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All Journal ADMINISTRASI PUBLIK JURNAL ILMIAH PETERNAKAN TERPADU JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Sulolipu: Media Komunikasi Sivitas Akademika dan Masyarakat Business Innovation and Entrepreneurship Journal ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Aplikasi Perpajakan PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Dedikasi Masyarakat Cateris Paribus Journal Jurnal Pengabdian kepada Masyarakat IPTEKS
Rini Anggriani
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat

 1 
Pelatihan Strategi Pemasaran di Era New Normal pada Kalangan Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bumigora Rini Anggriani; Abdurrahman Abdurrahman; Isra Dewi Kuntary Ibrahim
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 1 No 2 (2021): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1112.318 KB) | DOI: 10.30812/adma.v1i2.1027

Abstract

The purpose of this training is to increase the knowledge of students during “new normal” era through training on sustainable marketing strategies. They are expected to survive and to produce product or service competitiveness that is able to compete in competitive competition. In addition, training is carried out to provide added value and increases various marketing mixed strategies which include 4P’s (Product, Place, Price, and Promotion). The method of implementing this service program is carried out by early identification of students who are related to the problems and obstacles faced by students. Therefore, both parties carry out the program in three steps which are preparation of materials, training or socialization, and recommendations.
Co-Authors Abdurrahman Aldi Ashary Andi Iksan Andi Sulfanita ARIFUDDIN Ayu Dasriani, Ni Gusti Bintang Rizki Maulana Chandra, Hendika fatimah Fatimah Felicia Natalie Fedrich Hamsir Hamsir Handry Sudiartha Athar Helna Wardhana I Nyoman Yoga Sumadewa Ibrahim, Isra Dewi Kuntary Irwan Cahyadi Josman, Lady Faerrosa Kartika Lestari Laksono Trisnantoro Lasunra Lilik Widyawati Muh. Syahril Mubaraq A. Taufan Muhammad Syukur Kahar Munir Nelson Liem Ni Luh Darmasanti Aprilia Ulandari Noviansyah Nurul Pratiwi Nurul Putri Amalia Prasetia, Muh Andika Raden Bagus Faizal Irany Sidharta Rahmad Risan Restu Alpiansah Rezki Amaliah Ramadhani Rizka Darmayanti Stevany Hanalyna Dethan Suherman, Suherman Sukandy, Da'iah Amelia Taufik Hidayat WAHYUNI SAHANI Widia Febriana Wirahendri Zulfiana