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All Journal SEGMEN Jurnal Manajemen dan Bisnis ProBank: Jurnal Ekonomi dan Perbankan Excellent Syntax Jurnal Informatika YUDISIA : Jurnal Pemikiran Hukum dan Hukum Islam Jurnal Manajemen Dayasaing Jurnal Akuntansi dan Pajak Jurnal Pariwisata Bianglala Informatika : Jurnal Komputer dan Informatika Akademi Bina Sarana Informatika Yogyakarta Widya Cipta : Jurnal Sekretari dan Manajemen Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Ilmiah Pariwisata CAPITAL: JURNAL EKONOMI DAN MANAJEMEN JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming International Journal of Economics, Business and Accounting Research (IJEBAR) ASSET: Jurnal Manajemen dan Bisnis Budimas : Jurnal Pengabdian Masyarakat Wasana Nyata Indonesian Journal of Networking and Security - IJNS Penamas: Journal of Community Service Jurnal Pariwisata, Bisnis Digital dan Manajemen WASANA NYATA Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Ilmiah Pariwisata
Lina Ayu Safitri
Universitas Bina Sarana Informatika
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Efektifitas Pemasaran Digital Untuk Komoditas Beras Sebagai B2C (Business To Consumer) Dalam Rangka Mendukung Ketahanan Pangan Indonesia Dewa, Chriswardana Bayu; Safitri, Lina Ayu; Pradiatiningtyas, Diah; Jatinurcahyo, R
Jurnal Akuntansi dan Pajak Vol. 25 No. 2 (2024): JAP, Vol. 25, No. 02, Agustus 2024 - Januari 2025
Publisher : ITB AAS INDONESIA

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Abstract

Food security concerns several aspects to ensure that people's food needs are met, namely availability, access, safety, diversity and quality of food and nutrition. Rice distribution channels also exist in every region which are managed by government agencies. However, in the middle of 2023 there will be instability in grain prices due to a long drought. This causes rice entrepreneurs, especially selepan, to be hesitant to distribute rice stocks to wholesalers due to changes in grain prices that occur every hour. This condition has resulted in Selepan rice entrepreneurs choosing to sell rice directly to retailers and final consumers so that financial flows remain stable. Technological developments have brought business development in a positive direction. One of them is for business people developing B2C digital marketing for rice commodities. The use of digital marketing in marketing cases helps to increase customer knowledge according to their needs. This research uses a quantitative design. Data were collected using observation, interviews with rice entrepreneurs by observing the distribution flow of rice from rice entrepreneurs and rice mills in Duwet Klaten Village, Central Java until it reaches consumers. The research results show that the use of Instagram and WhatsApp is an efficient and relevant digital marketing strategy, especially for small and medium businesses such as Harkes Rice Mill and BMG in Klaten. This platform not only allows rice mills to reach a wider range of consumers, but also provides a more personalized, effective and cost-effective transaction experience to support Indonesia's food security.
Pemanfaatan Media Digital Untuk Meningkatkan Visibilitas dan Brand Awareness Wisata Edukasi Meyliana, Anastasia; Rapiyanta, Paulus Tofan; Indriyanti, Indriyanti; Safitri, Lina Ayu
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

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Abstract

Digital marketing is a key element in increasing the competitiveness of the tourism industry, including in promoting educational tourism. However, many tourism managers still face obstacles in optimally utilizing digital technology, such as a lack of understanding of digital marketing strategies, limitations in creating creative content, and low social media engagement. These issues hinder the increase in product awareness and brand awareness, so that educational tourism is less well-known to a wider target market. This community service activity aims to improve the skills of tourism managers in creating and managing effective digital marketing content. The methods used include theoretical and practical training, covering digital marketing strategies, graphic design using Canva, writing techniques and creating content materials using AI, and optimizing social media. The results of the activity showed that after the training, partners experienced an increase in understanding and skills in digital marketing. They were able to create more attractive visual content, manage social media more actively, and increase engagement with the audience. The impact is an increase in exposure to educational tourism on social media, which has the potential to increase the number of tourist visits. With the sustainability of the digital marketing strategy that has been implemented, it is hoped that educational tourism can continue to develop and have stronger competitiveness.
Adopsi Pelanggan Terhadap Sistem Pembayaran Digital di Destinasi Wisata Yogyakarta Berdasarkan Perceived Usefulness, Trust, Perceived Ease of Use Diah Pradiatiningtyas; Chriswardana Bayu Dewa; Lina Ayu Safitri
Jurnal Ilmiah Pariwisata Vol 28 No 2 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i2.1715

Abstract

The Ministry of Tourism has designated go digital as the Ministry's Top 1 Program. Digital is an inevitable necessity and facts show that through digital everything can be done quickly. Tourism marketing and promotion now 50 to 70% use digital mechanisms. the author considers it necessary to discuss changes in consumer patterns regarding digital payments in tourist destinations, namely Yogyakarta, because the city is one of the destinations that tourists are interested in. This study discusses the implementation of digital payments in Yogyakarta tourist destinations by looking at the relationship between perceived benefits, perceived ease of use, trust and adoption as boundaries. This research is a qualitative descriptive study. Where the author uses primary and secondary data. The result obtained is that digital payments are felt to be easier for tourists who are already familiar with this technology and the maximum benefits are felt by tourists who are used to cashless payments. In certain tourist locations, such as beaches, the benefits have not been felt by tourists because the implementation in the field has not been fully carried out, tourist sites such as the Zoo, Heha Sky View and the like have implemented digital payments with the visitor segment who are familiar with digital payments. Keywords: Digital Payment, Tourism, Adoption, Trust, Perceive Usefulness, Ease of Use
Pengaruh Food Vlogger dan Promosi Endorse Media Sosial pada Brand Exposure Wisata Kuliner Klaten Lina Ayu Safitri; Diah Pradiatiningtyas; Chriswardana Bayu Dewa
Jurnal Ilmiah Pariwisata Vol 28 No 3 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i3.1762

Abstract

This research aims to determine the influence of food vloggers and social media endorsement promotions on brand exposure for Klaten Culinary Tourism. This research is a quantitative research with a sampling method using purposive sampling. Research data was taken using primary data from questionnaires given to 150 respondents. The variables in this research consist of two independent variables and one dependent variable. The analysis tool uses the SPSS 24 program. The results of this research show that food vloggers can influence brand exposure positively, where the higher the credibility of the food vlogger, the higher the brand exposure. This shows that the credibility of a food vlogger has significant influence in increasing the brand exposure of Klaten culinary tourism. Meanwhile, endorsement promotions have an insignificant positive influence on brand exposure, which means that the higher the credibility of the endorsement promotion media, the more brand exposure will increase by a small amount. These results indicate that the credibility of endorsed promotional media has a low influence on increasing brand exposure for Klaten culinary tourism. It is hoped that this research can provide literature to culinary tourism business managers on the use of food vloggers and endorsement promotions that can be used to market businesses, especially culinary tourism businesses. Keywords: Food Vlogger, Endorse, Exposure, Social Media, Culinary Tourism
ANALISIS KEPUASAN PELANGGAN AGEN PERJALANAN ONLINE (OTA) APLIKASI MOBILE DI YOGYAKARTA: PENDEKATAN KUANTITATIF Pradiatiningtyas, Diah; Dewa, Chriswardana Bayu; Ayu Safitri, Lina
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6680

Abstract

As a leading tourist destination, Yogyakarta has seen a significant increase in the number of visitors, which has also driven the use of digital platforms for accommodation needs. This study aims to analyze consumer satisfaction with the use of Online Travel Agent (OTA) applications for hotel reservations in Yogyakarta. The study employs a quantitative approach through a survey of 130 respondents who have made hotel reservations using OTAs such as Traveloka, Tiket.com, and Agoda. The data were analyzed using multiple linear regression with the aid of SPSS. The results indicate that the Price and Promotion variable has a significant influence on purchasing decisions, while other variables such as Service Quality, User Experience, and Security and Trust do not show significant partial effects. However, all variables collectively have a significant influence on purchasing decisions. These findings can serve as a reference for OTA application developers to enhance features related to pricing and cancellation policies in order to improve user satisfaction.
MEMBANGUN PENGALAMAN POSITIF SEBAGAI STRATEGI MENINGKATKAN KEPUASAN WISATAWAN DI OBJEK WISATA LEDOK SAMBI Hadi, Wisnu; Yulianto, Atun; -, Yulianto; Safitri, Lina Ayu
Jurnal Pariwisata Vol 12, No 1 (2025): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v12i1.25206

Abstract

ABSTRAK Setiap kunjungan wisatawan menghasilkan pengalaman positif, yang mencakup aspek fisik seperti keindahan alam dan kenyamanan akomodasi serta interaksi emosional yang tercipta selama kunjungan Penelitian ini bertujuan untuk mengetahui tentang kepuasaan wisatawan dari pengalaman positif yang didapat para wisatawan berkunjung di Ledok Sambi Sleman Yogyakarta. Metode yang digunakan adalah analisis data kualitatif dengan pengumpulan data melalui kuesioner, observasi, studi literatur, dan dokumentasi. Hasil penelitian menunjukkan bahwa sebanyak 44% pengunjung menyatakan mereka akan membicarakan pengalaman positif mereka selama di Ledok Sambi kepada orang lain, dan 44% lainnya menilai hal tersebut baik. Penilaian terhadap fasilitas dan pelayanan menunjukkan bahwa 48% responden menilai sangat baik, 32% menilai baik, dan 20% menilai cukup baik. Citra obyek wisata yang meliputi  rasa aman, nyaman, keramahtamahan, kebersihan, harga tiket masuk dan makanan yang terjangkau yang menjadi bagian dari pengalaman positif wisatawan. Selain itu data 44% pengunjung akan membicarakan pengalaman positif mereka selama di Ledok Sambi kepada orang lain, dan 44% lainnya menilai hal tersebut baik. Namun, terdapat 4% pengunjung merasa cukup baik dan hanya 8% yang merasa kurang baik mengenai pengalaman selama berwisata. Pengalaman positif sebagai strategi untuk meningkatkan kepuasan wisatawan yang berkunjung di Ledok Sambi, menunjukkan bahwa pengelola wisata telah berhasil memberikan pelayanan yang baik dalam hal fasilitas, atraksi, aksesibilitas, dan citra destinasi.Kata Kunci : Pengalaman Positif, Kepuasan, Wisatawan ABSTRACT Every tourist visit produces a positive experience, which includes physical aspects such as natural beauty and accommodation comfort, as well as emotional interactions created during the visit. This research aims to understand tourist satisfaction from the positive experiences obtained by tourists visiting Ledok Sambi, Sleman, Yogyakarta. The method used is qualitative data analysis with data collection through questionnaires, observations, literature studies, and documentation. The results show that 44% of visitors stated that they would share their positive experiences during their time at Ledok Sambi with others, and another 44% rated this as good. Evaluations of facilities and services indicate that 48% of respondents rated them as very good, 32% rated them as good, and 20% rated them as satisfactory. The image of the tourist attraction, which includes feelings of safety, comfort, hospitality, cleanliness, and affordable ticket prices and food, is part of the tourists' positive experience. Additionally, data shows that 44% of visitors would discuss their positive experiences at Ledok Sambi with others, and another 44% rated it as good. However, 4% of visitors felt it was satisfactory, and only 8% felt it was not good regarding their experience during the visit. Positive experiences serve as a strategy to enhance tourist satisfaction for those visiting Ledok Sambi, indicating that tourism managers have successfully provided good service in terms of facilities, attractions, accessibility, and destination image. Keyword: Positive Experience, Satisfaction, Tourists
Perancangan Aplikasi SIPENA Berbasis Website Menggunakan Laravel untuk Pembelajaran dan Penilaian Tingkat TK Rapiyanta, Paulus Tofan; Nastiti, Kania Bella; Leasa, Irma Anggriani; Fauzi, Muhammad Naufal Zul; Safitri, Lina Ayu
Bianglala Informatika Vol 13, No 2 (2025): Bianglala Informatika 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/bi.v13i2.27003

Abstract

Penelitian ini bertujuan untuk merancang dan mengembangkan Sistem Informasi Pembelajaran dan Penilaian Anak (SIPENA) berbasis web sebagai solusi atas permasalahan keterlambatan pencatatan data, hambatan dalam perencanaan pembelajaran, serta kesulitan dalam merekap hasil penilaian anak di TK ABA Delingsari Yogyakarta. Dalam proses pengembangan sistem, digunakan metode prototipe yang memungkinkan pengguna seperti guru, kepala sekolah, dan orang tua untuk memberikan umpan balik secara langsung pada setiap tahapan iterasi, sehingga sistem dapat disesuaikan dengan kebutuhan nyata di lapangan. SIPENA dilengkapi fitur utama seperti pendataan siswa, perencanaan pembelajaran, penilaian perkembangan anak, serta promosi sekolah. Pengujian sistem dilakukan menggunakan metode black-box testing dan menunjukkan bahwa seluruh fungsi berjalan sesuai spesifikasi. Selain itu, otomatisasi proses penilaian terbukti meningkatkan akurasi data dan mempercepat intervensi dalam pemantauan perkembangan anak. Hasil uji pengguna juga menunjukkan bahwa sistem ini mampu meningkatkan efisiensi administrasi dan mendapatkan respon positif dari pengguna terhadap antarmuka yang mudah digunakan. Dengan demikian, SIPENA dapat dijadikan sebagai solusi digital yang terintegrasi untuk mendukung proses pendidikan anak usia dini secara lebih efektif dan efisien, khususnya di lingkungan TK ABA Delingsari Yogyakarta.
Pelatihan smart packaging design sebagai upaya peningkatan branding dan nilai jual produk kuliner UMKM Rapiyanta, Paulus Tofan; Andriani, Anik; Purnamawati, Annida; Safitri, Lina Ayu
Penamas: Journal of Community Service Vol. 5 No. 4 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i4.2309

Abstract

The culinary MSME sector in Desa Prima Gayatri, Bangunjiwo, Kasihan, Bantul, Yogyakarta Special Region, faces challenges due to unappealing packaging designs, resulting in low consumer interest and limited product competitiveness. This issue arises from the lack of understanding and digital design skills among business owners in creating professional packaging. This community service program aims to train MSME owners to design their product packaging independently using free digital platforms. The smart packaging design approach was implemented to enhance packaging aesthetics, strengthen branding, and increase product value. The training was conducted systematically through several stages, including a needs assessment survey, module development, theoretical and practical training sessions, and evaluation through questionnaires and post-training monitoring. The evaluation results showed a significant improvement in participants' abilities. Based on data from 22 respondents, digital design skills increased by 81%, with an average score of 4.45 out of 5. Participant satisfaction with the training materials and methods was also high, with an average score of 4.59, and 95.45% of participants agreed that the training effectively addressed their challenges. Participants successfully created new packaging designs that were more attractive and professional, enhancing product image and consumer interest.
Optimalisasi Investasi Bagi Desa Wisata: Studi Pada Desa Wisata Wonosemar Nurohman, Yulfan Arif; Safitri, Lina Ayu; Qurniawati, Rina Sari; Khoirunnisa, Kholifatun; Ahzar, Fahri Ali
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 14, No 2 (2023): Jurnal Khasanah Ilmu - September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/khi.v14i2.17018

Abstract

Kabupaten Boyolali menyusun program kerja yang mendukung pengembangan desa wisata yang tersebar di berbagai kecamatan. Desa Wisata Wonosemar di Desa Pentur merupakan salah satu desa wisata yang didirikan oleh Pemerintah Kabupaten Boyolali. Beberapa kali kawasan Desa Wonosemar mengalami kegagalan dalam pengembangan wisata, sehingga perlu dilakukan upaya untuk menghindari kegagalan dalam sektor wisata. Penelitian ini dilakukan untuk menemukan strategi terbaik dalam mendukung pengembangan Desa Wisata Wonosemar. Pendekatan yang dilakukan melalui metode deskriptif analistik melalui analisis SWOT untuk menemukan strategi yang tepat dalam pengembangan Desa Wisata Wonosemar. Data yang digunakan untuk menentukan IFAS dan EFAS berasal dari para informan penting dalam pengelolaan Desa Wisata Wonosemar. Tahapan berikutnya merupakan analisa SWOT yang memperoleh hasil menunjukkan bahwa kuadran I merupakan strategi agresif untuk digunakan dalam pengembangan desa wisata. Strategi yang agresif dapat menerapkan investasi yang tepat dalam pengembangan fasilitas di Desa Wisata Wonosemar. Fasilitas yang lengkap akan menunjang daya tarik wisata yang berdampak langsung kepada masyarakat, pemerintah dan investor.
Co-Authors Adjie, Bayu Kresna Anastasia Meyliana Anik Andriani Atabi, Kuffi Atun Yulianto Bayu Kresna Adjie Chriswardana Bayu Dewa Chriswardana Bayu Dewa Chriswardana Bayu Dewa Dewa, Chriswardana Bayu Diah Pradiatiningtyas Dwi Rena Gasik Pawestri Fahri Ali Ahzar, Fahri Ali Fauzi, Inna Fauzi, Muhammad Naufal Zul Fransisca Natalia Gunawan Budi Sulistyo Indriyanti Indriyanti, Indriyanti Jatinurcahyo, R Khoirunnisa, Kholifatun Kuwwamri, Sawwara Leasa, Irma Anggriani Muhahmmad Zainal Abidin Muhammad Naufal Zul Fauzi Muhammad Zainal Abidin Nani Purwati Nastiti, Kania Bella Paulus Tofan Rapiyanta Pudji Widodo Purnamawati, Annida Rina Sari Qurniawati, Rina Sari Sardiarinto Sardiarinto Shinta Permata Sari Shinta Permata Sari Sri Kiswati Suripah Suripah Surtika Ayumida Vadlya Maarif Waluyo Waluyo Wisnu Hadi Wisnu Hadi, Wisnu Yulfan Arif Nurohman Yulianto -, Yulianto