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Journal : Penamas: Journal of Community Service

Pelatihan leadership untuk meningkatkan softskill Kelompok Tani Desa Pejengkolan Purwati, Nani; Safitri, Lina Ayu; Widodo, Pudji; Natalia, Fransisca
Penamas: Journal of Community Service Vol. 3 No. 1 (2023): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v3i1.614

Abstract

Pejengkolan Village Farmer Group is a farmer group formed in 2007. Farmer groups aim to boost welfare improvements for farmers in a village. Various efforts were made to self-develop the members of the farmer groups. The problem faced by the partners after the service team approached partners was the need for more leadership in each member, which impacted a lack of soul leadership and awareness to go even further. Of course, this has an impact on the development of farmer groups. This community service activity aims to provide leadership training for farmer groups in Pejengkolan Village, Padureso District, Kebumen Regency. This training program aims to inform partners about increasing the personal branding of farmer group members and fostering a spirit of leadership that benefits the organization's development. Farmer institutional development is also directed at developing farmer groups in carrying out their functions and increasing the capacity of farmer groups through cooperation in the form of networks and partnerships.
Pemanfaatan Internet of Things (IOT) untuk Monitoring Tumbuh Kembang Tanaman Anggrek Sulistyo, Gunawan Budi; Safitri, Lina Ayu; Kiswati, Sri; Adjie, Bayu Kresna; Fauzi, Muhammad Naufal Zul
Penamas: Journal of Community Service Vol. 3 No. 2 (2023): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v3i2.762

Abstract

Kelompok Wanita Tani (KWT) menjadi media pemberdayaan masyarakat khususnya para wanita agar dapat memanfaatkan lahan yang dimiliki agar menjadi bermanfaat dan produktif. Mereka diharapkan dapat membuka dan menciptakan ruang terbuka hijau untuk membudidayakan tanaman baik sumber pangan maupun budidaya tanaman hias salah satunya tanaman anggrek. Semakin berkembangnya teknologi memudahkan dalam memantau tumbuh kembang tanaman, Salah satunya dengan pemanfaatan Internet of Things (IOT). Penggunaan teknologi IOT ( Internet of Things) dilakukan dengan memanfaatkan sensor dari perangkat elektronik yang terhubungkan untuk memantau tumbuh kembang tanaman secara otomatis. Dengan penggunaan system ini diharapkan para pelaku budidaya tanaman hias mendapatkan banyak manfaat sepeerti adanya efisiensi pemakaian air dan hemat waktu.
Pelatihan dan pendampingan digital marketing di PT. Dwi Elang Perkasa Meyliana, Anastasia; Andriani, Anik; Safitri, Lina Ayu; Rapiyanta, Paulus Tofan
Penamas: Journal of Community Service Vol. 4 No. 2 (2024): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v4i2.1002

Abstract

This community service activity aims to improve the ability of business actors to utilize digital technology for marketing and managing websites. This training and mentoring was carried out in response to the challenges of the growing digital era, where more than conventional marketing is needed to reach a broader and more diverse market. The training focuses on two main aspects: first, digital marketing strategies, which include the use of social media, email marketing, SEO (Search Engine Optimization), and paid advertising on digital platforms. Second is website management, which includes website creation and maintenance, exciting content, and analytics to monitor website performance. The methodology used in this activity is a participatory approach, where participants are given theoretical and practical training material. Intensive mentoring sessions were also held to help participants apply the knowledge they have gained into actual practice in their business. This activity significantly increased participants' understanding and skills in digital marketing and website management. Participants can manage their websites and design and execute effective digital marketing campaigns. This activity is expected to increase the competitiveness and sustainability of small and medium businesses in the digital era.