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All Journal Jurnal Manajemen dan Agribisnis Jurnal Reviu Akuntansi dan Keuangan Jurnal Konseling dan Pendidikan Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Social Science and Business Aptisi Transactions on Technopreneurship (ATT) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Review and Case Studies Indonesian Journal of Multidisciplinary Science Eduvest - Journal of Universal Studies Asian Journal of Social and Humanities Indonesian Journal of Fintech, Banking, and Financial Services
Zenal Asikin
School Of Business, IPB University, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Sustainable Apparel Product Purchase Decisions on Indonesian Gen Z and Millennial Women Consumers Using Theory of Planned Behaviour Anggriani, Aulia; Daryanto, Arief; Asikin, Zenal
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.223

Abstract

Sustainable and fast fashion brands compete to provide diverse choices for consumers. This study aims to identify characteristics of Indonesian Gen Z and millennial women consumers of sustainable apparel, analyze the influence of product attributes and marketing factors on their purchasing decisions, and examine the impact of individual and social factors using the theory of planned behavior. The target population is Instagram followers of the sustainable clothing official store who meet the criteria. The questionnaire was created using Google Forms and distributed through Instagram Direct Message. Seventy-seven willing respondents were obtained. Data analysis was carried out using the SEM-PLS method and descriptive analysis. Social norms, subjective norms, and individual behavior control factors significantly influence purchase intention and purchase decisions. However, sustainable clothing product attributes and marketing factors have a positive but insignificant impact on purchase intention and purchase decisions. Individual attitude factors weakly and insignificantly influence purchase intention and purchase decisions. Purchase intention, on the other hand, significantly influences purchase decisions. Five managerial implications are suggested: consumer segmentation, consumer-involved marketing strategies, collaboration with offline stores, enhancing sustainable product attributes, and improving the marketing of sustainable clothing products. Keywords: product attributes and marketing, purchase decision, SEM-PLS, sustainable apparel product, theory of planned behavior
The effect of marketing mix and service quality on customer satisfaction in increasing customer loyalty at New Panjang Jiwo Resort Hawari, Milzam Satya; Krisnatuti, Diah; Asikin, Zenal
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 11 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i11.975

Abstract

New Panjang Jiwo Resort, located in Bogor Regency, is a popular tourist destination for both domestic and foreign tourists. Despite various marketing activities, the resort has faced negative reviews and fluctuating visitor numbers. To maintain its sustainability, the resort needs to employ a right marketing strategy and good service quality to increase customer satisfaction and loyalty. This research aims to identify customer characteristics of New Panjang Jiwo Resort, analyze the effect of the marketing mix and service quality on customer satisfaction and loyalty. The sample consisted of 155 respondents aged 26-35 years, with 60% being women. The average domicile of visitors at the resort is from Jabodetabek and works as a private employee with a lower middle income income category. The results showed that the overall variables of the marketing mix, service quality, customer satisfaction, and consumer loyalty at New Panjang Jiwo Resort are included in the high category. The marketing mix variable had the highest average value compared to other variables. SEM-PLS analysis showed that the marketing mix and service quality had a positive and significant effect on customer satisfaction and satisfaction had a positive and significant effect on loyalty. The managerial implications of this research include building road directions at every crossroads along the main road to the resort, regular maintenance of room air conditioning, and conducting training to improve the quality of work provided by employees. This will help ensure that the resort's services are more tailored to the wishes and needs of customers.
Examining the determinants of millennials' repurchase intention for electronic products on Tokopedia using UTAUT2 Alhamnovanda, Syakura; Asikin, Zenal; Jahroh, Siti
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 11 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i11.979

Abstract

In Indonesia, internet usage has created substantial growth potential for e-commerce, particularly among millennials, who dominate as the primary users of e-commerce platforms. However, consumer behavior in purchasing electronic products online remains complex and challenging. This study aimed to examines the factors influencing millennials' intention to repurchase electronic products on Tokopedia. Involving 398 respondents’ millennial consumers. Data were collected through an online questionnaire. The Unified Theory of Acceptance and Use of Technology (UTAUT2) was applied to examines the effects of performance expectancy, effort expectancy, hedonic motivation, habit, facilitating conditions, price value, social influence, and with additional variable trust on variable independent, intervening (satisfaction), and dependent (repurchase intention) variables. Data analysis was conducted using PLS-SEM. The findings show that performance expectancy, effort expectancy, hedonic motivation, habit, facilitating conditions, and social influence positively and significantly influence customer satisfaction, while price value and trust do not show significant influence. Customer satisfaction also mediates the relationship between several of these variables and repurchase intention. This study provides practical implications for e-commerce platform managers, such as enhancing platform performance, developing features that trigger positive emotional experiences, utilizing customer behavior data, and strengthening technical support and social elements in marketing strategies.
Business development strategy for the property sector after the COVID 19 pandemic in region-owned company subsidiaries of DKI Jakarta Province Setiaji, Soleh; Maarif, Mohamad Syamsul; Asikin, Zenal
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 11 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i11.985

Abstract

The Covid-19 pandemic has led to a decline in property prices, with the property price index dropping from 209.8 points in 2019 to 187.43 points in 2020. The property sector in Indonesia is one of the sectors affected by a significant decline. Therefore, companies need to formulate business development strategies from the three business lines to improve their performance. The purpose of the study is to analyze internal and external factors that affect the business strategy of PT XYZ and to prioritize the most effective business development strategy for the company to adopt in response to changes in the property sector. The results of this research are expected to be applied as an alternative strategy in conducting business development in the future.
Improving food resilience through community awareness on cooking oil distribution Wibisono, Yudhiawan; Maarif, Mohammad Syamsul; Yulianto, Budi; Asikin, Zenal
Jurnal Konseling dan Pendidikan Vol. 13 No. 2 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1153500

Abstract

This study aims to strengthen food security through public awareness in the cooking oil trade system. Food security remains a pressing challenge in many developing countries, where staple commodities like cooking oil are vital to daily nutrition and economic stability. While much attention has been given to improving production and distribution systems, the role of public awareness in strengthening food security is often underestimated. This study uses a descriptive qualitative approach with a literature review method. This paper explores how consumer education and community-based awareness initiatives can enhance the efficiency, transparency, and sustainability of the cooking oil trade system. By empowering individuals with knowledge about market dynamics, responsible consumption, and supply chain challenges, public awareness serves as a strategic tool to reduce panic buying, prevent waste, and promote equitable access. The study highlights the potential for collaborative efforts between government, industry stakeholders, and civil society to integrate educational campaigns into food trade policies. This study gives novelty in raising public awareness is shown to be a critical and cost-effective measure in building more resilient and food-secure communities.
Business Development Strategy Journaling Book (Case Study On Fill The Blankspace) Pohan, Sheilla Yasmin Afriani; Asnawi, Yudha Heryawan; Asikin, Zenal
Indonesian Journal of Multidisciplinary Science Vol. 5 No. 2 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v5i2.1210

Abstract

This study aims to analyze the implementation of character-based learning strategies in improving students’ motivation and learning outcomes in Islamic Religious Education. Using a descriptive qualitative approach, data were collected through observation, interviews, and documentation. The findings indicate that teachers play a crucial role in shaping students’ character through modeling, habituation, and contextual approaches adapted to students’ needs. The applied learning strategies emphasize not only cognitive development but also the integration of spiritual, social, and emotional values. The main challenges in implementing these strategies include limited environmental support and inconsistency in applying character values outside the classroom. Nevertheless, through collaboration among teachers, parents, and the school environment, students’ religious character formation and learning motivation significantly improve. This research contributes to strengthening character education practices within the context of modern Islamic education.
Investment Policy Strategies in Risk and Liquidity Management for DualAccount Old-Age Security Schemes Rahmawati, Nurul; Indrawan, Raden Dikky; Asikin, Zenal
Asian Journal of Social and Humanities Vol. 4 No. 3 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/endgf451

Abstract

This study aims to formulate an optimal investment policy for the Dual-Account Old-Age Savings (JHT) program managed by BPJS Ketenagakerjaan. The surge in early withdrawals since 2020 has shifted JHT’s role from long-term savings to a short-term liquidity instrument, creating potential asset–liability mismatches. The Asset Liability Management (ALM) framework is applied to assess asset–liability alignment, while the Modern Portfolio Theory (MPT) ensures efficient risk–return trade-offs. Strategy prioritization employs the Analytical Hierarchy Process (AHP) with 10 experts and five key criteria. The results indicate Asset–Liability Balance (0.25) and Liquidity (0.24) as dominant factors. The 70:30 allocation (Main:Supplementary Account) is identified as the optimal strategy (weight 0.67), balancing short-term liquidity resilience and long-term fund sustainability, consistent with ALM–MPT principles and post-P2SK policy direction
Sustainable Business Innovation in Indonesian Firms ESG Disclosure Profitability and Greenwashing Ferli, Ossi; Achsani, Noer Azam; Andati, Trias; Asikin, Zenal
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.854

Abstract

This paper aims to investigate the relationships among ESG disclosure score and profitability. The sample consist of sustainable companies in Indonesia, based on the Sustainalytics and Bloomberg databases. Panel regression analysis was employed to test the study hypotheses. The results indicate that ESG disclosure has a negative effect on firm profitability. Specifically, environmental and governance disclosures are negatively associated with profitability. Moreover, both the combined ESG score and the Squared ESG variable exhibit a negative effect on profitability. Net sales show a positive effect on profitability across all models. In contrast, the COVID-19 period was found to reduce firm profitability. This study is limited by the number of samples due to data availability, yet it provides implications for stakeholders by offering insights into how ESG disclosure influences profitability in the long term, particularly in the context of sustainability practices within developing countries. The findings also have significant implications for policymakers, firms, and investors, as these findings offer guidance on managing ESG disclosure to support financial performance while mitigating greenwashing effects. Finally, this study raises a critical question about whether ESG compliance and standards will remain instruments for capital market stakeholders or evolve into a transformative paradigm that reshapes stakeholder behaviour. This research contributes to the growing body of literature exploring the relationship between ESG disclosure and profitability by employing a self-developed index from annual report content analysis, thus providing a localized perspective on sustainability performance. Furthermore, it complements the literature on the non-linear relationship between sustainability and profitability.
AN SCP-BASED ASSESSMENT OF MARKET STRUCTURE AND AIRLINE PERFORMANCE IN POST-PANDEMIC INDONESIA Nia Sofura; Zenal Asikin; Nur Hasanah
SOSIOEDUKASI Vol 15 No 1 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i1.7370

Abstract

This study applies the Structure–Conduct–Performance (SCP) framework to empirically reassess the relationships among market structure, airline conduct, and industry performance in Indonesia’s aviation sector. The analysis integrates descriptive trend analysis to capture post-pandemic industry dynamics and panel data regression techniques to quantitatively evaluate structural and behavioral effects on performance. The findings are intended to provide policy-relevant evidence for enhancing industry competitiveness and long-term resilience. The results indicate that Indonesia’s aviation industry is characterized by a persistent oligopolistic structure, in which market concentration (HHI and CR4) and minimum efficient scale (MES) significantly shape airline behavior and performance. Using fixed-effects panel regression for the 2019–2024 period, the estimates show that higher market concentration and MES have positive and statistically significant effects at the 1–5% level on capacity decisions (ASK) and yield, while airline performance, measured by load factor, remains significantly influenced after controlling for fuel price volatility and GDP growth, providing strong empirical support for the Structure–Conduct–Performance (SCP) framework. This study demonstrates that post-pandemic performance in Indonesia’s aviation industry is primarily driven by market structure and internal operational decisions, particularly capacity management (ASK) and fleet utilization, rather than by pricing strategies, service quality, or short-term macroeconomic conditions.
Strategi Pengembangan Bisnis Briket Arang Batok Kelapa PT. Nudira Sumber Daya Indonesia Rausyan Fikri, Maulana; Harianto, Harianto; Asikin, Zenal
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i4.64151

Abstract

Latar belakang: Pengembangan strategi bisnis menjadi hal penting bagi perusahaan untuk mempertahankan daya saing di tengah dinamika lingkungan bisnis yang terus berubah. PT. Nudira Sumber Daya Indonesia perlu melakukan evaluasi proses bisnis serta analisis faktor internal dan eksternal guna merumuskan strategi pengembangan bisnis yang tepat dan berkelanjutan. Tujuan: Penelitian ini bertujuan untuk mengevaluasi proses bisnis perusahaan, mengidentifikasi faktor internal dan eksternal yang mempengaruhi kinerja bisnis, serta merumuskan strategi pengembangan bisnis yang tepat bagi PT. Nudira Sumber Daya Indonesia. Metode: Penelitian ini menggunakan pendekatan analisis strategis melalui Resource Based View (RBV), Value Chain Analysis, dan VRIO untuk faktor internal, serta Five Forces Porter yang diperluas dan PESTEL untuk faktor eksternal. Analisis kemudian dilanjutkan dengan matriks IE, SWOT, dan penentuan prioritas strategi menggunakan Quantitative Strategic Planning Matrix (QSPM) berdasarkan wawancara dengan pakar. Hasil: Hasil penelitian menunjukkan bahwa perusahaan memiliki aset yang memadai untuk pengembangan bisnis serta posisi kompetitif yang berkelanjutan. Analisis matriks IE menghasilkan skor 3,58 yang menempatkan perusahaan pada posisi kuat dan berpotensi berkembang. Prioritas strategi yang dihasilkan meliputi peningkatan kualitas produk dengan bahan baku terbaik dan fleksibilitas desain, pengembangan bisnis untuk memenuhi permintaan ekspor, serta perluasan pasar ekspor melalui jejaring diaspora bisnis. Kesimpulan: PT. Nudira Sumber Daya Indonesia memiliki potensi kuat untuk melakukan pengembangan bisnis secara berkelanjutan dengan memanfaatkan sumber daya yang dimiliki dan menerapkan strategi prioritas yang berfokus pada peningkatan kualitas produk serta ekspansi pasar ekspor.
Co-Authors Adler Haymans Manurung Alhamnovanda, Syakura Ameera Danish Arista Anggi Mayang Sari Anggi Mayang Sari Anggraini Sukmawati Anggraini, Raden Isma Anggriani, Aulia Aprinda Efendi Daulay Arief Daryanto Arief Daryanto Banowati, Benna Budi Yulianto Damanik, Siti Safira Diah Krisnatuti Endriatmo Soetarto Erliza Noor Ferli, Ossi Hakim , Dedi Budiman Harianto Harianto Harianto Harianto Hawari, Milzam Satya Hermanto Siregar Indrawan, Raden Dikky Irman Hermadi Joyo Winoto, Joyo Linda Karlina Sari Lukytawati Anggraeni M. Syamsul Maarif Musbakri Musbakri Nia Sofura Nur Hasanah Nuraisyah, Ani NURUL RAHMAWATI Pohan, Sheilla Yasmin Afriani Popong Nurhayati Rausyan Fikri, Maulana Reza Fauzan Risch Sari, Embun Setiaji, Soleh Siti Jahroh Sudaryono Sylvia Tanti Novianti Trias Andati Wafa Syahidah Wibisono, Yudhiawan Yudha Heryawan Asnawi