Article Per Year (5 Year)
p-Index From 2021 - 2026
3.575
P-Index
This Author published in this journals
All Journal Kinesik Nomosleca J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Bricolage : Jurnal Magister Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Inter Komunika: Jurnal Komunikasi Jurnal Abdi Insani COMMENTATE: Journal of Communication Management Jurnal Ilmiah Multimedia & Komunikasi Jurnal Public Relations (J-PR) KOMUNIKATA57 ASPIRATION Journal Jurnal Oratio Directa (Prodi Ilmu Komunikasi) Jurnal Cyber PR Journal of Content and Engagement Jurnal Pengabdian Masyarakat Satya Widyakarya
Achmad Budiman Sudarsono
Universitas Satya Negara Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
Fenomena Culture Shock Mahasiswa Perantauan di Kabupaten Bekasi Olivia, Helen; Sudarsono, Achmad Budiman; Sarasati, Fitri
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3741

Abstract

When a person enters a new environment with a different culture, they experience culture shock because the customs, norms, customs, and principles they were previously familiar with cannot be applied. The purpose of this study was to find out how overseas students who experienced culture shock at Satya Negara Bekasi University adapted, as well as the factors that influenced the shock. The research method uses ethnographic methods and descriptive qualitative speech which is used to collect data by conducting interviews and documentation. The results showed that the conditions of overseas students differed in five phases of cultural adaptation. Bekasi students experienced cultural shock due to differences in socio-cultural conditions. However, choosing to stay alive and face current situations allows students to adapt to a new cultural environment. The components that affect culture, namely language, food, safety, and association are some of the factors that cause culture shock in students. So the most important factor is Language.
PEMBERDAYAAN PEREMPUAN DALAM PENINGKATAN KETERAMPILAN PENGOLAHAN DAN PEMASARAN IKAN DI PULAU HARAPAN KEPULAUAN SERIBU JAKARTA Ernaningsih, Dwi; Sudarsono, Achmad Budiman; Stefhani, Yosi
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1945

Abstract

The income of the people of Harapan Island is still highly dependent on fishing.  They have not been able to increase their income from fish processing.  The Harapan Island “Red Snapper” Processing and Marketing Group (Polaksar) has problems: (1) Simple fish processing; (2) There is only one processed fish product; (3) Simple product packaging; (4) Limited marketing; (5) Simple business management; (6) Products have not received product certification (SNI) from the Ministry of Marine Affairs and Fisheries. The purpose of the activity is to increase knowledge and skills in processing and marketing processed fish products.  So that fish processing products are more diverse, hygienic, attractive, and use marketing techniques that reach a wider market. The methods used were socialization, training, technology application, mentoring and evaluation. Evaluation was carried out by testing participants' understanding before and after training with a questionnaire followed by statistical tests. Furthermore, the organoleptic test of the resulting product includes aspects of taste, crispness and product color. Mackerel as a raw material for making cheese pilus and fish sticks in fresh conditions based on organoleptic test level obtained a score of 8,2.  The average understanding of the trainees before the training was quite understanding with an average score of 2,81 (quite knowing/understanding) to 4,48 after the training. The two products produced by the 3 groups of participants had an average score for taste of 4, for crispness of 3,9 and color appearance of 4. These scores are good for beginners who have just processed the 2 products.  Product packaging and logos were made more attractive and trainees used Instagram as a promotional medium. Overall, the trainees were able to make the products according to the trainer's directions, in a short time the processed results were quite good.
Marketing Public Relations Subway Indonesia Mengampanyekan Produk Ramah Lingkungan Junaedi, Junaedi; Marta, Rustono Farady; Olivia, Helen; Sudarsono, Achmad Budiman; Dwijayanti, Risqi Inayah
Jurnal Nomosleca Vol. 11 No. 2 (2025): Oktober, 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v11i2.16214

Abstract

Plastic takes hundreds of years to decompose in nature, leading to a buildup of waste that is difficult to manage. As a restaurant that produces a significant amount of plastic waste, Subway has launched a campaign to reduce plastic usage.  This study aims to explore how Subway Indonesia's Marketing Public Relations (MPR) campaigns promote environmentally friendly products. The theoretical foundation used in this study is Strategic Environmental Communication by Robert Cox. Strategic environmental communication refers to the practice of communication designed with a clear purpose, primarily to influence how people think and act regarding environmental issues. This research adopts a qualitative approach, based on a constructivist paradigm, using a case study method with a descriptive nature. Data collection techniques include observation, interviews, and documentation. The findings reveal that Subway’s MPR communicates environmentally friendly messages directly to customers through the role of operational staff. In addition, environmental campaign posters are also placed in strategic areas. Subway’s MPR activities in delivering environmental messages have successfully raised customer awareness about the global issue of excessive plastic use.
TVRI mediamorphosis: Transformation from news TV broadcasting to commercial broadcasting through the TVRI Klik Channel Sudarsono, Achmad Budiman; Olivia, Helen
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 12, No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v12i1.8175

Abstract

This research aims to understand the mediamorphosis process in TVRI's transformation from conventional to digital media, with a case study on TVRI Klik broadcast and a focus on TVRI World channel. Data was analysed qualitatively through netnography methods, exploring the dynamics of digital platforms, user preferences, content consumption patterns, and reactions to media changes. The results show that the transformation of TVRI Klik, which began in 2017-2018, marks a significant shift towards more interactive and integrated broadcasting. TVRI World aims to combine international broadcasts with local content. Despite facing technical challenges, co-operation with social media platforms and streaming technologies helped increase visibility and audience engagement. This transformation shows how TVRI can adapt to the digital age, provide more diverse and flexible content, and strengthen its role as an educative and informative public television.
Interpretasi Teks Berita Media Konflik Pangdam Jaya Dudung Abdurachman pada Pemberitaan “Ngopi Bareng Pangdam Jaya” Olifia, Sandra; Sudarsono, Achmad Budiman
Jurnal Ilmiah Multimedia dan Komunikasi JIMK Vol. 6 No. 2, Desember 2021
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimk.v6i2.137

Abstract

Persoalan miskomunikasi yang terjadi antara Pangdam Jaya dan pendukung Habib Riziq Sihab (HRS) saat menurunkan baliho HRS menjadi pemberitaan media massa. Pro dan kontra tersebut, memunculkan konflik komunikasi antara Pangdam Jaya dan beberapa pendukung HRS. Tujuan penelitian ini adalah untuk mengetahui interpretasi teks yang ada pada media online di Indonesia terkait hal tersebut. Peneliti menggunakan teori konstruksi realitas sosial sebagai pisau analisis di dalam melihat teks pemberitaan yang ditulis oleh media. Peneliti mencoba menginterpretasi teks tersebut ke dalam pemikiran Paul Ricoeur yang membedah teks ke dalam lima tahapan: pesan dan medium, pesan dan pembaca, pesan dan pendengar, pesan dan tanda, pesan dan referensi. Hasil penelitian ini menyimpulkan bahwa media memiliki sudut pandang yang berbeda di dalam menuliskan berita. Hal tersebut berdasarkan ideologi media tersebut.
Co-Authors Abdul Latief Abdul Latief Abdul Latief Abdurrohim, M. Andina Mustika Ayu Andres, Dede Bobi - Hertanto Budi Hartono Dina Amalia Dwi Ernaningsih Endang Purwanti Engliana Engliana, Engliana Fitri Sarasati M Helen Olivia Helen Olivia Junaedi Junaedi Mustika, Andina Nurhayati, Kristina Olifia, Sandra Olivia, Helen Olivia, Helen Risqi Inayah Dwijayanti Rustono - Sandra Olifia Solihin, Mohammad Srasati, Fitri Widodo, Aan Winarti, Waode Yosi Stefhani