Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

2.608

P-Index

This Author published in this journals

All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Bisnis dan Manajemen Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan JURNAL ILMIAH MANAJEMEN & BISNIS Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Maneggio: Jurnal Ilmiah Magister Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) FRIMA: Festival Riset Ilmiah Manajemen & Akuntansi International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings International Journal of Economic, Technology and Social Sciences (Injects)

Linzzy Pratami Putri

Universitas Muhammadiyah Sumatera Utara

Author-ID : 2530233

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

Published : 29 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3

The Influence of Financial Literacy on Investment Decisions During the Pandemic Linzzy Pratami Putri; Irma Christiana; Umi Kalsum; Widya Widya; Meyyara Justianti
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1253

This study aims to determine the effect of financial literacy on investment decisions during the pandemic. The object of this research is the students of the Faculty of Economics and Business, Universitas Muhammadiyah Sumatera Utara by using the Slovin formula in taking the sample. The test is carried out by simple linear regression where the classical assumptions have been tested previously. The results showed that there was a significant influence of financial literacy on investment decisions. The pandemic has made everyone, including students, start investing for future needs. Students are advised to continue to improve their financial literacy for the better. With increasing financial literacy, financial management will also be better and lead to investment.

Peran Financial Literacy dan Financial Technology dalam Membantu Perekonomian UMKM di Desa Bandar Khalipah Sri Puji Lestari; Linzzy Pratami Putri; Dena Adella
Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 22, No 2 (2022)
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ekonomikawan.v22i2.12176

Bandar Khalipah Village is a developing village, this is indicated by the many MSME actors in the village. However, MSME actors have low financial literacy and carry out sales transactions using manual or face-to-face methods. This study aims to determine the role of financial literacy and Financial Technology (FinTech) in improving the Economy of Micro, Small Medium Enterprises (MSMEs) in Bandar Khalipah Village. In this study using qualitative methods and the type of writing used is descriptive. The population in this study were 40 Micro, Small and Medium Enterprises (MSMEs) in Bandar Khalipah Village. In this study, the data analysis technique used is descriptive. The results of this study indicate that Financial Literacy and Financial Technology can improve the economy of MSME actors in Bandar Khalipah Village. Financial Literacy and Financial Technology make it easier for MSMEs to run their business, especially in sales transaction activities. MSMEs realize that knowledge of the functions, benefits and uses of fintech when used in making transactions can simplify and speed up the transaction process in running Micro, Small Medium Enterprises (MSMEs).

Pemasaran Digital Terintegrasi Terhadap Loyalitas Pelanggan Asrizal Efendy Nasution; Linzzy Pratami Putri; Rini Astuti Astuti
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 23, No 2 (2022): Oktober 2022 - Maret 2023
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v23i2.8474

Purpose - This study aims to determine the right promotion concept for 212 Mart Medan with variables studied are sales promotion, advertising, direct marketing and public relations in increasing customer loyalty.Methodology - Data collection is done through a questionnaire with a sampling technique used random sampling by using 100 customers of 212 Mart Medan. Data processing using Structural Equation Model (SEM) analysis.Findings - The results of this study indicate that the variables of sales promotion, advertising, direct marketing and public relations have a significant influence on customer loyalty at 212 Mart Medan.Originality/Novelty - Digital marketing model through the Website, Facebook (FB), Instagram IG), and Whatsapp Group (WAG) which are integrated with social media owned by FOSIL BKM MEDAN as a forum for gathering representatives of mosque management to mobilize Muslims united to build sharia economy through shopping at 212 Mart Medan.Implications - With the availability of those media, 212 Mart Medan can be used as a place for sales promotion, advertising, direct marketing, public relations in an effort to increase customer loyalty

Sosialisasi Strategi Umkm Beradaptasi Di Masa Pandemi Covid-19 Bagi Masyarakat Kel. Labuhan Deli Kec. Medan Marelan Kota Medan Linzzy Pratami Putri; Irma Christiana; Hadi Gustiar
ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Vol. 3 No. 2 (2022): Juni
Publisher : CERED Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Kegiatan pegabdian kepada masyarakat ini bertujuan untuk mensosialisasikan dan memberikan edukasi mengenai pentingnya menerapkan protokol kesehatan sebagai upaya memutus mata rantaipenyebaran covid-19. Adapun metode yang dilakukan berupa penyuluhan dan pemberian informasi mengenai pentingnya penerapan protokol kesehatan dan perilaku hidup bersih dengan rajin mencuci tangan dengan sabun, menggunakan masker ketika beraktivitas diluar rumah dan menjaga jarak aman ketika berada ditempat umum. Kegiatan ini dilaksanakan di lingkungan masyarakat kelurahan Labuhan Deli kecamatan Medan Marelan. Hasil menunjukkan bahwa setelah pelaksanaan kegiatan ini para peserta dari Labuhan Deli menjadi semakin mengetahui mengenai pentingnya menerapkan protokol kesehatan baik mengenai cara mencuci tangan dan menggunakan masker yang benar maupaun jarak aman agar terhindar dari penularan covid-19. Namun demikian, kesadaran masyarakat sekitar terkait pentingnya menerapkan protokol kesehatan masih kurang khususnya terkait menjaga jarak aman. Selain itu, mobilitas masyarakat juga masih sulit untuk dikendalikan baik untuk bekerja maupun hanya sekedar pergi keluar rumah. Dengan adanya sosialisasi ini maka diharapkan para peserta dengan wewenangnya sebagai perangkat desa dapat memberikan dan mengajarkan mengenai pengetahuan dan pemahaman mereka kepada masyarakat khususnya warga Labuhan Deli.

Edukasi Penerapan Digital Marketing Bagi Pengarajin UMKM Batik Irma Christiana; Linzzy Pratami putri; Rezza Asmara Putra
ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Vol. 3 No. 3 (2022): Oktober
Publisher : CERED Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/jas.v3i3.755

Perkembangan teknologi di era digital ini memberikan banyak manfaat dan kemudahan dalam dunia ekonomi. Baik dalam perusahaan-perusahaan telah banyak menerapkan dan mengikuti era ini dengan memanfaatkan teknologi digital sebagai salah satu strategi untuk memajukan bisnisnya. Tujuan dari adanya kegiatan ini ialah sebagai sarana untuk memberikan solusi terhadap para pelaku usaha mikro, kecil, dan menengah(UMKM) batik untuk bisa mengikuti era digital demi dapat bersaig dengan bisnis dan perusahaan. Manfaat kegiatan ini untuk memberikan motivasi bagi para pelaku usaha batik untuk bisa mengikuti perkebangan zaman untuk memasarkan produknya melalui media digital atau E-Commerce. Kegiatan sosialisasi ini saya lakukan di lingkungan Desa Tanjung Rejo Dusun XIV untuk edukasi yang mengajarkan untuk bisa mengukuti era digital dan menerapkannya dalam usaha mereka di desa.

PERAN MEDIASI RETURN ON EQUITY PADA PENGARUH DEBT TO EQUITY RATIO TERHADAP HARGA SAHAM PADA PERUSAHAAN PROPERTY DAN REAL ESTATE DI INDONESIA Linzzy Pratami Putri; Irma Christiana Christiana; Riska Dwi Yana
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

This study aims to determine the effect of the debt-to-equity ratio on stock prices through return on equity. The research approach used in this study is associative. The population in this study are property and real estate companies listed on the Indonesia Stock Exchange for the 2018-2019 period, totalling 65 companies. The sampling technique in this study was purposive sampling, so the sample in this study amounted to 42 property and real estate companies listed on the Indonesia Stock Exchange for the 2018-2019 period. The data analysis technique in this study uses path analysis, classical assumption test, t-test, and coefficient of determination test. The results indicate that the debt-to-equity ratio negatively and significantly affects stock prices. The debt-to-equity ratio has a positive and insignificant effect on return on equity. Return on equity has a positive and insignificant effect on stock prices. Partially, the debt-to-equity ratio to stock price through return on equity has a positive and insignificant effect, which means that return on equity does not mediate the relationship between debt-to-equity ratio to stock price.

PENERAPAN BAURAN PEMASARAN DALAM PERSPEKTIF SYARIAH ISLAM Asrizal Efendy Nasution; Linzzy Pratami Putri; Rini Astuti
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 2 (2023): Article Research Volume 6 Number 2, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i2.1251

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis bauran pemasaran produk, harga, tempat/distribusi dan promosi terhadap loyalitas pelanggan dan menganalisis apakah bauran tersebut sesuai dengan syariat Islam. Populasi penelitian adalah semua konsumen yang pernah berbelanja. Data dikumpulkan menggunakan kuesioner yang dibagikan kepada 100 responden sebagai sampel penelitian. Data diproses menggunakan analisis jalur dengan alat analisis Smart-PLS. Hasil penelitian menunjukkan bahwa faktor produk, tempat/distribusi, dan promosi masing-masing berpengaruh signifikan terhadap loyalitas pelanggan sedangkan faktor harga tidak berpengaruh signifikan terhadap loyalitas pelanggan. Nilai R2 sebesar 0,460 berarti bahwa variabel produk, harga, tempat/distribusi dan promosi menjelaskan kemampuan loyalitas pelanggan sebesar 46%, sedangkan sisanya 54% dari konstruk lain yang tidak diteliti dalam penelitian ini. Untuk langkah-langkah pemasaran yang diterapkan saat ini sudah tepat dan tidak bertentangan dengan syariat Islam

ANALYSIS OF FACTORS AFFECTING MORALE SPRIRIT OF WORK Rahmad Bahagia; Linzzy Pratami Putri
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 2 No. 1 (2021): May 2021
Publisher : CERED Indonesia Institute

This study aims to see what factors affect employee morale in Medan City during the COVID-19 pandemic. The population in this study were all private employees in the city of Medan with the sampling technique using accidental samples, where the sample in this study was conducted by 100 people. The research method used is descriptive quantitative using factor analysis techniques. Where from the results of the research conducted there were only 4 (four) dominant factors that influenced morale during the Covid 19 pandemic, namely Compensation, Ability, Motivation, and Leadership.

Determinants of e-Money User Behavior Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) 2 Model Mediated by Behavioral Intentions Irma Christiana; Linzzy Pratami Putri
Jurnal Bisnis dan Manajemen Vol 11, No 1 (2024): Jurnal Bisnis dan Manajemen Volume 11 Nomor 1 Tahun 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v11i1.12841

This study aimed to investigate the factors influencing UTAUT 2-based e-money user behavior, mediated by behavioral intentions. Data were collected through online questionnaires distributed via Google Forms. The research variables comprised performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, and habit as independent variables, with user behavior as the dependent variable and behavioral intention as a mediating variable. Participants were selected using purposive sampling techniques. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS3 software. Hypothesis testing revealed that performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and price value did not significantly influence e-money usage intention. Additionally, facilitating conditions did not significantly impact e-money user behavior. However, habit was found to significantly influence both intention to use and behavior of e-money users. Furthermore, the intention to use e-money mediated the relationship between performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, habit, and user behavior

Co-Authors Asrizal Efendy Nasution Delyana R. Pulungan Dena Adella Fira Nurmala Hadi Gustiar Hasrudy Tanjung, Hasrudy Hazmanan Khair Irma Christiana Isna Ardila Meyyara Justianti Muhammad Arya Nadia Ika Purnama Nurbaiti Nurbaiti Rahmad Bahagia Rahmansyah Ritonga Rezza Asmara Putra Rini Astuti Rini Astuti Rini Astuti Astuti Riska Dwi Yana Riska Ramadani Sri Puji Lestari Umi Kalsum Widya Widya

Title

Found 29 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 29 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 29 Documents
Search