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Journal : Journal Publicuho

AN EVALUATING EFFECTIVENESS STRATEGIC IMPLEMENTATION: The Case of PT SUCOFINDO Padang Branch Area Ade Azis Kusnaya; Syukri Lukman; Syafrizal Syafrizal
Journal Publicuho Vol. 5 No. 4 (2022): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.66 KB) | DOI: 10.35817/publicuho.v5i4.56

Abstract

Nowadays, effectiveness strategic implementation has challenged various company due to unpredictable business situation. Therefore, the company should measure how accurate the effectiveness strategy which was implemented. This study aims to analyze the effect of leadership, resource allocation, and employee engagement on it through organizational commitment. Saturated sampling technique used in this study by the amount of 52 employees recorded as participants. Previously, the data were collected through online method and assisted by g-form questionnaires, then it analyzed with Structural Equation Model (SEM) technique from IBM AMOS 23.0 software. The study found that in the direct effects there are three relationships stated not significant, but fourth of them. Further, mediating contributions of organizational commitment only success in the relation of employee engagement on effectiveness strategic implementation, and the other are rejected due to not contributes optimally.
STRATEGI PENGEMBANGAN TENUN SATU KARYA PANDAI SIKEK: Analisis SWOT dan Bisnis Model Kanvas Adil Fadhilah; Syukri Lukman; Syafrizal
Journal Publicuho Vol. 7 No. 2 (2024): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i2.403

Abstract

The creative industry has been a long time that driven by the Indonesia government to improve people’s economic. A hand weaving businesses as part of creative industry are expected to maintain the quality and increase their productivity to gain competitive advantage in the coming market demands. This study is aimed on Tenun Satu Karya Pandai Sikek due to one of favorites weaving business in the province of West Sumatera.  By using business model canvas and SWOT analysis approaches on Tenun Satu Karya, it is expected to support competitive strategies on dynamic market demands. Results suggest that Tenun Satu Karya must focus on utilizing its strengths in the area of product quality and overcoming its weaknesses in the areas of partnerships, regeneration of the weaving craftsmen, and upgrading its marketing channels.