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All Journal Jurnal Kedokteran Brawijaya JAM : Jurnal Aplikasi Manajemen Journal of Community Health and Preventive Medicine (JOCHAPM) Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Aryo Dewanto
Fakultas Kedokteran Universitas Brawijaya
Decision Sciences, Operations Research & Management Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health

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THE POTENTIAL IMPLEMENTATION OF DIGITAL MARKETING WITH SOCIAL INFLUENCERS IN HOSPITALS: A LITERATURE STUDY Gunawan, Sri Rahmah; Dewanto, Aryo
Journal of Community Health and Preventive Medicine Vol. 5 No. Issue Supplement 1 (2025): JOCHAPM Vol. 5, Issue Supplement 1, March 2025
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Digital media provides opportunities to expand into new markets, offer services and implement new online communication techniques. Patients as service consumers increasingly use the internet or other digital technologies to get the right information. There is not much research on the opportunities of using social influencers as a hospital marketing strategy. Therefore, this research aims to find out the opportunities that can be used by hospitals in the use of social media as a marketing tool with social influencers. The research method used is a literature study. The literature search in this literature review uses databases in the form of Google Scholar, Emerald, Elsevier, and Proquests. From the search results, articles are selected and grouped based on relevance to digital marketing topics and social influencers. A total of 10 articles were reviewed to obtain results in accordance with the purpose of the literature review. The results of the research show that digital technology marketing with social media influencers can provide good opportunities for hospitals. Social media influencers can create interesting content for hospitals so as to build mutually beneficial relationships with influencers whose characters are in accordance with the brand image or hospital. The results of this research can be used by hospital management as a basis for the development of social media with the help of social influencers as a means for hospital marketing.
JOB FIT AND PERCEIVED SUPERVISOR SUPPORT : WHICH FACTOR HAS THE DOMINANT EFFECT ON NURSE'S INTENTION TO LEAVE? Restantin, Riris Linda; Dewanto, Aryo
Journal of Community Health and Preventive Medicine Vol. 5 No. 1 (2025): JOCHAPM Vol. 5 No. 1 2025
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jochapm.2025.005.01.5

Abstract

Nurse turnover negatively impacts hospital operations, which will result in cost inefficiencies and increased patient safety incidents. Studies have identified job fit (JF) and perceived supervisor support (PSS) as key factors influencing nurses’ intention to leave (NIL). This study aimed to determine whether JF or PSS has a more dominant effect on NIL in a private hospital in Malang. A quantitative cross-sectional design was used in this study, and data were collected using a 5-point Likert scale questionnaire administered to 70 nurses. A census sampling method was used. The data were then analyzed using linear regression to identify the influence of JF and PSS on NIL. The results showed that JF had a non-significant negative effect on NIL (regression coefficient of -0.226), whereas PSS had a significant negative effect (regression coefficient of -0.745). Standardized coefficient measurement indicated that PSS (-0.617) had a stronger effect on NIL compared to JF (-0.149). These results indicate that PSS is the more dominant factor influencing NIL. Hospitals should prioritize strategies related to PSS to reduce turnover by creating a supportive work environment, fostering supervisors’ ability to meet the socio-emotional needs of nurses, and implementing policies that enhance nurse performance and well-being.
Influence of Quality of Work Life towards Psychological Well-Being and Turnover Intention of Nurses and Midwives in Hospital Hardjanti, Indra Wahju; Dewanto, Aryo; Noermijati, Noermijati
Kesmas Vol. 12, No. 1
Publisher : UI Scholars Hub

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Abstract

Selama ini perawat telah dilatih untuk memberikan perawatan pasien dan meningkatkan kualitas hidup pasien, namun kualitas kehidupan kerja dan psychological well-being mereka sendiri terabaikan. Rendahnya kualitas kehidupan kerja perawat di rumah sakit menyebabkan tingginya keinginan pindah kerja perawat. Tingginya angka keinginan pindah kerja perawat dan bidan di Rumah Sakit X Malang merupakan masalah yang memerlukan perhatian dari manajemen rumah sakit agar tidak menjadi menyebabkan rendahnya mutu pelayanan kesehatan di rumah sakit. Penelitian ini bertujuan untuk mengetahui hubungan antara kualitas kehidupan kerja, psychological well-being, dan keinginan pindah kerja perawat dan bidan di rumah sakit. Penelitian ini menggunakan desain penelitian kuantitatif korelasional dengan pendekatan potong lintang. Analisis data menggunakan Partial Least Square. Hasil penelitian menunjukkan kualitas kehidupan kerja berpengaruh positif dan signifikan terhadap psychological well-being perawat, kualitas kehidupan kerja berpengaruh negatif dan signifikan terhadap keinginan pindah kerja, psychological well-being tidak berpengaruh terhadap keinginan pindah kerja, sehingga psychological well-being tidak memediasi pengaruh kualitas kehidupan kerja terhadap keinginan pindah kerja. Kualitas kehidupan kerja berpengaruh pada psychological well-being dan keinginan pindah kerja, sehingga peningkatan kualitas kehidupan kerja akan mengurangi keinginan pindah kerja dan meningkatkan psychological well-being. Nurses have been trained to provide patient care and improve patients’ quality of life, but their own quality of work life and psychological well-being are often disregarded. Nurses’ low quality of work life in hospital leads to nurses’ high turnover. The high rate of nurses’ and midwives’ turnover in hospital X Malang is an issue that requires hospital management attention to prevent low quality of health services in the hospital. The purpose of this study was to determine relation between quality of work life, psychological well-being and turnover intention of nurses and midwives in the hospital. This study used quantitative correlation design with cross-sectional approach, and the data were analyzed using Partial Least Square. The results showed that the quality of work life positively and significantly affected the psychological well-being of nurses, quality of work life significantly and negatively affected turnover intention, while psychological well-being did not affect the turnover intention, so the psychological well-being did not mediate the effect of quality of work life on turnover intention. Quality of work life influences both psychological well-being and turnover intention, so the improvement quality of work life will reduce turnover intention and inhance the psychological well-being.
Acceptance of Medical Resume Completion at Dr. Radjiman Wediodiningrat Lawang Psychiatric Hospital Devi, Silvia Shinta; Dewanto, Aryo; Hakim, Lukman
Kesmas Vol. 11, No. 3
Publisher : UI Scholars Hub

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Abstract

Sistem kesehatan di Indonesia mengalami perubahan besar dengan diberlakukannya program Asuransi Kesehatan Nasional. Resume medis memiliki peran penting dalam klaim asuransi kesehatan, sehingga resume medis yang terlambat dan tidak lengkap akan mengganggu proses klaim asuransi. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kemudahan penggunaan, persepsi manfaat, dan sikap pada penerimaan dokter dalam menyelesaikan resume medis. di Dr Radjiman Wedyodiningrat Psychiatric Hospital Lawang berdasarkan Technology Acceptance Model. Technology Acceptance Model digunakan sebagai model dalam penelitian ini karena resume medis merupakan salah satu bentuk teknologi informasi yang masih dilakukan secara manual. Pengumpulan data untuk penelitian ini dilakukan pada bulan Maret 2016 dengan menggunakan kuesioner yang diberikan kepada 32 dokter di Rumah Sakit Jiwa Dr Radjiman Wediodiningrat Lawang. Skala Likert lima tingkat digunakan untuk mengukur setiap item variabel. Data dianalisis dengan menggunakan Partial Least Square. Hasil penelitian menunjukan bahwa secara umum, acceptance dokter di RSJ Dr. Radjiman Wediodiningrat Lawang terhadap pengisian resume medis masuk dalam kategori ringgi dan memiliki perceived usefulness and attitude yang dalam kategori baik, sedangkan perceived ease of use dalam kategori sedang. The health system in Indonesia has major changes by the enactment of National Health Insurance program. Medical resume takes an important role in health insurance claims, so delayed and incomplete medical resume completion will disrupt the process of insurance claims. This study aimed to determine effects of perceived ease of use, perceived usefulness, and attitude on doctor’s acceptance in completing medical resume at Dr. Radjiman Wediodiningrat Lawang Psychiatric Hospital based on Technology Acceptance Model. Technology Acceptance Model was used as a model in this study because medical resume is one form of information technologies that is still done manually. Data collection for this study was conducted in March 2016 by using questionnaires given to 32 doctors at Dr. Radjiman Wediodiningrat Lawang Psychiatric Hospital. Five-level Likert scale was used to measure each item of variables. The data were analyzed using Partial Least Square. The result showed that in general, physician acceptance at Dr. Radjiman Wediodiningrat Lawang Psychiatric Hospital againts medical resume charging is in the high category and has perceived useful and attitude in both categories, while perceived ease of use is in the medium category.
Co-Authors -, Holipah . David . Herjunianto . Herjunianto Asih Tri Rachmi N Cecilia Widijati I, Cecilia Widijati David David David, . Devi, Silvia Shinta Dolly Irbantoro Dolly Irbantoro, Dolly Dwi Kartikasari Endah Woro Utami Fatchur Rochman Fatchur Rochman Fatchur Rochman Fatmawati, Dwi Indah Febrianto, Wahyu Gunawan, Sri Rahmah Hardjanti, Indra Wahju Harsono Susilo, Harsono Hinting, Lia Natalia Holipah, Holipah Holipah, Holipah Holipah Indra Wahju Hardjanti Indriani, Wiwin Kristianingsih, Rey Laksono Trisnantoro Lukman Hakim Lukman Hakim Maemunah Maemunah Mahardika, Yesika Yuristi Maya Syahria Saleh Megawati, Devvy Muhammad Muchlis Muhammad Muchlis Muliawan, Arrasyid Indra N, Asih Tri Rachmi Noermijati, Noermijati Pratiwi Sthephani, Pratiwi Prayoga, I Wayan Eka Putra Puspitasari, Shinta Dwi Puspitasari, Vicky Rachman, Lutfi Restantin, Riris Linda Sadewo, Ageng Bagus Setijowatie, Eva Diah Silvia Shinta Devi Simanungkalit, Sylvia Kitty Tita Hariyanti Yudha Rose Satiti, Yudha Rose Yunita, Eva