Garuda - Garba Rujukan Digital

CONVENIENCE PERCEPTION AND SECURITY ON INTEREST OF MSMEs IN USING QRIS Rahmadi, Afif Nur; Hermawan, Agus; Putra, Yudiarto Perdana
DIVERSITY Logic Journal Multidisciplinary Vol. 2 No. 2 (2024): September: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v2i2.81

Background. Global relations have become endless blessings? of progress technology information and communication, which have changed the economy, culture, and society in a way fast. System Service Provider Payment (PJSP) and Bank Indonesia have developed QRIS, one of which types non- non-cash payments, to reduce time and energy by replacing cash as a tool payment. With progress fast in system process technology payment, type cash payments become more efficient. Research Purpose. To know the impact of perception convenience use and security using QRIS against Micro, Small, and Medium Enterprises (MSMEs) actors. Research Methods. With the use approach quantitative research using the SEM-PLS method. Analyzed variables in the study. Research data was obtained through collected primary data through spread questionnaire and secondary data. The research sample consists of 55 respondents selected through a purposive sampling technique, with existing criteria for Micro, Small, and Medium Enterprises (MSMEs) using QRIS Findings. Convenience use has a significant impact on positive intention using QRIS. security own impact significant and positive intention using QRIS. Research R-Square value This of 0.805 which means 80.5% variance intention using QRIS can explained by the variables studied, while 19.5% is caused by other factors that aren’t used in this study. Perceived security appears as a dominant influential significant to intention use of QRIS, with a total impact highest of 0.699 compared with convenience. Conclusion. Convenience and security are influential and significant to use QRIS if respondents in each indicator question have a positive relationship to the decision to use QRIS.

Service Quality and Promotion on The Customer Satisfaction CAFÉ AWOR Jannah, Della Qoyimatul; Putra, Yudiarto Perdana; Gustiawan, Wahyu Dede
JEM17: Jurnal Ekonomi Manajemen Vol 9 No 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v9i1.10946

The rapid advancement of global business has impacted the coffee shop industry in Indonesia, including Awor Coffee, which has experienced rapid growth. The primary objective of this study is to thoroughly explore and dissect the influence of advanced service quality and promotional strategies on customer satisfaction levels at Café Awor. This research utilizes a quantitative research method. The sample for this study consists of customers who have engaged in transactions at Café Awor in the City of Kediri, with an unspecified population size and an advanced sample size of 100 individual. The sampling method utilized in this study is purposive sampling. The data analysis technique applied in this research is advanced multiple linear regression. Data manipulation in this study utilizes SPSS 23.. The outcomes of the t-test reveal that the service quality variable (X1) with a probability value of 0.00 < 0.05 implies that service quality significantly influences customer satisfaction on a partial level. The promotional factor (X2) with a probability value of 0.00 < 0.05 indicates that promotion exerts a substantial partial influence on customer satisfaction. The concurrent examination findings, indicating an F-value of 98.664 > F-table 3.09 (98.664 > 3.09), demonstrate a significant result. The F-test outcome displays a significance value of 0.000, falling below α 0.05 (0.000 < 0.05). Consequently, the null hypothesis (H0) is dismissed while the alternative hypothesis (Ha) is upheld, denoting a noteworthy concurrent influence of service quality (X1) and promotion (X2) on customer satisfaction (Y) at Café Awor located in Kediri City. Keywords : service quality, promotion, customer satisfaction

Utilizing TikTok as A Promotional Platform for Small and Medium Enterprises: A Strategic Approach Islami, Wahyu Nurul; Putra, Yudiarto Perdana; Triwidyati, Endang
Target : Jurnal Manajemen Bisnis Vol 6 No 1 (2024): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v6i1.4069

Advances in digital technology, such as the emergence of TikTok, have changed how we live, work, and communicate. TikTok is used as an entertainment medium and as a platform to promote businesses because it can reach the target market easily through creative content. This research aims to determine the strategy for using TikTok social media as a promotional medium for Small and Medium Enterprises (SMEs), such as Sultan Mango Malang. The method used is a descriptive qualitative approachData collection techniques were carried out through documentation, observation, and interviews, then analyzed using the data triangulation method. The results of this study show that the strategies successfully implemented by the SMEs include actively following popular trends, interacting directly with the audience, utilizing the live streaming feature, consistently uploading content, working with influencers, and holding discount promos and prizes. It also shows that user participation and interaction are the main keys to assessing the success of TikTok's promotional strategy. Sultan Mango Malang can increase product awareness and improve the quality of services provided as they actively respond to every form of user interaction quickly. Therefore, the findings of this research significantly contribute by offering comprehensive and actionable insights for local enterprises and SMEs aiming to leverage TikTok effectively to enhance sales figures and foster long-term customer loyalty.

VILLAGE POTENTIAL THROUGH MSMES IN MANGUNREJO VILLAGE, NGADILUWIH DISTRICT, KEDIRI DISTRICT Rahmadi, Afif Nur; Imam Mukhlis; Yudiarto Perdana Putra
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 02 (2023): JIMEK
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i02.5257

A village is a legal community unit that has the authority to regulate and manage government affairs, the interests of the local community based on community initiatives, origin rights, and/or traditional rights that are recognized and respected in the government system of the Unitary State of the Republic of Indonesia. The subjects of this research were the community, community leaders and government officials in Mangunrejo Village, Ngadiluwih District, Kediri Regency. The conclusion that can be drawn from the research above is that SMEs in Mangunrejo Village need assistance with a total of 79 SMEs and there is a lack of product development and distribution training for SMEs in Mangunrejo Village, Kediri Regency.

B2B E-Commerce Adoption and Competitive Advantage: Insights from SMEs in East Java Munawaroh, Nuril Aulia; Ambarwati, Diana; Ramadhan, Tri Sugiarti; Putra, Yudiarto Perdana
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6365

The rapid advancement of digital technology has encouraged small and medium-sized enterprises (SMEs) to adopt business-to-business (B2B) e-commerce as a strategic tool to enhance their competitive advantage. However, the level of B2B e-commerce adoption among SMEs varies, influenced by technological, organizational, and environmental factors. This study examines the impact of B2B e-commerce adoption on SMEs in East Java, focusing on its role in improving cost efficiency, differentiation, growth, and product quality. The research employs a quantitative approach, surveying SMEs engaged in manufacturing and affiliated with industry associations. The findings reveal that relative advantage, top management support, firm size, business partner pressure, and government support significantly influence the adoption of higher levels of B2B e-commerce. Furthermore, a higher level of adoption is positively correlated with improved competitive advantage, particularly in facilitating business expansion and increasing market reach. The results highlight the need for policymakers and business stakeholders to support SMEs in adopting advanced e-commerce solutions. This study contributes to the existing literature by demonstrating the staged adoption of B2B e-commerce and its direct and indirect effects on SME competitiveness.

Analisis Unit Cost Mahasiswa Berdasarkan Activity Based Costing: Pada Fakultas Ekonomi Universitas "X" Di Kota Kediri Putra, Yudiarto Perdana; Yuliari, Kartika
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 2 No 1 (2017): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Dalam konsep pembiayaan pendidikan ada dua hal penting yang perlu dianalisis, yaitu biaya pendidikan secara keseluruhan (Total cost) dan biaya satuan per mahasiswa (Unit cost). Dengan menganalisis biaya satuan memungkinkan untuk mengetahui efisiensi dalam penggunaan sumber-sumber di perguruan tinggi, keuntungan dari investasi pendidikan, dan pemerataan pengeluaran masyarakat dan pemerintah untuk pendidikan. Setting penelitian pada Fakultas Ekonomi Universitas “X” Di Kota Kediri. Data diperoleh melalui wawancara dengan pihak lembaga dan pemenuhan data-data yang dibutuhkan dalam penelitian. Dalam Penelitian ini menggunakan metode analisis deskriptif, yaitu menentukan pemicu biaya, mengelompokkan biaya, menghitung tarif dan menganalisis harga Tarif SPP dengan metode Activity Based Costing (ABC), kemudian membandingkan Tarif SPP yang ditetapkan dengan metode Activity Based Costing(ABC). Hasil Penelitian diharapkan bisa menjadi masukan kepada pengelola lembaga pendidikan dalam penentuan biaya pendidikan, sehingga bisa maksimal dalam memberikan pelayanan kepada mahasiswa. Kata kunci : Activity Based Costing Model, Unit Cost, Total Cost.

PENGARUH AFFILIATE MARKETING DAN LIVE STREAMING DI TIKTOKSHOP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Rokhma, Sintia Ainur; Putra, Yudiarto Perdana; Chandra, Andy
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5948

Perkembangan teknologi digital yang pesat telah mendorong pelaku usaha untuk memanfaatkan media sosial sebagai sarana pemasaran, salah satunya melalui TikTok Shop Strategi affiliate marketing dan live streaming banyak digunakan karena dinilai mampu memengaruhi perilaku belanja Generasi Z. Penelitian ini bertujuan mengkaji pengaruh kedua strategi tersebut terhadap keputusan pembelian Gen Z di Kota Kediri dengan pendekatan kuantitatif melalui survei terhadap 100 responden pengguna aktif TikTok Shop. Analisis dilakukan dengan uji validitas, reliabilitas, asumsi klasik, dan regresi linier berganda. Hasilnya menunjukkan bahwa live streaming secara parsial berpengaruh signifikan terhadap keputusan pembelian, sedangkan affiliate marketing tidak. Namun, secara simultan, keduanya memiliki pengaruh signifikan. Temuan ini menunjukkan bahwa promosi interaktif seperti live streaming lebih efektif dibanding konten afiliasi pasif. Penelitian ini memberikan kontribusi praktis bagi pelaku usaha dan menawarkan kebaruan melalui penggabungan dua strategi digital dalam konteks Gen Z di daerah yang belum banyak diteliti.

Utilizing TikTok as A Promotional Platform for Small and Medium Enterprises: A Strategic Approach Islami, Wahyu Nurul; Putra, Yudiarto Perdana; Triwidyati, Endang
Target : Jurnal Manajemen Bisnis Vol. 6 No. 1 (2024): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v6i1.4069

Advances in digital technology, such as the emergence of TikTok, have changed how we live, work, and communicate. TikTok is used as an entertainment medium and as a platform to promote businesses because it can reach the target market easily through creative content. This research aims to determine the strategy for using TikTok social media as a promotional medium for Small and Medium Enterprises (SMEs), such as Sultan Mango Malang. The method used is a descriptive qualitative approachData collection techniques were carried out through documentation, observation, and interviews, then analyzed using the data triangulation method. The results of this study show that the strategies successfully implemented by the SMEs include actively following popular trends, interacting directly with the audience, utilizing the live streaming feature, consistently uploading content, working with influencers, and holding discount promos and prizes. It also shows that user participation and interaction are the main keys to assessing the success of TikTok's promotional strategy. Sultan Mango Malang can increase product awareness and improve the quality of services provided as they actively respond to every form of user interaction quickly. Therefore, the findings of this research significantly contribute by offering comprehensive and actionable insights for local enterprises and SMEs aiming to leverage TikTok effectively to enhance sales figures and foster long-term customer loyalty.

Pengaruh Daya Tarik Wisata, Fasilitas, Dan Aksesibilitas Terhadap Keputusan Berkunjung Di objek Wisata Pantai Pasir Putih Karanggoso Kabupaten Trenggalek Agatha, Florenzi; Putra, Yudiarto Perdana; Utami, Sasi
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 8 No 2 (2023): Desember 2023
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bisei.v8i2.4041

Penelitian ini bertujuan untuk mengetahui apakah daya tarik wisata,fasilitas, dan aksesibilitas berpengaruh terhadap keputusan berkunjung di objek wisata Pantai Pasir Putih Karanggoso Kabupaten Trenggalek. Metode yang digunakan dalam penelitian ini adalah jenis metode penelitian explanatory research. Penelitian ini menggunakan sampel yang berjumlah 100 responden, dengan kriteria responden yaitu pengunjung yang sudah pernah mengunjungi Pantai Pasir Putih Karanggoso Kabupaten Trenggalek. Teknik pengumpulan data dengan mengunakan metode kuesioner dan disebarkan menggunakan google form. Pengelolahan data menggunakan aplikasi SPSS versi 20.0. Teknik analisis data menggunakan regresi linier berganda, analisis deskripsi statistik, uji asumsi dan pengujian hipotesis seperti uji t, uji F dan uji koefisien determinasi. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh daya tarik wisata terhadap keputusan berkunjung di objek wisata Pantai Pasir Putih Karanggoso Kabupaten Trenggalek. Fasilitas berpengaruh terhadap keputusan berkunjung di objek wisata Pantai Pasir Putih Karanggoso Kabupaten Trenggalek, aksesibilitas tidak berpengaruh terhadap keputusan berkunjung di objek wisata Pantai Pasir Putih Karanggoso Kabupaten Trenggalek.

PENGARUH PROMOSI DAN BRAND IMAGE TERHADAP MINAT BELI KONSUMEN PADA PLATFORM SHOPEE (STUDI KASUS MAHASISWA FEB UNIK) Elly Anugrah Utami; Yudiarto Perdana Putra
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 17 No 2 (2025): Jurnal Gici Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/jkb.v17i2.458

Purchasing products online is very easy through an online shop, namely Shopee. Shopee is one of the leading e-commerce in Indonesia. Since its launch until now, Shopee's basic services can be used by everyone for free. As one of the most visited marketplaces, Shopee provides a variety of complete offers. The ease of online shopping has many factors that can influence purchasing interest. This study aims to determine the effect of Promotion and Brand Image on Consumer Purchase Interest on the Shopee platform for FE University of Kadiri students. This type of research is quantitative and tests hypotheses to explain the relationship between variables. 90 respondents are the sample of this study. The purposive sampling and snowball sampling methods were used to distribute questionnaires to students of the Faculty of Economics majoring in S1 Management, University of Kadiri, who have Shopee e-commerce applications and have made purchases / transactions. Researchers use multiple linear regression analysis. The test results show partially and simultaneously that promotion and brand image have a positive and significant effect on purchasing interest.

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