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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi LIABILITIES (JURNAL PENDIDIKAN AKUNTANSI) Jurnal Biolokus: Jurnal Penelitian Pendidikan Biologi dan Biologi Maspul Journal of Community Empowerment Humanism : Jurnal Pengabdian Masyarakat Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Kajian Ekonomi dan Perbankan Syariah
Nurlinda Nurlinda
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Shopping Lifestyle, Fashion Involvement dan Discount Price terhadap Impulse Buying Nicholas Randy Tjemara; Nurlinda Nurlinda
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 1 (2025): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i1.1529

Abstract

This study examines and analyzes the effect of Shopping Lifestyle, Fashion Involvement, and Discount Prices simultaneously and partially on Impulse Buying in the Zalora Marketplace. And knowing which variables are most dominant in influencing impulse buying. The research approach used in this research is quantitative research. The criteria for selecting the sample in this study were those aged 17 and over who had used and made purchases through the Zalora Marketplace, and had routinely purchased products for the last 6 months through the Zalora Marketplace and were located in the Jabodetabek area. Questionnaires collected as many as 150 respondents, the data is then processed using multiple linear regression method. Based on the results of the analysis, it is known that the variables Shopping Lifestyle, Fashion Involvement and Discount Price simultaneously have a positive effect on Impulse Buying on the Zalora Marketplace. Partially, the Shopping Lifestyle and Fashion Involvement variables have a positive effect on Impulse Buying. But the Discount Price variable has no effect on impulse buying. Furthermore, the results show that the Shopping Lifestyle variable is the most dominant variable affecting Impulse Buying.
Co-Authors Ahmar Ahmar Asrin Asrin Desfrida, Mardelia Indrianti Indrianti L.M. Fakhri Mihzan Mahyudin Mahyudin Meri Meliyanti Saputri Mustafa Muhani Mustakim Mustakim Nastia Nastia Nicholas Randy Tjemara Nining Nuraida Nur Halifah Nur Indah Sari Nursalim Nursalim Pebriansa Pebriansa Rahmawati B Reni Indra Safitri Rusmita Ulok S Nuristiqamah Saharuddin Salju Salju Suraida Suraida Syamsinar Syamsinar Try Susanti Wardiyanto Wardiyanto Zalrabiatul Mal Muria Zuhirsyan, Muhammad