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All Journal Jurnal Manajemen dan Agribisnis Jurnal Reviu Akuntansi dan Keuangan Jurnal Konseling dan Pendidikan Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal International Journal of Social Science and Business Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Review and Case Studies Indonesian Journal of Multidisciplinary Science Eduvest - Journal of Universal Studies
Zenal Asikin
School Of Business, IPB University, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences

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Improving Employee Performance Effectiveness Strategy In Implementing Hybrid Working At Switching Service Companies Efendi Daulay, Aprinda; Harianto, Harianto; Asikin, Zenal
Eduvest - Journal of Universal Studies Vol. 4 No. 5 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i5.1278

Abstract

One of the impacts of the COVID-19 pandemic on industries in Indonesia is the implementation of strict mobility restrictions, including in the IT industry. The increased demand for online services and information technology has driven development and innovation to create new ideas in the application of information technology across various fields, such as e-commerce, online learning, work from home (WFH), and others. This study aims to analyze the factors influencing employee performance and formulate strategies to improve employee performance effectiveness in the implementation of a hybrid work system in switching service companies. The study involves 83 samples using probability sampling techniques with simple random sampling. Data processing employs the Confirmatory Factor Analysis (CFA) method and the Structural Equation Modeling (SEM) method. The results show that Work Environment, Technology Infrastructure, Work Efficiency, and Intrinsic Motivation have a significant direct impact on Employee Performance, and Work Autonomy has a significant indirect impact through the Intrinsic Motivation variable on Employee Performance. However, Work Autonomy does not have a significant direct impact on Employee Performance. Several recommendations include efforts to address issues hindering performance achievement, particularly in cases where employees experience a decline in performance when the hybrid work system is implemented. To enhance employee performance, companies can take strategic steps in several crucial aspects, such as work environment, technology infrastructure, work efficiency, and intrinsic motivation.
Sustainable Apparel Product Purchase Decisions on Indonesian Gen Z and Millennial Women Consumers Using Theory of Planned Behaviour Anggriani, Aulia; Daryanto, Arief; Asikin, Zenal
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.223

Abstract

Sustainable and fast fashion brands compete to provide diverse choices for consumers. This study aims to identify characteristics of Indonesian Gen Z and millennial women consumers of sustainable apparel, analyze the influence of product attributes and marketing factors on their purchasing decisions, and examine the impact of individual and social factors using the theory of planned behavior. The target population is Instagram followers of the sustainable clothing official store who meet the criteria. The questionnaire was created using Google Forms and distributed through Instagram Direct Message. Seventy-seven willing respondents were obtained. Data analysis was carried out using the SEM-PLS method and descriptive analysis. Social norms, subjective norms, and individual behavior control factors significantly influence purchase intention and purchase decisions. However, sustainable clothing product attributes and marketing factors have a positive but insignificant impact on purchase intention and purchase decisions. Individual attitude factors weakly and insignificantly influence purchase intention and purchase decisions. Purchase intention, on the other hand, significantly influences purchase decisions. Five managerial implications are suggested: consumer segmentation, consumer-involved marketing strategies, collaboration with offline stores, enhancing sustainable product attributes, and improving the marketing of sustainable clothing products. Keywords: product attributes and marketing, purchase decision, SEM-PLS, sustainable apparel product, theory of planned behavior
The effect of marketing mix and service quality on customer satisfaction in increasing customer loyalty at New Panjang Jiwo Resort Hawari, Milzam Satya; Krisnatuti, Diah; Asikin, Zenal
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 11 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i11.975

Abstract

New Panjang Jiwo Resort, located in Bogor Regency, is a popular tourist destination for both domestic and foreign tourists. Despite various marketing activities, the resort has faced negative reviews and fluctuating visitor numbers. To maintain its sustainability, the resort needs to employ a right marketing strategy and good service quality to increase customer satisfaction and loyalty. This research aims to identify customer characteristics of New Panjang Jiwo Resort, analyze the effect of the marketing mix and service quality on customer satisfaction and loyalty. The sample consisted of 155 respondents aged 26-35 years, with 60% being women. The average domicile of visitors at the resort is from Jabodetabek and works as a private employee with a lower middle income income category. The results showed that the overall variables of the marketing mix, service quality, customer satisfaction, and consumer loyalty at New Panjang Jiwo Resort are included in the high category. The marketing mix variable had the highest average value compared to other variables. SEM-PLS analysis showed that the marketing mix and service quality had a positive and significant effect on customer satisfaction and satisfaction had a positive and significant effect on loyalty. The managerial implications of this research include building road directions at every crossroads along the main road to the resort, regular maintenance of room air conditioning, and conducting training to improve the quality of work provided by employees. This will help ensure that the resort's services are more tailored to the wishes and needs of customers.
Examining the determinants of millennials' repurchase intention for electronic products on Tokopedia using UTAUT2 Alhamnovanda, Syakura; Asikin, Zenal; Jahroh, Siti
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 11 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i11.979

Abstract

In Indonesia, internet usage has created substantial growth potential for e-commerce, particularly among millennials, who dominate as the primary users of e-commerce platforms. However, consumer behavior in purchasing electronic products online remains complex and challenging. This study aimed to examines the factors influencing millennials' intention to repurchase electronic products on Tokopedia. Involving 398 respondents’ millennial consumers. Data were collected through an online questionnaire. The Unified Theory of Acceptance and Use of Technology (UTAUT2) was applied to examines the effects of performance expectancy, effort expectancy, hedonic motivation, habit, facilitating conditions, price value, social influence, and with additional variable trust on variable independent, intervening (satisfaction), and dependent (repurchase intention) variables. Data analysis was conducted using PLS-SEM. The findings show that performance expectancy, effort expectancy, hedonic motivation, habit, facilitating conditions, and social influence positively and significantly influence customer satisfaction, while price value and trust do not show significant influence. Customer satisfaction also mediates the relationship between several of these variables and repurchase intention. This study provides practical implications for e-commerce platform managers, such as enhancing platform performance, developing features that trigger positive emotional experiences, utilizing customer behavior data, and strengthening technical support and social elements in marketing strategies.
Business development strategy for the property sector after the COVID 19 pandemic in region-owned company subsidiaries of DKI Jakarta Province Setiaji, Soleh; Maarif, Mohamad Syamsul; Asikin, Zenal
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 11 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i11.985

Abstract

The Covid-19 pandemic has led to a decline in property prices, with the property price index dropping from 209.8 points in 2019 to 187.43 points in 2020. The property sector in Indonesia is one of the sectors affected by a significant decline. Therefore, companies need to formulate business development strategies from the three business lines to improve their performance. The purpose of the study is to analyze internal and external factors that affect the business strategy of PT XYZ and to prioritize the most effective business development strategy for the company to adopt in response to changes in the property sector. The results of this research are expected to be applied as an alternative strategy in conducting business development in the future.
It Business Development Strategy of Zoom Infotek Telesindo Company in Public Sector Market With VTDF Business Model and VRIO Analysis Musbakri, Musbakri; Asnawi, Yudha Heryawan; Asikin, Zenal
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.385

Abstract

Background: The Government Goods and Services Procurement Policy Agency (LKPP) plays a role in accelerating and simplifying the procurement process by implementing E-Catalog in accordance with Presidential Regulation Number 16/2018. The budget allocated by the government for electronic office equipment in 2021 is 50.1 trillion rupiah.Purpose: PT ZIT, which concentrates on hardware solutions, currently only reaches 0.086% of the huge market potential available. Implicating that PT ZIT needs to formulate a new strategy to achieve its target of 0.5% marketshare.Design/methodology/approach: In this research, PT ZIT used the Value Technology Distribution Finance (VTDF) method and Valueable, Rare, Inimitable, Organized (VRIO) Analysis.Findings/Result: The results show that PT ZIT has nine sustainable competitive advantages including the ability to retain labor, the ability to serve customers well, a large amount of portfolio, and has a good brand image and reputation in the IT business field. One of the main advantages is the ability to maintain a network with keyperson in the government which is valuable, rare, difficult to imitate, and organized. Conclusion: The study on PT ZIT's IT business model using the VTDF method and VRIO analysis identifies nine sustainable competitive advantages but highlights the need for further development. Advantages include a solid team, exceptional customer service, and a strong government network. The proposed strategy involves creating a public sector division, partnering with remote area businesses, collaborating with service centers and IT companies for after-sales service and HR, and improving the public sector consumer database to enhance competitiveness and market share.Originality/value (State of the art): This research significantly enhances understanding of IT business development in the public sector by uniquely combining the VTDF business model and VRIO analysis. It offers a comprehensive analysis of PT ZIT’s internal and external factors, providing a tailored strategy. Key findings emphasize strategic collaborations, specialized divisions, and improved customer relationship management. This study fills a literature gap on IT business strategies in the public sector, offering valuable insights and practical applications for other IT companies and future research. Keywords: IT business, public sector, strategic development, VRIO, VTDF
Improving food resilience through community awareness on cooking oil distribution Wibisono, Yudhiawan; Maarif, Mohammad Syamsul; Yulianto, Budi; Asikin, Zenal
Jurnal Konseling dan Pendidikan Vol. 13 No. 2 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1153500

Abstract

This study aims to strengthen food security through public awareness in the cooking oil trade system. Food security remains a pressing challenge in many developing countries, where staple commodities like cooking oil are vital to daily nutrition and economic stability. While much attention has been given to improving production and distribution systems, the role of public awareness in strengthening food security is often underestimated. This study uses a descriptive qualitative approach with a literature review method. This paper explores how consumer education and community-based awareness initiatives can enhance the efficiency, transparency, and sustainability of the cooking oil trade system. By empowering individuals with knowledge about market dynamics, responsible consumption, and supply chain challenges, public awareness serves as a strategic tool to reduce panic buying, prevent waste, and promote equitable access. The study highlights the potential for collaborative efforts between government, industry stakeholders, and civil society to integrate educational campaigns into food trade policies. This study gives novelty in raising public awareness is shown to be a critical and cost-effective measure in building more resilient and food-secure communities.
Business Development Strategy Journaling Book (Case Study On Fill The Blankspace) Pohan, Sheilla Yasmin Afriani; Asnawi, Yudha Heryawan; Asikin, Zenal
Indonesian Journal of Multidisciplinary Science Vol. 5 No. 2 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v5i2.1210

Abstract

This study aims to analyze the implementation of character-based learning strategies in improving students’ motivation and learning outcomes in Islamic Religious Education. Using a descriptive qualitative approach, data were collected through observation, interviews, and documentation. The findings indicate that teachers play a crucial role in shaping students’ character through modeling, habituation, and contextual approaches adapted to students’ needs. The applied learning strategies emphasize not only cognitive development but also the integration of spiritual, social, and emotional values. The main challenges in implementing these strategies include limited environmental support and inconsistency in applying character values outside the classroom. Nevertheless, through collaboration among teachers, parents, and the school environment, students’ religious character formation and learning motivation significantly improve. This research contributes to strengthening character education practices within the context of modern Islamic education.
Co-Authors Adler Haymans Manurung Alhamnovanda, Syakura Anggi Mayang Sari Anggraini Sukmawati Anggraini, Raden Isma Anggriani, Aulia Arief Daryanto Arief Daryanto Banowati, Benna Budi Yulianto Damanik, Siti Safira Diah Krisnatuti Efendi Daulay, Aprinda Endriatmo Soetarto Hakim , Dedi Budiman Harianto Harianto Hawari, Milzam Satya Irman Hermadi Joyo Winoto, Joyo Linda Karlina Sari Lukytawati Anggraeni M. Syamsul Maarif Musbakri, Musbakri Nuraisyah, Ani Pohan, Sheilla Yasmin Afriani Popong Nurhayati Sari, Embun Setiaji, Soleh Siti Jahroh Sudaryono Sylvia Tanti Novianti Wafa Syahidah Wibisono, Yudhiawan Yudha Heryawan Asnawi