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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Eksis: Jurnal Ilmiah Ekonomi dan Bisnis JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Jurnal Revenue : Jurnal Ilmiah Akuntansi International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Engagement and Empowerment (IJE2) Jurnal Abdimas Bina Bangsa Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan International Journal of Applied Finance and Business Studies Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bussman Journal : Indonesian Journal of Business and Management Indonesian Research Journal on Education Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Indonesian Journal of Thousand Literacies International Research of Multidisciplinary Analysis West Science Interdisciplinary Studies Jurnal Penelitian dan Pengabdian Masyarakat West Science Interdisciplinary Studies Prosiding Seminar Ekonomi Nasional Pemberdayaan dan Sinergi Masyarakat)
Efi Tajuroh Afiah
Universitas Bina Bangsa
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The role of entrepreneurship education and family environment on entrepreneurial interest students through student entrepreneurship motivation at private universities in Serang city Afiah, Efi Tajuroh; Nurizki, Aris Trismayadi; Saputra, Saripudin; Permata, Nuniek
International Journal of Applied Finance and Business Studies Vol. 13 No. 2 (2025): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i2.383

Abstract

This study aims to analyze the influence of entrepreneurship education and family environment on students' interest in entrepreneurship, with entrepreneurial motivation as a mediating variable. The study was conducted on 150 students from several private universities in Serang City who had taken entrepreneurship courses. The method used was a quantitative approach with Structural Equation Modeling (SEM) analysis using SmartPLS software. The results showed that entrepreneurship education and family environment positively and significantly influence entrepreneurial motivation. Additionally, entrepreneurial motivation significantly influences students' interest in entrepreneurship. Motivation was also found to significantly mediate the relationship between entrepreneurship education and family environment on entrepreneurial interest. The theoretical contribution of this study is to strengthen motivation theory and planned behavior theory in the context of entrepreneurship among students. The practical contribution is that this study provides recommendations to higher education institutions to strengthen practice-based entrepreneurship curricula and encourage family involvement in shaping students' entrepreneurial mindset and spirit.
PENYULUHAN HUKUM TENTANG BAHAYA NARKOBA DAN KENAKALAN REMAJA DI MTsN 05 PULO AMPEL Fatari, Fatari; Afiah, Efi Tajuroh; Samsinar, Ade; Nurizki, Aris Trismayadi; Silalahi, Suandi; Kuraisin, Icin; Purwanti, Ranti; Hapidoh, Siti
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 2 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i2.213

Abstract

Drug abuse and juvenile delinquency are serious issues with significant implications for the future of Indonesia’s young generation, particularly among students of productive age. This community service activity was conducted in the form of legal counseling aimed at educating teenagers about the dangers of drugs and the legal consequences of deviant behavior. The methods employed included interactive lectures, group discussions, and legal case simulations to encourage active participation. The program was implemented at MTsN 05 Pulo Ampel, involving students as the main participants. The results indicated an increased understanding among participants regarding the risks of drug abuse, its impact on health and future prospects, and the importance of avoiding delinquent behavior. This activity is expected to serve as a preventive measure to reduce drug abuse and misconduct among teenagers while strengthening legal awareness from an early age.
Optimalisasi Desa Wisata Berbasis UMKM Melalui Lokal Branding Menuju Wisata Berkelanjutan Desa Pulo Panjang Serang Afiah, Efi Tajuroh; Munawaroh, Munawaroh; Zulfikar, Meiby; Suhandi, Suhandi
Indonesian Research Journal on Education Vol. 4 No. 4 (2024): irje 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v4i4.1240

Abstract

Tujuan dari kegiatan penelitian ini adalah untuk menggali dan mengembangkan potensi desa wisata berbasis UMKM melalui local branding. Pembangunan tersebut merupakan salah satu upaya untuk menggerakkan perekonomian masyarakat, dimana UMKM yang ada di Desa Pulo Panjang belum dapat dikembangkan secara maksimal. Perancangan local branding dilakukan di Desa Pulo Panjang yang memiliki banyak UMKM dan tempat wisata yang memiliki potensi besar untuk dikembangkan. Metode penelitian menggunakan metode kualitatif melalui proses observasi, wawancara, Forum Group Discussion (FGD) dan dokumentasi yang disajikan dalam bentuk data. Hasil penelitian ini menunjukkan bahwa pengembangan desa wisata berbasis UMKM dengan branding lokal harus menerapkan metode pentahelix. Dimana harus adanya kerjasama dengan beberapa pihak seperti: pemerintah, pengusaha, media lokal, akademisi dan masyarakat di Desa Pulo Panjang.
Employee Performance Trends in the Digital Age: A Bibliometric Analysis Loso Judijanto; Tiwuk Herawati; Deti Kurniati; Efi Tajuroh Afiah; Abdul Bahits; Iskandar Pattih
West Science Interdisciplinary Studies Vol. 4 No. 01 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i01.2616

Abstract

The rapid advancement of digital technologies has fundamentally reshaped how organizations manage work and evaluate employee performance. In response to this transformation, a growing body of scholarly literature has examined the relationship between digitalization and employee performance from multiple disciplinary perspectives. This study aims to map the intellectual structure, thematic evolution, and collaboration patterns of research on employee performance in the digital age using a bibliometric approach. Data were collected from a leading academic database and analyzed using VOSviewer to examine keyword co-occurrence, overlay and density visualizations, as well as co-authorship and country collaboration networks. The results indicate that digital transformation and human resource management constitute the core research themes, closely linked with organizational performance, information management, and knowledge management. Recent trends highlight the increasing prominence of artificial intelligence, leadership, innovation, and sustainability, signaling a shift toward strategic and future-oriented research agendas. Furthermore, collaboration analysis reveals a growing contribution from Asian countries, particularly India and China, alongside fragmented yet evolving international research networks. This study provides a systematic overview of the field and offers insights to guide future research on employee performance in digitally driven organizational contexts⁠.
Employee Performance Trends in the Digital Age: A Bibliometric Analysis Loso Judijanto; Tiwuk Herawati; Deti Kurniati; Efi Tajuroh Afiah; Abdul Bahits; Iskandar Pattih
West Science Interdisciplinary Studies Vol. 4 No. 01 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i01.2616

Abstract

The rapid advancement of digital technologies has fundamentally reshaped how organizations manage work and evaluate employee performance. In response to this transformation, a growing body of scholarly literature has examined the relationship between digitalization and employee performance from multiple disciplinary perspectives. This study aims to map the intellectual structure, thematic evolution, and collaboration patterns of research on employee performance in the digital age using a bibliometric approach. Data were collected from a leading academic database and analyzed using VOSviewer to examine keyword co-occurrence, overlay and density visualizations, as well as co-authorship and country collaboration networks. The results indicate that digital transformation and human resource management constitute the core research themes, closely linked with organizational performance, information management, and knowledge management. Recent trends highlight the increasing prominence of artificial intelligence, leadership, innovation, and sustainability, signaling a shift toward strategic and future-oriented research agendas. Furthermore, collaboration analysis reveals a growing contribution from Asian countries, particularly India and China, alongside fragmented yet evolving international research networks. This study provides a systematic overview of the field and offers insights to guide future research on employee performance in digitally driven organizational contexts⁠.
Pemberdayaan Ekonomi Masyarakat Melalui Edukasi Mindset Wirausaha di Era Digital di Kelurahan Sukalaksana Kecamatan Curug Kota Serang Ika Pratiwi; Efi Tajuroh Afiah; Leprandus Miagoni; Vira Heliza; Agus Ade Munajat
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/f03wmw18

Abstract

This community service program, conducted by Group 12 of the Community Service Program (KKM) at Universitas Bina Bangsa, aimed to strengthen the entrepreneurial mindset of the community through the Entrepreneurial Mindset Education Seminar in the Digital Era as part of the Community Economic Empowerment Program for MSMEs, Cooperatives, and the Creative Economy. The activity was held at the Sukalaksana Village Office, Curug District, Serang City, targeting members of the general public. The implementation consisted of three stages: preparation, educational lectures, and interactive discussions with question-and-answer sessions. The seminar emphasized shifting participants' perspectives from merely earning income to creating business opportunities, recognizing local economic potential, fostering innovation, and utilizing digital technology for business development. The program was well received, as reflected in the participants' active engagement during the presentations and discussions. This entrepreneurial education initiative is expected to serve as an initial catalyst for encouraging community members to start and expand businesses while enhancing their ability to adapt to the evolving business environment in the digital era.
Model Pendampingan Masyarakat dalam Membangun UMKM Ayam Ungkep Tradisional Berbasis Teknologi Pengemasan Vakum dan Penguatan Pemasaran Digital di Desa Sukalaksana, Kecamatan Curug, Kota Serang. Ika Pratiwi; Agus Ade Munajat; Efi Tajuroh Afiah; Vira Heliza; Leprandus Miagoni; Sri Suhesti; Vani Putri Aryanto
Prosiding Senapas Vol. 1 No. 1 (2026): Prosiding Senapas
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.68321/x32tpv32

Abstract

Pengembangan usaha mikro, kecil, dan menengah (UMKM) berbasis potensi lokal merupakan salah satu strategi dalam memperkuat kemandirian ekonomi masyarakat. Kegiatan Pengabdian kepada Masyarakat (PKM) ini dilatarbelakangi oleh munculnya gagasan usaha ayam ungkep tradisional dari salah satu warga Desa Sukalaksana setelah mengikuti sosialisasi “Menumbuhkan Mindset Wirausaha” yang dilaksanakan oleh mahasiswa KKM Kelompok 12 Universitas Bina Bangsa. Kegiatan bertujuan membangun kapasitas calon pelaku usaha melalui pendampingan produksi, pengemasan, pelabelan, legalitas, dan pemasaran. Metode menggunakan pendekatan partisipatif melalui tahapan penguatan mindset kewirausahaan, praktik produksi ayam ungkep, transfer teknologi pengemasan vakum, pengembangan branding dan label, pendampingan legalitas, serta pemasaran digital. Hasil kegiatan menunjukkan bahwa pendampingan berkelanjutan mampu mentransformasikan gagasan usaha menjadi embrio startup UMKM yang memiliki produk, kemasan vakum, identitas produk, proses legalitas, dan saluran pemasaran. Model pendampingan yang dihasilkan mengintegrasikan mindset, product, technology, branding, legality, dan market sebagai tahapan pembentukan usaha berbasis potensi lokal. Pendekatan ini berpotensi direplikasi dalam program pemberdayaan masyarakat untuk mendorong penciptaan usaha baru di tingkat desa.
Co-Authors Abdul Bahits Agus Ade Munajat Ardi Hidayat Aris Trismayadi Nurizki Aris Trismayadi Nurizki Deni Sunaryo, Deni Deti Kurniati Dewi, Rahmawati Dewi, Titi Navila Farina Febiyanti Fatari, Fatari Fiki Reynaldi Hapidoh, Siti Ibrohim Ibrohim Idayu, Riyanthi Ika Pratiwi Ilham Wahyudin Iskandar Pattih Kuraisin, Icin Leprandus Miagoni Liza Julianti Loso Judijanto Mamay Komarudin Maria Ulfa Meiby Zulfikar Muhamad Dullaf Muhammad Saleh Munawaroh Munawaroh Munawaroh Navita Yuliana Nugrahini Kusumawati Nuniek Permata Nurizki, Aris Trismayadi Permata, Nuniek Purwanti, Ranti Quraysin, Icin Rohayati Rohayati Salsabila Azmi Samsinar, Ade SAPUTRA, SARIPUDIN Silalahi, Suandi Sri Suhesti Suhandi Suhandi, Suhandi Surachman Surachman Surti Zahra Tabroni Tiwuk Herawati Vani Putri Aryanto Vidella Aulia Vira Heliza Wahyu Widodo Yuliyanti, Putri YUSSI YUSSI -