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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Studi Manajemen dan Bisnis JEM17: Jurnal Ekonomi Manajemen JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi JURNAL EKSBIS BISEI: Jurnal Bisnis dan Ekonomi Islam Management Studies and Entrepreneurship Journal (MSEJ) Target : Jurnal Manajemen Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Gici Jurnal Keuangan dan Bisnis MILRev: Metro Islamic Law Review Diversity Logic Journal Multidisciplinary International Journal of Management Science RISK : Jurnal Riset Bisnis dan Ekonomi
Yudiarto Perdana Putra, Yudiarto Perdana
Universitas Kadiri
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Kolaborasi Direktorat Jenderal Pajak Dan Komisi Pemberantasan Korupsi Dalam Upaya Optimalisasi Penerimaan Negara Duwi Riningsih; Kartika Yuliari; Yudiarto Perdana Putra
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8717

Abstract

Pemilihan distributor yang tepat merupakan keputusan strategis yang berpengaruh pada efisiensi operasional dan kepuasan pelanggan. Proses seleksi yang selama ini bersifat subjektif memerlukan pendekatan sistematis berbasis data. Penelitian ini mengembangkan Sistem Pendukung Keputusan (SPK) berbasis web dengan mengintegrasikan algoritma Rank Order Centroid (ROC) untuk pembobotan kriteria preferensi, serta Additive Ratio Assessment (ARAS) untuk evaluasi dan penentuan rangking distributor secara objektif. Validasi dilakukan melalui perbandingan hasil perhitungan manual, implementasi menggunakan Python, dan aplikasi web berbasis PHP dan MySQL untuk memastikan keandalan dan akurasi sistem. Hasil validasi menunjukkan konsistensi di ketiga metode, di mana kombinasi ROC dan ARAS dalam SPK web ini berhasil menghasilkan peringkat distributor yang objektif, mengurangi bias subjektif, serta mendukung pengambilan keputusan yang transparan dan efektif. Kontribusi utama penelitian ini adalah penyediaan SPK web yang tervalidasi, yang menawarkan solusi praktis bagi perusahaan dalam meningkatkan kinerja rantai pasok dan membuka peluang adaptasi metode ini di bidang manajerial lainnya.
Sport, Spirituality, and Brand Experience: Examining Marathon Participant Loyalty in the Contemporary Islamic Lifestyle Ecosystem Yudiarto Perdana Putra; Sudarmiatin; Budi Eko Soetjipto; Cipto Wardoyo; Afif Nur Rahmadi
MILRev: Metro Islamic Law Review Vol. 5 No. 1 (2026): MilRev: Metro Islamic Law Review
Publisher : Faculty of Sharia, IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/milrev.v5i1.12258

Abstract

This study examines the interconnections among sport, spirituality, and brand experience in shaping marathon participants' loyalty within the contemporary Islamic lifestyle ecosystem. The increasing emergence of Islamic-themed marathons—incorporating elements of da’wah, charity, and halal-oriented community engagement—indicates that sporting events are no longer perceived solely as arenas of physical competition. Instead, they function as spaces for meaning-making, spiritual connection, and the expression of modern religious identity. Using a phenomenological qualitative approach, this study explores how participants interpret and narrate their experiences in Islamic-themed marathon events. Particular attention is given to how the event’s religious atmosphere, embedded spiritual values, and participants’ interactions with the organisers’ symbols, narratives, and identities cultivate emotional attachment. Data were collected through in-depth interviews, field observations, and analysis of digital documents related to various Islamic running events, allowing for a comprehensive understanding of lived experiences and symbolic engagement. The findings reveal that both personal and communal dimensions of spirituality play a crucial role in reinforcing emotional bonds between participants and event organisers. These bonds extend beyond satisfaction with event quality, shaping a more profound sense of belonging, shared purpose, and value alignment. As a result, participants demonstrate stronger intentions to re-participate and to recommend the events within their social networks. This study contributes to Islamic marketing and consumer culture scholarship by highlighting how contemporary sports practices can be strategically integrated with spiritual values. It shows that within the expanding Islamic lifestyle industry, brand loyalty can be cultivated not only through functional or experiential benefits but also through spiritually meaningful engagement.
Co-Authors Afif Nur Rahmadi Afif Nur Rahmadi, Afif Nur Agatha, Florenzi Agus Hermawan Andy Chandra Budi Eko Soectjipto Budi Eko Soetjipto Budi Heryanto Cipto Wardoyo Desi Kristanti Diana Ambarwati Duwi Riningsih Dwi Juwarni Elly Anugrah Utami Fendi Setianto Florensia Sandrina Tae Imam Mukhlis Islami, Wahyu Nurul Jannah, Della Qoyimatul Kartika Yuliari Marwita Andarini Mayasari, Ernik Anisa Muhammad Dian Ruhamak Nindi Vaulia Puspita Nindi Vaulia Puspita, Nindi Vaulia Nuril Aulia Munawaroh Nursamsu Nursamsu Ramadhan, Tri Sugiarti Rana Saifullah Hassan Rokhma, Sintia Ainur Ryan Wahyu Mukti Sasi Utami Sri Rochani Sudarmiatin Triwidyati, Endang Wahyu Dede Gustiawan Wardana, Ludi Whisnu Wardana Yuliari, Kartika