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Analysis of Islamic Business Ethics in Tiktok Live Shopping Marketing Alvi Nuur Rasyidah; Bakhrul Huda
al-Afkar, Journal For Islamic Studies Vol. 9 No. 1 (2026)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v9i1.1899

Abstract

Tiktok live shopping facilitates buying and selling transactions. This feature has a positive impact on sellers and buyers, including making it easier to get the desired items. On the other hand, this feature also raises debates. One of them is the discrepancy between the product advertised and received by the buyer. This research aims to review tiktok live shopping marketing based on Islamic business ethics theory. This research uses qualitative methods with data sources used through primary data and secondary data. Primary data is taken through interviews and observations and secondary data is taken from (google scholar, publish or perish, morarel), official journal websites and institutional repositories. Based on the research results, tiktok live shopping is not fully in accordance with the principles of Islamic business ethics because the principle of justice or balance has not been fulfilled, the difference in product prices based on consumer behavior algorithms can lead to injustice, therefore the pricing system based on consumer profiles must be explained openly to buyers so that there is no injustice or discrimination that can harm one party.
Analysis of Impulsive Buying Consumptive Behavior during the Shopee E-Commerce Double Date Event (A Study of Parents of Students at the AHE Lamongan Tutoring Institute) Arrizqah Bariroh; Bakhrul Huda
al-Afkar, Journal For Islamic Studies Vol. 9 No. 1 (2026)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v9i1.1906

Abstract

The development of information and communication technology has brought very significant changes to human life. In the digital era, technology and the internet are increasingly developing, causing consumer behavior among society to experience a drastic increase. The ease of technology and the internet then gave birth to online shopping sites which are usually known as E-Commerce or electronic commerce. The convenience offered by E-Commerce helps people to obtain various life needs, such as secondary, primary and even tertiary needs. However, apart from the positive impact felt, people's behavior tends to become more consumptive. Without realizing it, they spend a lot of money just to buy things that are not really needed. This research aims to find out what factors encourage consumer behavior among people to increase every day. This research uses qualitative methods and a literature review. Qualitative research methods are a type of research that produces discoveries that cannot be achieved or obtained using statistical procedures or other means of quantification (measurement). The subjects of this research were 10 parents of millennial students who used the Shopee application to fulfill their lifestyle. The data collection technique used was to recruit 10 active student parents who had answered several questions via gform and met the criteria, then continued with a semi-structured interview method via the WhatsApp application with the questions asked focusing on their experiences during the twin date event. The results of this research conclude that the factors that influence Impulsive Buying consumptive behavior include promotions and discounts, ease of access, product display and advertising, free shipping and emotional involvement.
ANALISIS PENYALURAN ZAKAT PROFESI DOSEN PADA PROGRAM BANTUAN UANG KULIAH TUNGGAL MAHASISWA DALAM PEMBERDAYAAN DI BIDANG PENDIDIKAN Sonia Rosta Alannawa; Maulida Draseva Angela; M. Thoriq Farchan; Bakhrul Huda
Al-Ujrah | Jurnal Ekonomi Syariah Vol. 1 No. 02 (2023): Al - Ujrah | Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah IAI Darul Ulum Kandangan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze how professional zakah is distributed in the UINSA Zakah Management Unit (UPZ) program as an effort to empower the economics of UINSA students. This research uses a qualitative approach method using descriptive analysis by directing researchers to the conditions to be studied and reviewing related literature. The data used in this research were obtained through observation and interviews and the data were analyzed using the triangulation method. The research results show the mechanism for distributing professional zakah in the UINSA Zakah Management Unit (UPZ) program as an effort to empower the economics of UINSA students and also explains data on zakah that has been distributed over the last 3 years. There are also obstacles found in the distribution of professional zakah funds. Such as the lack of interest of lecturers to participate in providing professional zakah funds to UPZ UINSA, mechanisms that must involve contributions from several parties, to the lack of precise distribution of funds according to the schedule set by UPZ UINSA, and obstacles in equalizing the amount of funds given to students. To deal with these obstacles, several solutions have been put forward, such as attracting the interest of lecturers or employees at UPZ UINSA, an understanding approach is needed for them which must be carried out by UPZ UINSA, providing appropriate learning or direction to students who wish to register for UKT assistance so that they do not Several errors have caused problems in the performance of UPZ UINSA, and more explanation or understanding is needed for professors who have channeled their professional funds to UPZ UINSA for changes in student targets and more appropriate amounts of aid funds so that they feel more useful.