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All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan JURNAL ILMIAH MANAJEMEN & BISNIS Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Maneggio: Jurnal Ilmiah Magister Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL AGRICA ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) FRIMA: Festival Riset Ilmiah Manajemen & Akuntansi Jurnal Manajemen dan Bisnis Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)

Asrizal Efendy Nasution

Universitas Muhammadiyah Sumatera Utara

Author-ID : 2529783

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pemasaran Digital Terintegrasi Terhadap Loyalitas Pelanggan Asrizal Efendy Nasution; Linzzy Pratami Putri; Rini Astuti Astuti
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 23, No 2 (2022): Oktober 2022 - Maret 2023
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v23i2.8474

Purpose - This study aims to determine the right promotion concept for 212 Mart Medan with variables studied are sales promotion, advertising, direct marketing and public relations in increasing customer loyalty.Methodology - Data collection is done through a questionnaire with a sampling technique used random sampling by using 100 customers of 212 Mart Medan. Data processing using Structural Equation Model (SEM) analysis.Findings - The results of this study indicate that the variables of sales promotion, advertising, direct marketing and public relations have a significant influence on customer loyalty at 212 Mart Medan.Originality/Novelty - Digital marketing model through the Website, Facebook (FB), Instagram IG), and Whatsapp Group (WAG) which are integrated with social media owned by FOSIL BKM MEDAN as a forum for gathering representatives of mosque management to mobilize Muslims united to build sharia economy through shopping at 212 Mart Medan.Implications - With the availability of those media, 212 Mart Medan can be used as a place for sales promotion, advertising, direct marketing, public relations in an effort to increase customer loyalty

PENINGKATAN KINERJA KARYAWAN BERBASIS KOMPENSASI, LINGKUNGAN KERJA DAN DISIPLIN KERJA PADA LEMBAGA PENYIARAN PUBLIK TVRI SUMATERA UTARA MEDAN Izmi Maghfira Maghfira; Asrizal Efendy Nasution
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 6, No 2 (2022): Jurnal JUMBO Vol 6 No 2
Publisher : Pascasarjana Universitas Halu Oleo

This study aims to determine and analyze the effect of compensation, work environment and work discipline on the employee performance of TVRI Public Broadcasting Institute, North Sumatra, Medan. The population in this study were all employees of TVRI Public Broadcasting Institute, North Sumatra, Medan, amounting to 62 people. Sampling using the saturated sample method, namely by using the entire existing population as a sample. Data collection techniques in this study by means of documentation studies and the distribution of questionnaires. The data analysis technique used multiple linear regression, classical assumption test, hypothesis testing and coefficient of determination.The results showed that partially there was no significant effect of compensation on the employee performance of TVRI Public Broadcasting Institute, North Sumatra, Medan. Partially, the work environment and work discipline have a significant effect on the employee performance of TVRI Public Broadcasting Institute, North Sumatra, Medan. Simultaneously, the factors of compensation, work environment and work discipline showed a significant influence on the employee performance of TVRI Public Broadcasting Institute, North Sumatra, Medan. Keywords: Compensation, Work Environment, Work Discipline, Employee Performance

PENERAPAN BAURAN PEMASARAN DALAM PERSPEKTIF SYARIAH ISLAM Asrizal Efendy Nasution; Linzzy Pratami Putri; Rini Astuti
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 2 (2023): Article Research Volume 6 Number 2, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i2.1251

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis bauran pemasaran produk, harga, tempat/distribusi dan promosi terhadap loyalitas pelanggan dan menganalisis apakah bauran tersebut sesuai dengan syariat Islam. Populasi penelitian adalah semua konsumen yang pernah berbelanja. Data dikumpulkan menggunakan kuesioner yang dibagikan kepada 100 responden sebagai sampel penelitian. Data diproses menggunakan analisis jalur dengan alat analisis Smart-PLS. Hasil penelitian menunjukkan bahwa faktor produk, tempat/distribusi, dan promosi masing-masing berpengaruh signifikan terhadap loyalitas pelanggan sedangkan faktor harga tidak berpengaruh signifikan terhadap loyalitas pelanggan. Nilai R2 sebesar 0,460 berarti bahwa variabel produk, harga, tempat/distribusi dan promosi menjelaskan kemampuan loyalitas pelanggan sebesar 46%, sedangkan sisanya 54% dari konstruk lain yang tidak diteliti dalam penelitian ini. Untuk langkah-langkah pemasaran yang diterapkan saat ini sudah tepat dan tidak bertentangan dengan syariat Islam

Studi Kinerja Karyawan: Budaya Organisasi dan Stres Kerja Melalui Kepuasan Kerja Pada PT. Perkebunan Nusantara II (Persero) Medan Fauzi Azhari Harahap; Asrizal Efendy Nasution
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 2 (2023): Article Research Volume 6 Number 2, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i2.1259

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh budaya organisasi dan stres kerja terhadap kinerja karyawan melalui kepuasan kerja. Pendekatan penelitian menggunakan pendekatan kausal. Populasi dalam penelitian ini adalah semua karyawan. Sampel dalam penelitian ini menggunakan perhitungan slovin hingga diperoleh sampel sebanyak 54 responden. Teknik pengumpulan data menggunakan observasi, wawancara dan angket. Teknik analisis data menggunakan pendekatan kuantitatif melalui analisis uji outer model, inner model, dan uji hipotesis. Dalam penelitian ini, dilakukan pengolahan data dengan menggunakan program perangkat lunak Smart-PLS (Partial Least Square). Hasil penelitian menunjukkan bahwa budaya organisasi, stres kerja, dan kepuasan kerja memiliki pengaruh signifikan terhadap kinerja karyawan secara langsung. Selain itu, budaya organisasi dan stres kerja juga memiliki pengaruh yang signifikan terhadap kepuasan kerja. Budaya organisasi dan stres kerja secara tidak langsung memiliki pengaruh yang signifikan terhadap kinerja melalui kepuasan kerja.

Keputusan Pengguna Transportasi Online: Persepsi Promosi, Harga, Kualitas Pelayanan, dan Kemudahan Layanan Satria Mirsya Affandy Nasution; Asrizal Efendy Nasution; Muhammad Taufik Lesmana
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 24, No 2 (2023): OKTOBER 2023 - MARET 2024
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v24i2.16640

Purpose – To understand more deeply user decisions in the context of online transportation, this research aims to analyze the key factors that influence user decisions, including price, promotions, service quality and convenience.Method –Sampling was carried out using purposive sampling through an accidental technique, where the samples taken were coincidental but met the criteria, namely having a history of using online transportation applications, with a total sample of 200 people in the Medan City area. Data was collected through questionnaires and data analysis techniques using Structural Equation Modeling - Part Least Square (SEM-PLS).Findings – The analysis shows that the price, promotion and service quality variables partially have a positive and significant effect on consumer decisions to use Gojek in Medan. However, the convenience variable only significantly influences consumers' decisions to use the service.Originality (Novelty) –This research focuses on user decisions in the context of online transportation and an in-depth study of critical factors, such as price, promotion, service quality and convenience. Uniqueness is also seen in combining key variables and understanding the influence of convenience in online transportation.Implications – To improve consumer decisions to use online transportation, companies must focus on pricing strategies, promotions, and improving service quality. Even though convenience is insignificant, companies can still consider improving this aspect. These findings provide a basis for companies to design more effective marketing strategies according to consumer preferences.

Analysis of Factors Affecting the Performance of Lecturers in Conducting Research: A Case Study on Private Universities in Medan Lesmana, Muhammad Taufik; Nasution, Asrizal Efendy
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
Publisher : AIBPM Publisher

The purpose of this research is to find out and analyze the effect of competence, organizational commitment, leadership and motivation on lecturers' performance in conducting research. This research is descriptive associative. The object is permanent lecturers at private universities in Medan City. The results of this study stated that partially the variables of competence, leadership and motivation have a significant and positive effect on the performance of lecturers in conducting research, while the variable of organizational commitment has no significant and positive effect. Simultaneously the competency, organizational commitment, leadership and motivation variables have a positive and significant effect on the performance of lecturers in conducting research.

Comparison Analysis Of Consumer Purchasing Decisions On Conventional And Syariah Mini Markets (Case Study on Alfamart and 212 Mart in Medan City) Nasution, Asrizal Efendy; Putri, Linzzy Pratami
Asia Pacific Journal of Management and Education (APJME) Vol 2, No 2 (2019): July 2019
Publisher : AIBPM Publisher

Today's modern markets are mostly conventional-based modern markets. With the change of life values in a more religious direction, consumers began to look for a modern syariah-based market. 212 Mart present as an answer to meet the demands of consumers who want to shop in the modern syariah-based market. But its new presence, not yet able to compete and seize the existing market. For that, it needs to be researched what factors exist in the conventional modern market thus making it able to grow and thrive as it is today. By knowing these factors, 212 Mart can follow and develop these factors based on syariah. There are many factors that can influence the decision of consumer purchase including price, promotion, service, trust and consumer’s characteristic. The purpose of this research is to know and analyze the influence of the price, promotion, service, trust and consumer’s characteristic of consumer buying decisions and analyze the difference in the buying decision. In this study using a comparative associative approach with the research object was the customer Alfamart and 212 Mart Medan. Testing was conducted by double linear regression tests by first conducting a classical assumption test, then a partial (t-test) and simultaneous hypothesis test was conducted (f-test). After that, look for the coefficient of determination to see how large the percentage of free variable variances affect the bound variables, then conducted independent sample t-test to see the difference of consumer buying decisions on Alfamart and 212 Mart Medan. The results of the study stated that partially conducted at Alfamart, variable price and promotion were positively and significantly influential on consumer purchasing decisions, while service, trust and consumer’s characteristic variables were not Influence positive and insignificant. While the trust and consumer’s characteristic variables at 212 Mart Medan have a positive and significant influence on consumer purchasing decisions, while price, promotion and service variables have no positive and insignificant effect. Simultaneously both at Alfamart and 212 Mart have a positive and significant influence on consumer purchasing decisions with the value of coefficient of determination respectively 26.9% and 17.4%. For the difference of consumer buying decisions on Alfamart and 212 Mart, the variable of price, promotion, trust and consumer’s characteristic have significant differences while service variable do not have significant differences.

Peran Kepuasan Pelanggan Sebagai Mediator Variabel Harga dan Promosi Terhadap Keputusan Pembelian Nasution, Asrizal Efendy; Sari, Wahyuni Eka
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 1 (2025): Artikel Riset Januari 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i1.1872

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh harga dan promosi terhadap keputusan pembelian dengan kepuasan pelanggan sebagai variabel intervening pada Supermarket Brastagi Tiara Medan secara langsung maupun tidak langsung. Penelitian menggunakan pendekatan assosiatif deskriptif. Populasi dalam penelitian ini mencakup seluruh pelanggan Supermarket Brastagi Tiara Medan. Jumlah sampel ditetapkan sebanyak 100 responden berdasarkan rumus Lemeshow dikarenakan populasinya tidak diketahui pasti jumlahnya. Teknik pengumpulan data menggunakan angket dan wawancara. Teknik analisis data menggunakan pendekatan kuantitatif dengan alat analisis statistic Smart-PLS Versi 3.0. Pengujian diawali dengan melakukan analisis outer model, inner model, dan uji hipotesis. Hasil penelitian menunjukkan bahwa secara langsung harga dan promosi masing-masing berpengaruh signifikan terhadap keputusan pembelian. Harga dan promosi masing-masing berpengaruh signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh signifikan terhadap keputusan pembelian. Kepuasan pelanggan berperan positif dan signifikan dalam memediasi variabel harga maupun promosi terhadap keputusan pembelian pada Supermarket Brastagi Tiara Medan.

Peran Minat Beli Dalam Memediasi Kualitas Produk, Green Marketing, Dan Harga Terhadap Keputusan Pembelian Sepeda Motor Yamaha Fazzio Di Kota Medan Nasution, Asrizal Efendy; Septiana, Wulan
JURNAL MANAJEMEN DAN BISNIS Vol 3 No 3 (2025): Edisi Januari 2025 - April 2025
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v3i3.1683

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, green marketing, dan harga terhadap keputusan pembelian dengan minat beli sebagai variabel intervening pada konsumen sepeda motor Yamaha Fazzio di kota Medan. Populasi dalam penelitian ini mencakup konsumen yang menggunakan sepeda motor Yamaha Fazzio variant Neo. Jumlah sampel ditentukan pada 100 responden berdasarkan rumus Slovin. Metode pengambilan sampel menggunakan teknik accidental sampling dengan catatan responden cocok sebagai sumber data. Pengumpulan data melalui wawancara dan kuisioner. Analisis data menggunakan analisis statistik Smart-PLS versi 4.0. Pengujian dimulai dengan menganalisis Outer Model, Inner Model, dan Uji Hipotesis. Hasil penelitian ini membuktikan bahwa secara langsung Kualitas Produk berpengaruh signifikan terhadap Keputusan Pembelian, Green Marketing tidak berpengaruh signifikan terhadap Keputusan Pembelian, Harga berpengaruh signifikan terhadap Keputusan Pembelian, Kualitas Produk berpengaruh signifikan terhadap Minat Beli, Green Marketing tidak berpengaruh signifikan terhadap Minat Beli, Harga berpengaruh signifikan terhadap Minat Beli, Minat Beli berpengaruh signifikan terhadap Keputusan Pembelian. Minat Beli berperan signifikan dalam memediasi pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian. Minat Beli tidak berperan dalam memediasi pengaruh Green Marketing terhadap Keputusan Pembelian Sepeda Motor Yamaha Fazzio di Kota Medan.

Teknologi Website Sekolah dan Donasi Digital untuk Mempercepat Perbaikan SMP Muhammadiyah 50 Medan Sunggal Amrullah; Nasution, Asrizal Efendy; Nasution, Muhammad Irfan
ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Vol. 6 No. 2 (2025): Juni
Publisher : CERED Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penggalangan dana konvensional di SMP Muhammadiyah 50 masih terbatas pada jangkauan lokal, proses manual yang berbelit, serta minimnya transparansi pelaporan, sehingga menurunkan kepercayaan dan partisipasi donatur. Studi ini mengusulkan dan merancang website rumah donasi sebagai solusi digital untuk memperluas jangkauan donatur hingga nasional–internasional, menyajikan kebutuhan pendanaan sekolah secara terbuka, serta menyederhanakan alur donasi. Pendekatan yang digunakan meliputi perancangan berpusat pada pengguna dengan pelibatan sekolah, alumni, orang tua, dan masyarakat; pengembangan fitur inti (halaman kampanye kebutuhan, payment gateway aman, dasbor laporan real-time, cerita dampak, dan profil prestasi sekolah); serta rencana evaluasi berbasis metrik (pertumbuhan donatur lintas wilayah, nilai donasi, tingkat konversi, waktu/klik untuk berdonasi, dan tingkat keterlibatan komunitas). Implementasi diharapkan meningkatkan transparansi (akses laporan penggunaan dana secara waktu nyata), mempercepat proses donasi (alur ringkas beberapa klik), dan memperkuat branding sekolah yang profesional dan akuntabel. Kontribusi utama riset ini adalah model penggalangan dana berbasis web yang replikatif untuk satuan pendidikan, yang bukan hanya menutup kesenjangan pendanaan jangka pendek, tetapi juga membangun jejaring dukungan berkelanjutan melalui keterlibatan alumni, orang tua, dan masyarakat luas. Dengan memaksimalkan transparansi dan kemudahan akses, SMP Muhammadiyah 50 berpotensi menjadi pelopor penggalangan dana digital pendidikan di tingkat lokal hingga internasional

Co-Authors Ammy, Baihaqi Amrullah Amrullah Amrullah Dedi Tri Handoko Fauzi Azhari Harahap Hashifah, Salsabila Nur Hermawan, Bayu Imam Syahputra Izmi Maghfira Maghfira Lesmana, Muhammad Taufik Linzzy Pratami Putri Muhammad Irfan Nasution Muhammad Taufik Lesmana Nasution, Satria Mirsya Affandy Rini Astuti Rini Astuti Astuti Satria Mirsya Affandy Nasution Septiana, Wulan Wahyuni Eka Sari Yusniar Lubis

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