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Journal : distribusi

INFLUENCE OF WORD OF MOUTH, LOCATION, AND PRICE ON PURCHASING DECISIONS AT ALANG ISA RESTAURANT Ferdi, Wayan; Patmarina, Hepiana
Distribusi - Journal of Management and Business Vol. 14 No. 1 (2026): Distribusi, March 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v14i1.673

Abstract

The culinary industry is characterized by intense competition, making it essential for business owners to understand what drives consumers to choose one restaurant over another. Factors such as word of mouth, location, and price play a crucial role in shaping purchasing decisions. This study focuses on Alang Isa Restaurant in Bandar Lampung and examines how these three factors influence consumer behavior. Using a quantitative research approach, data were collected from restaurant customers. Since the total number of consumers was unknown, 100 respondents were selected as the sample based on the Lemeshow formula with a 10 percent margin of error. The results of the analysis show that word of mouth, location, and price significantly affect purchasing decisions, both individually and collectively. These findings indicate that customer recommendations, a strategically accessible location, and competitive pricing are key elements in Alang Isa Restaurant’s ability to attract new customers and retain existing ones. Together, these factors contribute to higher customer satisfaction and encourage consistent purchasing behavior.
THE INFLUENCE OF WORK MOTIVATION, WORK ENVIRONMENT, AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE AT MULTIMART PRINGSEWU Hepiana Patmarina; Adji Seto Suryono
Distribusi - Journal of Management and Business Vol. 14 No. 2 (2026): Distribusi, September 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v14i2.727

Abstract

Organizational objectives can be supported through strong employee performance, which is influenced by work motivation, workplace conditions, and discipline. Accordingly, this study analyzes the relationship between these three factors and employee performance at Toko Multimart Pringsewu. A quantitative research approach was applied using a saturated sampling technique, in which all 30 employees participated as respondents. Multiple regression analysis showed that work motivation, work environment, and work discipline were significantly related to employee performance. Work motivation had a coefficient of 0.202 (t = 1.856, p < 0.05), while the work environment showed a coefficient of 0.546 (t = 2.890, p < 0.01). Work discipline also had a positive and significant relationship, with a coefficient of 0.397 (t = 2.558, p < 0.05). The simultaneous test confirmed that the regression model was significant, with F(3,26) = 14.360 and p = 0.001. The model produced R = 0.579 and R² = 0.335, indicating that work motivation, work environment, and work discipline jointly explained 33.5% of the variation in employee performance, while the remaining 66.5% was attributable to other factors outside the model. For retail management practice: first, store leaders should prioritize regular workspace maintenance and layout improvement, as the work environment showed the strongest predictive relationship; second, structured incentive schemes tied to clear performance milestones will strengthen motivation and consistent discipline. However, this study is restricted to 30 employees at Toko Multimart Pringsewu, so the findings should be interpreted within this specific local retail context and cannot be directly generalized to larger stores, other regions, or the wider retail sector.