Article Per Year (5 Year)
p-Index From 2021 - 2026
4.209
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) SOSIALITA Jurnal Kebijakan dan Pelayanan Publik International Multidiciplinary Conference on Social Sciences (IMCoSS) Visionist Jurnal EMT KITA Jurnal Bina Manajemen Jurnal Ekuilnomi EKONOMIKA45 JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Manajemen dan Bisnis (JMB) International Journal of Economics, Business and Innovation Research
Hepiana Patmarina
Universitas Bandar Lampung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
VILLAGE FUND MANAGEMENT IN AN EFFORT TO IMPROVE COMMUNITY DEVELOPMENT AND EMPOWERMENT Sony Setyawan; Hepiana Patmarina
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 3 (2024): June
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i3.245

Abstract

This research aims to determine the management of village funds as an effort to improve the development and empowerment of the Wates Village community in 2023. It is hoped that the results of this study will be an important guide in understanding the best way to manage Village Funds to improve community development and empowerment in Wates Village. This research is qualitative research that uses a descriptive approach. Village Head, Village Secretary, Head of Finance, Head of Community  Welfare, and Community Leaders are selected informants. The author collected data through interviews and direct observations one’s financial management. Data collection techniques include collecting, reducing, conveying, and drawing conclusions. That Permendagri No. 20 of 2018 concerning village financial management has been complied with in terms of planning, implementation, administration, reporting, and accountability. In Wates Village, the physical development program and its implementation have been going well. However, the funds allocated for community empowerment have been reduced, so people who generate income from MSME products are not given entrepreneurship training. As a result, community empowerment programs in 2023 did not achieve the expected level of success. However, the necessary infrastructure development is prioritized in the Wates Village government's development plan and is carried out in a self-managed manner through the desal cash intensive system (PKTD). Thus, income and economic resilience will increase.
WORKPLACE FACTORS AND PERFORMANCE OUTCOMES: A CASE STUDY OF DISCIPLINE AND ENVIRONMENT AT AN INDONESIAN PORT COMPANY Hepiana Patmarina; Khoiru Kalam
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 2 (2026): April
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i2.706

Abstract

This study aims to analyze the influence of work discipline and the work environment on employee performance at PT. Pelabuhan Bukit Prima Tarahan, a strategic port company in Lampung. Using a quantitative approach with a causal design, the study involved all 33 employees as respondents (census). Primary data was collected through a closed-ended questionnaire using a 1-5 Likert scale, which was tested for validity and reliability. Data analysis employed multiple linear regression. The results show that: (1) Work discipline has a positive and significant effect on employee performance; (2) The work environment has a positive and significant effect on employee performance; and (3) Work discipline and the work environment simultaneously have a positive and significant effect on employee performance. The regression model explains 66.2% of the variation in performance (Adjusted R² = 0.662). These findings support Herzberg's Two-Factor Theory, confirming that work discipline as a motivator factor and the work environment as a hygiene factor are together crucial prerequisites for optimal performance in the challenging context of port operations. This study provides an empirical contribution to the HR management literature in the maritime sector and practical recommendations for management to adopt integrated strategies that strengthen discipline and improve the work environment.
EXAMINING THE ROLE OF DIGITAL MARKETING AND PRICE DISCOUNTS IN SHAPING PURCHASE DECISIONS IN TIKTOK SOCIAL COMMERCE Hepiana Patmarina; Rosa Wulandari
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 2 (2026): April
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i2.708

Abstract

This study aims to analyze the influence of digital marketing and price discounts on purchase decisions for Jiniso products on TikTok Shop. It seeks to examine both the individual and synergistic effects of these marketing mix elements within Indonesia’s dominant social commerce platform. This quantitative study employs a survey approach with purposive sampling. Data were collected from 100 consumers who had purchased Jiniso products via TikTok Shop using a structured online questionnaire. Multiple linear regression analysis was conducted to test the hypothesized relationships after ensuring data validity, reliability, and meeting classical assumptions. The results indicate that both digital marketing (β = 0.248, p = 0.001) and price discounts (β = 0.581, p = 0.000) have significant positive effects on purchase decisions. Price discounts emerged as the dominant driver, with standardized coefficients more than twice that of digital marketing. Collectively, both variables explain 74.9% of the variance in purchase decisions (R² = 0.749, F = 144.792, p = 0.000), confirming their powerful synergistic effect. The findings suggest that Jiniso and similar fashion brands should maintain value-centric discount strategies while integrating them with high-quality digital content. Brands should use engaging digital marketing for top-funnel awareness and targeted discounts for bottom-funnel conversion. The optimal strategy involves creating a seamless integration between compelling content and competitive pricing on TikTok Shop. This research contributes to the literature by empirically examining the concurrent influence of digital marketing and price discounts within the specific context of TikTok social commerce in Indonesia. It provides novel insights into the relative importance and synergistic interaction of these elements in driving purchase decisions, addressing a gap in platform-specific marketing research in emerging markets.
Co-Authors Agustuti Handayani Andi Dharma Tilaar Angrita Denziana Ardansyah Aulia Rahmawati Dimas Adji Prakasa Duma Monica Gultom Eriec Juwita Erwin Erwin Farida Efriyanti Felicia Felicia Habiburrahman HABIBURRAHMAN Haninun Harto Hentonto Herry Goenawan Soedarsa Indrayenti Indrayenti Jodi Rakhmat Ramadhan Julio Utomo Khoiru Kalam Kurniawan Pratama M Oktavianur M Rasyid Akbar M. Faqih Wiratama M. Ferlin Aziz Hakim M. Oktaviannur M. Yusuf Sulfarano Barusman Marvin, Jesslyn Angelica Nurdiawansyah Nurdiawansyah Nuria Erisna Nuris Sanida Nurul Anisa Obadja, Nathanael Nicholas Ramadhani Wulandari Ria Rizka Rico Dezi Afriansyah Rika Fatmala Putri Rosa Wulandari Rudi Rahmat Wijaya Sapmaya Wulan Sari Amelia Diah Sari, Wenny Permata Satrio Danang Cahyo Harsinto Sony Setyawan Sufyan Edi Hartanto Syamsu Rizal Theresia Aprilliani Tina Miniawati Barusman Tri Lestira Putri Warganegara Vian Deka Ratama Wasilawati WASILAWATI Wenny Permata Sari Yaumil Khoiriyah