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All Journal Jurnal Ekonomi Trend : Pemasaran, Produksi, Keuangan, SDM, Akuntansi dan Sistem Informasi Manajemen AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Annals of Human Resource Management Research TechTalent & Business Review Oikonomia : Journal of Management Economics and Accounting
Muhammad Umar
Universitas Alkhairaat
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Social Sciences Other

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PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA VARIASI MOBIL DI KOTA PALU (STUDI PADA BENGKEL QOOL IT CAR STYLIST) Umar A, Muhammad; Kamal, Kamal
Jurnal Ekonomi Trend Vol 8 No 2 (2020)
Publisher : Fakultas Ekonomi Universitas Alkhairaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31970/trend.v8i2.195

Abstract

Tujuan dari penelitian ini adalah (1). Untuk mengetahui variabel bauran pemasaran jasa, yang terdiri dari variabel produk, harga, promosi, tempat pelayanan, orang, bukti fisik, dan proses yang secara simultan berpengaruh signifikan terhadap keputusan konsumen menggunakan jasa variasi mobil pada Bengkel Qool It Car Stylist di Kota Palu. (2) Untuk mengetahui variabel bauran pemasaran jasa, yang terdiri dari variabel produk, harga, promosi, tempat pelayanan, orang, bukti fisik, dan proses yang secara parsial berpengaruh signifikan terhadap keputusan konsumen menggunakan jasa variasi mobil pada Bengkel Qool It Car Stylist di Kota Palu. Adapun hasil penelitian menunjukkan bahwa variabel bauran pemasaran jasa (X) memiliki hubungan yang searah dengan keputusan konsumen (Y) sebesar 80.3% dan sisanya adalah 19.7% adalah faktor lain di luar penelitian. Bauran Pemasaran Jasa yang terdiri dari produk, harga, promosi, tempat pelayanan, orang, bukti fisik dan proses juga di uji secara parsial. Hasil penelitian menunjukkan bahwa elemen dari bauran pemasaran jasa berpengaruh secara signifikan terhadap keputusan konsumen adalah variabel produk, harga, proses, tempat pelayanan, orang dan proses. Sedangkan bukti fisik berpengaruh namun tidak signifikan. Dari hasil pengujian secara parsial ditemukan satu variabel yang berpengaruh dominan dan signifikan terhadap keputusan konsumen, variabel tersebut adalah Produk (X1), dengan nilai koefisien determinasi parsial sebesar 40.4% Kata Kunci: Produk, harga, promosi, tempat pelayanan, orang, bukti fisik, dan proses dan keputusan konsumen
PENGARUH LIVE STREAMING, TRUST, DAN WOM TERHADAP KEPUTUSAN PEMBELIAN DI PUTRIAYU SHOP KOTA PALU Umar A, Muhamad; Azis, Abd; Bakarama, Nazma Abd Azis
Jurnal Ekonomi Trend Vol 13 No 1 (2025)
Publisher : Fakultas Ekonomi Universitas Alkhairaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31970/trend.v13i1.547

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, kepercayaan (trust), dan word of mouth (WOM) terhadap keputusan pembelian konsumen di PutriAyu Shop Kota Palu, baik secara simultan maupun parsial. Jenis penelitian ini adalah kuantitatif kausal dengan pendekatan survey. Sampel berjumlah 70 responden yang dipilih melalui teknik purposive sampling dari konsumen aktif PutriAyu Shop yang berlokasi di Jalan Abdul Rahman Saleh, Palu Selatan. Teknik analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara simultan, variabel live streaming, trust, dan WOM berpengaruh signifikan terhadap keputusan pembelian, dengan nilai F-hitung sebesar 93,318 dan signifikansi 0,000 (<0,05). Secara parsial, live streaming berpengaruh signifikan terhadap keputusan pembelian (t-hitung = 7,086; p = 0,000), trust juga berpengaruh signifikan (t-hitung = 3,611; p = 0,001), begitu pula WOM (t-hitung = 2,692; p = 0,009). Temuan ini mengindikasikan bahwa strategi pemasaran berbasis live streaming, peningkatan kepercayaan konsumen, serta penyebaran WOM yang positif dapat meningkatkan keputusan pembelian di era digital. Kata Kunci: Live Streaming, Trust, WOM, Keputusan pembelian, PutriAyu Shop
PENGARUH KOMPETENSI, DISIPLIN DAN MOTIVASI TERHADAP KINERJA ASN PADA BADAN PERENCANAAN PEMBANGUNAN DAERAH PROVINSI SULAWESI TENGAH Rahman, Abd; Busman, Busman; Adfar, Mohamad; Umar A, Muhammad; Patilima, Yunarti
Jurnal Ekonomi Trend Vol 13 No 1 (2025)
Publisher : Fakultas Ekonomi Universitas Alkhairaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31970/trend.v13i1.552

Abstract

Tujuan yang ingin dicapai dalam penelitian ini untuk mengetahui Pengaruh Kompetensi, Disiplin Dan Motivasi Terhadap Kinerja ASN Pada Badan Perencanaan Pembangunan Daerah Provinsi Sulawesi Tengah. Penelitian ini menggunakan metode penelitian kuantitatif dengan alat bantu kuesioner terhadap 60 responden. Tehnik analisis yang digunakan adalah analisis regresi linear berganda dengan menggunakan alat uji statistik SPSS versi 30, hasil penelitian ini memberi bukti bahwa: (1) Kompetensi berpengaruh positif dan signifikan terhadap kinerja ASN Bappeda Provinsi Sulawesi Tengah, dengan nilai koefisien kompetensi sebesar 0,318 dan nilai signifikansinya 0,004, (2) Disiplin berpengaruh positif dan signifikan terhadap kinerja ASN Bappeda Provinsi Sulawesi Tengah, dengan nilai koefisien disiplin sebesar 0,391 dan nilai signifikansinya <0,001, (3) Motivasi berpengaruh positif dan signifikan terhadap kinerja ASN Bappeda Provinsi Sulawesi Tengah, dengan nilai koefisien motivasi sebesar 0,290 dan nilai signifikansinya <0,001, (4) Kompetensi, disiplin dan motivasi secara serempak berpengaruh signifikan terhadap kinerja ASN Bappeda Provinsi Sulawesi Tengah, kontribusi pengaruh kompetensi, disiplin, dan motivasi terhadap kinerja ASN Bapedda Provinsi Sulawesi Tengah dengan R square atau koefisien determinasi (R2) sebesar 57.1% sedangkan sisanya 42,9% adalah pengaruh variabel lain yang tidak diteliti dalam penelitian ini. Kata Kunci: Kompetensi, Disiplin, Motivasi, Kinerja ASN
The effect of compensation, discipline and work environment on the performance of State Civil Apparatus (ASN) of the Transportation Service of Parigi Moutong Regency Sakaria, Maulid; Umar, Muhammad
Annals of Human Resource Management Research Vol. 5 No. 1 (2025): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i1.3514

Abstract

Purpose: The purpose of this study is to find out how compensation, work discipline, and work environment affect the performance of the State Civil Apparatus (ASN) at the Transportation Service of Parigi Moutong Regency. Research Methodology: The research was conducted at the Transportation Service Office of Parigi Moutong Regency. The study used a descriptive quantitative method with a questionnaire survey given to 49 respondents.The data were analyzed using multiple regression and correlation analysis to measure the relationship and influence between variables. Results: The results show that compensation, discipline, and work environment have a very strong relationship with employee performance, with a correlation coefficient (R) of 0.874. The coefficient of determination (R²) is 0.763, which means that 76.3% of employee performance is influenced by the three variables, while 23.7% is influenced by other factors not studied. Conclusions: Compensation, discipline, and work environment together have a significant and strong influence on the performance of the State Civil Apparatus. Improving these factors can lead to better productivity and work results among employees. Limitations: The study only involved a small number of respondents (49) from one government agency in Parigi Moutong Regency, so the findings cannot be generalized to all public institutions. Contribution: This study contributes to public administration and HR management by showing how internal factors affect employee performance. It can help local governments and policymakers improve management and evaluation practices.
The Influence of Leadership Style, Organizational Culture, and Work Environment on Turnover Intention at PT. Mandala Multifinance, Palu Branch Rahman, Abd.; A, Muhammad Umar; Yasin, Muhammad; Rezal, Muhammad; Sangkota, Megawaty; Azis, Abd.
TechTalent & Business Review Vol. 1 No. 3 (2025): TTBR-October 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i3.47

Abstract

This study aims to examine the extent to which the influence of leadership style (LS), organizational culture (OC), and work environment (WE) on the turnover intention (TI) of employees of PT. Mandala Multifinance. The assumption is that these three variables are one of the factors causing many employees to leave the company. The company cannot ignore these causal factors because they can affect the comfort of employees, which ultimately affects their desire to leave the company. This research involved 115 employees of PT. Mandala Multifinance and tested quantitatively using SPSS version 22. This study's calculated results indicate a partial positive influence on LS and OC variables, while the WE variable does not. Simultaneous calculation results show a positive influence of the three variables on turnover intention. In the competitive landscape of the financial services industry, where employee retention is critical to maintaining service quality and client trust, understanding these factors is essential. High turnover can disrupt client relationships and increase recruitment and training costs, making it imperative for organizations to address leadership, culture, and environmental factors effectively. This study suggests that all companies, particularly in the financial sector, pay attention to these factors for the convenience of employees to reduce turnover intention.
Digital Economic Revolution: The Role of Internet of Things (IoT) And Artificial Intelligence (AI) in Business Management and Accounting Muhammad Umar A
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 2 (2025): Oikonomia-February
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i2.298

Abstract

The digital economic revolution has changed the global business paradigm by integrating Internet of Things (IoT) and Artificial Intelligence (AI) technologies in company operations. IoT enables connectivity between devices that generate real-time data, while AI analyzes the data to improve decision-making. The implementation of these technologies improves operational efficiency, reduces human error, and accelerates business cycles. However, challenges such as data security, unequal access to technology, and the need to improve workforce competencies are still major obstacles. In accounting and business management, AI and IoT have accelerated the digitization of financial records, data analysis, and risk management. AI with machine learning algorithms can detect suspicious financial patterns and improve the accuracy of financial predictions, while IoT supports supply chain efficiency and asset management. However, the adoption of these technologies requires substantial financial investment as well as regulatory and company policy readiness. In addition, challenges in cybersecurity and digital skills gaps demand comprehensive mitigation strategies. Therefore, collaboration between companies, educational institutions and the public sector is crucial in ensuring the success of sustainable and ethical digital transformation. With the right strategy, companies can optimize AI and IoT to increase competitiveness in the digital era
PERAN CITRA HOTEL, KUALITAS LAYANAN, DAN NILAI TERHADAP KEPUASAN PELANGGAN PADA INDUSTRI PERHOTELAN DI KOTA PALU (Studi pada Swiss-Belhotel) Umar A, Muhammad; Marjun, Marjun; Yasin, Muhammad; Zaenal, Zaenal
Jurnal Ekonomi Trend Vol 13 No 2 (2025)
Publisher : Fakultas Ekonomi Universitas Alkhairaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31970/trend.v13i2.620

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra hotel, kualitas layanan, dan nilai pelanggan terhadap kepuasan pelanggan di Swiss-Belhotel Kota Palu. Jenis penelitian ini adalah kuantitatif kausal dengan pendekatan survei. Sampel penelitian berjumlah 97 responden, dipilih menggunakan teknik purposive sampling dari pelanggan Swiss-Belhotel Palu. Analisis data dilakukan dengan regresi linier berganda.Hasil penelitian menunjukkan bahwa secara simultan variabel citra hotel, kualitas layanan, dan nilai pelanggan berpengaruh signifikan terhadap kepuasan pelanggan, dengan nilai F-hitung sebesar 28,368 dan signifikansi 0,000 (<0,05). Secara parsial, citra hotel berpengaruh signifikan (t-hitung = 13,377; p = 0,001), kualitas layanan berpengaruh signifikan (t-hitung = 2,963; p = 0,004), dan nilai pelanggan juga berpengaruh signifikan (t-hitung = 25,206; p = 0,001). Koefisien determinasi (R²) sebesar 0,982 yang berarti 98,2% variasi kepuasan pelanggan dapat dijelaskan oleh ketiga variabel independen.
Employee Performance in Hybrid Work: The Role of Virtual Training and Job Autonomy Sunarto , Sunarto; Sinaga, Butet; Umar, Muhammad
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.3670

Abstract

Purpose: This study examines the effects of Virtual Training, Job Autonomy, Employee Engagement, Innovation Culture, and Work Well-being on Employee Performance in hybrid work settings in Indonesia. Research Methodology: This research adopts a quantitative explanatory design using a cross-sectional survey of 150 hybrid employees across multiple industries. Data were analyzed using Partial Least Squares structural equation modeling (PLS-SEM) with SmartPLS 4.0 to test the structural relationships among variables. Results: The findings revealed that only Innovation Culture had a significant effect on Employee Performance, but in a negative direction (? = ?0.204; p = 0.009). Virtual Training, Job Autonomy, Employee Engagement, and Work Well-being do not show direct significant effects. The model explains 6.5% of the variance in Employee Performance, indicating weak direct explanatory power and suggesting the presence of indirect or contextual influences. Conclusions: Employee performance in hybrid work is influenced more by dynamic organizational contexts than by the direct effects of training, autonomy, engagement, or well-being. Innovation culture may temporarily reduce short-term performance owing to adjustment and experimentation demands. Limitations: This study had a cross-sectional design, relied on self-reported data, and focused on the Indonesian context, limiting causal interpretation and generalizability. Contributions: This study extends the Job Demands–resources framework by revealing the nonlinear role of innovation culture in hybrid work and provides empirical evidence from an emerging economy context.
Saudi-Indo Digital Financial Literacy: Empowering PCIM Saudi Arabia Students Through Simple Financial Management Training and Sharia Based Investment Nanda, Sahabuddin; Yusuf K, M.; Haanurat, A. Ifayani; Sukmawati, Sukmawati; Muchran, Muchriana; Rayyani, Wa Ode; Jaya, Asri; Soraya, Zalkha; Bahari, Samsul; Umar A, Muhammad
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 10 No. 1 (2026)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v10i1.920

Abstract

This community service activity aims to improve students' financial literacy at the Special Branch of Muhammadiyah (PCIM) in Saudi Arabia through training in basic financial management and sharia-based investment. The program was held at the PCIM Saudi Arabia Centre (Rumah Buya Hamka), Medina, on November 11, 2025, and involved collaboration among three universities: Muhammadiyah University Makassar, Muhammadiyah University Buton, and Alkhairaat University. The methodological approach used was participatory-educational with interactive lectures, discussions, simulations, and hands-on practice. The activity results showed a significant increase in participants' conceptual understanding and practical skills in budgeting, cash flow management, financial planning, and recognising safe and productive sharia-compliant investment instruments. In addition, this activity strengthened students' ethical awareness and financial responsibility by integrating Islamic values into each training session. This program contributes to strengthening the economic capacity of diaspora students and strengthening collaborative networks across universities and the Muhammadiyah community in Saudi Arabia. Thus, this activity has the potential to serve as a model for community service grounded in adaptive, applicable, and sustainable Islamic financial literacy, relevant for replication among Indonesian student communities in various countries. Contribution to Sustainable Development Goals (SDGs):SDG 4: Quality EducationSDG 8: Decent Work and Economic GrowthSDG 10: Reduced InequalitiesSDG 12: Responsible Consumption and Production
Co-Authors A Ifayani Haanurat Abd Azis Abd Rahman Abd. Azis, Abd. Abd. Rahman Abd. Rahman Adfar, Mohamad Albar Alaydrus Asri Jaya Azis, Abd Bahari, Samsul Bakarama, Nazma Abd Azis Busman Busman, Busman Firza Umar Salim Kamal Kamal Kamal, Kamal Labandingi Latoki Marjun Marjun Marjun, Marjun Mohamad Adfar Muhammad Yasin Nanang Qosim Nanda, Sahabuddin Nur Afni Patilima, Yunarti Rezal, Muhammad Sakaria, Maulid Sangkota, Megawaty Sinaga, Butet Sujarwadi Sujarwadi Sukmawati Sukmawati Sunarto , Sunarto Thalhah Al Idrus Wa Ode Rayyani Yusuf K, M. Zaenal Zaenal, Zaenal Zalkha Soraya Zulfikar Jakaputera Djalamang