA APPLICATION Azzahra, Diana; Wibowo, Yanuar Firdaus Arie; Fauzi, Cholid
JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Vol 10, No 2 (2025)
Publisher : STKIP PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/jipi.v10i2.6085

Abstract

This research aims to analyze the influence of E-Service Quality, Easiness, Trust in Quality of Information, and Sales Promotion on consumer Purchase Decisions in the Traveloka application. This research also considers whether electronic service quality (E-Service Quality) is a dominant factor in digitizing the Traveloka Online Travel Agent (OTA). The research uses a quantitative approach by applying PLS-SEM (Partial Least Squares Structural Equation Modeling) to analyze complex relationships between variables and validate the reliability and validity of the constructs involved. Data was collected through an online survey distributed via social media to 385 samples with certain criteria, and analysis was carried out on measurement models, structural models, and hypotheses. The research results show that although E-Service Quality, Easiness, Trust in Quality of Information, and Sales Promotion do not have a significant positive effect on purchasing decisions, the ease of use of the Traveloka application significantly increases consumer confidence in the quality of the information provided. Thus, this research makes an important contribution to understanding the factors that influence consumer behavior in the context of the Traveloka application.
A Review Geospatial Artificial Intelligence (GEO-AI): Implementation of Machine Learning on Urban Planning Fauzi, Cholid
Jurnal Multidisiplin Indonesia Vol. 3 No. 1 (2024): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v3i1.1057

Abstract

Geospatial Artificial Intelligence (Geo-AI) is an interesting topic in its development and application in our lives. One of them is spatial planning, which contributes to the economic and social development of a region or country. Spatial data is the main thing in this research, which maximizes the effectiveness of land use spatial data on the area as upstream data and develops GIS-based urban planning applications to display the results of analysis and predictions of urban objects automatically. On the other hand, to maximize tourism revenue, the government plans urban areas for both spatial and land use and makes a lot of spatial data based on geographical and environmental conditions. This study will analyze the benefits of Geo-AI in urban planning and the tourism sector. The method used in this study is the Systematic Literature Review (SLR), where the search for the required articles comes from electronic databases obtained using the NVivo software with article sources from Publish or Perish. This study discusses the main steps for the analysis of geospatial data that have been successful in the main areas, namely the development of applications and models, including visualization. By treating issues in geospatial artificial intelligence, the overall aim of the research is to improve the quality of life for Indonesia's growing urban population. The results of the study with the systematic literature review of Geo-AI found a gap in the research implementation of the machine learning model used where five models were compared and relevant to the geospatial dataset displayed in the form of a literature review matrix and visually included in the relevant keywords in the bibliometric analysis. Interdisciplinary results are developing and are urgently needed by both government and private stakeholders in the development of smart cities to prepare spatial planning in urban areas and strategies in optimizing technology in the field of spatial planning in implementing systems based on Geo-AI.
PENGEMBANGAN SITUS WEB UNTUK PENYEBARAN DAKWAH ORGANISASI PEMUDA PERSATUAN ISLAM BANJARAN Wulan, Sri Ratna; Firdaus, Lukmannul Hakim; Maspupah, Asri; Fauzi, Cholid; Wirasta, Wendi; Min, Joe Lian
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1779

Abstract

Pemuda Persis, as a part of the Islamic Union, faces the challenge of a demographic in spreading their dakwah. The main issue is the dynamics of member development and participation influenced by demographic, geographic, social, and psychological changes. The current priority for the management is to focus on comprehensive development to create quality cadres. They have created preaching content on YouTube and Instagram but have not effectively reached all members, as seen from the viewership on each platform. The goal of this Community Service Program (PkM) is to develop an Islamic study website as a platform for study and preaching content for Pemuda Persis Banjaran members and the general public. The PkM consists of seven stages: 1) Software needs analysis; 2) Software design; 3) Software development implementation; 4) Installation and testing of the software; 5) Socialization and training; 6) Assistance and evaluation; 7) Software launch. The result of this PkM is a website with a Content Management System (CMS) and a portal to display the dakwah content such as study programs, articles, and news. Three types of users are identified: admin, registered website members, and non-members. Admin can manage articles, new pages, menus, study programs, and study program categories. Additionally, Admin can also view dakwah content frequently accessed by members. Meanwhile, members can manage profiles and view specific member articles. Non-members can only view articles, study programs, and news. The level of user satisfaction with the application is measured using the System Usability Scale (SUS) survey.  The SUS score of 79.3 indicating that the generated website is effective, efficient, and satisfactory. Therefore, it can be concluded that this PkM has significantly contributed well to solving the partner's problem.