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All Journal Journal on Education Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Jurnal Abdimas Sang Buana Jurnal Signal Toplama
Witri Cahyati
Universitas Sangga Buana
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Toplama

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DIGITAL MARKETING COMMUNICATION STRATEGY ON THE USE OF INSTAGRAM SOCIAL MEDIA BY BASO ACI GANTENG Cahyati, Witri; Priadi, Muhammad Dadi; Putra, Dwi Kurniawan Riyadi; Irawati, Dwi Sandra
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.219

Abstract

The use of Instagram social media in implementing product promotion and sales strategies can provide significant convenience for business people. Baso Aci Ganteng uses the Instagram social media account @basoaciganteng as the main promotional media in marketing their products. The purpose of this study is to understand why Baso Aci Ganteng chose Instagram as a digital marketing communication strategy and to determine the advantages gained when using Instagram as a medium for digital marketing communication strategies. This study uses a qualitative research method approach with a case study approach.  Data collection techniques include interviews,  observations,  and documentation studies.  The research obtains data sources directly from business people,  where the key informants are the business owners themselves and other main business actors as primary data sources. Based on the results of the research, the researcher concludes that Baso Aci Ganteng practices digital marketing communication strategies online through Instagram, which connects to a wider reach of consumers and thus increases sales.
MASS MEDIA MONOPOLY IN INDONESIA IN THE MEDIA BUSINESS INDUSTRY Putra, Dwi Kurniawan Riyadi; Cahyati, Witri; Gissani, Muhammad Fikri
TOPLAMA Vol. 3 No. 1 (2025): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i1.433

Abstract

This study aims to critically examine the phenomenon of media monopolies in Indonesia and their implications for press freedom, content diversity, and democratic discourse. Mass media play a crucial role in society as a provider of information, education, entertainment, and social control, as stipulated in Law No. 40 of 1999 on the Press. However, the persistence of monopolistic practices, despite the prohibition outlined in Law No. 5 of 1999 on Monopolistic Practices and Unfair Business Competition, raises significant concerns regarding the imbalance between regulation and reality. Employing a qualitative research design with a literature study approach, this research synthesizes scholarly journals, books, and legal documents to interpret the patterns and consequences of media concentration in Indonesia. The methodology allows for the integration of diverse perspectives from communication studies, economics, law, and political science, thereby constructing a comprehensive understanding of media monopoly dynamics. The findings reveal that media ownership in Indonesia is highly concentrated among a few conglomerates, leading to reduced content diversity, weakened independent journalism, and narrowed public discourse. Digital transformation, while initially viewed as a democratizing force, has enabled new configurations of monopoly, with algorithms and platform dominance amplifying established corporate voices and marginalizing smaller players. Regulatory gaps and limited enforcement capacity further exacerbate these issues, allowing oligopolistic practices to persist across traditional and digital domains. This study concludes that addressing media monopolies requires robust regulatory reforms, strengthened institutional frameworks, and enhanced media literacy initiatives to preserve pluralism, ensure press freedom, and maintain the democratic function of the media.
DIGITAL PR CAMPAIGN ACTIVATION STRATEGY FOR LITTLE CONTRAST COFFEE SHOP ON INSTAGRAM Naufal, Yogascitra; Cahyati, Witri; Prasastiningtyas, Widyapuri; Herawati, Hetti; Al-Faiz, Mochamad
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.505

Abstract

This study aims to analyze the implementation and planning of digital public relations campaigns implemented by Little Contrast coffee shop through the Instagram social media platform in facing the dynamics of the digital era. The method used is a case study with a qualitative approach, including observation of the types of content uploaded on Instagram social media, interviews with the Little Contrast team, and analysis of public relations campaigns conducted by the Little Contrast team to understand how public relations campaign strategies are developed and implemented. The results of the study indicate that the activation of this digital campaign is a strategy to create brand trust and brand awareness to the audience by using the eWOM strategy that introduces products through soft selling testimonials from repost stories on Instagram. Repost stories are part of the content marketing matrix with the inspire type which aims to increase awareness from the audience. By implementing digital campaign activation, Little Contrast can create content that supports the #RASAUNTUKSEMUA campaign, the type of content often used in this campaign is the content marketing matrix with the entertain and inspire types, which aim to get closer to the audience emotionally, so that the communication desired by the brand to the audience can be accepted and the audience is aware of the unique value proposition from Little Contrast.
INTERNAL CORPORATE COMMUNICATION AS A PILLAR OF HOSPITAL GOVERNANCE: A SYSTEMATIC REVIEW OF BEST PRACTICES Agusiady, Ricky; Cahyati, Witri; Nugraha, Adhyasa Henry
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.513

Abstract

This study investigates internal communication as a strategic pillar of hospital governance to enhance transparency, accountability, service quality, and patient safety. Using a PRISMA-guided systematic review, literature published between 2013 and 2023 was retrieved from Scopus, PubMed, ProQuest, and the Garuda Indonesia database. Out of 1,120 initial records, 5 studies met the inclusion criteria and were analyzed thematically. Findings reveal four key themes of best practice: information transparency and open leadership, two-way feedback and employee participation, digital technology utilization, and organizational culture that promotes psychological safety. These practices strengthen staff trust, improve incident reporting, reduce medical errors, and enhance emergency coordination through structured communication. The results demonstrate that internal communication is not merely an information channel but a critical mechanism for quality governance. This study provides theoretical insights and practical recommendations for hospitals particularly in Southeast Asia to integrate open, technology-driven communication as part of effective and sustainable governance policies.
Co-Authors Abdurrahman Rahim Thaha Adi Permana Sidik Al-Faiz, Mochamad Barick Ahmad Setiawan Daniel Paulus Evert Deni Nurdyana Hadimin Dina Dianti Dwi Handayani Fauzan Aziz Gissani, Muhammad Fikri Hayun Setiawan Hersusetiyati Hersusetiyati Hetti Herawati Ilham Nugraha Irawati, Dwi Sandra Leni Rohida M. Dadi Priadi Muhammad Dadi Priadi Naufal, Yogascitra Neni Yulianita Nugraha, Adhyasa Henry Nurhaeni Sikki Prasastiningtyas, Widyapuri Pupi Indriarti Zaelani Pupi Indriati Zaelani Putra, Dwi Kurniawan Riyadi Rachman, Reza Saeful Ricky Agusiady Roni Tabroni Roni Tabroni Sandra Irawaty Sanusi, Nunung Silsi Sabila Tatang Sudrajat Widyapuri Prasastiningtyas Yadiman Yadiman Yuyun Yuniarsih