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<![CDATA[Analisis Faktor - Faktor Yang Mempengaruhi Keputusan Konsumen Membeli Online ]]>
<![CDATA[Asrizal Efendy Nasution]]>;
<![CDATA[Linzzy Pratami Putri]]>
<![CDATA[ Prosiding FRIMA (Festival Riset Ilmiah Manajemen dan Akuntansi) No 2 (2019): Prosiding FRIMA ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi STEMBI Bandung ]]>
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DOI: 10.55916/frima.v0i2.73
<![CDATA[Tujuan_Penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang mempengaruhi keputusan konsumen melakukan pembelian secara online. Desain/Metode_Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan menggunakan teknik analisis faktor. Temuan_Hasil penelitian menyatakan bahwa ada 3 (tiga) faktor yang mempengaruhi keputusan pembelian online yaitu kemudahan, gaya hidup, dan harga. Implikasi_Penelitian ini dapat menjadi pertimbangan bagi situs belanja online untuk megetahui faktor-faktor apa saja yang mempengaruhi keputusan konsumen dalam berbelanja online serta dapat memperbaiki performanya. Originalitas_Penelitian ini mengkaji tentang keputusan konsumen belanja online di kota Medan (Medan Sunggal dan Medan Helvetia) Tipe Penelitian_Studi Empiris]]>
<![CDATA[PkM Meningkatkan Nilai Jual Gula Aren Melalui Kemasan Yang Menarik ]]>
<![CDATA[Irma Christiana]]>;
<![CDATA[Linzzy Pratami Putri]]>;
<![CDATA[Riska Ramadani]]>
<![CDATA[ ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Vol. 2 No. 3 (2021): Oktober ]]>
Publisher : <![CDATA[CERED Indonesia Publishing ]]>
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DOI: 10.53695/jas.v2i3.567
<![CDATA[Terbatasnya pengetahuan pemilik usaha tentang pemasaran produk menyebabkan nilai jual produk gula aren yang diproduksi masyaralat Desa Pematang Guntung menjadi rendah. Pengabdian ini bertujuan untuk memberikan pelatihan pembuatan kemasan yang menarik yang dapat memikat minat pembeli sehingga nilai jual dari produk tersebut menjadi tinggi. Dengan nilai jual yang tinggi diharapkan dapat meningkatkan pendapatan pemilik usaha gula aren. Metode yang digunakan pada pengabdian ini adalah metode ceramah dan demonstrasi. Setelah dikemas dengan baik dan diberi brand, gula aren tampak menarik dan bersih]]>
<![CDATA[Application of Marketing Mix in Islamic Perspective at 212 Mart ]]>
<![CDATA[Asrizal Efendy Nasution]]>;
<![CDATA[Linzzy Pratami Putri]]>;
<![CDATA[Rini Astuti Astuti]]>
<![CDATA[ Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Vol 7, No 1 (2022): June 2022 ]]>
Publisher : <![CDATA[Institut Agama Islam Negeri Kendari ]]>
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DOI: 10.31332/lifalah.v7i1.2516
<![CDATA[The shopping centres built today all lead to modern focus centres with conventional concepts that provide excellent service and offer convenience and comfort to create customer loyalty. A new business model with a sharia concept has emerged in recent years, namely 212 Mart. 212 Mart has a sharia concept and has succeeded in attracting public interest because it is the only franchise with a sharia concept in Indonesia. However, the people's expectation of switching to 212 Mart was not followed by the people's loyalty to always shop at 212 Mart. Many factors influence customer loyalty, one of which can be seen in the marketing mix. It is necessary to evaluate the marketing mix carried out at 212 Mart, which consists of product quality, pricing, place or distribution, and promotions. Applying a marketing mix by Islamic law can be a factor in creating customer loyalty. The quality of halal products, whether available, distributed or where sellers and buyers meet who have a long-distance from one store to another, rarely carried out promotions, and pricing under Islamic law can affect customer loyalty for 212 marts.]]>
<![CDATA[Model Peningkatan Pendapatan Rumah Tangga Berbasis Faktor-Faktor Produksi Di Kota Medan ]]>
<![CDATA[Rini Astuti]]>;
<![CDATA[Isna Ardila]]>;
<![CDATA[Linzzy Pratami Putri]]>
<![CDATA[ Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 22, No 1 (2022) ]]>
Publisher : <![CDATA[UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA ]]>
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DOI: 10.30596/ekonomikawan.v22i1.10813
<![CDATA[Currently, home industry business actors must be able to prepare themselves and have a good strategy in producing quality products and have an extensive marketing network, so that the products produced can be accepted by the market or consumers, so that small industrial businesses can increase family income. This study aims to determine how the model of increasing household income based on factors of production in the city of Medan. The specific objectives of this study are 1) to design a model of increasing household income based on factors of production in the city of Medan. 2) determine the production factors that support the increase in household income in producing products. This research is a basic research because in this research a modeling process is carried out to obtain the most appropriate model in increasing household income based on production factors in home industries in Medan City. The research population is the target population, namely the home industry business in the city of Medan, which is a manufacturing business with a capital scale of Rp. 2000.000.000,- This research is quantitative descriptive, using Structural Equation Modeling (SEM) research method to analyze home industry business based on production factors and causality test to determine income increase model based on production factors. Data analysis techniques will be assisted with AMOS and SPSS tools. The results of the structural model research show that the dominant factors affecting family income are capital, human resources, technology and marketing.]]>
<![CDATA[Investment Literation Improvement for Preparation of Investments for Young Investors ]]>
<![CDATA[Linzzy Pratami Putri]]>;
<![CDATA[Irma Christiana]]>;
<![CDATA[Delyana Rahmawany Pulungan]]>;
<![CDATA[Isna Ardila]]>
<![CDATA[ International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 2, No 3 (2019): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/ijafap.v2i3.587
<![CDATA[This study aims to determine the financial literacy and investment of students and their influence on the ability of students to manage finances and the ability of students to manage assets owned to be invested. The data analysis method used in this research is the Structural Equation Model or SEM method. To see the factors that influence the ability to manage finances and the ability to manage assets, Partial Least Square (PLS) analysis is performed. This analysis is used by looking at the number of samples that are a bit of an obstacle if you want to do an analysis using factor analysis or Structural Equation Model (SEM). Thus, analysis using PLS is appropriate. The results of this study are of 5 (five) literacy variables, namely capital market literacy, type of investment instrument literacy, profit level literacy, investment literacy, and financial literacy on the ability to manage finances, only investment literacy has no significant effect, more influence significant ability to manage finances. Then from (5) five literacy variables that do not have a significant influence on the ability of students to manage assets are capital market literacy and investment literacy.]]>
<![CDATA[The Effect of Financial Literation on Online Shopping Interest in Millennials ]]>
<![CDATA[Rini Astuti]]>;
<![CDATA[Hasrudy Tanjung]]>;
<![CDATA[Linzzy Pratami Putri]]>
<![CDATA[ International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 2, No 3 (2019): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/ijafap.v2i3.588
<![CDATA[The purpose of this research is to study and analyze financial literacy on online shopping demand in millennials. The support used in this research is associative. The population in this study were all students of the Faculty of Economics and Business, Muhammadiyah University, North Sumatra. Data collection techniques in this study using documentation techniques. Data analysis techniques in this study used the Validity and Reliability Test, and Regression Test. Data processing in this study uses SPSS software version 24.00. The results of the study prove the positive and significant fact of financial literacy on online buying interest.]]>
<![CDATA[The Effect Of Investment Literacy And Perspectives On Investment On The Ability To Manage Investments ]]>
<![CDATA[Linzzy Pratami Putri]]>;
<![CDATA[Irma Christiana]]>;
<![CDATA[Delyana Rahmawany Pulungan]]>;
<![CDATA[Isna Ardila]]>
<![CDATA[ Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jicp.v2i3.696
<![CDATA[The purpose of this study is to examine and analyze the effect of investment literacy and perspectives on investment on the ability to manage investments, both partially and simultaneously. Suggestions used in this study are associative. The population in this study were all students of the Faculty of Economics and Business, Muhammadiyah University, North Sumatra. Data collection techniques in this study using documentation techniques. Data analysis techniques in this study used the Classic Assumption Test, Multiple Regression, Hypothesis Test (t Test and F Test), and the Coefficient of Determination. Data processing in this study uses SPSS software version 23.00. The results of the study prove the fact that partially and simultaneously have a positive and significant effect on investment literacy and perspective on investment on the ability to manage investment.]]>
<![CDATA[Effect Of Organizational And Citizenship Behavior Sharing Knowledge Of Employee Organizational Commitments ]]>
<![CDATA[Hasrudy Tanjung]]>;
<![CDATA[Linzzy Pratami Putri]]>
<![CDATA[ Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jicp.v2i3.694
<![CDATA[The purpose of this study was to investigate and analyze the Effect of Organizational Citizenship Behavior and Knowledge Sharing together on Organizational Commitment of Private Employees in Medan City. The approach I use is the associative research approach, quantitative. Population and sample in data analysis techniques using classical assumptions, multiple linear regression, t test, F test, and coefficient of determination. The object of study is permanent employees with a minimum service period of 2 years. The population is all private employees in the city of Medan, with the sample used is accidental sampling, where the sample is the employee who filled out the questionnaire. The results of this study indicate that organizational citizenship behavior (X1) towards organizational commitment (Y) has a positive and not significant effect. Knowledge sharing (X2) on organizational commitment (Y) has positive and significant effect. While organizational citizenship behavior (X1) and knowledge sharing (X2) together have a positive and significant effect on organizational commitment (Y).]]>
<![CDATA[Effect of Profitability on Stock Prices of Transportation Companies in Indonesia ]]>
<![CDATA[Linzzy Pratami Putri]]>;
<![CDATA[Rahmansyah Ritonga]]>
<![CDATA[ Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jicp.v2i1.452
<![CDATA[The purpose of this study was to determine and analyze the effect of Gross Profit Margin on stock prices, to determine and analyze the effect of Net Profit Margin on stock prices, to determine and analyze the effect of Return on Asset on stock prices, to determine and analyze the effect of Return on Equity on stock prices and to find out and analyze the effect of Cross Profit Margin, Net Profit Margin, Return On Assets Ratio and Return On Equity on stock prices both partially and simultaneously on Transportation Companies Listed on the Indonesia Stock Exchange for the period 2013-2017. The approach used in this study is associative approach. The population in this study are all Transportation Companies Listed on the Indonesia Stock Exchange while samples that meet the criteria for sampling observations carried out for five years and as many as seven Transportation Companies Listed on the Indonesia Stock Exchange. Data collection techniques in this study used documentation techniques. The data analysis technique in this study used the Classical Assumption Test, Multiple Regression, Hypothesis Test (t Test and F Test), and the Determination Coefficient. Processing data in this study using the SPSS (Statistical Package for the Social Scoring) software version 24.00. The results of this study prove that partially there is a significant positive effect of Gross Profit Margin on stock prices. There is a significant negative effect on Net Profit Margin on stock prices. There is a significant positive effect of Return On Assets on stock prices. There is no effect of Return On Equity on stock prices. Simultaneously there is a positive and significant influence of all variables affecting the stock price of transportation companies listed on the Indonesia Stock Exchange.]]>
<![CDATA[Analysis Of Factors That Influence Online Purchasing Decisions In The Millennium ]]>
<![CDATA[Rini Astuti]]>;
<![CDATA[Linzzy Pratami Putri]]>
<![CDATA[ Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jicp.v2i3.699
<![CDATA[This study aims to determine what factors influence the decision of consumers (millennial generation) to make online purchases. The population in this study is the millennial generation born in the 2000s. The research method used is quantitative descriptive using factor analysis techniques. Where the results of the study stated that there are three dominant factors that influence online purchasing decisions, namely lifestyle,easiness, and quality of information.]]>
