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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis EnviroScienteae JRST (Jurnal Riset Sains dan Teknologi) Jurnal Agrotech JURNAL PERTANIAN PRESISI (JOURNAL OF PRECISION AGRICULTURE) JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian JURNAL TEKNOLOGI INFORMASI Jurnal Mangifera Edu Infotech: Jurnal Informatika & Teknologi Jurnal Ilmiah Wahana Pendidikan Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Jurnal Budiman: Pembangunan dan Pengabdian Masyarakat Nusantara
Slamet Abadi
Program Studi Agroteknologi, Fakultas Pertanian, Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Journal : AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian

 1 
Influence of Brand Image, Price, Consumer Satisfaction, Product Quality and Promotion on Repurchase Decisions (Case Study on Teh Botol Sosro Consumers) Dani Zahuri Mohammad; Slamet Abadi; I Putu Eka Wijaya
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 10 No 2 (2023)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v10i2.3298

Abstract

Teh Botol Sosro has successfully maintained its popularity in the highly competitive packaged tea market in Indonesia. To understand the factors influencing consumer repurchase decisions, a study was conducted at ÆON Mall Jakarta Garden City. This research evaluated brand image, pricing, customer satisfaction, product quality, and promotion as factors affecting consumer decisions, both collectively and individually.Use of primary data in this study were obtained through interviews with 100 randomly selected Teh Botol Sosro consumers, supplemented by data from the Central Statistics Agency (BPS) and literature reviews. The research results indicate that these factors influence repurchase decisions. When assessed individually, brand image and pricing do not have a significant impact, while customer satisfaction, product quality, and promotion have a substantial influence on repurchase decisions. These findings have important implications for Teh Botol Sosro and other industry players in formulating more effective marketing strategies to maintain and expand their market share.
Analysis Feasibility Of Farming Ground Water Spinach (Ipomoea Reptans Poir) Annisa Az Azzahra; Slamet Abadi; Ekalia Yusiana
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 11 No 1 (2024)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v11i1.4817

Abstract

Purpose: This study aims to analyze the feasibility of land spinach farming in Sukarukun Village, Sukatani District, Bekasi Regency, to understand the profitability for farming families. Methodology: The study employed a saturated sample method with a population of 30 individuals. Data analysis included total cost analysis, revenue, income, R/C ratio, and Break Even Point (BEP). Results: The results showed that the average total cost was IDR 52,448,625 per year, revenue was IDR 75,600,000 per year, and income was IDR 23,151,375 per year. The R/C ratio was 1.4, indicating that the farming business is feasible. The BEP for production was 3,108 kg, BEP for price was IDR 4,162 per kg, and BEP for revenue was IDR 18,653,718. Findings: The study found that land spinach farming in the study area is profitable and feasible, as indicated by the R/C ratio and BEP calculations. Novelty: This research provides new insights into the economic feasibility of land spinach farming, contributing valuable information for farmers and stakeholders in agricultural planning. Originality: The study offers a detailed economic analysis of land spinach farming, highlighting key metrics such as total cost, revenue, income, R/C ratio, and BEP, which are essential for assessing farming viability. Conclusions: Land spinach farming in Sukarukun Village is economically feasible with a favorable R/C ratio and manageable BEP, making it a viable agricultural activity for local farmers. Type of Paper: Empirical Research Artikel Keywords: Farming Cost; Land Spinach; Feasibility; Revenue; Income
Co-Authors Aditya Bagus Widiawan Annisa Az Azzahra Azizah Nurul Hawiyah Bastaman Syah Budi Irfan Bustomi Bustomi Dani Zahuri Mohammad Darso Sugiono Dede Dirgahayu Domiri Dwi Priyo Prabowo Eri Widianto Fatimah Azzahra Fawzy Muhammad Bayfurqon Fika Anggraini Hasbi Yahya Al aziz Hayatul Rahmi I Putu Eka Wijaya I Putu Eka Wijaya Istiqomah Nurul Fitri Johannes Rongga Pamungkas Sitorus Kamalludin Kamalludin Kasdi Pirngadi Kasdi Pringadi Liga Nursolihah Lutfi Afifah Marno, Marno Marsah Rahmawati Utami Mohamad Sam'un Mulyanto Mulyanto Najmudin Fauji Nana Suryana Nasution Nur Apria Putri Pratiwi Nur Azizah Nasution Nurazizah Pria Sukamto Putri Ratno Wardani Ratu Afifani Sagara Mughni Ria Angraini Rizal Hanifi Suhaeni Suhaeni Suhaeni, Suhaeni Sulandjari, Kuswarini Sulistyo Sidik Purnomo Texa Lima Dwi Uut Ulis Utomo Wagiono Wagiono Yusiana, Ekalia