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PENGARUH MANAJEMEN HUBUNGAN PELANGGAN (CRM) DAN ORIENTASI PASAR TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN SEBAGAI VARIABEL MODERASI DALAM PERSPEKTIF MAQASHID SYARIAH (Studi Pada Konsumen Beras Raja Udang di Bandar Lampung) Fahmi Fernandika Awabi; Ahmad Habibi; Yeni Susanti
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 6 No. 1 (2026): Indo-Fintech Intellectuals: Journal of Economics and Business (2026)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v6i1.5505

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Manajemen Hubungan Pelanggan (Customer Relationship Management/CRM) dan orientasi pasar terhadap loyalitas konsumen dengan kepuasan konsumen sebagai variabel moderasi dalam perspektif maqashid syariah pada konsumen Beras Raja Udang di Bandar Lampung. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner kepada 100 responden yang dipilih menggunakan purposive sampling. Analisis data dilakukan menggunakan uji validitas, reliabilitas, uji hipotesis, dan koefisien determinasi (R²).Hasil penelitian menunjukkan bahwa CRM berpengaruh positif namun tidak signifikan terhadap loyalitas konsumen. Sebaliknya, orientasi pasar berpengaruh positif dan signifikan terhadap loyalitas konsumen. Selain itu, kepuasan konsumen terbukti mampu memoderasi pengaruh CRM dan orientasi pasar terhadap loyalitas konsumen secara positif dan signifikan. Nilai koefisien determinasi (R²) sebesar 0,970 menunjukkan bahwa variabel CRM dan orientasi pasar mampu menjelaskan loyalitas konsumen sebesar 97%. Dalam perspektif maqashid syariah, hasil penelitian ini menegaskan pentingnya penerapan nilai-nilai kejujuran, keadilan, dan kemaslahatan dalam aktivitas pemasaran. Implikasi penelitian ini menunjukkan bahwa peningkatan loyalitas konsumen dapat dilakukan melalui penguatan orientasi pasar dan peningkatan kepuasan konsumen, serta optimalisasi penerapan CRM guna menciptakan hubungan jangka panjang yang berkelanjutan antara pelaku usaha dan konsumen.
Monetary Transmission and Financial Market Stability in Indonesia: Evidence from Yield Curve Dynamics and Implications for Islamic Finance Palupi Pratiwi; Ahmad Habibi; Muhammad Iqbal Fasa
Kartika: Jurnal Studi Keislaman Vol. 6 No. 3 (2026): Kartika: Jurnal Studi Keislaman (August)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v6i3.1012

Abstract

This study aims to apply the Christensen, Diebold, and Rudebusch (CDR) model to analyze monetary transmission through the government bond yield curve in Indonesia from 2010 to 2024. It specifically seeks to extract the latent factors (level, slope, curvature) of the yield curve and assess their interaction with key macroeconomic variables, namely inflation and GDP. The research employs a two-stage methodology: first, estimating the latent factors using the Arbitrage-Free Nelson-Siegel (AFNS) model within a state-space framework; and second, analyzing the dynamic relationships using a Vector Autoregression (VAR) approach complemented by Impulse Response Functions (IRF) and Forecast Error Variance Decomposition (FEVD). The results confirm the applicability of the CDR model, revealing a dominant level factor linked to inflation expectations, a consistently negative but flattening slope factor indicating moderate growth expectations, and a highly volatile curvature factor. The conclusion is that monetary policy transmission is effective in the short term but weaker over the long term. The study recommends future research to incorporate machine learning techniques and high-frequency data to better capture non-linearities and structural breaks in the post-pandemic economic environment
THE YIELD LEVEL OF SHARIA FINANCING AND RELEVANCE TO THE PROFITABILITY PERFORMANCE OF BANK PEREKONOMIAN RAKYAT SYARIAH IN INDONESIA Jhody Wiraputra; Ahmad Habibi; Muhammad Iqbal Fasa
Jurnal Dinamika Ekonomi Syariah Vol. 13 No. 1 (2026): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v13i1.1858

Abstract

This study aims to analyze the effect of Mudharabah financing, Musharakah financing, Murabahah financing, and Istishna financing on the profitability of SRB in Indonesia. This type of research uses a quantitative approach. The population of this study is all SRBs in Indonesia registered with the Financial Services Authority (OJK), as many as 173 SRBs. Meanwhile, the samples used in this study were 173 SRBs. The sample selection was based on a sampling technique, namely purposive sampling with two criteria, namely SRB registered with the Financial Services Authority starting from 2020-2024, and SRB that published its financial statements starting from 2020-2024. The results showed that the yield rate of Musharakah and Istishna had a negative and significant effect on the profitability of SRB. In contrast, Mudharabah and Murabahah yield levels showed no significant effect on SRB profitability. And simultaneously, variable yield Mudharabah, Musharakah, Murabahah, and Istishna affect the profitability of the Islamic People's Financing Bank (BPRS) in Indonesia.