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VILLAGE FUND MANAGEMENT IN AN EFFORT TO IMPROVE COMMUNITY DEVELOPMENT AND EMPOWERMENT Sony Setyawan; Hepiana Patmarina
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 3 (2024): June
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i3.245

Abstract

This research aims to determine the management of village funds as an effort to improve the development and empowerment of the Wates Village community in 2023. It is hoped that the results of this study will be an important guide in understanding the best way to manage Village Funds to improve community development and empowerment in Wates Village. This research is qualitative research that uses a descriptive approach. Village Head, Village Secretary, Head of Finance, Head of Community  Welfare, and Community Leaders are selected informants. The author collected data through interviews and direct observations one’s financial management. Data collection techniques include collecting, reducing, conveying, and drawing conclusions. That Permendagri No. 20 of 2018 concerning village financial management has been complied with in terms of planning, implementation, administration, reporting, and accountability. In Wates Village, the physical development program and its implementation have been going well. However, the funds allocated for community empowerment have been reduced, so people who generate income from MSME products are not given entrepreneurship training. As a result, community empowerment programs in 2023 did not achieve the expected level of success. However, the necessary infrastructure development is prioritized in the Wates Village government's development plan and is carried out in a self-managed manner through the desal cash intensive system (PKTD). Thus, income and economic resilience will increase.
Pengaruh Promosi Digital Dan Citra Destinasi Wisata Terhadap Keputusan Berkunjung Wisatawan Pada Pantai Rio By The Beach Kalianda Lampung Selatan Hepiana Patmarina; Nur Annisa
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 10, No 1 (2026): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbksm.v10i1.14972

Abstract

This study aims to explore the impact of digital promotion and destination image on tourists' visiting decisions at Rio by The Beach, Kalianda, South Lampung, employing the Theory of Planned Behavior as the theoretical foundation. A quantitative approach was utilized, involving 100 tourists as the sample determined through specific sampling techniques. Data were collected via questionnaire surveys, while data analysis was conducted using multiple linear regression with SPSS software. The results indicate that digital promotion and destination image, both partially and simultaneously, have a positive and significant influence on visiting decisions. These findings suggest that effective digital marketing strategies and good management of the destination's physical and non-physical image are crucial factors in attracting tourists. This study recommends a synergy between engaging social media content and the maintenance of destination facilities to ensure sustainable tourism visits.Keywords: Digital Promotion, Destination Image, Visiting Decision, Tourism